Name Zhining Chen NetID zche244 Group Number: 109 Website Link: http://infosys1102014fcgroup109.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Nicholl Tuesday 11am Time Spent on Assignment: 30 hours Word Count: 1618
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2 SAVING LIVES TO BE AN EASY WAY INTRODUCTION Nowadays, with the development of the society, peoples living standards is raising, more and more person pay attention to the security of life. Sometimes, especially the old man, when you are in an emergency situation, how long would you want to wait? I thought that the process communicate from patients to a hotline until to a response unit is too slow and there are many hoops for patients to jump through who need critical help. We provide a faster and shorter autonomous system which called panic APP. You download the APP and upload your medical profile, when you get an emergency, hit the panic button and your GPS and medical information will be sent to the local response unit. With this APP, we hope you can get the help you need that much quicker. Ultimately, saving time and lives. 3. BUSINESS SECTION 3.1 Vision To be an easy used emergency APP and provide a faster and shorter autonomous system software to help people save lives. 3.2 Industry Analysis: Accident And Emergency APP Industry Industry: Accident and emergency APP industry. The panic APP belongs to accident and emergency APP industry, because its an APP and its goal is to quickly response to the patient when they get emergency or accident and help to provide a network between the panients and the amulance servive provider as soon as possible Force: High/Low: Justification: Buyer power: High Buyer power is high as there are still many alternatives people might choose. The choices like wiki How, !Emergency!, GotoAID First
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3 Aid.(AppsGoneFree,n.d) Supplier power: Low The supplier power is low as it is not very difficult to creata a new APP. There are many IT companies can provide the technology supporting to our Panic APP. We can choose from any top 100 IT service company, such as IBM.(servicestop100, 2009) Threat of new entrants: Low Threat of new entrants is low because the barriers to this industry are considerably high due to patients may do not easy to trust a new APP when they get emergency, such as medical profile is kind of personal private. It also have some technological barries for a new software.(Dans, 2013) Threat of substitutes: low There is no many substitutes except simply call 111, although they can let other people drive them to the hospital. As we all know patients have to ask an ambulance service when they get an accident, no one wants to lose life. Rivalry among existing competitors: High Rivalry among existing competitors is fierce as there are many emergency APP might have a goodwill.(Hopkins, 2013) Overall attractiveness of the industry: According to the porters Five Forces Model, we can say that this industry is attractive. Although it is not easy to enter the market due to some barries. There are still many potential customers in this market. However with a good
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4 planning (create competitive advantage)and sufficient investment, our product will generate good profits and more people will know it. 3.3 Customers and Thei r Needs The customers would essentialy be those people who use a smartphone, especially focus on people who are doing hazardous works or have some serious diseases(such as heart disease). The needs of customers are a faster and shorter autonomous system to provide ambulance service. They want quick responses from the hospital when they are in emergency, they want to get help as soon as possible.(PA, 2014) 3.4 The Product and Service PANIC APP is the appllication which can provide a network between patients and big ambulance service companies, such as St Johns . When you hit the panic buttom, your GPS and medical information will be sent straight to a local response unit. We are re-structuring the process to provide a faster communication to reduce the stress and help patients to save lives. We also provide some first-aid treatment tips to our users. 3.5 Suppliers and Partners Our main supplier would be a moblie app development company, such as supplier Apps, LLC. They serves manufactures, suppliers and sales reps by developing extremely useful moblie apps (supplierapps.com). However as technology society develops, there are will be more similar companies available for choose. The other potential supplier would be an IT equipment company to provide supplies for us. Our partner will be the amulance service provider company, such as St Johns. They are providing amulance services throughout New Zealand and it seems they also provide some other different kinds of services, like first aid, event medical service etc. They have a good reputation and completed system to help us let more people know our product
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5 (stjohns.org.nz). And Apples app store will be another potential partner, they can do some promotions for our project. 3.6 Strategy: Cost leadership Fiistly, the competitive scope is broad market, because the software application can be applied for a wide range of people, from all ages, occupations, race etc. Anyone who want to save lives when they meet emergency. Nowadays, smartphone is very popularly and generally. For the cost strategy, it is not very expensive to create an APP. We would like charge a little bit fees when they download our panic APP, we dont ask annual fees in the future. People can use it with less cost. The overall strategy is therefore Cost Leadership. 3.7 Value Chain Activity: Service After Sale The most important value chain activity for this business is Providing Service after sale. Our product which is a software system APP, we provide a faster and shorter connection service between the patients and the local unit. And we will track the following situation with the patients. We should update our APP frequently to meet the customers needs. APP has a function which is customer can grade our product. If we got a high score, potential customers will would like to download it. Which is add value to our project and can be attractive. It will increase our market scope to a wide range. 3.8 Business Processes 3.8.1. CUSTOMER COMPLAIN PROCESS - The Customers satisfaction is very important for a service provider company. It will increase customers loyalty and switching costs, customer would like to stay rather than trasfer to other alternative. Customer complain process is a good approach to get the feedback from customers. We will know where and how to improve our project by a simply and low-cost way. After that, we have opportunity to create a competitive advantage with a cost advantage or product differentiation.
