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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Thomas Turner
NetID Ttur704
Group Number: 411
Website Link:
Tutorial Details
Tutor: Day: Time:
Helen Tuesday 1pm
Time Spent on
Assignment:
16 Word Count: 1641

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FIND IT NOW
INTRODUCTION
Within our daily lives we lose/misplace commonly used items such as; phones, wallets, keys,
remotes. Whether we rush, forget or hide the TV remote, finding common items is not only
time consuming, but is also stressful. At Find It Now we provide an application and beacon
that is compatible with your phone reducing the time spent finding lost items.
3. BUSINESS SECTION
3.1 Vision
To provide a superior product that aids people in finding lost items, so that they can do the
better things in life.
3.2 Industry Analysis: Interactive missing item locator detector industry
Industry: Interactive missing item locator detector; through the use of applications and
beacons, lost items can be easily found.
Force: High/
Low:
Justification:
Buyer power: Low Buyer power is affected by the number of competitors in an
industry, when taking a look at the industry there are five
competitors, i.e Stick N Find or The Tile App. Meaning buyer
power is low as there are not a huge number of competitors.
Supplier power: Low The two major suppliers in this industry would be;
1. App designers
2. Beacon/reveiver manufactures
With App designers, the supplier power is low, due to the share
number companies that produce apps according to D Tweney
Prashant Fuloria tracks apps from 100,000 developers
worldwide.
With the second major supplier, the beacon/receiver

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manufactures, there are a fair number of suppliers. For
beacons there are numerous manufactures, i.e. bluecats,
bluesense (Groot, 2014). Thus rendering firms in the industry
have the ability change supplier and price, if the price increases
too much.
Threat of new
entrants:
High Chipolo asked for a pledge of a $15,000 last year enabling them
to enter the market. This indicates the start up costs to entry
are relatively low. Also the knowledge required to build an app,
would be relatively low, due to in the last year, just over
365,000 regular apps on Andriod have been created. (App
Brain, 2014)
Threat of
substitutes:
High The threat of substitutes in the industry is high. To find a lost
item a person could manually search for it, which is the status
quo. However, apps such as My StuffFinder can be used but
requires you to record where you put items. Finally, there are
wiki-how posts that systematically guide you in finding lost
items.
Rivalry among
existing
competitors:
Low Out of five possible companies that compete in the industry,
the prices range from $19 (The tile app) to $50 (Stick n Find).
Indicating competition is somewhat complacent as competitors
feel they do not need to drop there prices in-order to compete.
Overall attractiveness of the industry: The threat of new entrance works in our favour
when entering the industry, allowing an easier time to enter the market. Then when the
other factors are taken into consideration, overall, the industry is attractive to enter.
3.3 Customers and Thei r Needs
As stated on homesessive (n.d.), the average person loses 9 items a day, calculating to 10
minutes spent looking for the items each day. The typical reason is people are too busy to
remember where they last put their items. The customers that we would target are the busy
middle to upper class parents, for the reason that they have a lot to remember between

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work and family. This product takes out the stress in having to find lost items, allowing
people to get on with their lives.
3.4 The Product and Service
Our product has two parts; the application and the beacons for items that are often lost.
Firstly, with the application select the item you want found. This then sends out a signal, via
the aerial, to the beacon on your lost item, signalling its location. The app then directs you,
accompanied by sound coming from the beacon, ensuring users find items in a speedy
matter. Once done, push found and communication stops. The stress and frantic rush of
having to find things is now eliminated, with a sure fire way of finding anything, providing
the beacon is in range.
3.5 Suppliers and Partners
Suppliers
Post - the postal service would be a supplier as Find it now will need the postal services to
distribute our goods (chips) through the post out to our customers so that they can get the
product.
Partners
App designer
Beacon Manufacture will be a partner as both find it now and the beacon manufacture
benefit from doing business with one-other. By supplying find it now with chips the
beacon manufacture will have a constant source of revenue. And by Find It Now
purchasing from the beacon manufacture they will benefit as the manufacture will produce
the chips to the required specification of find it now.

3.6 Strategy: Focused High Cost
FIN will focus on the market of middle to upper class parents with children of 0-11 years old.
As these people want a reliable product they know will work to aid them in their daily lives.
FIN will source top components and spend sufficently on development to provide a tailored
product meaning items can be found in many places, accurately and stress free.

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The overall strategy is therefore Focused High cost.
3.7 Value Chain Activity: Market/sell the product
The most important value chain activity for this business is to Market/Sell the Product
As FIN is a start-up company, FIN is going to need to become established in the market. It is
key for the longevity of the business. During the first six months or even year, this is where
the majority of the spending on the business will occur, hence its importance.
3.8 Business Processes
3.8.1. SELLING PROCESS - Through the selling process FIN will sell its products so that
customers can get products in the shortest time possible, with low hassle. In this process
the customer will be doing a variety of actions online such as selecting items, giving details
for shipping and paying for the items. This process is key to generating profit and having
customers come back.














