INFOSYS.

110 BUSINESS
SYSTEMS:
DELIVERABLE 2: BUSINESS
SECTION
2014

Name Heidi Strajnar
NetID hstr836
Group Number: 499
Website Link: http://group499.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Khusbu Tiviwala Tuesday 1pm
Time Spent on
Assignment:
30 hours
Word
Count:
1637 (not
including
references)

SAFE CARD
INTRODUCTION
Many people in todays society are becoming victims to fraudulent activity.
Bankcard data theft is one of those activities that involves stealing confidential
bankcard details which is used by criminals to make unauthorized purchases by
the card holder.
Our innovative solution to this problem is an app called Safe Card that lets bankcard
users track the location and expenditure of their bank card and the user can
remotely lock their bankcard to prevent losses in real time.


3. BUSINESS SECTION
3. 1 Vision
To provide fast and independent financial security, locally and globally.
3. 2 Industry Analysis: Banking Security App Industry
Industry: Banking Security App Industry
Force: High/
Low:
Justification:
Buyer power: High There many suppliers to choose from
when it comes to using apps for banking
that lets you track your expenditure. An
examples of banking security apps are
First Banking Mobile seen on google
play
1
and there are more displayed there
and on the Apple store.
Supplier power: Low There are a number of apps that offer
similar features . Visa confirmed that at
least 90 U.S. banks and over 250
merchants support the use of its V.me
digital wallet platform. (Arxan, 2014).
2

This shows more suppliers are coming to
the market.

1
First Bankcard. (2013). The Frst Bankcard Mobile. Retrieved from:
https://play.google.com/store/apps/details?id=com.firstbankcard.mobilebanking
2
Arxan. (2014). Application Protection for Mobile Banking and Payments. Retrieved from:
http://www.arxan.com/solutions/financial-app-protection/

Threat of new
entrants:
Low
There are high barriers to entry as the
economies of scale are high and is a high
security risk situation. high cost of set up
Infrastructure costs, such as IT systems,
are a substantial part of the overall cost.
(Bank of England, 2013).
3

Threat of substitutes: Low There are some alternatives such as retail
banking stores and independent Credit
Card companies, however they arent of
much threat. This demand is now
supporting a new breed of digital banking
services that is coming to the fore.
(Banking Technology, 2014).
4

Rivarly among
existing competiors
High
As there are a high number of firms in this
industry, there is a lot of competition.
Globalisation and policy changes have
allowed overseas banks and non-banks to
enter and compete aggressively.
(Deloitte).
5


Overall attractiveness of the industry: This industry is not attractive as it is
expensive to get started in and involves a lot of data security risks. However if a
firm starts off successfully then the low threat of new entrants allows businesses
in the industry to have a larger market share as there will be less new
competition. Therefore there is a high profit margin.
3. 3 Customers and Their Needs

3
Bank of England. (2013). A review of requirements for firms entering into or expanding in the
banking sector. London: Financial Service Authority.
4
Banking Technology. (2014). The irresistible rise of digital banking. Retrieved from:
http://www.bankingtech.com/56242/the-irresistible-rise-of-digital-banking/
5
Deloitte. (2014). Competition in retail banking (Appendix E). Sydney: Deloitte.

People want to have more control over their personal finances and be confident that
this is done securely. They want fast and easy access to these details without paying
credit card representatives and banking professionals, fees for services which they
could do themselves at a much lower (if not free) cost. The target market for Safe
Card is any Bankcard holder with a smart phone. This means that the service is
readily available to many bankcard holders and is an easy to use, fast processing
service. This is useful in ensuring weak bankcard security is minimized corruption of
banking officials is erradicated and anonyminity of criminals is weakened.
3. 4 The Product and Service
The current solution is that if you lose your bankcard you have to communicate with
your bank to disable your card whereas with this app, users of Safecard can do it
instantly on their own, creating a lower cycle time. The existing solutions are not
technologically up to date with the rapidly changing information systems. Our app
brings people into the present. The app processes information at a lower risk of
bankcard data security breach, this enables the user to have more peace of mind.
Our app is available 24/7 to ensure users are able to make important changes at any
point in time at the click of a button. There are many functions available through the
app, there are many possible transactions that can be made thus the app is versatile
to suit individual customers needs.

