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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Shannon To
NetID Sto561
Group Number: 310
Website Link: http://infosys1102014s1group310.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kirsten Thursday 11am
Time Spent on
Assignment:
40 hours Word Count: 1648

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UNATTENDED COOKING
INTRODUCTION
Thousands of people are affected by unattended cooking which lead to house fires and loss
of lives. The problem that was identified was the problem of unattended cooking which is
one of the main cause of kitchen fires, according to Fire Preventors (n.d) nearly 5000 house
fires are attended by the Fire Service and found that cooking was responsible for 117100
home fires in America every year. Our proposed solution is to create a device that has an
infra-red sensor that monitors that temperature and movement around the stove and
continuously reminds users when they are away from their stove. By implementing this
solution, it will promote a safer cooking environment for everyone while saving countless
lives.
3. BUSINESS SECTION
3.1 Vision
To proactively prevent the occurrence of fires by implementing an efficient and effective
premium system in order to save lives.
3.2 Industry Analysis:
Industry: Fire Prevention Technology Industry.
Force: High/Low: Justification:
Buyer power: High Buyer power is high because there are many
competitors resulting is many substitute products
currently on the market, such fire alarms, water
sprinkles, fire extinguishers etc. allowing buyers
more choices. (Britannica, 2013)

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Supplier power: Low Supplier power is high as there are many
suppliers for fire prevention technologies, Borges
and Brian(2013) highlighted that ..$12 billion in
annual funding was spent on fire prevention.
This indicates that there must be many suppliers
for fire prevention parts as fires are an increasing
problem. An example is that many supplier could
be found from a Chinese manufacturer, alibaba
that supplies all parts such as wires for fire
prevention technologies.
Threat of new entrants: High Threat of new entrants is high because there
arent many barriers to entry after research,
there is currently no government regulations in
terms of what can be fire prevention so this
reduces barriers to entry from stopping firms
from creating fire prevention technologies.
Threat of substitutes: High Threat of substitutes is high for fire prevention
technology industry as there are many other
alternatives to stop fires such as fire alarms,
water sprinklers, fire extinguishers etc.
(Britannica, 2013)
Rivalry among existing
competitors:
Low Rivalry among existing competitors is low as this
is a relatively new industry, which means there
arent many existing competitors this market.
Currently in the market there are other similar
products such as safe element which is quite
similar in terms of functionalities but the market

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is in a different country resulting less rivalry in
New Zealand.
Overall attractiveness of the industry: The industry looks attractive for new business that
are starting up with low budgets due to the low barriers to entry. Although it may be hard
for new business to gain market share due to buyer power as threat of substitutes and
threat of new entrants being high, as there is a lot of competition due to there being many
substitutes. Through an innovative product which consumers place high value on, this
industry could be quiet attractive as they can source parts easily and create products to
their own liking due to little regulations.
3.3 Customers and Thei r Needs
The first customer group we will target are elderly customers as they have higher chances of
being affected by unattended cooking. Miller and Davey (2007) highlights that
..international research identifies heightened risks from residential fires for older people,
which greatly increase with advanced age. Due to the degeneration of their physical and
mental capabilities, it would be highly beneficial for elderly customers to be reminded
constantly about their cooking as it is harder to stop fires when they are in the process of
occurring. Another target group is parents, this is due to the many potential distractions
such as look after children and doing housework which result in unattended cooking. By
constantly alerting parents, it will prevent parents forgetting about their cooking. Therefore
it is crucial that our business has an effective system that will remind our users about their
cooking and is able to automatically turn off the stove in dangerous situations.
3.4 The Product and Service
Our innovative product will satisfy the needs of customers through preventing fires and
creating a worry free cooking experience. This is done through the temperature sensors,
movement sensors and alarm that is connected to the stove which that will alert users of
the presence of their cooking. The attachment will enable the device to monitor the heat of
the stove, making sure no fire can occur due to overheating. If the stove has been
unattended for too long, and the temperature has reached a potentially dangerous

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temperature, the stove will automatically be switched off by the device. This product will be
installed by a professional technician to ensure the device is fully function without having to
worry users.
3.5 Suppliers and Partners

Supplier 1-Infra-Red sensor suppliers. These suppliers will provide one of the main
components which will allow the business to be able to develop the device. An example of a
potential supplier of infra-red sensors could be Panasonic or parallax.
Supplier 2-Alarms suppliers. Alarm suppliers will provide us with alarms, this part is very
important to our device as it will alert users of their cooking, an example of a supplier of
alarms is noel leeming.
Partner 1-New Zealand Fire Association. NZ fire association will help provide information
about the fire hazard of unattended cooking, while our device will promote the message of
safer cooking benefiting them in getting more people involved and aware of safer cooking.
Partner 2Panasonic, Panasonic sell infrared sensors, this could mean that our business
could partner with Panasonic which will allow us to obtain parts for our product cheaply,
while Panasonic is able to increase the range of products and exclusively sell our product.
Both gaining a mutual benefit.

