MARKET ANALYSIS OF MEDICATED SOAP BRANDS

IN GHAZIPUR CITY
SURVEY PRO1ECT REPORT
Submitted to
VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, 1AUNPUR
In partial fulfillment of the requirements for the degree of
BACHELOR OF BUSINESS ADMINISTRATION
Submitted by Under the supervision of
Anil Kumar Sharma Mr. Karunendra Pratap Singh
BBA 4
th
SEMESTER Assistant Professor
ROLL O. !"!! #epartment of Business Administration
2011
Technical Education & Research Institute
Post$%raduate &ollege' Ra(indrapuri'
%ha)ipur $ *""++!
Certificate
This is to ,ertif- that Anil Kumar Sharma Pursuing BBA 4
th
Semester from this
institute' has prepared the sur(e- pro.e,t report entitled Market analysis of Medicated Soap
Brands in Ghazipur City in partial fulfillment of the re/uirement of the degree of Ba,helor of
Business Administration from 0eer Bahadur Singh Pur(an,hal 1ni(ersit-' 2aunpur #uring the
session *+!+$*+!!.
This report is based on sur(e- pro.e,t underta3en b- Anil Kumar Sharma under m-
super(ision during the ,ourse of fourth semester and fulfills the re/uirements relating to the
nature and standard of BBA ,ourse of 0.B.S. Pur(an,hal 1ni(ersit-' 2aunpur.
4 re,ommend that this pro.e,t ma- be sent for e(aluation.
Rahul Anand Singh Mr. Karunendra Pratap Singh,
Associate Professor & Head 5Assistant Professor)
Dept. of Business Administration Dept. of Business Administration
DECLARATION
4 Anil Kumar Sharma hereb- de,lare that this sur(e- pro.e,t report entitled Market
analysis of Medicated Soap brands in Ghazipur City 6as been prepared b- me on the basis
of sur(e- done during the ,ourse of m- fourth semester BBA programme under the super(ision
of Mr. Karunendra Pratap Singh Le,turer' #epartment of Business Administration' TER4 P.%.
&ollege %ha)ipur.
This sur(e- pro.e,t is m- bonafide 7or3 and has not been submitted in an- 1ni(ersit- of
4nstitute for the a7ard of an- degree or diploma prior to the under mentioned date. 4 bear the
entire responsibilit- of submission of this pro.e,t report.
Ma-'*+!! Anil Kumar Sharma
BBA 4
th
SEMSETER
#epartment of Business Administration
Te,hni,al Edu,ation 8 Resear,h 4nstitute
P.%. &ollege' %ha)ipur
INDEX OF CONTENTS
Preface
CHAPTER 1
4ntrodu,tion to Sunglasses
Ob.e,ti(es' S,ope'4mportan,e'Limitation
CHAPTER 2
Resear,h Methodolog-
CHAPTER 3
#ata anal-sis 8 4nterpretations
CHAPTER 4
9inding
CHAPTER 5
&on,lusion
CHAPTER-6
Anne:ure
Bibliograph-
PREFACE
B.B.A programme is one of the most reputed professional ,ourses in the field of
management. This ,ourse in,ludes both theor- and its appli,ation ,ontents of ,urri,ulum. Pro.e,t
Report is an integral part of the B.B.A. program at V.B.S. Purvanchal University 1aunpur
Ea,h student is re/uired to prepare resear,h report in his or her 4
th
semester. This programmed
intends to get familiar 7ith pra,ti,al aspe,t of management through sur(e-. The importan,e of
an- a,ademi, ,ourse 7ould gi(e ad(antage and a,,eptan,e of the true from onl- through
pra,ti,al e:perien,e. The topi, assigned for the resear,h report is Market analysis of
Medicated Soaps brand in Ghazipur City 4 3no7 the opinion of the sample b- personal
inter(ie7 8 /uestionnaire. The Resear,h programmed is an integral ,onstant of the ,ause
,urri,ulum of programmed in Management. This sur(e- is di(ided into forth ,hapters. Ea,h
,hapter has its o7n rele(an,e and importan,e.
The ,hapters are di(ided and defined in a logi,al' s-stemati, and s,ientifi, manner to
,o(er e(er- noo3 and ,orner of the topi,.
First Chapter 4ntrodu,tor- stage of this sur(e- report is based on introdu,tion of
Medi,ated Soap Brand' its ob.e,ti(e' importan,e' s,ope 8 limitation.
Second chapter dealt 7ith Resear,h Methodolog-. The pro,ess of ,arr-ing out the
7hole resear,h problem is defined in it. 4t ,ontains information about the methods of data
,olle,tion' sampling' sample design' #ata anal-sis 8 interpretation.
Third chapter is #ata anal-sis 8 4nterpretations of the stud-. This based on the data anal-)ed
and interrelated in pre(ious ,hapters. This is the most important se,tion of the report' for repot is
e(aluated on the (alidit- and ,orre,tness of its findings.
