Strategic management is a technique you can use to create a good future and help your

organization to succeed. To create a favorable future, you must involve the stakeholders of your
organization. For example anyone who has an interest in achieving the goals of your
organization in imagining the future of the most desirable and then work together to make this
vision a reality. The key to strategic management is to understand that people communicate and
work together to create the future, there are no words written on paper. Strategic management
does not replace traditional management activities such as budgeting, planning, monitoring,
marketing, reporting, and control. Instead, it integrates them into the broader context, taking into
account the external environment, organizational capacity, and the overall purpose of your
organization and direction.
Appropriate strategic management with an emphasis on improving the quality movement
continued. Indeed, the emphasis on anticipating the needs of our stakeholders is an important
component of the external analysis. Certainly organizations adopt the philosophy of total quality
management will be better prepared to face the challenges of competing in the global economic
market.
Organizations with formal strategic management perform better will:
1. Facilitate communication between managers. One of the goals of the strategic managers
is to facilitate collaborative work managers to achieve synergies between different parts of the
organization. Managers in finance, marketing, operations and human resources are essential for
an organization, but they are often competing and not working. The situation even worse is that
with a separate SBU. Strategic planning is to facilitate cooperation among these managers
2. Identify strategic goals and strategic intent. CEO is usually the ones who create goals and
envision the future of the company. However, they are often involved in many other activities
and have less time to find the best strategic fit.
3. Reduce resistance to change. It is the job of strategic planning for the whole organization's
strategic change of plans , the implications of the current situation and what changes are
expected to do. Thorough explanation of this information to managers at all levels , reduce
resistance to change as a manager is not sure about the future .

4. Improving resource allocation. New products, services, strategies,goals or objectives
requiring the allocation of resources (moving people from one team to another or moving
facilities to other countries),which is done more efficiently when aligned with strategic objectives
5. Lead to competitiveness. Competitive advantage is often achieved without strategic
planning, but if the company wants to achieve a sustainable competitive advantage it has to
plan strategically