Name Krishneel Kumar NetID Kkmu054 Group Number: 022 Website Link: http://inforsys1102014fcgroup22.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Claris Chung Monday 12pm Time Spent on Assignment: 13 hours Word Count: 1479
2
2 INFORMATION SYSTEMS DELIVERABLE 2 INTRODUCTION Every individual has an idea about what the perfect body image is. A large number of individuals work very hard to achieve their desired body image however different bodies will react and behave differently to others because of many factors such as genetics, lifestyle, eating habits gender and many more. Therefore not everybody can achieve the socially desired body image. Some push themselves to the extent of starvation and excessive exercise which can further lead to major physical and mental effects on people and can even lead to death. This is a major problem which must be resolved and we may have found a solution. 3. BUSINESS SECTION 3.1 Vision Our vision is to create an application that shows each individual person a body image which is suitable for a person with similar lifestyles, gender and ethnicity to allow people to reach their optimum body shapes which would increase people being happy with their body images resulting in a decrease in body image related depression and death. 3.2 Industry Analysis: Health and Fitness Application Industry Industry: Health and Fitness Application Industry. Force: High/Low: Justification: Buyer power: High There are well over 5000 medical, health and fitness applications available on smartphones (MobiHealthNews, 2014) Supplier power: Low There are many places where we can get the neccesary components to make and deliver the application (Dell, 2014) Threat of new entrants: High Anybody can make and market their own application because of the amount of hardware and software being readiliy available to people.
3
3 (Appmachine,2014) Threat of substitutes: High There are a number of substitutes to a mobile health and fitness application such as joining a gym or using physiotherapy services. (JMTM,2014) Rivalry among existing competitors: High There are well over 5000 health and fitness applications which indicate that there is a high amount of rivalry amoung existing competitors. (MobiHealthNews, 2014) Overall attractiveness of the industry: The industry does not look very attractive looking at the idustry analysis with buyer power and threat of substitute product being high. However I believe that our product has got a number of features that does not exist in the current market which give us a cometitive advantage over other existing competitors in the industry 3.3 Customers and Their Needs Hundreds and thousands of people in New Zealand and millions of people in the world have at any one stage of their lives been unhappy with their body images. Customers need to be able to see if their bodies are in healthy or not relating to their lifestyles. This will enable customers to reinsure themselves that yes they are in the normal body mass range or if some improvements need to be made. 3.4 The Product and Service Our application is going to provide a service whereby the customer will input all his information such as gender, ethnicity, age and basic lifestyle information such how much spare time a person has and what the surrounding environment is. The application will then access the body mass index database whereby it will retrieve information based on the information put in. The application will then use all the information and construct a body shape. The customer will then scan its body using their smartphone cameras and see how well they fit together. The application will then give you a number of solutions if parts of the body do not fit well. 3.5 Suppliers and Partners
4
4 In order to create and run our application, we are going to need to get computer hardware and software, which can be acquired from a number of places such as Dell. We may also need to partner up with dietitians and fitness instructors for a number of reasons such as to keep up to date with all changes and breakthroughs made if there is advancements on ways to enhance exercises in order to get any type of body into a better healthier shape. We would also need them to set and update the body mass indexs allowing our application to produce more accurate shapes. 3.6 Strategy: Cost Leadership We are creating this application and targeting everybody that has got a smartphone. Our vision is to decrease the number of people that are unhappy with their body images which would decrease the rate of depression and rate of depression related deaths therefore we also intend to sell the application for less than one dollar. Therefore our strategy is cost leadership 3.7 Value Chain Acti vi ty: Service After Sale The most important value chain activity for this business is Service after sale Due to a high number of other applications available in the current market we must ensure that the user experience is adequate enough to retain our customers. This will be achieved through various systems put in place such as customer feedback systems and customer complaint systems so that we can aid and make improvement to our product to maximize customer retention as well as attract new customers to maximize our profits. 3.8 Business Processes Customer Service and Feedback Process- this process is put in place to ensure that our customers are satisfied and if they do encounter difficulty using the application then our customer service team is there to aid them. This system also takes feedback from customers then gets transferred to our development and maintenance department.