Fourth Chapter 4 ha(e ,o(ered the 9inding those found b- me after anal-)ing the data pro(ided
b- the respondents.
4n Fifth chapter 4 ha(e ,o(ered the ,on,lusion' 7hi,h is ne,essar- part of report' in m-
,on,lusion of o(er all the pro.e,t.
4n chapter sixth 4 ha(e ,o(ered the /uestionnaire 7hi,h ,an use in future if an- re/uirement
arises in e(aluation.
At last the bibliograph- is ,o(ered from 7hi,h sour,es 4 ha(e ,olle,ted m- data for reliabilit- of
this ne:t time it ,an be easil- sear,h.


ACKNOWLEDGEMENT
4 7ould li3e to e:press m- gratitude to ;Mr. Karunendra Pratap Singh 5Assistant
Professor' T.E.R.4. P.%. &ollege %ha)ipur< 7ho super(ise and guide me entire 7hole Resear,h
Report premarital.
4 am grateful to Mr. Rahul Anand Singh 56O#$B1S4ESS A#M44STRAT4O
T.E.R.4.' P.%. &ollege' %ha)ipur< and Prof. #r. #.. Singh 5#ire,tor T.E.R.4. P.%. &ollege'
%ha)ipur< for their support 8 en,ouragement.
4 7ould also li3e to than3s to all the respondents 7ho dire,tl- pro(ide the data for
Resear,h Report 8 support during the sur(e-.
Anil Kumar Sharma
History Of S oap
Methods of soap ma3ing impro(ed 7hen t7o s,ientifi, dis,o(eries 7ere made in the late
eighteenth and earl- nineteenth ,enturies. 4n !=>+' the 9ren,h ,hemist i,holas Leblan, 5!=4*$
!?+@< in(ented a pro,ess for ,reating ,austi, soda 5sodium h-dro:ide< from ,ommon table salt
5sodium ,hloride<. 4n ,hemistr-' soap is a salt of a fatt- a,id. Soap is mainl- used for 7ashing'
bathing' and ,leaning' but soaps are also important ,omponents of lubri,ants. Soaps for ,leansing
are obtained b- treating (egetable or animal oils and fats 7ith a strongl- al3aline solution. 9ats
and oils are ,omposed of trigl-,eridesA three mole,ules of fatt- a,ids atta,hed to a single
mole,ule of gl-,erol. The al3aline solution' often l-e' promotes a ,hemi,al rea,tion 3no7n as
saponifi,ation. 4n saponifi,ation' fats are bro3en do7n 5h-drol-)ed< -ielding ,rude soap. 9ats are
transformed into salts of fatt- a,ids and gl-,erol is liberated' lea(ing gl-,erin as a b-produ,t.
Soaps are 3e- ,omponents of most lubri,ation greases' 7hi,h are usuall- emulsions of ,al,ium
and lithium soaps in a mineral oil. Lithium$based greases are 7idel- used. Man- other metal ions
are used' in,luding aluminium' sodium' and mi:tures of (arious metal ions. Su,h soaps are
sometimes ,lassified as thi,3eners' meaning that the- ele(ate the (is,osit- of the oil. 4n an,ient
times' lubri,ating greases 7ere prepared b- the addition of lime to oli(e oil.
Mechanism of cleansing soaps
Bhen used for ,leaning' soap ser(es as a surfa,tant in ,on.un,tion 7ith 7ater. The ,leaning
a,tion of this mi:ture is attributed to the a,tion of mi,elles' tin- spheres ,oated on the outside
7ith polar ,arbo:-late groups' en,asing a h-drophobi, 5lipophili,< po,3et that ,an surround the
grease parti,les' allo7ing them to dissol(e in 7ater. The h-drophobi, portion is made up of the
long h-dro,arbon ,hain from the fatt- a,id. 4n other 7ords' 7hereas normall- oil and 7ater do
not mi:' the addition of soap allo7s oils to dissol(e in 7ater' allo7ing them to be rinsed a7a-.
S-ntheti, detergents operate b- similar me,hanisms to soap.
