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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Tanira Fisher-Marama
NetID tfis559
Group Number: 242
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Lee Friday 12pm
Time Spent on
Assignment:
25 hours Word Count: 1421

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THE I ON U SPEED MONITORING APP.
INTRODUCTION
In New Zealand, speeding is a contributor to 30% of all car accidents every year. Ranked 2
nd
in the
world as a cause for all car accidents , and 3
rd
in New Zealand, speeding has a significant effect on all
drivers. A report published by The Ministry of Transport New Zealand, 2013, identified that in 2012,
speeding was a contributing factor in 68 fatal crashes, 307 serious injury crashes and 1,049 minor
injury crashes. These crashes resulted in 85 deaths, 405 serious injuries and 1,493 minor injuries. Our
solution; is to create a smartphone app that monitors drivers speeds, and reports the data in real
time to law enforcement. If drivers exceed the given speed limit at a dramatic speed, law
enforcement will be notified and will be able to take further action (issue speeding tickets, warnings
etc.).

3. BUSINESS SECTION
3.1 Vision
Our vision is to be at the forefront of speed monitoring and to provide accurate and efficient data in
order to create and maintain safer roads for all.
3.2 Industry Analysis: Queso Melted Cheese Industry
Industry: Smartphone Application Industry. The Smarphone Application Industry is competitive
industry with new applications being made every day.
Force: High/Low: Justification:
Buyer power: High
There is an over-choice in the app industry. In
October, 2012 Apple announced that there were one
million apps available in the iTunes Store and a total
of 60 billion had been downloaded already. (Forbes,
2013). There is no doubt that, that number of apps
has doubled over the years, especially with more app
stores and providers enetering the industry, giving
buyers more power deciding which apps they want.
Supplier power: High
Chalk and cheese brie boursin paneer cheese strings
melted cheese ricotta edam. Cheese on toast fondue.
Bavarian bergkase caerphilly. (Author, 2010)

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Threat of new entrants: High
Threat of new entrants is high as it is relatively easy to
enter the industry due to the low number of entry
barrriers. (Suter, 2012)
Threat of substitutes: Low
There is really only one other substitute to apps, and
that is internet websites. But with the number of new
apps being created, and the extent to what those apps
can do, soon there may be no need for internet
websites.
Rivalry among existing
competitors:
High
Rivalry in the application industry is fierce, with over
500,00 application software developers and many
more still entering the market.
(http://3xhappiness.com/analysis-of-the-app-
market-based-on-michael-porters-five-
competitive-forces/, 2012)
Overall attractiveness of the industry: Relatively Low, this can be justified by low entry bariers into
the industry, also rivalry amongst competitors is very high which makes it extremely difficult for new
entrants to succeed in the industry. Success in this industry would require innovative ideas to
generate new revenue streams. Allthough barriers to enter are low.

Relatively unattractive ; this can be justified
3.3 Customers and Thei r Needs
As our application is a law enforcing application, this may not appeal to the general public. However,
the New Zealand Governemnt is constantly seeking new and innovative ways to monitor speeding,
therefore, they would be our target customer. Customer needs vary and this application would
enable law enforcement to handle more serious cases as the app would monitor the speed and
driving habit of drivers, increasing productivity of law enforcement.

3.4 The Product and Service
Smartphones are becoming very popular in New Zealand, with over 50% of the population owning a
device (Anza, 2012). These numbers are expected to grow at a rapid rate making the use of the app
more accessible. We propose to release our product to Auckland smartphone users as a trial launch
because 64% of Auckland residents own smartphones. As the number of smartphone users increase,
we look to distribute the product throughout New Zealand.

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3.5 Suppliers and Partners

3.6 Strategy: Focussed High Cost
We have adopted a narrow market competitive scope as we cater to one main customer (The New
Zealand Government) and also our app would be in a specific market aimed at aiding the
government and law enforcement. We have identified that the initial cost for making the app could
cost a fair amount and the delivery of on-going checks and software updates would also add to
costs.
The overall strategy is therefore Focussed High Cost

3.7 Value Chain Activity: Service after Sale
The most important Value Chain Activity to the company would be Service after Sale as the
companys vision is to provide accurate and efficient data which would require alot ofpost sale
checks, servicing and software updates. Although our strategy is a focussed high cost strategy there
is really only one main customer (NZ GOVT) therefore, it would not be difficult to provide this type of
service.

