Name: XINXIU SUN

NetID: xsun104
Group Number: 66
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EASYPOLICE MOBILE APP
INTRODUCTION
When we meet some accidents or emergency in our life, we may choose to call the police for
help. Various incidents like theft, crash or fights may happen every day in our surrounding.
That means a large number of people are in need of polices help. However, the traditional
way to call the police is using a call. This way sometimes lacks efficiency due to numerous
callings and callers tension. Therefore, our idea is using a mobile phone application instead
of troublesome calls. I name this application EASYPOLICE. This application can help you
contact the police only through 3 steps. At each step, people can easily choose some
options that best describe their emergency. Therefore the police can quickly get accurate
and clear information that can also be distributed into different categories including incident
position through this application.

VISION STATEMENT
To help everyone get quick attach to the police through a mobile application and make this
world a better place to solve masses emergency.

INDUSTRY ANALYSIS
Industry: Mobile application industry. Various mobile applications that can be installed in
peoples smart phones.
Force: High/Low: Justification:
Buyer power: High The buyer power of mobile
application industry is high
because there are too many
applications that customers
can choose. Portio Research
(March 2013) estimates: 1.2
billion people worldwide were
using mobile apps at the end
of 2012. This indicates that
buyer volume is huge.
Supplier power: Low The supplier power of this
industry is low due to high
numbers of suppliers. As
stated(Shweta,J. & Nidhi,
B.): Currently, there are
more than 10 mobile
platforms and thousands of
application developers in
market.
Threat of new entrants: Low As stated in mobile
application (Shweta,J. &
Nidhi, B.) that there are lots
of brands like apple and
google which have their well-
established application
stores so there are high entry
barriers for fledgling
developers as they are low
on learning curve and do not
have any experience of what
a customer likes and desires.
Threat of substitutes: High From the mobile application
(Shweta,J. & Nidhi, B.), we
can know that there has
been high increase in the
number of application
developers for almost all
types of platforms. This has
resulted in high availability of
similar applications at very
low cost or sometimes even
at free of cost. Therefore, the
threat of substitutes is high.
Rivalry among existing
competitors:
High As stated in mobile
application (Shweta,J. &
Nidhi, B.), there has been
861.5% year-over-year
growth in the sale of Android
applications over just 131.9%
growth of Apple applications.
This shows that the
application market is
witnessing heavy
competition.

Overall attractiveness of the industry: Based on the analysis of this industry, the buyer
power is high while the supplier power is low, threat of new entrants is low while the threat of
substitute and rivalry among competitors are high, therefore I think the overall attractiveness
of this industry is moderate.

POTENTIAL CUSTOMERS AND THEIR NEEDS
When people meet accidents in their daily life, they need quick connection with the police
and fast solution to their problem. Therefore the target group of users for this application are
the masses who are in need of polices help. For the mobile application industry, customers
always want useful, easy and interesting products. As stated in mobile application (Shweta,J.
& Nidhi, B.): Customers are only looking for applications which meet their purpose or are
entertaining and easy to use. Therefore, this service application should satisfy its customers
through making it easy to use and helpful to reach customers purpose.
THE PRODUCT AND SERVICE
In New Zealand, people who want to call the police need to choose the emergency service
of police other than fire or ambulance after dialing 111 and then will be transferred to one
of three communications centers. This process wastes time and needs extra connection with
telecom operator and communication center. However, EASYPOLICE can help people skip
these processes and save time. In the interface of this application, users only need to
choose several options that best describe their emergency. For instance, after entering your
name, you need to choose the type of the incident, current situation and number of involved
people, you can also provide any details if you want, then you need to give the information of
location which can be easily fixed through an option of GPS. Therefore It is obvious that
people can connect the police quickly and easily through this application.
POTENTIAL SUPPLIER AND PARTNERS
Our suppliers are telecommunication suppliers and mobile application platforms. Our
partners are mobile phone manufacturers and software developers.
PORTERS GENERIC STRATEGY
Our organizations follow one of the porters generic strategies which is cost leadership. That
means this product focuses on board market and the cost strategy for this product is low
cost. It is obvious that this application product targets a board range in its market because
this application is designed for all people who are in need of the polices help. In addition,
this service application is used to help people solve their emergency preferably so it is likely
to be free of charge or low cost. Therefore, in the competitive scope, our organizations are
belong to cost leadership which based on broad market and low cost.
PORTERS VALUE CHAIN ACTIVITY (VCA): Technology Development
The most important value chain activity for this business is Technology development. Our
vision is to help everyone get quick attach to the police through a mobile application and
make this world a better place to solve masses emergency. Therefore we really need
technology to support the invention or continuous improvement of this application. Moreover,
the strategy of our organization is the cost leadership. The technology development can help
us benefit more people in a higher level and reduce various costs.
KEY BUSINESS PROCESSES
BUSINESS PROCESS 1: Application Development Process
One of the relevant key business processes is application development process. This
particular process is significant which is the basis of the business and contains several steps.
Firstly, we need to determine the type of the application. For example, the EASYPOLICE is a
mobile service application for a special purpose which is to connect with the police. Secondly,
we need to design the application. In this step, we should think of what the interfaces and
contents of this application like and how it works. Thirdly, we can make the design into a real
application program. Then, we need to test this program to ensure that there is no problem
exists. The last, we complete and issue this application.