Effects of fats
Soaps are deri(ati(es of fatt- a,ids. Traditionall- soaps are deri(ed from trigl-,erides 5(egetable
and animal fats<. Trigl-,eride is the te,hni,al name for these triesters of fatt- a,ids. Sodium
tallowate' a ,ommon ingredient in man- soaps' is deri(ed from rendered beef fat. T-pi,al
(egetable oils used in soap ma3ing are palm oil' 7here the produ,t is t-pi,all- softer. 4f soap is
made from pure oli(e oil it ma- be ,alled &astile soap or Marseille soap. The term C,astileC is
also sometimes applied to soaps 7ith a mi: of oils' but a high per,entage of oli(e oil.Aside from
oli(e oil' other saponifiable oils and fats in,lude ,o,onut' palm' ,o,oa butter' hemp oil' and shea
butter to pro(ide different /ualities. 9or e:ample' oli(e oil pro(ides mildness in soap. &o,onut
oil pro(ides lots of lather. &o,onut and palm oils pro(ide hardness. Sometimes ,astor oil ,an
also be used as an hume,tant. Most ,ommon' though' is a ,ombination of ,o,onut' palm' and
oli(e oils. Smaller amounts of unsaponifiable oils and fats that do not -ield soap are sometimes
added for further benefits
Cleansing soaps
Early history
The earliest re,orded e(iden,e of the produ,tion of soap$li3e materials dates ba,3 to
around *?++ B& in An,ient Bab-lon.4n the reign of abonidus 5DD@$D"> B&E< a re,ipe for soap
,onsisted of uulu EashesF' ,-press EoilF and sesame Eseed oilF Cfor 7ashing the stones for the
ser(ant girlsC.A formula for soap ,onsisting of 7ater' al3ali' and ,assia oil 7as 7ritten on a
Bab-lonian ,la- tablet around **++ B&.The Ebers pap-rus 5Eg-pt' !DD+ B&< indi,ates that
an,ient Eg-ptians bathed regularl- and ,ombined animal and (egetable oils 7ith al3aline salts to
,reate a soap$li3e substan,e. Eg-ptian do,uments mention that a soap$li3e substan,e 7as used in
the preparation of 7ool for 7ea(ing.
Roman history
The 7ord sapo' Latin for soap' first appears in Plin- the ElderGs Historia Naturalis' 7hi,h
dis,usses the manufa,ture of soap from tallo7 and ashes' but the onl- use he mentions for it is as
a pomade for hairH he mentions rather disappro(ingl- that among the %auls and %ermans men
are li3elier to use it than 7omen.Aretaeus of &appado,ia' 7riting in the first ,entur- A#'
obser(es among C&elts' 7hi,h are men ,alled %auls' those al3aline substan,es 7hi,h are made
into balls' ,alled soapCA popular belief en,ountered in some pla,es ,laims that soap ta3es its
name from a supposed CMount SapoC 5q.v.<H but there is no su,h pla,e' and no e(iden,e for the
apo,r-phal stor-. 4n fa,t' the Latin 7ord sapo simpl- means CsoapCH it 7as li3el- borro7ed from
an earl- %ermani, language' and is ,ognate 7ith Latin sebum' Ctallo7C' 7hi,h appears in Plin-
the ElderGs a,,ount. Roman animal sa,rifi,es usuall- burned onl- the bones and inedible entrails
of the sa,rifi,ed animalsH edible meat and fat from the sa,rifi,es 7ere ta3en b- the humans rather
than the gods. Animal sa,rifi,es in the an,ient 7orld 7ould not ha(e in,luded enough fat to
ma3e mu,h soap.Iosimos of Panopolis ,. "++ A# des,ribes soap and soapma3ing. %alen
des,ribes soap$ma3ing using l-e and pres,ribes 7ashing to ,arr- a7a- impurities from the bod-
and ,lothes. A,,ording to %alen' the best 7ere %erman and ones from %aul 7ere se,ond best.
This is a referen,e to true soap in anti/uit-.
Medieval history
Soap$ma3ers in aples 7ere members of a guild in the late si:th ,entur-'and in the ?th
,entur-' soap$ma3ing 7as 7ell$3no7n in 4tal- and Spain. The &arolingian ,apitular- De Villis'
dating to around ?++' and sometimes attributed to &harlemagne' mentions soap as being one of
the produ,ts the ste7ards of estates are totall-. Soap$ma3ing is mentioned both as C7omenGs
7or3C and the produ,e of Cgood 7or3menC alongside other ne,essities su,h as the produ,e of
,arpenters' bla,3smiths' and ba3ers. Soaps made from (egetable oils 5su,h as oli(e oil<' aromati,
oils 5su,h as th-me oil< and l-e 5al-Soda al-awia< 7ere first produ,ed b- Muslim ,hemists.
9rom the beginning of the =th ,entur-' soap 7as produ,ed in ablus 5Best Ban3<' Kufa 54ra/<'
and Basra 54ra/<. Soap 7as perfumed and ,olored' some of the soaps 7ere li/uid and others 7ere
solid. The- also had spe,ial soap for sha(ing. 4t 7as sold for " #irhams 5+." #inars< apie,e in
>?! A#. The Persian ,hemist Al$Ra)i 7rote a manus,ript on re,ipes for true soap. A re,entl-
dis,o(ered manus,ript from the !"th ,entur- details more re,ipes for soap ma3ingH e.g.! ta3e
some sesame oil' a sprin3le of potash' al3ali' and some lime' mi: them all together and boil.
