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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Qingchun Yao
NetID qyao398
Group Number: 404
Website Link: http://infosys1102014fcgroup0404.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Helen Chen Tuesday 1pm
Time Spent on
Assignment:
15 hours Word Count: 1608

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COMBATING OBESITY
INTRODUCTION
Obesity is a prevalent problem in todays society. In 2008 alone, 500 milion adults were
classified as obese and every year, approximately 3 million people die as a result of being
obese (World Health Organisation, 2013). Obesity is also a major issue in New Zealand, with
the country being the 12
th
most overweight in the world (New Zealand Herald, 2013). This is
where XXX bracelet and application can help. This product will allow the customer to be
aware of their eating and exercise habits whilst making comparisons between the two,
therefore encouraging healthier living.
3. BUSINESS SECTION
3.1 Vision
To create quality innovative technology that will encourage healthier living and lifestyle
habits.
3.2 Industry Analysis: Smart-phone Application Industry
Industry: Smart-phone Application Industry. This is a relatively new, but nonetheless fast-
growing industry, due to the majority of cellphone owners having smart-phones (Smith,
2013).
Force: High/Low: Justification:
Buyer power: High There is a large number of applications in the
application stores for both iPhone and Android
devices, which means that buyers have the ablitiy
to choose.
Supplier power: Low Software that are capable of creating applications
are readily available and accessible, due to an

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increasing number of developers entering the
ndustry in hopes of making sales.
Threat of new entrants: High The threat of new entrants to the smart-phone
application industry is high as there are almost no
barriers to entry, and anyone can make an
iPhone app (Gordon, 2012). The main barrier
would be start-up costs, however it is essentially
non-existent to develop an application.
Threat of substitutes: Low While there are websites that offer the same
function as some smart-phone applications, they
are less convenient and people are much more
accustomed to the accessibility of applications.
Rivalry among existing
competitors:
High Rivalry amongst all developers is high due to
applications being listed according to rating and
popularity in the application stores, which means
that competition for high ratings and more
exposure is vigorous.
Overall attractiveness of the industry: Overall, the smart-phone application industry is
relatively attractive and this is evident in the large number of applications already existing in
application stores. Applications do not cost a considerable amount of capital to develop but
at the same time have a high potential for profits, this alongside having low entry barriers
renders the industry an attractive one.
3.3 Customers and Thei r Needs
The primary target customer group for this application will be smart-phone owners with
access to Android and iOS application stores who are overweight. However, this does not
mean that this application is only limited to these users as people who wish to maintain a

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healthy lifestyle are also able to take advantage of the application. Healthcare applications
are becoming increasingly popular (Carroll, 2012), meaning that more people are making
use of applications such as this and the market is ever growing.
3.4 The Product and Service
The product that is being provided is a bracelet and an application which will have a
combination of features encouraging users to live a healthier lifestyle. The features include
a bracelet which is able to scan food items and recognise its dietary information, then
transfer the data to the smart-phone application, allowing users to keep account of how
many calories they have consumed. When the user exersies, the bracelet will also be able to
calculate the amount of calories that have been used through a sensor. This data too is
transferred to the application, and a comparison between calorie intake and output can be
made. An essential selling point of this application is that it allows users to monitor both
their daily intake and output of calories, which combines the functionalities of a number of
existing applications into one for more convenient access.
3.5 Suppliers and Partners
In order to create the application, software developers are needed and with a large number
of graduates holding relevant degrees and qualifications, one can be easily accessed.
Another potential supplier is scanner manufacturers, who will install the scanner in the
bracelet so that information can be transmitted between the bracelet and smart-phone
application. Other suppliers may include accountants for financial matters, and lawyers for
legal affairs. Once the development of the application is completed, partnerships need to be
formed with providers of platforms for the release of the application, namely Googles
PlayStore and Apples iOS. These two platforms will provide a popular medium of
distribution for the application and with both the ranking and popularity search functions,
the application has a greater chance of reaching more customers.
3.6 Strategy: Differentiation

