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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Sabrina Phu
NetID sphu547
Group Number: 508
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Lee Friday 11am
Time Spent on
Assignment:
20 hours Word Count: 1494
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MEDICCARD
INTRODUCTION
No one enjoys filling out forms, whether its for a survey, a monthly subscription, sign up
forms and especially not at a hospital, when all you want to do is get treated as quickly as
possible.
The MedicCard is a smart card which takes away the stress of providing medical information
when required. The card can be scanned, swiped or inserted upon visiting a medical health
care centre to provide the information required that you would usually encounter when
filling out a form, so you dont have to. Its accurate, easy, saves time and makes a visit to a
medical service easy for everyone. With the MedicCard, youll save trees and lives.
3. BUSINESS SECTION
3.1 Vision
To make visiting health care services carefree, easy and accessible to everyone on order to
help save lives.
3.2 Industry Analysis: Health care industry
Industry: Health care industry
Force: High/Low: Justification:
Buyer power: Low When in need of care, individuals do not have a
lot of health care services to choose from and
typically receive care or choose services based on
proximity. No matter what their econmic state is,
health care is necessary. (Kotler, P., Shalowitz, J.
& Stevens, R. J., 2011).
Supplier power: Low This industry has many suppliers to buy from.
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(Moseley, G. B., 2009).
Threat of new entrants: Low Barriers to entry are high as a substantial amount
of money needs to be invested into the industry
for research and development of technology that
might not even see a return. Theres also
government regulations that have to be
considered. (Blees, J., Kemp, R., Maas, J. &
Mosselman, M. 2003).
Threat of substitutes: Low There are few alternatives to choose from, when
people are in need of proper care. (Opoku, E.,
2011).
Rivalry among existing
competitors:
High Many companies are very competitive and have a
lot of money invested into research and
development of technology in order to have
control over the industry, i.e. first mover
advantage. (Danzon, P. M. (n.d.).
Overall attractiveness of the industry: The industry does not look appeapling for businesses
that are trying to start out and get a name for their business due to the high entry barriers.
There would be enourmous competition within the industry but low supplier and buyer
power, and low threat of substitute and new entrant. Although, people are always in need
of health care no matter the economic state which makes the health care industry attractive
as long as the business can provide a competitive advantage.
3.3 Customers and Thei r Needs
Potential customers are individuals that frequently visit their health care services due to
their occupation, age and/or illness and are unable to provide their personal medical
information when required. The eldery are potential customers as age plays a large factor
on their health. (World Health Organization, 2011). They are more likely to visit health care
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services because with age comes problems with memory, movement, sight, hearing and
more. These problems require them to seek medical attention but also present an obstacle
when trying to provide personal medical information which is required to treat their
problems, especially when the elderly could have multiple health problems. (Cornwall, J. &
Davey, J. A., 2004). Therefore, the elderly need to provide medical professionals with
accurate and up to date information on their personal well being in order to get a clear
diagnosis and appropriate treatment. For example, the elderly could have alzheimers,
therefore are unable to remember details and/or their eyesight could make reading the
print of the form difficult and time consuming.
3.4 The Product and Service
The MedicCard will provide the required information of the customer to the health care
service automatically by connecting to servers across health care institutes. The card will
provide information to the health care service so the customer doesnt have to. Its more
accurate as the eldery could get confused and provide incorrect information about their
state. The card will have accesss to the customers history in order to give the medical
professional detailed insight that may have been unable to be provided by the customer.
The card will reduce their stress as the task of filling out a form is removed and save the
customer time which could help save their life.
3.5 Suppliers and Partners
Potential suppliers are software developers as the MedicCard requires regular updating of
customer information to provide an up to date and accurate summary of the customer for
the health care service. As well as IT security to provide protection to information collected,
stored and distributed by our product. Potential partners are insurance angencies such as
Southern cross as they could collaborate with us to share statistics of our customers.
(Southern Cross Insurance, 2009). As well as the government as they could subsidise our
product to make it more afforadble to everyday people as well as vertify and collaborate
information.
3.6 Strategy: Focused Low Cost
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The competitive scope of the business will be aimed at a narrow market as our product is
appealing to customers that visit health care services regularly and/or need assistance in
sharing their personal medical inforamtion. We also aim to provide our product at a low
cost which will allow us to deter customers to return to using pen and paper to fill out
forms. Therefore the strategy is focused low cost.
3.7 Value Chain Activity: Technology Development (R & D)
The most important value chain activity for this business is Technology Development (R &
D).
In order for the MedicCard meet the
vision of helping save lives, it needs to
provide medical professionals with
accurate and current information of their
customers. The Technology Development
process will ensure that the data is
correct and up to date. Itll be easy and
carefree to use for focused customers.
This value chain activity supports the
focused low cost strategy as research will
help our product keep their costs low to
provide customers with a low cost
product.
3.8 Business Processes
3.8.1. INFORMATI ON COLLECTI NG PROCESS
- The health care services requirements
are identified. Then the customers profile
is located and the required information is
collected from the database stored across
multiple health care services the
customer has been to. Then the specific
START
Send request to health-
care services server for
information required
Generate list of
information required
Compile customer profile
from data collected
across databases
Submit information to
health-care service
Record service/
transaction
TPS
END
ERP
Servers
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information required is delivered to the current health care service to be used to treat the
customer. Once the examination is completed, the results are recorded and inputed into the
current database to be updated.