Bhen ,oo3ed' the- are poured into molds and left to set' lea(ing hard soap.This pleasant$to$use
hard soap 7as imported b- Europe from the Arab lands of the Mediterranean and 7as shipped
a,ross the Alps to northern Europe (ia 4tal-.
15th-20th Centuries
4n 9ran,e' b- the se,ond half of the !Dth ,entur- the semi$industriali)ed professional
manufa,ture of soap 7as ,on,entrated in a fe7 ,enters of Pro(en,eJ Toulon' 6-Kres and
MarseilleJ 7hi,h supplied the rest of 9ran,e. 4n Marseilles' b- !D*D' produ,tion 7as
,on,entrated in at least t7o fa,tories' and soap produ,tion at Marseille tended to e,lipse the other
Pro(enLal ,enters. English manufa,ture tended to ,on,entrate in London.9iner soaps 7ere later
produ,ed in Europe from the !@th ,entur-' using (egetable oils 5su,h as oli(e oil< as opposed to
animal fats. Man- of these soaps are still produ,ed' both industriall- and b- small s,ale artisans.
&astile soap is a popular e:ample of the (egetable$onl- soaps deri(ed b- the oldest C7hite soapC
of 4tal-.4n modern times' the use of soap has be,ome uni(ersal in industriali)ed nations due to a
better understanding of the role of h-giene in redu,ing the population si)e of pathogeni,
mi,roorganisms. 4ndustriall- manufa,tured bar soaps first be,ame a(ailable in the late eighteenth
,entur-' as ad(ertising ,ampaigns in Europe and the 1nited States promoted popular a7areness
of the relationship bet7een ,leanliness and health.1ntil the 4ndustrial Re(olution' soapma3ing
7as ,ondu,ted on a small s,ale and the produ,t 7as rough. Andre7 Pears started ma3ing a high$
/ualit-' transparent soap in !=?> in London. 6is son$in$la7' Thomas 2. Barratt' opened a fa,tor-
in 4sle7orth in !?@*. Billiam %ossage produ,ed lo7$pri,e good$/ualit- soap from the !?D+s.
Robert Spear 6udson began manufa,turing a soap po7der in !?"=' initiall- b- grinding the soap
7ith a mortar and pestle. Ameri,an manufa,turer Ben.amin T. Babbitt introdu,ed mar3eting
inno(ations that in,luded sale of bar soap and distribution of produ,t samples. Billiam 6es3eth
Le(er and his brother' 2ames' bought a small soap 7or3s in Barrington in !??D and founded
7hat is still one of the largest soap businesses' formerl- ,alled Le(er Brothers and no7 ,alled
1nile(er. These soap businesses 7ere among the first to emplo- large s,ale ad(ertising
,ampaigns.
Traditional soap making
The most popular soapma3ing pro,ess toda- is the ,old pro,ess method' 7here fats su,h
as oli(e oil rea,t 7ith l-e' 7hile some soapers use the histori,al hot pro,ess.6andmade soap
differs from industrial soap in that' usuall-' an e:,ess of fat is used to ,onsume the al3ali
5superfatting<' and in that the gl-,erin is not remo(ed' lea(ing a naturall- moisturi)ing soap and
not pure soap. Additional pro,essing of this gl-,erin ,ontaining soap produ,es gl-,erin soap.
Superfatted soap' 7hi,h ,ontains e:,ess fat' is more s3in$friendl- than industrial soap' though if
too mu,h fat is added' it ,an lea(e users 7ith a Cgreas-C feel to their s3in. Sometimes an
emollient su,h as .o.oba oil or shea butter is added Cat tra,eC 5the point at 7hi,h the
saponifi,ation pro,ess is suffi,ientl- ad(an,ed that the soap has begun to thi,3en< in the belief
that it 7ill es,ape the saponifi,ation and remain inta,t' or in the ,ase of hot pro,ess soap $ after
most of the oils ha(e saponified so that the- remain unrea,ted in the finished soap. Superfatting
,an also be a,,omplished through a pro,ess ,alled a l-e dis,ount' 7here' instead of putting in
e:tra fats' the soap ma3er puts in less l-e.
Process
Manufa,turing pro,ess of soapsMdetergents 4n both ,old$pro,ess and hot$pro,ess
soapma3ing' heat ma- be re/uired for saponifi,ation.&old$pro,ess soapma3ing ta3es pla,e at a
suffi,ient temperature to ensure the li/uefi,ation of the fat being used. The l-e and fat ma- be
3ept 7arm after mi:ing to ensure that the soap is ,ompletel- saponified.1nli3e ,old$pro,essed
soap' hot$pro,essed soap ,an be used right a7a- be,ause l-e and fat saponif- more /ui,3l- at the
higher temperatures used in hot$pro,ess soapma3ing.6ot$pro,ess soapma3ing 7as used 7hen the
purit- of l-e 7as unreliable' and this pro,ess ,an use natural l-e solutions' su,h as potash. The
main benefit of hot pro,essing is that the e:a,t ,on,entration of the l-e solution does not need to
be 3no7n to perform the pro,ess 7ith ade/uate su,,ess.&old$pro,ess soapma3ing re/uires e:a,t
measurements of l-e and fat amounts and ,omputing their ratio' using saponifi,ation ,harts to
ensure that the finished produ,t is mild and s3in$friendl-. Saponifi,ation ,harts ,an also be used
in hot$pro,ess soapma3ing' but are not as ne,essar- as in ,old$pro,ess soapma3ing.