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The competitive scope of this application is broad market. Due to obesity being a
widespread and prevalent problem, the target market for this product is broad so that it is
readily available for everyone to use in preventing and combating the growth of obesity.
The cost strategy of this application will be high cost. Although the application will be
relatively cheap to develop, the bracelet will cost more as it will be the first product of its
kind, therefore requiring careful research and development.
With a broad target market and high cost, the overall Porters generic strategy adopted is
therefore Differentiation.
3.7 Value Chain Activity: Make the product or service
The most important value chain activity for this business is making the product.
By focusing on the production of the bracelet and application, the product will be able to
successfully deliver its service, which is in line with the business vision of create(ing) quality
innovative technology that will encourage healthier living and lifestyles. Making the
product will be expensive due to quality materials being sourced and expertise required in
developing the information systems. Furthermore, it is vital that the product is reliable as a
broad market is targeted. The process of making the product is therefore closely linked to
the differentiation strategy that is adopted.
3.8 Business Processes
3.8.1. BRACELET MANUFACTURI NG PROCESS This process involves the conversion of raw
material inputs into outputs and begins when a product order invoice is received. The
warehouse department will collaborate with the implemented stock control system on the
level of input that is required and the inputs are assembled to produce the bracelet. Next, a
quality assurance test is required. If the bracelet fails this test, it will be returned to the
assebling process where the faulty component(s) will be replaced. The process ends when
the tested bracelet is packaged and ready to be delivered to the customers.


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3.8.2. INFORMATI ON TRANSFER PROCESS This process transfers the data captured by the
users bracelet into information that is meaningful. The process begins when data from the
bracelet is received by the smart-phone application, and an analysis is conducted through
the information analysis system. This allows the sample to be searched on databases which
have been compiled in the cloud computing system. If a match for the item is not found, the
sample data will be reported to the customer service department, where information
regarding the sample will be relayed to the research department so that the database can
be improved. If however a match is found, the search results will be sent back and the
number of calories displayed on the users smart-phone application.

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3.9 Functionalities
3.9.1. BRACELET MANUFACTURI NG PROCESS
Ensuring the required materials are available to use in production
Producing quality technology that has been tested
3.9.2. INFORMATI ON TRANSFER PROCESS
Analysing and searching for the data captured in the database
Relaying meaningful information to customers based on the data captured
3.10 Systems

3.10. 1. STOCK CONTROL SYSTEM - This system will enable the business to control and
monitor various aspects of raw material stock information. The system supports the
bracelet manufacturing system by ensuring that materials are at the required level,
guaranteeing that the quality innovative technology of this product can always be created,
in line with the business vision.
3.10. 2. INFORMATION ANALYSI S SYSTEM - The data captured from the scanner in the bracelet
is transferred to an analysis engine in the cloud computing system, where it will be analysed
to give the amount of calories and other dietary information. This system supports the
information transfer process by refining the data, providing customers with quality and
accurate information.
3.10. 3. CLOUD COMPUTI NG SYSTEM - This system allows resources and applications to be
hosted remotely on the internet and will contain the database for related dietary
information. The data that is captured in the customers bracelet will be sent to the cloud
computing system for analysis, and almost instantly the results will be transmitted to the
customer s smart-phone application.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Making the
product
1. Bracelet
Manufacturing
System
1. Ensuring the required materials are
available to use in production

2. Producing quality technology that has
been tested
Stock Control System Transaction Processing
System
2. Information
Transfer
System
1. Analysing and searching for the data
captured in the database
2. Relaying meaningful information to
customers based on the data captured
Information Analysis System

Cloud Computing System
Transaction Processing
System
Collaboration System

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CONCLUSION
The rapid growth of obesity both in New Zealand and worldwide has become a major
problem which calls for our attention. XXX bracelet and application addresses this problem
by allowing customers to be aware of their eating and exercise habits so that they can
monitor their lifestyle choices, leading to healthier living and a reduced risk of obesity.
Various information systems will be vital in supporting the business processes involved in
this product. These enable productivity (quality) to be improved, leading to higher customer
satisfaction, therefore fulfilling the business vision of create(ing) quality innovative
technology that will encourage healthier living and lifestyle habits.

REFERENCES

1. Caroll, J. (2012). Trend report: the future of health, fitness and wellness! Retrieved
from http://www.jimcarroll.com/2012/07/trend-report-the-future-of-health-fitness-
and-wellness/#.Uh1aU5JHKSp

2. Gordon, J. (September, 2012). How To Create Your First iPhone App (2012 Edition).
Retrieved from http://mobile.smashingmagazine.com/2009/08/11/how-to-create-
your-first-iphone-application/

3. New Zealand Herald. (2013). New Zealand named 12
th
most overweight country.
Retrieved from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10896871

4. Smith, A. (2013). Smartphone Ownership 2013. Retrieved from
http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013.aspx

5. World Health Organisation. (2013). Obesity and overweight. Retrieved from
http://www.who.int/mediacentre/factsheets/fs311/en/