3. 5 Suppliers and Partners
Revenue is made through selling the idea of implementing the GPS chips into new
cards to major banks or credit card companies therefore bank card companies such
as Visa and Mastercard are partners as we can sell them the idea of implementing
GPS chips in their cards or we can directly sell them the GPS chips.
Banks such as ANZ, BNZ, ASB etc are also partners as they can help with transaction
systems in linking bank card details to the app.
Suppliers would be where we source the GPS chips from such as Alibaba.com
Another supplier would be an app developer such as Don, River Inc

3. 6 Strategy: Cost Leadership
The strategy for this product/application is differentiation. This is because the app
targets a broad market of Bankcard holders with smart phones and there are many
people in this market as technologies are rapidly changing. It will be low cost
because the app will be free to ensure that the service is admirable to the
consumers and thus revenue streams are implemented to partnerships instead.
3. 7 Value Chain Activity: Technology Development
Technology development is the most important value chain for this
service/application. The vision and strategy needs to be in sync with its sytems and
processes. Therefore as per the vison to provide fast and independent financial
security, locally and globally, being accesible all around the world and being fast
and independent means the service must be up to the highest standards and
adaptable to different types of ussers /customers needs. Considering there is a
unique selling point, it needs to run smoothly and have great accuracy. Therefore
a lot of time and money needs to be invested in developing the right systems and
digital components. Technology develop is key in successful operation of this
app.
3. 8 Business Processes
3.8.1. Platform design process - This is important to the value chain activity of
technology development as customers need to know they are receiving the highest
standard and most efficient service through the application. Through this process
customers can be assured that the app will prove to be more productive and
effective than getting others to do similar services for you. It gives them confidence
in knowing things will run smoothly with less room for human error.

Platform Design Process Model
Start
Search platform
options
Select a
Prototype to
trial
Define platform
errors
Reject or accept
platform
yes
No
Select platform
End
Supplier
Supplier
Supplier agreement
Supplier agreement








3.8.1. Security establishment process This is also a major process associated with
the value chain activity as customers need to be able to have trust that the
application is extremely secure considering that it is meant to be safer than
traditional banking security methods. This process ensures that the correct and
extensive procedures are in place to protect customers and their needs. Thus many
security processes need to take place to ensure the technology development
incorporates and fulfills the needs and information of customers.
Security etablishemnt process model
Start
Brainstorm
customer protection
methods
Select a method
Define potential
security breeches
Reject or accept
customer protection
method
NO
Yes
Process customer
details safely
End
Supplier/Partner risk
Supplier/Partner risk
Customer confidence established
Customer confidence established

3. 9 Functionalities
3.9.1. Platform design process
Check platform options
Analyse existing and/or potential platform errors
3.9.2. Security establishment process
Create hack proof database
Validate partnerships and suppliers
3. 10 Systems
3.10.1. Data management system This is an important system in the business
process as it is used to process and store confidential customer information.
Therefore, there needs to be a system in place that is simple yet secure enough to
make sure customer data will not be comprimised and yet their data wiill be
linked with the uses in the app. Through this process the customers have
assurance that the app is safe and they can make the most beneficial and efficient
transactions in relation to their specific wants and needs.
3.10.2. Platform analysis system - This system will effeciently process the trial
runs of a platform chosen and will identify errors and come up with
solution/alternative platforms. Choosing the right platform to run the app on is
important to ensure easy sue of the service because customers need convinience.
This will help customers to fulfil their banking needs effectively and help keep
them as loyal customers.
3.10.3. Personell management system Making sure there are no rogue suppliers
or partners in the business is important to ensure customer information will not
be stolen. Having the best team working on the service will provide them with
the best banking app experience. The app be run/collaborated with people who
would not breech any customer data protection contracts and they would be
hardworking and complete jobs at a low cycle time. This ensures quality and as a
result high customer satisfaction.

Value Chain
Activity
Processes Functionalities Specific
Information
System(s)
Broad
Informatio
n System(s)
Technology
Developmen
t



1. Platform
design process
Check
platform
options

Analyse
existing
and/or
potential
platform
errors

Platform
analysis
system
Personell
managemen
t system
ERP,DSS

ERP, DSS
Security
establishmen
t process
Create
hack proof
database

Validate
partnershi
ps and
suppliers

Data
managemen
t system
Personell
managemen
t system
ERP, TPS

SCM, DSS
Conclusion:
Safe Card is an interactive app that aspires to minimize Bankcard fraud. For this
to be achieved the business provides a digital service in which customers have
control of their own vital banking requirements. IT and IS are used effectively in
the service to be able to give customers freedom and confidence in looking after
their financial matters. As a result Safe Card is a fast, simple and secure solution
to Bankcard fraud which is a problem both locally and globally.




References:
1. Arxan. (2014). Application Protection for Mobile Banking and Payments. Retrieved from:
http://www.arxan.com/solutions/financial-app-protection/
2. Bank of England. (2013). A review of requirements for firms entering into or expanding in the
banking sector. London: Financial Service Authority.
3. Banking Technology. (2014). The irresistible rise of digital banking. Retrieved from:
http://www.bankingtech.com/56242/the-irresistible-rise-of-digital-banking/
3. Deloitte. (2014). Competition in retail banking (Appendix E). Sydney: Deloitte.
5. First Bankcard. (2013). The Frst Bankcard Mobile. Retrieved from:
https://play.google.com/store/apps/details?id=com.firstbankcard.mobilebanking