Hypothesis

Research Topic Questions, Hypothesis & Variables

1. Research Topic:
Eg: Effects of a thermostat on room temperature.

2. Research Questions:
Define what the research study hopes to learn.
Presented as a topic.
What, why, how and when?
Eg: how does changing the thermostat setting impact a room temperature?

3. Hypothesis:
Prediction of what study will find.
Empirical statement verified based upon observation or experience.
Testable to be true or false through the research study findings.
Eg. Changing the temperature setting on a thermostat up or down will cause the room temperature.
Where the thermostat is located to change in the same way.

4. Variables:
Dependent Variables (DV): Relies upon Independent variable to occur.
Independent Variables (IV): Manipulated to influence Dependent Variables.

Eg.
Thermostat Setting (IV) ---> Room Temperature (DV)
Changing Temperature(IV)---> Will Change the room temperature (DV)

5. Connecting the dots:

Research Question(s)


Hypothesis: is the relationship between DV & IV


Variables


Literature Review

Research Process
Understand topic
Develop your own Ideas
Demonstrate knowledge
Literature Review

Analysis and evaluations of the existing body of knowledge on the topic of proposed
research study.

Topic: Impact of children influence in family buying decisions in Electronics in Rewa City.

Research Questions:
1. What are the different influence strategies used by children on family buying decision?

Hypothesis:
H0: There is no impact of children's influence for family buying decision making in
electronics.

Search Terms:
Family buying decisions
Children's influence strategies
Pester Power


The Literature
Literature Search Complete (Books, Journals, Conference Proceedings, Google Scholar,
Websites, or any other sources like government etc )
Article 1
Article 2
Article 3
Article 4
Article 5
Article 6
Article 7
Article 8
Article 9
Article 10

Identify Common Themes (Work With Brain)
1. Family buying decisions: Article1, Article5, Article9
2. Children's influence strategies: Article3, Article5, Article10, Article12, Article7
3. Pester Power: Article1, Article5, Article9

Write Literature Review

Introductions

Theme1: Children's influence and family buying decisions
Discussion of all articles relevant to theme
Theme2: Different influence strategies used by children
Discussion of all articles relevant to theme

Theme3: Pester Power works on family buying decisions
Discussion of all articles relevant to theme

Conclusions

Types of Literature Review











Selective Comprehensive
Stand Alone Work
Part of Larger Work
eg. Intro to
a Journal
eg. Course
Assignment
eg. Thesis/
Dissertations
eg. Review
Articles
The differences between schedule and questionnaire are:-
Schedule S.N. Questionnaire
A schedule is filled by enumerators 1. A questionnaire is the list of questions
handed out to people needing answers.
It is the direct method for information
collection.
2. It is a type of non-contact method for
information collection.
There is a person to person formal
relationship.
3. There is no person to person formal
relationship.
This method can be implemented on
both literate as well as illiterate class
people.
4. This method can be implemented only on
literate class people.
This method is expensive and less time
consuming.
5. This method is comparatively cheaper and
more time consuming.
Interviewer is biased or known in
advance.
6. Interviewer is not known in advance.
Embarrassing questions can be used. 7. Embarrassing questions cannot be used.
The coverage area for collecting
information is small.
8. The coverage area for collecting
information is large.
Any kind of doubt can be cleared on
the spot.
9. Any kind of doubt can be created and it is
difficult to resolve.
Non response is usually very low 10. Non response is usually very high.