English 103 Multimedia Project Rubric

Inadequate Exceptional
Dimension 0-2 points 3-5 points 6-8 points Score
Concept Originality Provides little or no evidence of Concept supports design task; Concept effectively addresses the
Ability to define problems, new thought, inventiveness or demonstrates some new thought, design task; extends others’
explore various creativity. inventiveness or creativity. approaches in inventive ways; may
possibilities, and show significant evidence of
develop unique originality and inventiveness.
solutions.

Aesthetic Quality Visuals are either too simplistic or
Sensitivity to the principles cluttered and busy. Graphic effects
of design and successful fail to support the message and
fulfillment of project hamper communication of content;
criteria. graphics are gratuitous. Concept
fails to support design task.
Presentation Poor craftsmanship given available
Display of technical skill, technologies. For multimedia, no
ability to follow directions, attempt to manipulate timing, flow,
craftsmanship. transitions, for effect. Production
errors not addressed. Project fails
to address assignment production
criteria.
Rhetorical Theory Limited or no attention provided to
Inclusion of course rhetorical theory in design or
concepts, including but not production.
limited to persona,
appeals, and canon.
Visual elements relate to content.
Graphical elements reinforce
content and are functional.
Acceptable craftsmanship. No
obvious easily correctable errors.
For multi-media projects,
elementary efforts to control
timing, flow, transitions. Project
fulfills assignment criteria.
Rhetorical theories considered and
incorporated. Author may have
overlooked persuasive
possibilities.
Skillful handling of design
elements creates unique and
effective style. Visual elements
and content reinforce each other.
Design strategy supports
message. Overall, an effective and
functionally sound design.
Clear effort to achieve high
production values and to use
production techniques to enhance
product. Craftsmanship or
presentation may approach
professional quality. Project goes
beyond assignment criteria.
Extensively relying on rhetorical
theory, the core message is
carefully constructed and
articulated. An audience is
explicitly identified. The needs of
the rhetorical situation are
considered. A technology is
selected and leveraged such that
is appropriate to the audience and
message. The author establishes
their ethos explicitly.

General Comments:

[Acknowledgement (remove this bracketed section before distribution): Dickie Selfe, whose sample rubric posted to
http://ncte2008.ning.com/forum/topics/assigning-and-assessing served as the basis for this effort].