BUSINESS PROCESS 2: Information Transformation Process
The other relevant key business process for this business is information transformation
process which is very essential when people put this application into effect. The steps for
this process are the following. Firstly, the users need to input information of their emergency.
Secondly, the information needs to be collected together. Thirdly, the information should be
sent to the police. Then, the police receive the information. The last, the information should
be stored.
FUNCTIONALITIES
FUNCTIONALITIES FOR BUSINESS PROCESS 1
Application Development Process:
1. Identify what type of application we want to create
2. Determine what the application looks like and how it works
3. Create a real application product
4. Check whether the application is useful
5. Announce the accomplishment of the application

FUNCTIONALITIES FOR BUSINESS PROCESS 2
Information Transformation Process:
1. Gather information from people
2. Deliver information to the police
3.Store the information

SYSTEMS

SYSTEM 1: Application design system
The Application design system is used to incorporate some functionalities for application
development process such as determining what the application looks like and how it works.
This system can help us know what kind of application we want to create and decide what
kind of design is more feasible in order to achieve the goal that is to establish a mobile
service application which can help everyone get quick attach to the police and solution to
their emergency.
SYSTEM 2 : Application analysis system
The application design system reflects one functionality for application development process
which is check whether the application is useful. This system can help us test the application
if there are any problems exist in it. This system also lets us know whether the application is
designed successfully. Therefore we can use this valuable application to achieve our vision
and goal.
SYSTEM3: Information management system
The information management system embodies the functionalities for the information
transformation process. They are collection, delivery and storage of information. This system
is a specific system that is belong to a broad system called collaboration system. It is used to
accomplish the effects of the application so that the vision of our organizations can come
true.
SUMMARY TABLE
Value Chain
Activity:
Processes: Functionalities: Specific
Information
Systems:
Broad
Information
Systems:
Technology
Development
1. Application
Development
Process
1. Identify what
type of
application we
want to create
2. Determine
what the
application looks
like and how it
works
3. Create a real
application
product
4. Check
whether the
application is
useful
5. Announce the
accomplishment
of the
application
1. Application
design system
2. Application
analysis system
1. Collaboration
system
2. Enterprise
resource
planning system
3. Decision
support system
2. Information
Transformation
Process
1. Gather the
information from
people
2. Deliver
information to
1. Information
management
system
1. Collaboration
system
2. Executive
information
the police
3. Store the
information
system

CONCLUSION
We want to use the EASYPOLICE to instead of the traditional way of calling police because
this application can save time and help people get connection with the police efficiently.
Based on the analysis above, we know that the attractiveness of mobile application industry
is moderate and the key value chain activity is technology development. In addition, the
processes, systems and functionalities can all be structured to achieve the vision and goal of
our organization.















Reference List:
Global mobile statistics 2013 Section E: Mobile apps, app stores, pricing and failure rates.
(2013May). Retrieved from: http://mobithinking.com/mobile-marketing-tools/latest-mobile-
stats/e#appusers

Shweta, J. & Nidhi, B. (n.d.). Mobile Application. Retrieved from
http://www.slideshare.net/shwetaj/mobile-applications-7643425