Tata Communication Webminar On CDN

Digital Marketing Webinar
Increase Revenue and Extend Your Audience

with Optimal Online Video Strategy
12
th
March 2014
11 AM IST
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2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.
www.tatacommunications.com | @tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
Agenda
Introduction of esteemed speakers
Kaltura
Increase revenue and extend your audience
with optimal online video strategy - 10
capabilities media companies should look
for
Tata Communications
Delivering highest QoE (Quality of Experience)
& Value for customers around the globe
Q&A
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2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
From Tata Communications
Aditya has 14 years of Internet and Software
Technology Operating and Planning
experience in the areas of building products,
enabling sales and driving new revenue
growth. Throughout his career, he has
pivoted products and solutions to market
relevance and strength. Adityas expertise is
in creating Global Clouds that will deliver
essentially any digital object web
applications, web content, HD Video, large
software objects anywhere, to any device.
In his current role, he is the Head of the CDN
business at Tata Communications where he
oversees Product Management, Revenue
Enablement, Solutions Engineering and
Business Operations. In prior roles at Tata
Communications, he has been at the heart of
expanding and modernizing the worlds 5th
largest ISP network.
Aditya Jayaraman
Sr. Director & Head CDN
Business, Tata Communications
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From Kaltura
Dr. Michal Tsur
President & Co-founder, Kaltura
Michal is an experienced entrepreneur with
many years of knowledge of technology
startup work. Michal co-founded Cyota and
was part of its management team from its
inception up until its acquisition by RSA
Security, Inc (NASDAQ: RSAS) for $145M
(US) in 2005 (RSA was subsequently
acquired by EMC Inc (NYSE: EMC)).
Michal holds a doctoral degree in application
of game theoretic models to law from New
York University, and was a post-doctoral
fellow at Yale Law School's Information
Society Project where her research focused
on Open Source, Memetics, and evolutionary
game-theory. Michal also clerked at the
supreme court of Israel.
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Managing the Digital Experience
1.Creating Quality Content
2.Ensuring Quality Viewer Experience
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About Tata Communications
#1
submarine cable
owner in the world
in enterprise data in
India
international voice
carrier
ISP in the world
carrying 20% of
global Internet traffic
Part of the Tata Group
$83.5 Billion annual revenue
425,000 employees worldwide
140 years in operation
Global Content Distribution
Serving over 1.5 B web objects daily
to end users across all six continents
over our Tier 1 CDN
Connecting 125 cities globally with
300 media hotspots over dedicated
Video Connect Network
Via 210,000 kms of owned fiber
Over 110,000 sq.m. of DC space
Customers
10,000 Enterprise customers
1,600 Telecom Service Providers
700 mobile operators
Located in over 150 countries
# 5
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Tata Communications CDN Solution Portfolio
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We provide
solutions for the
following verticals
Broadcasters
Content
Publishers
E-Commerce &
Internet
enterprises
Gaming
Software Delivery
Companies
Traditional
Enterprises like
IT/ITES, Banking
& Finance,
Healthcare, etc.
Tata Communications Platform for Digital Content Delivery
Content
Acquisition
Content
Repurposing
Content
Publishing &
Distribution
Workflow &
Monetization
Analytics
Managed
Downlinking
(INDIA)
On Net Storage :
CDN Storage
Managed Live
Encoding (INDIA)
Global Delivery
Multi Device
OS, Android,
Windows, PC,
MAC, Roku,
XBOX
Content Security
Online Video
Platform -
Partnership
Standard
Statistics through
Dashboard
Real Time
Statistics, Real
Time Logs
Business
Intelligence
OSMF based
Flash Player
Content
Packaging -
HLS, HDS, HSS
RTMP(TE),
RTSP, HTTPS
Content Targeting
DVR
Automated Live
Archiving
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Kaltura Presentation
Increase Revenue and Extend
Your Audience with Optimal
Online Video Strategy
Sample Customers
Enterprise Education Media
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a
n
a
l
y
t
i
c
s
management
User Management
Live
delivery
S
e
c
u
r
i
t
y
ingestion
editing
annotation
CDN
publish
tags
feeds
scheduling
thumbnail
transcoding
MRSS
playlist
metadata
UGC
SEO
social
adaptive
HTTP
RTMP
encryption
access control
moderation
progressive
translation
images
audio
long-form
subtitles
related
rating
t
a
r
g
e
t
i
n
g
restrictions
download
Integration
VOD
reports
webcam
synchronization
white-label
HTTP
engagement
flash
Silverlight
html5
mobile
Challenges
Workflows
portability
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Ingest Manage Distribute Engage
Video Editing Transcoding
Closed Captioning
Security & DRM
Google
Live
Social Sharing
Publish Analyze
CMSs Analytics
Monetize
Advertising
E-Commerce
Set-top Boxes
CDNs
Video Framework and Ecosystem
Admin & Content
Management Apps
Media Publishing
& Portals Apps
Integrated Apps
Playback
Experience Apps
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No. 1 - Support for Multiple Devices
Mobile & Tablet Delivery
HTTP Live Streaming
App Development Kit
o Android
o iPhone
Monetization
Analytics
Other Devices
Roku, Xbox, GoogleTV, LG,
Samsung
Example Features
o Transcoding optimized
(including
adaptive M3U)
o PPV and ad-based
monetization. Drag-and
o drop publishing
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Advanced Search Engine Optimization
Video SEO Best Practices:
Create a landing page - unique URL for each video
Create a dynamic video site map
Distribution of site map to search engines
No. 2 - Increase Video Traffic
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Related Videos
No. 2 Increase Video Traffic
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No. 2 Increase Video Traffic
Social Media Integrations
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No. 3 Take the Content to the Audience
MRSS Syndication (Pull)
o Feed syndication
