Professional Documents
Culture Documents
Vision
…the Pro GRT will be to this re-emerging sport within the United
States.
• Television
o National Branding and Tune-in campaigns on Versus,
FUELtv
o TV Commercial (local)
o News spots
• Radio
o National / Local promotional through radio stations with
the appropriate formats for the target audience
o Offering free lift tickets & expense vouchers as prizes
• Online Video Coverage
o Freecaster.tv
o MTBcut.tv
o Youtube.com
o Vimeo.com
o Mpora.com
o ChannelMTB.com
o Go211.com
• DVD/Video
o Film focusing on the Pro GRT
o Sponsorship opportunites
• Print
o On-going presence
and promotional
activity in the
leading cycling
publications
(Decline, Bike, MBA,
Bicycling/Mountain
Bike, Dirt Rag,
Velonews, etc)
o Sports Publications
BMX
publications,
Sports
Illustrated, SI for
Kids, Outside,
etc
o Lifestyle/Music
publications
Men’s Health, Men’s Journal, Maxim, etc
o Women specific publications
o “Competition” publications & pamphlets
at local REI, Sports Authority, Princeton Sports, EMS,
etc…
o Local Magazine & Newspaper Advertisement
• On-Line
o ProGRT.com will
events
• Outdoor
o National branding and promotional campaign through
assets including billboard, malls, etc
o Banners in key tourist transit locations (Airport, Bus
Station, Train Station)
• Guerilla Marketing
o Fliers in all available local businesses, telephone poles,
schools, etc
o Fliers to Bike Shops
o Website Forums
• Party / Concert
o The Pro GRT will host a party
at each Pro GRT venue.
Low budget to large budget
Open to all ages preferably
During event or “after
party” Sunday eve.
o Concert with local bands
Local bands bring in local
people
• Introducing new people
to the sport
o Show video from current film makers (Clay Porter, Theo
Dilsworth, etc)
• Merchandise / Softgoods
o GRT branded
o To be sold online, at events, etc
The Core Disciplines & Biggest Stars of Action Sports Competing for
Top Prize Money
We are more than open to your ideas and suggestions. The Pro
GRT is built on the mutual relationship from industry, promoters,
organizers, media and athletes alike. This outline is merely an
idea of what is needed to implement our marketing, advertising
and branding strategies.