1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
SEMESTER 1 2014

Name Sai Kodali
NetID skod532
Group Number: 263
Website Link: http://infosys1102014s1group263.blogspot.co.nz/p/d2.html
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Wednesday 11am
Time Spent on
Assignment:
23 hours Word Count: 1643

2


2
WATER POLLUTION REGULATOR
INTRODUCTION
Water pollution has become a very serious problem in New Zealand and around the world
as people are unaware with the severity of the problem and the long-term effects. The
farming sector was found out to be the main culprit with regards to the issue as they
dispose the largest amount of waste into our waterways. To reduce/counteract this
problem, we have produced a device called the water pollution regulator. This device
detects the toxicity levels in the water ways and sends this information through an app to
the Auckland City Council and the farmer associated with the particular farm once the
toxicity levels in the water ways reach treacherous levels. With this information the
Auckland City Council can chose to fine the farmers. We as a business will apply this
knowledge and inform the country of the issue in order to decrease pollution levels.

3. BUSINESS SECTION
3.1 Vision
To reduce water pollution in waterways through the use of technology to improve the
quality of life for the citizens of Aotearoa.


3.2 Industry Analysis: Water Pollution Regulation
Industry: Water Pollution Regulation.



3


3
Force: High/Low: Justification:
Buyer power: Low Buyer power is low in the water pollution
regulation (WPR) industry as there are few
companies that provide customers a source of
regulation that can reduce pollution levels in
waterways.
Supplier power: High Supplier power is high in the WPR industry as
there are only a few suppliers that provide
customers a souce of regulation. Therefore the
few suppliers that are in the market have a strong
control over the price.
Threat of new entrants: High Threat of new entrants is high in the WPR
industry as it is relatively easy for new
competitors to enter into the market by starting
up a new business that provides a source of
regulation for customers.
Threat of substitutes: Low Threat of substitutes is low in the WPR Industry
as there is only a few alternative
products/solutions that attack the problem of
water pollution. (Water Care, 2010)
Rivalry among existing
competitors:
Low Rivalry among existing competitors is low in the
WPR lndustry as there is very few businesses that
provide a product/service that reduce the
pollution in waterways. (Water Care, 2010)

4


4
Overall, the Water Pollution Regulation industry is very attractive. The attractiveness of
the industry ties in with the fact that it would be a profitable industry to enter. The
business is likely to operate sustainably as the targer customers, farmers, need to
purchase the device by law and the after sale service and monthly fees will give a
continous revenue flow.

3.3 Customers and Thei r Needs
Parliamentary Commissioner for the Environment, Dr Jan Wright, released a report
identifying the decreasing water quality mainly due to dairy farming. Our businesses main
customers are farmers who we identified as the group of people who pollute our
waterways the most with the farm waste being dumped. The farmers need to control the
waste that they dispose into the waterways as they can get caught out by law. In order to
know when the acidity (pollution) levels are dangerous they need to purchase our
product, the Water Pollution Regulator, to make sure they are keeping the water ways
around their farm area clean.

3.4 The Product and Service
The Water Pollution Regulator satisifes the needs of our target customers, Farmers, as it
helps them to identify the acidity levels in the waterways. The Regulator will detect the
acidity levels once it reaches a level of concern. The device captures this data and sends
the information to the farmers so that they are aware of the problem and can resolve
their acidity issue.





5


5
3.5 Suppliers and Partners
My businesses suppliers are my app software developer and my WPR instrument
developer. The software developer will supply my business with an app that connects to
my WPR product and will be placed on the app store and play store. The instrument
developer will manufacture my product and supply me with it on a required basis.
My businesses partners are organisations that my business doesnt need to pay but they
will help to increase the profitability of my business. Possible partners for my business
include Green peace who support the environment, Water Care and the Auckland City
Council. I would partner with these organisation as they would advertise my product and
make it an attractive buy for my targeted customers (farmers).
3.6 Strategy: Focused High Cost
My business targets a narrow (niche) market as we mainly target Farmers. We have
identified them as the biggest threat to water pollution levels increasing in Aotearoa so
we have worked alongside the Auckland City Council to implement the law regionally. As
we have identified famers as our targeted customers, our competitive scope is a narrow
market.
My businesses price strategy is high cost. This is because the Water Pollution Regulator is
an expensive unit which needs monthly servicing. Therefore the initial cost for purchasing
the product, which comes with the free app, will be high in cost alongside the monthly
charges for servicing which will be added costs. Therefore my businesses overall strategy
is Focused High Cost.






6


6

3.7 Value Chain Activity: Service after the sale
One key value chain activity that I have identified for my business is service after the sale.
The business strategy for my company is focused high cost, predominantly due to the fact
that the monthly servicing fees, which are essential, will make the product an overall
expensive buy. Due to this fact, the service after the sale of the product will be the most
important value chain activity for my business.
In order to reduce water pollution in water ways through the use of techonlogy, the
regulator must go through monthly servicing in order to be working efficiently at all times.
Any glitches/software problems associated with the app will be delt with my businesses
software developer. Therefore the value chain activity of service after the sale is the most
important for my business based on its vision and strategy.


3.8 Business Processes
3.8.1. Customer Complaint Process:
This particular process is very important as the business must deal with customers
appropriately in order to keep them satisfied after the sale of the WPR product. The
serivce after the sale of the product in relation to keeping customers happy is very
important in order to keep my customer base (NZ Farmers) and not lose any customers to
competitors. This allows my business to achieve our vision of reducing water pollution
levels by sustaining a strong customer base.

