Letters Prof: Iftikhar Ahmad 0300-4466062

Executives intellectual approach needs perfect result

oriented communication besides its arrangement and
presentation in various forms. Critically drafted manuscript
leads subordinates or general audience either towards
frantic, out of control activity or pat their conflicts for
convenient cooperation and positive feedback and synergy.
So, organizations can secure commitment, consistency in
attitude by conforming clear, expressive, practical
communication in presentations and daily life
communication. Letters, inter-office memo, reports and
professional presentation are such areas, which built or
ruin a persons or organizations image.
Letters Prof: Iftikhar Ahmad 0300-4466062
Letters are brief written messages sent to recipient outside
the organization. In addition to conveying a specific
business message, they aim at public relations in
developing good working relationship with all stakeholders.
Some form or standard letters are sent to save time and
money on routine communication. They are handy design
for mass mailing as sales messages about products,
information about organizational activities, and
organizational goodwill messages like seasonal greetings.
Standard Letters
Standard letters are formal undifferentiated
and brief messages sent to a large number
of audience with out specifications like;
receivers name & address, account
numbers, correspondence details, and date.
Standard Letters
Dear customers,
Thank you for your inquiry,
enclosed find detailed
information on our system or
services.
Regards
Standard Letters
Dear Customer
Kindly expedite your
payment till 20
th
of this
month, if already you have
made payment, ignore the
message.
Standard Letters
Dear Customer
The best books of 2009 are
on shelf for sale. Enclosed
is a list of books, waiting
for your visit.
Sincerely
Standard Letters
As Director Administration
ICAP Karachi, write a circular
to the principals of Tuition
Providers asking them to
follow proper procedures
while applying for renewal of
their registration with ICAP
Circular Letters
Same as a specific letter except written for a large
number of audience. May be sent to the known or un-
known audience.
They need:
explanation of purpose
clarity and persuasive style for large number of
varying audience
must focus on type of receiver and alter salutation
accordingly to personalize information
Circular Letters
Letterhead
Miss Bhatti
27 The Mall,
Lahore
Dear Miss Bhatti
We take care in changing your plants
every month that keep your hose fresh
and charming, we got wonderful new
plants from England that match your
unique taste,
Circular Letters
Write a circular to your potential and
regular clients on offering them five, ten
marlas and one canal houses at a newly
established site near Defence. Consider
the necessary details.
Circular Letters
For potential customers
Dear Customer
Your dream for a small and large luxurious independent
house with all life facilities is closer to be realized at
canal, 5 minutes drive from thokar, we offer
Type total cost booking payment inst
5 marals 6 million 100,000 10 equal
10 marlas 9.5 million
I canal 15 million
You can visit our site at -------on sunsays from to
Booking starts from 23 april to 23 May, 2010
You can contact Mr. Marketing Director-------------
Circular Letters
For Regular customers
Dear Mr. Ali
Your dream for a one canal luxurious independent
house with all life facilities is closer to be realized at
canal, 5 minutes drive from Thokar, terms and
conditions will be:
Type total cost booking payment inst
I canal 15 million
You can visit our site at -------on sunsays from to
Booking starts from 23 april to 23 May, 2010
You can contact Mr. Marketing Director-------------
Collection Letters
Dear Sir
You are always regular in paying your monthly
installments but this month I am not happy to find you
on our outstanding debt list. Kindly pay your
installment of RS: 30,000 and if paid already please
ignore this message.
We wish to have congenial business relations with you.
Regards
Collection Letters
Dear Sir
We never leave our customers in problem, I am sure
our mutual trust can help to reach on agreeable
solution on your outstanding payments. As per
agreement clause II your principal amount has
increased to 300,000 with an increase rate of 5000 in
monthly installment.
You can visit our office to reschedule or find some good
solution to you r dues. The company also offer 10%
discount on paying before 20 of this month. Kindly
expedite the payment.
We wish to have congenial business relations with you.
Regards
Collection Letters
Dear Sir
Our repeated and honest concern to adjust your loan
on discounted rates is not responded , Even you did not
reply our letters. If the dues are not paid till -------the
matter will be taken to court.
Regards
guyg