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3.8.2. PROFI LE UPDATING PROCESS The profile updating process provides the health care
service with the most recent information required to examine the customer. It is an
important part of the business process as it directly links to the effectiveness of the product.
Consistantly updating the customers profile will enhance the products quality to provide
precise information to the end user. First the customer is identified. Then all their
information across all servers from previous health care services are collected and checked.
They are updated and if duplicates are found, then the data is then merged into one to be
used instead.
START
Identi fy the customer
Collect data
Update Customer Profi le
END
ERP
Servers
Are there dupli cate
records?
NO
Cross-reference data and
merge
YES
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3.9 Functionalities
3.9.1. INFORMATI ON COLLECTI NG PROCESS
Requesting information required by health care service
Automated link of customer databases
3.9.2. PROFI LE UPDATI NG PROCESS
Checking for duplications
Monitoring data to keep information up to date
3.10 Systems

3.10. 1. INFORMATION MANAGEMENT SYSTEM This system reduces time spent by human
labour to organise the information. The system automates the flow of information to select
the most appropriate list of responses to possible questions that a health care service may
ask in order to make medical visits carefree and easy.
3.10. 2. PROFILE ANALYSI S SYSTEM This system analyses the customers history by the data
collected from previous visits and compiles a profile containing the most recent medical
records. The system will also track future visits to add more in depth detail on the
customers health in order to help save their life.
3.10. 3. DATABASE WORKFLOW SYSTEM - This system stores information in a central location
in every health care services server and automatically asks to record information when
more recent transactions occur to keep customer information accurate in order to provide
accessible information to help save lives.
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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Development
(R & D)
1. Information
Collection
Process
1. Requesting information required by health
care service
2. Automated link of customer databases
Information Management
System

Database Workflow System
Collaboration System

Enterprise Resource
Planning System
3. Profile
Updating
Process
1. Checking for duplications
2. Monitoring data to keep information
up to date
Profile Analysis System

Automation System
Collaboration System

Collaboration System
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CONCLUSION
MedicCard replaces the need to fill forms using pen and paper. It has access to an
individuals personal medical information via swipe, scan or insertion. It would take a lot of
time, money and trust to develop. It makes a visit to a health care service stress free. The
MedicCard reduces human errors and saves time to help save lives. It relies heavily on
technology advancement in order to keep the customers information current and accurate.
The MedicCard requires information to be shared between multiple health care institutes to
provide all the data required that a customer might forget, overlook and/or be unable to
share with medical professionals.

REFERENCES
1. Kotler, P., Shalowitz, J. & Stevens, R. J. (2011). Strategic Marketing For Health Care
Organizations: Building A Customer Driven Health System Sudbury: Jones & Bartlett
Learning
2. Moseley, G. B. (2009). Managing Health Care Business Strategy Sudbury: Jones &
Bartlett Learning
3. Blees, J., Kemp, R., Maas, J. & Mosselman, M. (2003). Barriers to Entry Differences in
barriers to entry for SMEs and large enterprises (H200301 SCALES Research Report).
4. Opoku, E. (2011). Porters Five Forces Healthcare Industry Retrieved from
http://eopoku3.blogspot.co.nz/2011/03/porters-five-forces-healthcare-
industry.html
5. Danzon, P. M. (n.d.). Health Care Industry Retrieved from
http://www.econlib.org/library/Enc1/HealthCareIndustry.html
6. World Health Organization (2011). Global Health and Aging Retrieved from
http://www.nzmediastudies.org.nz
7. Cornwall, J. & Davey, J. A. (2004). Impact of Population Ageing in New Zealand on the
Demand for Health and Disability Support services, and Workforce Implications
Retrieved from
https://www.health.govt.nz/system/files/documents/publications/cornwallanddave
y.pdf
8. Southern Cross Insurance (2009). Southern Cross Insurance NEWS Retrieved from
https://www.southerncross.co.nz/Portals/0/Society/Provider/Insurance%20Newslet
ter_December%202009_FINAL%282%29.pdf