6ot pro,ess4n the hot$pro,ess method' l-e and fat are boiled together at ?+N!++ O& until
saponifi,ation o,,urs' 7hi,h before modern thermometers' the soapma3er determined b- taste
5the bright' distin,ti(e taste of l-e disappears on,e all the l-e is saponified< or b- e-eH the
e:perien,ed e-e ,an tell 7hen gel stage and full saponifi,ation ha(e o,,urred. Beginners ,an
find this information through resear,h' and ,lasses. 4t is highl- re,ommended to not CtasteC soap
for readiness. L-e' 7hen not saponified is a highl- ,austi, material. After saponifi,ation has
o,,urred' the soap is sometimes pre,ipitated from the solution b- adding salt' and the e:,ess
li/uid drained off. The hot' soft soap is then spooned into a mold. The soap l-e is pro,essed for
re,o(er- of %l-,erine. A ,old$pro,ess soapma3er first loo3s up the saponifi,ation (alue of the
fats being used on a saponifi,ation ,hart' 7hi,h is then used to ,al,ulate the appropriate amount
of l-e. E:,ess unrea,ted l-e in the soap 7ill result in a (er- high p6 and ,an burn or irritate s3in.
ot enough l-e' and the soap is greas-. Most soap ma3ers formulate their re,ipes 7ith a 4$!+P
defi,it of l-e so that all of the l-e is rea,ted and that e:,ess fat is left for s3in ,onditioning
benefits.
The l-e is dissol(ed in 7ater. Then oils are heated' or melted if the- are solid at room
temperature. On,e both substan,es ha(e ,ooled to appro:imatel- !++$!!+ O9 5"=$4" O&<' and are
no more than !+O9 5QD.DO&< apart' the- ma- be ,ombined. This l-e$fat mi:ture is stirred until
Ctra,eC 5modern$da- amateur soapma3ers often use a sti,3 blender to speed this pro,ess<. There
are (ar-ing le(els of tra,e. #epending on ho7 additi(es 7ill affe,t tra,e' the- ma- be added at
light tra,e' medium tra,e or hea(- tra,e. After mu,h stirring' the mi:ture turns to the ,onsisten,-
of a thin pudding. CTra,eC ,orresponds roughl- to (is,osit-. Essential oils' fragran,e oils'
botani,als' herbs' oatmeal or other additi(es are added at light tra,e' .ust as the mi:ture starts to
thi,3en.
The bat,h is then poured into molds' 3ept 7arm 7ith to7els' or
blan3ets' and left to ,ontinue saponifi,ation for !? to 4? hours.
Mil3 soaps are the e:,eption. The- do not re/uire insulation.
4nsulation ma- ,ause the mil3 to burn. #uring this time' it is normal
for the soap to go through a Cgel phaseC 7here the opa/ue soap 7ill
turn some7hat transparent for se(eral hours' before on,e again turning opa/ue. The soap 7ill
,ontinue to gi(e off heat for man- hours after tra,e.After the insulation period the soap is firm
enough to be remo(ed from the mold and ,ut into bars. At this time' it is safe to use the soap
sin,e saponifi,ation is ,omplete. 6o7e(er' ,old$pro,ess soaps are t-pi,all- ,ured and hardened
on a dr-ing ra,3 for *N@ 7ee3s 5depending on initial 7ater ,ontent< before use. 4f using ,austi,
soda it is re,ommended that the soap is left to ,ure for at least four 7ee3s.
MoldsMan- ,ommer,iall- a(ailable soap molds are made of sili,one or (arious t-pes of plasti,'
although man- soap ma3ing hobb-ists ma- use ,ardboard bo:es that are lined 7ith plasti, 7rap.
Soaps ,an be made in long loa(es that are ,ut into indi(idual bars' blo,3 molds that are ,ut into
loa(es and then bars' or indi(idual molds.
Purification and finishing
The ,ommon pro,ess of purif-ing soap in(ol(es remo(al of sodium h-dro:ide' gl-,erol
and some impurities. These ,omponents are remo(ed b- boiling the ,rude soap ,urds in 7ater
and re$pre,ipitating the soap 7ith salt.Most of the 7ater is then remo(ed from the soap. This 7as
traditionall- done on a ,hill roll 7hi,h produ,ed the soap fla3es
,ommonl- used in the !>4+s and !>D+s. This pro,ess 7as
superseded b- spra- dr-ers and then b- (a,uum dr-ers.The dr-
soap 5appro:imatel- @$!*P moisture< is then ,ompa,ted into
small pellets. These pellets are no7 read- for soap finishing' the pro,ess of ,on(erting ra7 soap
pellets into a saleable produ,t' usuall- bars.