7


7
Start
Customer
Complaint
Received
Contact Software
Developer
Developer
Reviews Problem
Identifies
Problem
Problem
Resolved
End
Customer Service Department Customer Management System


3.8.2. Monthly Check-up Process:
This process is very important in order to keep the WPR product working efficiently at all
times after the sale. The WPR must be working efficiently so that it is sending the right
data through Wi-Fi to the application. This allows the farmers and Auckland City Council
to make the decision on the pollution levels. Therefore in order to improve the quality of
life for NZ citizens, the regulator must go through monthly check-ups in order to be
working efficiently and sending the right data to the farmers & Auckland City Council.

8


8
Start
Identify
Regulators
needing check-up
Contact
Customers
Notify and book
appointment
Check Regulator
efficiency
Is it working
efficiently?
Check-up
complete
End
No
Yes
Operations Management Department
Operations Management Department
Regular monthly
service
Service Regulator
and fix efficiency
Check-up Management
System


3.9 Functionalities
3.9.1. BUSINESS PROCESS 1: CUSTOMER COMPLAINT PROCESS
RECEI VING EMAI LS FROM CUSTOMERS
IDENTIFYING THE PROBLEM THROUGH DEVELOPER

3.9.2. BUSINESS PROCESS 2: MONTHLY CHECK-UP PROCESS
CONTACTING CUSTOMERS THROUGH PHONE/EMAI L
SERVICING REGULATOR
BOOKING APPOINTMENT ON BUSINESS COMPUTER SYSTEM

9


9
3.10 Systems

3.10. 1. SPECIFI C I NFORMATION SYSTEMS 1: CUSTOMER MANAGEMENT SYSTEM
The customer management system is highly important to my business in order to keep the
customers happy after the sale of the WPR product and deal with their problems. The
emails/phone calls that are received from customers in relation to an inquiry/problem
must be delt with so that my business keeps its customer base. Its very important to deal
with the customers and resolve their problems to make sure their regulator and app are
working efficiently in order to improve the quality of their life and all NZ citizens.
3.10. 2. SPECIFI C I NFORMATION SYSTEMS 2: CHECK-UP MANAGEMENT SYSTEM
The check-up management system is highly important to my business to identify the
regulators owned by customers needing monthly check-ups. It is essential that the
regulators needing check-up are identified so that they are working efficiently at all times.
The regulators need monthly servicing so that they are working efficiently at all times to
make sure they transfer the correct readings to the farmer and Auckland City Council in
order to efficiently reduce water pollution levels through the use of technology.
3.10. 3. SPECIFI C I NFORMATION SYSTEMS 3: APPOI NTMENT SCHEDULI NG SYSTEM
The appointment scheduling system is imperative for booking an appointment that suits
my customer in order to work around their time and my businesses time. This is to make
sure that business operations are completed efficiently. The appointment is essential so
that the customers regulator is working efficiently in order to reduce water pollution
levels through the use of technology.

10


10
3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
After The
Sale
1. Customer
Complaint
Process
1. RECEI VING EMAI LS FROM CUSTOMERS
2. IDENTIFYING THE PROBLEM THROUGH
DEVELOPER
Customer Management
System

Customer Relationship
Management

Transaction Processing
System
2. Monthly Check-
up Process
1. CONTACTING CUSTOMERS THROUGH
PHONE/EMAIL
2. SERVICING REGULATOR
3. BOOKING APPOINTMENT ON BUSINESS
COMPUTER SYSTEM
Check-up management
system

Appointment Scheduling
system
Transaction Processing
System

Decision Support
system

11

11
CONCLUSION
In conclusion a Water Pollution Regulator is a highly valuable product for the citizens of
Aotearoa in order to maintain a high quality of life. We as a business aim to reach out to
all farmers in New Zealand to reduce water pollution levels in waterways so that we have
a clean and green environment. This is essential in order to stay healthy and maintain a
high standard of living. This shows how important information technology is to my
business in order to achieve our vision and reduce water pollution levels.
REFERENCES

1. John Clayton. (2014). Turning the tide on water pollution.
http://www.stuff.co.nz/dominion-post/capital-life/9661570/Turning-the-tide-on-water-
pollution

2. Auckland City Council. 2014. Water Services Limited. Retrieved from:
https://www.aucklandcouncil.govt.nz/EN/AboutCouncil/representativesbodies/CCO/Pages/
watercare_services.aspx


3. Parliamentary Commissioner for the environment. 2013. Water Quality in New Zealand
land use and nutrient pollution.
http://www.pce.parliament.nz/publications/all-publications/water-quality-in-new-zealand-
land-use-and-nutrient-pollution/

4. The press (stuff.co.nz). 2013. Dairy Farming harming water. Retrieved From:
http://www.stuff.co.nz/the-press/news/9425346/Dairy-farming-harming-water

5. Greenpeace. 2014. Greenpeace exists because this fragile earth deserves a voice.
Retrieved from: http://www.greenpeace.org/new-zealand/en/about/

6. Watercare. 2010. Watercare seeking improved water quality for Auckland Harbours
through one overflow consent. Retrieved from:
http://www.watercare.co.nz/about-
watercare/projects/Wastewater_Network_Discharge_Consent_App/Pages/Wastewater_net
work_discharge_consent_application.aspx