3.8 Business Processes
3.8.1. SOFTWARE UPDATI NG PROCESS The Software Updating Process is vital to our products
success as because our product relies on the recording of real-time data its important that all data
recorded is done so in the most efficient and effective way. This means being able to identify where
the software can be improved, updating the software and recommending that software to our users.


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3.8.2. CUSTOMER INQUI RY PROCESS The Customer Inquiry Process is another process vital to
the success of our product as our key value chain activity is service after sale therefore, finding out
about how customers find our product and also where we can improve our product will help us
serve them better. This could also allow for a chance to differentiate our product from others in the
industry.

Start
User opens app
Is app on latest
software?
Continue using app
Yes
End
Inform user of
available update
No
Service after Sale department
Does user wish to
update software?
No Install update Yes
Restart app
Software examination system

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3.9 Functionalities
3.9.1. SOFTWARE UPDATI NG PROCESS
Idetify customers not on updated software
Send information regarding software update
3.9.2. CUSTOMER INQUERY PROCESS
Notify user about available survey
Identify if user wishes to take part in survey
3.10 Systems

3.10. 1. SOFTWARE EXAMI NATION SYSTEM- The software examination sytem is important as it is
related to the service after sale value chain activity. It also supports our companys vision of being
able to provide efficient and accurate data by identifying which customers are not using the most up
to date software, and also determines whether or not the Service after Sale department needs to
inform the user of the software update available, these of which being the main functionalities of
the system.
3.10. 2. DATA ACQUISITI ON SYSTEM - The Data Analysis System St. agur blue cheese boursin
cheese and wine. The big cheese bocconcini squirty cheese everyone loves caerphilly cheese and
biscuits cheese and biscuits cottage cheese. Cream cheese everyone loves melted cheese airedale
cow queso brie say cheese. Everyone loves mascarpone melted cheese hard cheese cauliflower
cheese cheesecake rubber cheese cheese and biscuits.
3.10. 3. - Cottage cheese swiss cheese and wine. Cow danish fontina cheesy feet lancashire edam
cut the cheese goat everyone loves. Swiss goat fromage frais squirty cheese say cheese cauliflower
cheese say cheese cheese strings. Edam roquefort. Queso cheesy feet bocconcini. Cheesy grin say
cheese cottage cheese red leicester rubber cheese roquefort pecorino when the cheese comes out
everybody's happy.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
after Sale
1. Software Updating
Process

1. Identify customers not on updated
software
2. Send information regarding software
update



Collaboration cheese
System

Enterprise Resource
Planning cheese system
2. Customer Inquiry
Process

1. Identify if user wishes to take part
in survey
2. Identify if user wishes to take part
in survey


Feedback Analysis System


Edam cheese system
Transaction processing
cheese system

Customer relationship
management cheese
system

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CONCLUSION
Lancashire croque monsieur say cheese. Parmesan goat pecorino cheeseburger brie emmental
dolcelatte croque monsieur. Cheeseburger squirty cheese hard cheese the big cheese rubber cheese
bavarian bergkase cow hard cheese. Edam cauliflower cheese red leicester rubber cheese fromage
cheese slices cottage cheese parmesan. Cheesecake cheesy feet stilton hard cheese fromage frais
halloumi mozzarella roquefort. Squirty cheese say cheese who moved my cheese blue castello
cottage cheese cauliflower cheese smelly cheese paneer.

REFERENCES

1. Author. (n.d.). Title of page. Retrieved from URL

2. Author. (Year of publication). Title of report [Report No. (or additional information about
report)]. Place of publication: Government Department Name.

3. Authors. (Publication date). Title of article. Title of Journal, volume number(issue number),
page numbers. Retrieved from URL of journal home page

4. Author. (Year of publication). Title of report [Report No. (or additional information about
report)]. Place of publication: Government Department Name.
5. Author2. (Year of publication). Title of report [Report No. (or additional information about
report)]. Place of publication: Government Department Name.