5
5 BUSINESS PROCESS MODEL Start Customer purchases product Customer finds difficulty using product or wants to give feedback Customer contacts our service center Our service teams tries to solve the problem End Problem fixed? No Customer Service Department Customer Service System Make report and send to Maintenance and Development Department Application Development and Maintenance Process- This process is set in place to make
6
6 improvements to our application. We take into account customer feedback and try and implement their need into our product to increase customer satisfaction revenue and profits for our company. BUSINESS PROCESS MODEL Start Customer Service Team filters Feedback from customers They send feedback to the Maintenance and Development Team Team analyses the feedback from customers End Can improvements be made? Maintenance and Development Department Application Maintenance and Development System Make amendments to the application and release to customers Yes Update feedback and send back to the Customer Service Team to send back to Customers No
3.9 Functionalities
7
7 Customer Service and Feedback Process Prevent negative feedback Retain customers through positive service and aiding customers to use the product Application Development and Maintenance Process Prevent application malfunction Improve user interface through feedback from users. Develop and market new products 3.10 Systems
Customer Service and Feedback System-This system is set in place so that as soon our customers encounter difficulty using the application, they can call our customer service center and give feedback. We must attend to them as soon as possible and fix the problem otherwise we will lose customers as they will simply change and use a different product instead of our product. Application Maintenance and Development System- This system is set in place so that as soon as we receive feedback from our customers our Customer Service Team filters and sends the information to our Research and Development Team so that they can quickly view and analyse what the customers needs are. They can then try to implement improvements to our product in order to fit our customers needs and send updates to our customers so that we can keep our customers happy and retain them. Marketing Analysis System- this system is set in place so that we can monitor and analyse what kind of people purchase our product in terms of what other applications they purchase. This can help us as we can then focus on advertising in places where it will be most effective. This will also aid us to develop more application and expand our business in conjunction to our current application
8
8 3.11. Summary Table: Value Chain to Systems Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Service After Sale 1. Customer Service and Feedback Process 1. Prevent negative feedback
2. Retain customers through positive service and aiding customers to use the product
Customer Service and Feedback System
Marketing Analysis System Customer relationship management System
Collaboration system 2. Application Maintenance and Development Process 1. Prevent application malfunction
2. Improve user interface through feedback from users.
3. Develop and market new products
Application Maintenance and Developmement system
Marketing Analysis system Collaboration system
Collaboration system
CONCLUSION Our vision is to show people their normal body image based on their lifestyles, genetics and gender. Information systems deliver value by allowing us to make an application that can be used by our customers in order to show them their body shapes in line with their personal information. This will then allow society to move forward from trying to achieve improbable socially desired body images to their own body images that they can truly achieve.
9
9 REFERENCES
1. Mobihealthnews (2014). The World of Health and Medical APPS. Chester Street Publishing: application information retrieved from http://mobihealthnews.com/research/the-world-of-health-and-medical-apps/
2. Dell (2014). Harware and software information retrieved from www.dell.com
3. Appmachine (2014) making application information retrieved from www.appmachine.com 4. JMTM (2014) Fitness apps, a valid alteration to the gym. Alternatives to application information retrieved from http://www.journalmtm.com/2014/fitness-apps-a-valid- alternative-to-the-gym-a-pilot-study/ 5. kidshealth (2014). Body image and self-esteem. Health information retrieved from http://kidshealth.org/teen/your_mind/body_image/body_image.html 6. Ymca(2014) I love me. Health information retrieved from http://www.ymca.co.uk/bodyimage/sites/ymca.ndpclient.com.body- confidence/files/users/Body%20Confidence%20Selected%20Pages.pdf
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641