Soap pellets are ,ombined 7ith fragran,es and other materials and blended to
homogeneit- in an amalgamator 5mi:er<. The mass is then dis,harged from the mi:er into a
refiner 7hi,h' b- means of an auger' for,es the soap through a fine 7ire s,reen. 9rom the refiner
the soap passes o(er a roller mill 59ren,h milling or hard milling< in a manner similar to
,alendering paper or plasti, or to ma3ing ,ho,olate li/uor. The soap is then passed through one
or more additional refiners to further plasti,i)e the soap mass. 4mmediatel- before e:trusion it
passes through a (a,uum ,hamber to remo(e an- trapped air. 4t is then e:truded into a long log
or blan3' ,ut to ,on(enient lengths' passed through a metal dete,tor and then stamped into shape
in refrigerated tools. The pressed bars are pa,3aged in man- 7a-s.Sand or pumi,e ma- be added
to produ,e a s,ouring soap. The s,ouring agents ser(e to remo(e dead s3in ,ells from the surfa,e
being ,leaned. This pro,ess is ,alled e:foliation. Man- ne7er materials are used for e:foliating
soaps 7hi,h are effe,ti(e but do not ha(e the sharp edges and poor parti,le si)e distribution of
pumi,e.anos,opi, metals are ,ommonl- added to ,ertain soaps spe,ifi,all- for both ,oloration
and anti$ba,terial properties. Titanium po7der is ,ommonl- used in e:treme C7hiteC soaps for
these purposesH ni,3el' aluminium and sil(er are less ,ommonl- used. These metals pro(ide
ele,tron$robbing beha(ior 7hen in ,onta,t 7ith ba,teria' stripping ele,trons from the organismGs
surfa,e and thereb- disrupting their fun,tioning 5t-pi,all- 3illing the ba,teria 7hen it has lost too
man- ele,trons<. Be,ause some of the metal is left behind on the s3in and in the pores' the
benefit ,an also e:tend be-ond the a,tual time of 7ashing' helping redu,e ba,terial
,ontamination and redu,ing potential odors from ba,teria on the s3in surfa,e.Methods of
soapma3ing impro(ed 7hen t7o s,ientifi, dis,o(eries 7ere made in the late eighteenth and earl-
nineteenth ,enturies. 4n !=>+' the 9ren,h ,hemist i,holas Leblan, 5!=4*$!?+@< in(ented a
pro,ess for ,reating ,austi, soda 5sodium h-dro:ide< from ,ommon table salt 5sodium ,hloride<.
Before the end of Borld Bar 44' soap 7as manufa,tured b- a Cfull$boiledC pro,ess. This pro,ess
re/uired mi:ing fats and oils in large' open 3ettles' 7ith ,austi, soda 5aO6< in the presen,e of
steam. Bith the addition of tons of salt' the soap 7as made to pre,ipitate out and float to the top.
6ere' it 7as s3immed off and made into fla3es or bars.
4n a mi:ture of soap and 7ater' soap mole,ules are uniforml- dispersed. This s-stem is
not a true solution' ho7e(er' be,ause the h-dro,arbon portions of the soapGs ions are attra,ted to
ea,h other and form spheri,al aggregates 3no7n as mi,elles. The mole,ules tails that are
in,ompatible 7ith 7ater are in the interior of these mi,elles.Soaps are e:,ellent ,leansing agents
and ha(e good biodegradabilit-. A serious dra7ba,3 7hi,h redu,es their general use' is the
tenden,- for the ,arbo:-late ion to rea,t 7ith &aR and MgR ions in hard 7ater. The result is a
7ater insoluble salt 7hi,h ,an be deposited on ,lothes and other surfa,es. These hard 7ater
pla/ues 7hiten fabri, ,olors and also ,reate rings found in sin3s and bath tubs.
History of Medicated S oap
medi,ated soap' in use sin,e !?@D manufa,tured b- Potter #rug and &hemi,al &ompan-'
%eorge Robert Bhite o7ner. 4t ,ontains tri,lo,arban instead of the more usual tri,losan. These
t7o antiba,terial agents ha(e (er- similar mole,ularit-. B- themsel(es the- 3ill >>.>>P of
ba,teria and mi,robes 5li3e fungus spores< on ,onta,t. &uti,ura soap has been in use' and is
relati(el- un,hanged' sin,e !?@D.4n !>+? the "ritish #edical $ournal in(estigated the
ad(ertising of nostrums for the treatment of s3in diseases. As reported b- the Ameri,an Medi,al
Asso,iation it 7as implied that &uti,ura soap ,ould be effe,ti(e in the treatment of s-philis 7hen
prepared as an internal remed- 3no7n as %uticura &esolvent. The medi,al ,ommunit-
,onsidered the proposed remed- to ,ontain insuffi,ient potassium iodide to be effe,ti(e in the
treatment of the disease.