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SELLING PROCESS MODEL
Start
Customer browses
at online display
Customer selects
Items
Send Invoice when
items are totalled
Receive payment
Shipping details
Send beacons and
allow for app
download
End
Wharehouse
Are there
enough beacons
in stock?
Notify customer of
backorder
Accounting
Accounting
NO
Yes

3.8.2. CAMPAI GN PRODUCTION PROCESS To be able to successfully obtain customers,
marketing must undergo a series of steps to ensure that target groups are identified and
meet. This adds value as a successful campaign would help boost the revenue and market
share of FIN. As a start-up business this is even more important as it will help ensure the
longevity of the firm.


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CAMPAIGN PRODUCTION PROCESS MODEL
Start
Select target group
Analyze what
approaches appeals
to target group
Design campaign
Implement
Campaign
Sales system
Marketing system
Did Campaign
work?
End
Yes
No



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3.9 Functionalities
3.9.1. SELLING PROCESS
Sending Invoice to customer
Identifying what products the customer wants
3.9.2. MARKETING PRODUCTION PROCESS
Identifying the customer
Designing the marketing camaign
3.10 Systems

3.10. 1. ACCOUNTING SYSTEM The accounting system is an important system as it allows for
the business to keep track of what the customers owe. The accounting system will
incorparate the processes as it is involved in sending invoices out to customers so that they
are able to speedily pay FIN, allowing the customer to get there product that bit sooner,
which allows FIN assist in finding lost items faster.
3.10. 2. DECI SI ON SUPPORT SYSTEM - The decision support system aids in two ways; firstly, it
aids with the idenitfication of customers and implementing camaigns to get these people.
Secondly, the decision support system aids in the selling process by helping managers
decide how to improve on selling products through analysis of trends in sales data.
3.10. 3. SALES SYSTEM - The sales system is an important system that will be involved in the
marketing and sales of FINs product. A sales system aids in identifying customers, whether
this is from past information i.e unconsidered groups that are purchasing our products, or
why a sales campaign did not work well.The sales system will aid in finding customers the
we at FIN can help find there lost items.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
sell the
product
1. Selling
process

1. Sending Invoice to customer

2. Identifing what products the customer
wants

Accounting System

Decision supprt system
2. Marketing
process
1. Identifing the customer

2. Designing the marketing camgain
Sales system Decision support system

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CONCLUSION
Whether you are young or old, male or female. We all lost items that we want in a rush. At
FIN we want to aid you in finding these items, through an application that will pick up
sensors on your items. Information and technology systems are going to be an important
part of being able to bring this idea to life adding value for the customer, whether it is a
system that can aid us in getting our product to as many people that are in need of the
product or just helping in a speedy transaction.

REFERENCES

1. HOMESESSIVE. (n.d.). Most Commonly Lost Items Around the Home. Homesessive.
Retrieved April 5, 2014, from http://www.homesessive.com/view/most-commonly-
lost-items-around-home.
2. AppBrain (2014, May 21). Retrieved May 22, 2014, from
http://www.appbrain.com/stats/number-of-android-apps
3. Groot, T. (2014, March 4). List of the 9 biggest Beacon manufacturers | Nodes.
Retrieved May 22, 2014, from http://www.nodesagency.com/list-9-biggest-beacon-
manufacturers/
4. Kickstater (n.d.). Chipolo - Bluetooth Item Finder for iPhone and Android by The
Chipolo Team Kickstarter. Retrieved May 22, 2014, from
https://www.kickstarter.com/projects/1015015457/chipolo-bluetooth-item-finder-
for-iphone-and-andro
5. Stick n Find (2014). StickNFind - Home of the StickNFind, StickNFind Pro, and
MeterPlug | Home. Retrieved from https://www.sticknfind.com/
6. StickR TrackR. (n.d.). Retrieved May 22, 2014, from http://www.stickrtrackr.com/
7. The Tile App (n.d.). Tile. Retrieved May 22, 2014, from
http://www.thetileapp.com/?utm_source=AdWords&utm_medium=CPC&mkwid=sg
eCW2Lcu&pcrid=35107831014&pkw=find%20lost%20items&pmt=p&pdv=c
8. Tweney, D. (2013, July 10). Mobile app growth exploding, and shows no signs of
letting up | VentureBeat | Mobile | by Dylan Tweney. Retrieved May 22, 2014, from
http://venturebeat.com/2013/07/10/state-of-the-apposphere/
9. Hollman Media, LLC (2012). My StuffFinder (1.3) [Mobile Application software].
Retrived from https://itunes.apple.com/us/app/my-stufffinder/id542000800?mt=8