3.6.Strategy: Differenti ation
The businesses competitive scope is a broad market as it can be used by majority customers
with a stove which is most households. The businesses cost strategy is high cost, as the
device will needed to be repeatedly tested and developed to ensure highest quality and that
the device works efficiency and effectively.
The overall strategy is therefore Differentiation
3.7 Value Chain Activity: Research and development

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The most important value chain activity for this business is Research and development
This value chain activity research and development will allow our business to provide the
best premium product that will proactively prevent the occurrence of fires and save lives.
Lots of time and resources will be spent on retesting and developing our device based on
the research collected from feedback of other products and research on the requirements
and functionalities our product will need. This results in a high cost strategy as it will ensure
all components of our product (infra-red sensors and alarm) work in sync together to
prevent fires and satisfy customer needs.
3.8 Business Processes+
3.8.1. PROTOTYPING PROCESS This process is important because it checks whether
the prototype meets the requirements put in by the business by including various reruns,
retesting and analysis of each function. This process will ensure that our business is able to
choose the best prototype in order to further develop our product allowing us to meet the
need of our customer through sensors and alerts to users being accurate, creating a
competitive advantage in our industry.
BUSINESS PROCESS 1 MODEL

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Start
Build prototype
Is it taking in the
data
Fix prototype No
Is it following
guidelines?
Yes
Test prototype as
whole
Yes
Compare with
prototype with
requirements
Recheck prototype
to see if it works
Send in prototype
for approval
End
No
Does the
prototype work?
Yes
Warehouse Department Inventory Management System
Prototyping Management System
Prototyping Management System


3.8.2. MARKETING RESEARCH PROCESS the market research process is very important
because our business must gain knowledge on feedback from other similar products so that
we are able to implement certain functions that are not included in other products. This
process will allow our business to understand the need of our customer and implement our

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research into the requirements of our product which will add value to our business and
satisfy customer needs.
BUSINESS PROCESS 2 MODEL
Start
Check previous
feedback from
other similar
products
List requirement of
customers
Is feedback
relevant?
Yes
Are
requirements
relevant?
Research further No
Yes
Identify
functionality
needed for product
Implement research
and requirements
into product
Are needs of
customers
meet?
Yes
No
End
Discard feedback No End
Research Department
Implementation Processing System
Customer Requirement
Analysis System



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3.9 FUNCTIONALITIES
3.9.1. PROTYPING PROCESS
Test prototype as a whole after requirements and needs of customers have
been meet
Compare prototype with requirements
3.9.2. MARKET RESEARCH PROCESS
List requirements of customers
Identify functionality needed for the product


3.10 Systems

3.10.1. PROTOTYPING MANAGEMENT SYSTEM This system will make sure and test
that the prototype is following close with the requirement and guidelines set out by the
business in order to create the best prototypes. Being able to manage the prototyping
process will mean a more effective and efficient final premium product for customers.
3.10.2. MARKET RESEARCH MANAGEMENT SYSTEM - This system helps the business
determine the functions of the product through gathering information about the needs of
their targeted customers and feedback on other products, which will help them create the
requirement in order to design an effective product which adds value for customers through
meet satisfying their needs.
3.10.3. CUSTOMER REQUIREMENT ANALYSIS SYSTEM This system help analyse
whether all requirements of customers are listed allowing our business to incorporate
functions in the device that will meet all requirements such as alerting user, proactively
stopping the occurrence of fire thats can put lives in danger.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Research
and
Development
1.Prototyping
and testing
process
1.Test prototype as a whole after requirements and
needs of customers have been meet

2.Compare prototype with requirements
Prototyping management
system

Prototyping management
system
Transaction processing
system

Decision support system
2.Market
research
process
1.List requirements of customers


2.Identify functionality needed for the product
Customer requirement
analysis system

Market Research management
system
Transaction processing
system

Decision support system








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CONCLUSION
In conclusion, our business of creating an infrared device could be very effective method in
prevent the risks of fires. Due to unattended cooking being a seriously problem in New
Zealand and worldwide, our innovative idea of proactively preventing fires and constantly
alerting users could be a very profitability market. Through effective use information
technologies, our businesses will be able to create an effective and efficient solution that
will save lives of New Zealanders and people around the world.

REFERENCES

1. (n.d). Fire Statistics. Retrieved from http://www.firepreventors.co.nz/statistics.php
2. SeniorTech. (2013). Two Fire Prevention Devices to Protect Seniors. Retrieved from
http://seniortechdaily.com/TWO-FIRE-PREVENTION-DEVICES-TO-PROTECT-SENIORS/

3. Miller,I., & Davey, J. (2007). The risks of perceptions and experiences of fire among
older people. Retrieved from
http://www.google.co.nz/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCk
QFjAA&url=http%3A%2F%2Fwww.fire.org.nz%2FResearch%2FPublished-
Reports%2FDocuments%2Frisks%2520perceptions%2520%2520experiences%2520of
%2520fire%2520among%2520older%2520people%2520-
%2520final%2520report.pdf&ei=dWl8U5TROIGVkAXXmICgCA&usg=AFQjCNFpXZ6Ug
mT0wDfundN0_Q2kjlEvbA&sig2=Yxd5mhMb7WNG_OAdUIWE8Q&bvm=bv.6722926
0,d.dGI

4. Adafruit. (2014). PIR Motion Sensor. Retrieved from https://learn.adafruit.com/pir-
passive-infrared-proximity-motion-sensor/overview.

5. Fire prevention and control. (2013). Retrieved from
http://www.britannica.com/EBchecked/topic/207866/fire-prevention-and-control.

6. Fire sprinkler systems for houses. (2008). Retrieved from
http://www.dbh.govt.nz/codewords-31-6.

7. Borges, M., & Martin,P. (2013). Cost of fire prevention under question. Retrieved
from http://www.smh.com.au/national/money-wasted-on-fire-prevention-
20130120-2d1bg.html.

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