Components
The four ,omponents of a SOAP note are Sub.e,ti(e' Ob.e,ti(e' Assessment' and Plan.
The length and fo,us of ea,h ,omponent of a SOAP note (aries depending on the spe,ialt-H for
instan,e' a surgi,al SOAP note is li3el- to be mu,h briefer than a medi,al SOAP note' and 7ill
fo,us on issues that relate to post$surgi,al status.
Subjective component
This des,ribes the patientGs ,urrent ,ondition in narrati(e form. The histor- or state of
e:perien,ed s-mptoms are re,orded in the patientGs o7n 7ords. 4t 7ill in,lude all pertinent and
negati(e s-mptoms under re(ie7 of bod- s-stems. Pertinent medi,al histor-' surgi,al histor-'
famil- histor-' and so,ial histor-' along 7ith ,urrent medi,ations and allergies' are also
re,orded. A SAMPLE histor- is one method of obtaining this information from a patient.4f this is
the first time a ph-si,ian is seeing a patient' the ph-si,ian 7ill ta3e a histor- of present illness' or
6P4. To stru,ture this portion of the note' some pro(iders use another mnemoni,' COL#
&ARTSCA
Onset
Lo,ation
Duration
Chara,ter 5sharp' dull' et,<
Alle(iatingMAggra(ating fa,tors
Radiation
Temporal pattern 5e(er- morning' all da-' et,<
S-mptoms asso,iated
A (ariant mnemoni, used for this purpose is OPSRST.
Objective component
The ob'ective ,omponent in,ludesA
0ital signs
9indings from ph-si,al e:aminations' su,h as posture' bruising' and abnormalities
Results from laborator-
Measurements' su,h as age and 7eight of the patient.
Assessment
4s a /ui,3 summar- of the patient 7ith main s-mptomsMdiagnosis in,luding a differential
diagnosis' a list of other possible diagnoses usuall- in order of most li3el- to least li3el-. Bhen
used in a Problem Oriented Medi,al Re,ord' rele(ant problem numbers or headings are in,luded
as subheadings in the assessment.
Ingredients of Medicated Soaps
Although the basi, ingredients of soaps are similar' there are ,ertain added ingredients of
medi,ated soaps through 7hi,h the all the problems are tried to be sol(ed.
Antibacterial soap
The medi,ated antiba,terial soaps ,ontain antiba,terial ,hemi,als su,h as tri,losan 7hi,h
is al,ohol. Apart from tri,losan' tri,lo,arbanMtri,hloro,arbamide and P&MTM,hloro:-lenol'
tetrasodium E#TA are generall- used for antiba,terial effe,t in these soaps. 6o7e(er' it must be
remembered that sin,e there are (arious t-pes of ba,teria' effe,ti(eness against an- gi(en t-pe of
ba,terium does not ensure that it is effe,ti(e against other unrelated t-pes too. The ingredients of
antiba,terial soaps are generall- onl- ,ontained at preser(ati(e le(el unless the produ,t is
mar3ed antiba,terial' antisepti,' or germi,idal.
Antifungal soap
Antifungal soaps are made b- adding organi, medi,inal plant e:tra,ts' (itamin E'
essential oils' natural gl-,erin' sulphur and )in, o:ide' tea tree oil 5melaleu,a alternifolia< et,.
into the soap.
Medicated soaps for skin problems
Medi,ated soaps for different s3in problems ha(e different ingredients. 9or e:ample'
e:foliating soaps for un,logging s3in pores sometimes ha(e oatmeal' pine and eu,al-ptus.
Oatmeal opens the pores and deep ,leans and remo(es e:,ess dirt and oil. Pine and eu,al-ptus
,leanse' moisturi)e and fragran,e the s3in. Anti ,ellulite soaps ha(e man- natural ingredients'
main being sea7eeds that ,an be used alone or in ,ombination 7ith other agents li3e i(- e:tra,t'
.uniper' aminoph-lline' ,offee bean e:tra,t' fennel seed e:tra,t' aloe' h-aluroni, a,id' gin3o
biloba' horse ,hestnut' bentonite et,. Man- anti a,ne soaps or oil- s3in soap ha(e natural
ingriedients li3e neem lea(es 5a)adira,hta indi,a< for e:tra ,are and prote,tion for oil- s3in that
mostl- suffer from a,ne and pimples.
