HUIAO-CHUN CHIAO aims to create a special company that provide them a way to find out their own potential value through Internet. Buyer power is high because there are many website which provide this kind of special service (lesson) therefore, buyers have lots of choices to decide which one to go. Threat of substitutes is high because customers have many alternatives to build their confident. For example, Jenny craig, medication or evening class can also be their choose.
HUIAO-CHUN CHIAO aims to create a special company that provide them a way to find out their own potential value through Internet. Buyer power is high because there are many website which provide this kind of special service (lesson) therefore, buyers have lots of choices to decide which one to go. Threat of substitutes is high because customers have many alternatives to build their confident. For example, Jenny craig, medication or evening class can also be their choose.
HUIAO-CHUN CHIAO aims to create a special company that provide them a way to find out their own potential value through Internet. Buyer power is high because there are many website which provide this kind of special service (lesson) therefore, buyers have lots of choices to decide which one to go. Threat of substitutes is high because customers have many alternatives to build their confident. For example, Jenny craig, medication or evening class can also be their choose.
Name HUIAO-CHUN CHIAO NetID cchu231 Group Number: 233 Website Link: http://infosys1102014ssgroup233.blogspot.co.nz/p/d1_3.html Tutorial Details Tutor: Day: Time: Johnnie Tutor Wednesday 12pm Time Spent on Assignment: 30 hours Word Count: 1649 ONLINE COUNSELLING SERVICE INDUSTRY INTRODUCTION Nowadays community, everyone evaluated by their appearance, outfit and body shape, especially female. This unfriendly situation many social problems such as cosmetic surgery, over diet or even suicide. Instead of making yourself more fit in others expect, to solve these problems has to reduce the fundamental thinking. For example, first, women need to recognize and accept their selves. Second, be enough confident about what they are. Last make them self-precious. To reach this goal I would like to build a special company that provide them a way to find out their own potential value through internet. 3. BUSINESS SECTION 3. 1 Vision We are what we are, finding out our potential value instead giving up of yourself. 3. 2 Industry Analysis: ONLINE COUNSELLING SERVICE INDUSTRY Industry: Force: High/Low: Justification: Buyer power: High The reasons that the buyer power is high is because there are many website which provide this kind of special service (lesson). Therefore, buyers have lots of choices to decide which one to go. Westwind. (2013)
Westwind counselling specializing in the well- being of women. Retrieved from http://westwind.mb.ca/counselling.php Supplier power: Low The reason that the supplier power is low is because that the supplier cannot directly influence the industry. There are many competitors inside the industry. Community college. (2014) Community college New Zealand. Retrieved from http://www.comcol.ac.nz/ Threat of new entrants: High The reasons that the threat of new entrants is high is because that there are low entry barriers as the cost and time that spend on setting up the new company. It is easy to enter the market if company have enough money and resource. Threat of substitutes: High The reason that the threat of substitutes is high is because customers have many alternatives to build their confident. For example, Jenny craig, medication or evening class can also be their chose. NCBI. (2008) Healing beauty? More biotechnology cosmetic products that claim drug-like properties reach the market.(EMBO report. Science and Society) [9(11): 1073 1077] EMBO. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PM C2581859/ Rivalry among existing competitors: High The reason that the rivalry among existing competitors is high is because the competition between suppliers is fierce in the market. Advertise with Finda (2014) Retrieved from http://www.finda.co.nz/business/r/k/?k=Commun ity+College
Overall attractiveness of the industry: It is a low attractive market although every products form the beauty industry is different, the purpose is same. Therefore, variety companies and products are competing in the same time and it is easy to enter the market. The only way is to make our products more useful and customize. 3. 3 Customers and Their Needs Normally customers will come to us is because they already lost their way and confidence. Everyone can come to our beauty class but to be honest the lesson which we provide is aim for women. For example, cooking, ikebana, design, make up...etc.
Therefore, our customers are mainly female from everywhere and every-age in New Zealand. Our job is to make them more positive and optimistic to the life. 3. 4 The Product and Service We mainly provide our customers with some professional lessons (studio classroom) which women will be interesting in like cooking, ikebana, design and sports. Through these online training, they might be more confident and proud of them self. Also, we have members club and outdoor activities which form up in our website that will hold parties regularly for them to meet some new people which can enhance their social skills. Overall, our service aim to cure their mental problems in a simple way. Once women have something they can show off and feel professional, they will not be depress or over focus on their face value. 3. 5 Suppliers and Partners Our suppliers would be application companies who create an application of believed our self to help us achieve the goal through a humour way. For example, making an application which for women to type their height and weight and it will comes out a Hollywood module to represent them. Also, an application which can provide online lesson to our members in the cell phone so they can learning anywhere and anyplace. Furthermore, women magazine will be another important suppliers for us to put on companys information and advertisement. We would be working in partnership with women's union, schools or workplaces. With the successful introduction of our online lesson purpose, they will be able to follow suit and take advantage of the new and reduced the environment discrimination on female. Furthermore, schools will be able to educate children in the right values and hence they will be aware of the benefits of believe them self. 3. 6 Strategy: Differentiation (FOCUSED MARKET) The company mainly focused in female who already lost their confidence (psychological side). Therefore, make our lesson special and suitable (customise) for each woman's different needed. The differentiation of our products and service come from the innovation behind potential capability the processes of learning in order to make it reality and more persuasiveness for everyone. Also, the price will be charge differently which depends in the service. The overall strategy is therefore Differentiation.