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6 Start Customers call Is it our user? Advise customer to try our product No Collect the feedback from customers Yes Divide into different categories(Department) Send the problem to a specific department Research and analysis to solve the problem Does the problem solved? Send the completed result back Create a special team (member from different department) to analysis it No Problem solved Yes End Service improvement system Customer service Customer service
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3.8.2. FIRST-AI D TREATMENT TEACHING PROCESS After the customer download our software, we will provide some emergency treament tips regularly. It is very useful to know these tips because people may not pay more attention to these knowledges until they get an accident or emergency.
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8 Start Collect the data about the first-aid Transfer the data to information and knowledge Classify these tips according to different emergency condition Is it a correct approach? Professional person will do a double check and correct. No Send to the users regularly Yes Customer give a feedback Is it an useful approach? Adjustment and optimization No Storing to our database Yes End Transaction processing system Customer database management system Service improvement system Data center Data center
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9 3.9 Functionalities 3.9.1. FI RST-AID TREATMENT TEACHING PROCESS Send first-aid tips and knowledges regularly. Research the information about the first-aid. 3.9.2. CUSTOMER COMPAINT PROCESS To know customers needs and wants Improving the system according to the customers feedback. 3.10 Systems
3.10. 1. SERVICE IMRPOVEMENT SYSTEM This system can help us to collect the customers conplaints . Customers information and suggestions will be recorded in our database, we can use these historic records for the future problem analyse. We can improve our system to a better performance .This system will manage customer relationship with our business to provide a useful emergency service. 3.10. 2. FI RST-AID KNOWLEDGE MANAGEMENT SYSTEM- First-aid knowledge management system need to collect many data and information about emergency treatment. The system divide these information into different categories according to the emergency conditions. The transmission time has been set, therefore the system automatic send these tips to our users regularly. 3.10. 3. CUSTOMER DATABASE MANAGEMENT SYSTEM When the customer download our APP or make a call to complain, we will ask them to provide a simple presonal details, such as name,gender, age ate. They also can upload their historic medical profile to us. When we receive the customers details,we record and store them into our customer database, it provides a future benefits for our system to operate more faster.
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10 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Service after sale 1. First-aid treatment teaching process 1. Send first-aid tips and knowledges regularly.
2. Research the information about the first-aid. First-aid knowledge management system
First-aid knowledge management system Transaction processing system
Enterprise Resource Planning system 2. Customer complaint process 1. To collect the customers feedback.
2. Improving the system according to the customers feedback. Customer database management system
Service improvement system Customer Relationship Management system
system
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11 CONCLUSION In conclusion, we provide this service due to the life is very important to everyone. It has no level limited to the customer, everyone can use our software application. We re-structuring the process and the hotline becomes an auxiliary back up unit for our project. Accident and emergency industry which is an attactive industry because it has a big potential market. We apply MIS to gain competitive advantage to generate more profits. We provide service more faster, cheaper, and better compare to other rival firms in the market. The main purpose is to make world better.
REFERENCES
AppsGoneFree.(n.d). Apps For Emergencies. Retrieved from http://appadvice.com/applists/show/apps-for-emergencies
Dans,E. (2013, August 21). Technology and barries to entry.Retrieved from medium.com/enrique-dans/c6adb0a9ab0b
Hopkins,M. (2013, July 1). 10 Best Apps For Emergency Preparedness. Retrieved from http://www.croplife.com/editorial/matt-hopkins/10-best-apps-for-emergency- preparedness/
PA, R. (2014, Februrary). Qlik Helps Ambulance Service Speed Resppnse Times and Save Lives. Retrieved from http://www.qlik.com/us/company/press-room/press- releases/2014/en/0225-qlik-helps-ambulance-service-speed-response-times-and- save-lives
SERVICES TOP 100. (2009). The Top Companies in the IT services Idustry. Retrieved from http://www.servicestop100.org/it-services-companies-top-100.php
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641