CURRICULUM VITAE

GAURAV CHOUHAN
C-II, A-142, NEW ASHOK NAGAR, NEW DELHI-96
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On-page Optimization
Devising and implementing SEO strategies
Conducting regular optimiation of on!page content"
#uditing title tags and meta data on a regular $asis for search engine optimiation compliance
Conducting on!page mar%eting activities to increase conversion rate"
Off-page Optimization
&rocuring 'uality in$ound lin%s from $logs( forums and other relevant( content!specific sites
CAREER O@BEC/IVES
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WORK EF.ERIENCE
)a%ing appropriate comments on relevant( do!follo* $log sites to procure $ac%lin%s"
E+ploring ne* online resources for generating $ac%lin%s"
)aintaining a company $log"
,everaging -e$ ."/ sites0platforms to pu$lish content *ith lin%s $ac% to our sites"
1ncorporating social media optimiation (2outu$e) to convert users into customers"
Conducting %ey*ord research $y using 3ey*ord planner"
PPC
Conducting %ey*ord research and selecting product!specific %ey*ords for &&C campaigns
)onitoring campaigns on a regular $asis to measure and ma+imie the effectiveness of all &&C
campaigns
Composing and testing ad copy to produce optimal clic% through rates"
)onitoring campaign results( analye %ey metrics( and optimie clic%!through and conversion
rates"
Mobile Marketing:
#nalysis of the current mo$ile mar%eting trend and to e+ecute it"
&latform *or%ed: 1n)o$i and #ir!push to drive traffic and customers"
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DECLARA/ION
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