3. 7 Value Chain Activity: Make the product or service.
The most important value chain activity for business is to make the product and service. Companys products are the lesson and service is counselling their thinking after class. Our products have to be very useful and suitable for customers. Not only provide them special lesson but also guide them to the right value of their body and appearance. Overall, the service of the lesson, activities are very important to the business, if we cannot make products correctly, then we are unable to fulfil the purpose of our business which is to provide the chance and positive thinking for female.
3.8 Business Processes 3.8.1. COURSE CONTENT DELIVERY PROCESS - The course content delivery process is a stage to calculate the correct amount and provide accurate production planning (right direction). As our companys value chain is to make the product or service, this is an important process for the business in order to ensure the quality of products available. By doing so, we can provide our customer with the best quality of our service. Ultimately this process leads to a valuable production planning and this will satisfies the needs of our customers. BUSINESS PROCESS MODEL 1 Group teachers managers and some women START Sharing ideas about course Ig: Cooking Descision Think another alternative Simulation courses (tryout) No Enroll new students DONE Set course outline Yes Post it on the website and application
3.8.2. INFORMATION COLLECTING PROCESS If we doing well in customer information collecting feedback process it will increase the company's market power. The reason is because we are providing the ideal products which customers prefer. These processes mainly give us a chance to upgrade yourself and reengineering our whole business functions. To be honest, success or failure depends on how we use this information. BUSINESS PROCESS MODEL 2 START Send emails or questionnaire to customers Gathering their opinion (bad/good) Decision Thanks to customers and keep these advantages Start courses again DONE Apologize and asking more details Change contents improve (updating) somewhere Good Bad
3.9 Functionalities 3.9.1. COURSE CONTENT DELIVERY PROCESS Create enough richly colourful in the training lesson Check the quality of online lesson and service 3.9.2. INFORMATION COLLECTING PROCESS Update customers data base Contact with customers and make a closer relationship 3.10 Systems
3.10.1. CONTENT MANAGEMENT SYSTEM It is important to manage the storage, editing and our company information in a collaborative society. Therefore, we will need to open such as a website content management system which we can easy to add, remove and change the online content. Also, if you are our customers then you may allow to share opinion after lesson which can be improve, edit your personal detail online or get the course information. It will be very useful either for internal or external users. 3.10.2. DATABASE MANAGEMENT SYSTEM In order to store large amount of members confidential information detail and courses history for the sale of our service, there is a need for this system to cater to the need for organize, consistent and updated data. This system also helps store and backup all the data and information which include courses and customers detail and helps us keep our customers in long term. 3.10.3. CUSTOMERS RELATIONSHIP MANAGEMENT SYSTEM It is a board system that managing all aspects of customers relationship. For our company, treat customers as family is very important because we need to understand why they are depress, what is their weak side and how can we help. This system not only help us to get closer with our customers but also improve customers loyalty, retention and company's profitability.
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3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Make the product or service 1. Course content delivery process 1. Create enough richly colourful in the training lesson 2. Check the quality of online lesson and service Online content system
Quality insurance system Content management system
Collaboration system 2. Information collecting process 1. Update customers data base 2. Contact with customers and make a closer relationship Updating information system Customer identification and prediction system Data base management system Customer relationship management system CONCLUSION Through our online lessons women should feel more proud of their self. Base on course content delivery process and information collecting process, we try our best to provide what customers actual needed, communicating with them, getting feedback then improve it to reach the target. With some specific information system such as online content system, quality insurance system, updating information system and customer identification and prediction system to backup, I believed that our online female body counselling service will be useful to most of the women.
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REFERENCES
Advertise with Finda (2014) Retrieved from http://www.finda.co.nz/business/r/k/?k=Community+College
Wellington high school. (2014) community education centre. Retrieved from http://www.cecwellington.ac.nz/ Community college. (2014) Community college New Zealand. Retrieved from http://www.comcol.ac.nz/
Westwind. (2013) Westwind counselling specializing in the well-being of women. Retrieved from http://westwind.mb.ca/counselling.php NCBI. (2008) Healing beauty? More biotechnology cosmetic products that claim drug-like properties reach the market.(EMBO report. Science and Society) [9(11): 10731077] EMBO. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2581859/