o Player syndication
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No. 3 Take the Content to the Audience
API & FTP Distribution (Push)
o Thumbnail + Metadata + Schedule + Flavor = Video Package
o Automatic Delivery/Manual Review
o Permissions
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No. 4 - Advertising and Monetization
Advertising Console
o Ad Stitching
o Subscription Billing
o Transaction Management
o Content Distribution
Increased Viewership
o Related Content
o SEO
o Content Matching
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Paid Content & OTT
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No. 5 - Create More Inventory
Enable editors, journalists and producers in the field to upload content from
their mobile devices
Moderate user uploaded content
Mobile Video Uploads: User & Professional
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No. 6 Performance
Backend
o Fast file transfers
o Encoding cue
Player Load
o Remove unnecessary
plug-ins and controls
o Reduce size of components
Time to Start
o <1 second playback time
Playback Performance:
o Make sure you are using a top tier CDN like Tata Communications
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The fastest, most flexible, cross-device
smart player noweven better!
HTML
Introducing Kaltura Video Player 2.0
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No. 7 Flexibility/Adaptability
Create your own applications
Deploy widgets where you need them
Automate from existing applications
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Ingest Manage Distribute Engage
Video Editing Transcoding
Closed Captioning
Security & DRM
Google
Live
Social Sharing
Publish Analyze
CMSs Analytics
Monetize
Advertising
E-Commerce
Set-top Boxes
CDNs
Admin & Content
Management Apps
Media Publishing
& Portals Apps
Integrated Apps
Playback
Experience Apps
No. 8 Partners Ecosystem
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No. 9 Secured Delivery
Various methods of securing delivery of video streams,
as follows:
Progressive download over HTTPS
RTMPE / RTMPTE as delivery protocol
IP-linked token authentication
Content Targeting Geo Blocking and Geo Allowing
Content Blackout for LIVE Content
Support for DRM
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No. 9 Secured Delivery
Stream security techniques apply differently across devices:
Delivery Device Entitlement Encryption
HTTP over FLV Flash PC
Token based
Authentication
Expiry, IP, Geo
Blocking/Whitelisting,
User Agent HTTPS
RTMP Flash PC, Same RTMPE
HDS Flash - PC Same
HLS iOS, Android Same
HSS PC Same
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No. 10 Scalability and Stability
Storage: video files are getting larger
o Frame sizes and bitrates are increasing
o Multiple devices and formats must be supported
o Long-form content more common and more popular
Delivery: throughput difficult to maintain across network
hops, especially at higher bitrates
Volume: Audiences can spike unpredictably
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Ensuring Quality Viewer Experience
Any Content
Any Device
Any Connection
Anywhere
Any Demand Level
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Forms of content being
consumed over web
Rich Media
On Demand Audio
On Demand Video
Live Streaming
Video Streaming
Audio Streaming
Web Components
HTML
CSS
JS
Images
Internet Applications
Any Content , Any Device, Any Connection, Anywhere, Any Peak
Source : http://www.webperformancetoday.com
Average webpage has increased 151% in 3 years
Rich content increases page load times, thereby challenging QoE;
a top grade CDN will help you actively manage this complexity
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46
6
1
1
8
iOS
Android
Windows
MACOS
Unix
STB
Others
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12
8
2
0.5
0.5
0.5
0.5
5
HTTP
RTMP
HLS
RTMPT
RTMPE
HTTPS
RTMPTE
Silverlight
RTSP
38% of Indian content on the TCL CDN is
viewed on iPads, iPhones & Android devices
Any Content, Any Device, Any Connection, Anywhere, Any Peak
Indian Content delivered to Mobiles on TCL CDN has increased
400% in 2 years
17% of video is streamed on protocols
uncommon in western markets
The Tablet is the new HD TV, for Indian Content!
A top grade CDN will help you deliver content to any end device
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- Bandwidth of viewer
connections is constantly
varying
- High resolution video
stream on poor bandwidth
connection = Buffering
- Low resolution video stream
on high bandwidth
connection = Poor Quality
Source : http://www.iis.net
For a smooth video streaming experience, the delivery of content needs to
adapt to fluctuations in viewer bandwidth in real time;
a top grade CDN will dynamically match resolution to viewer connection
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TATA are trademarks of Tata Sons Limited in certain countries .
Audiences for Indian Content are truly Global;
top grade CDN will help overcome Internet latency in delivering to any
region
47.5
12
7.5
10.5
2.5
3
6
5.5
5.5
India
US
UAE
Middle East
Aus
SNG
Europe
UK
Canada
Above 50% of Indian content on the TCL CDN is
viewed outside of India
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TATA are trademarks of Tata Sons Limited in certain countries .
Popular content can cause thundering herd problems;
a top grade CDN will completely insulate your origin infrastructure from
such spikes, while ensuring viewer QoE
7 X
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A top grade CDN will give you vital intelligence about
your viewers
User Data
Device
OS
Browser
Engagement Duration
Drop off Point
Content Data
Region
Time lime of Popularity
Performance statistics
Real Time Data for
live content
Cross Tabulation of user and content
data to get content consumption behavior
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Formula 1 & Tata Communications
Thank You
For any questions related to how Tata
Communications can help your
organization with end to end online video
platform , please reach out to us at:
business@tatacommunications.com
Online Resources
http://cdn.tatacommunications.com
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Digital Marketing Webinar

Increase Revenue and Extend Your Audience

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