Introduction of Medicated Soap
Denon Medicated Soap
#EO Soap 5Medi,ated Soap< &OMPOS4T4O The a,ti(e ingredient is Keto,ona)ole
!P 5i.e. !+ mg of 3eto,ona)ole per ! g of soap<. ME&6A4SM O9 A&T4O Keto,ona)ole
interferes 7ith the fungal s-nthesis of ergosterol' a ,onstituent of ,ell membranes' as 7ell as
,ertain en)-mes. 4t is spe,ifi, for fungi' as the e/ui(alent mammalian path7a-' leading to the
bios-nthesis of ,holesterol' is not sensiti(e to 3eto,ona)ole. 6o7e(er' other mammalian
,-to,hrome P4D+ en)-mes ,an be sensiti(e to 3eto,ona)ole' and inhibition of steroid hormone
s-nthesis is a possible side effe,t.Keto,ona)ole interferes 7ith the fungal s-nthesis of ergosterol'
a ,onstituent of ,ell membranes' as 7ell as ,ertain en)-mes. 4t is spe,ifi, for fungi' as the
e/ui(alent mammalian path7a-' leading to the bios-nthesis of ,holesterol' is not sensiti(e to
3eto,ona)ole. 6o7e(er' other mammalian ,-to,hrome P4D+ en)-mes ,an be sensiti(e to
3eto,ona)ole' and inhibition of steroid hormone s-nthesis is a possible side effe,t of
3eto,ona)ole treatment. As 7ith all a)ole antifungal agents' 3eto,ona)ole 7or3s prin,ipall- b-
inhibition of an en)-me' ,-to,hrome P4D+ !4$alpha$demeth-lase 5P4D+!4#M<. This en)-me is
in the sterol bios-nthesis path7a- that leads from lanosterol to ergosterol. 9lu,ona)ole and
itra,ona)ole ha(e been found to ha(e a greater affinit- for fungal ,ell membrane than
3eto,ona)ole' and thus lo7er doses of these a)oles are re/uired to 3ill fungi.#EO Soap
pro(ides relief from it,hing s3in folds of inner thighs' 7aist' butto,3s' underside of breast 8
armpits due to s7eat retention' 7armth' humidit-' fri,tion 8 simultaneous gro7th of resident
organism. 4f applied on head it is used for the pre(ention and treatment of dandruff ,aused b-
fungal infe,tions of the s,alp' as 7ell as for the relief of asso,iated s-mptoms su,h as fla3ing'
s,aling and it,hing.
The ,ompan- 7as originall- established in !>!+ as part of ;ippon &hi3uon3i Sho3aiC
52apan Re,orders &orporation<' a manufa,turer of single$sided dis, re,ords and gramophones.
The ,ompan- 7as originall- ,alled G ippon G#E3i O3-o Kabushi3igaishaG 7hi,h 7as
shortened the name of #E$O in 2apanese. The ,ompan- is a,ti(el- in(ol(ed 7ith sound
s-stems ele,tri, applian,e produ,tion and later the ,ompan- has been merged 7ith other related
,ompanies as a result of this the ,ompan- name be,ame C#EOC.There follo7ed a number of
mergers and tie$ins o(er the ne:t fe7 de,ades as firstl- the ,ompan- merged 7ith 2apan$1S
Re,orders Manufa,turing in !>!* and then in !>*? the brand ;&olumbiaU 7as introdu,ed 7hen
the ,ompan- be,ame ;2apan &olumbia Re,ordersU. A further ,hange of name o,,urred in !>4@
7hen the ,ompan- renamed itself ;ippon &olumbiaU. The #enon brand 7as first established in
!>4= 7hen ;ippon &olumbiaU merged 7ith ;2apan #en3i On3-oU. ;#8M 6oldings 4n,.U 7as
,reated in Ma- *++* 7hen #enon Ltd and Marant) 2apan 4n,. merged. Toda-' the ,ompan-
spe,iali)es in professional and ,onsumer home ,inema and audio e/uipment in,luding AM0
re,ei(ers' #0# pla-ers' tuners and 7ireless musi, s-stems. #enon is also 3no7n for high$end
A0 Re,ei(ers and Mo(ing ,oil phono ,artridges. T7o M$series models' the #enon M"! and
M"+' ha(e been the most su,,essful radio hi$fiGs for the last 4 -ears. Sin,e being released to the
mi,ro hifi #AB mar3et' the- ha(e re,ei(ed se(eral a7ards in Europe.
Product timeline
#enon #T!M>+ audio ,assette tape
!>!+ Manufa,turer of single$sided dis, re,ords and gramophones.
!>"> Laun,hed first professional$use dis, re,order for broad,ast industr- and dis3 ,utting
lathe.
!>D! &ommen,ed sales of 2apanVs !st LP re,ords.
!>D" Laun,hed professional$use tape re,order for broad,ast industr-.
!>D? 4ntrodu,ed sales of stereo re,ords.
!>D> &ommen,ed produ,tion of open$reel audio tapes.
!>@* 4ntrodu,ed Elepian series of ele,troni, pianos.
!>@" #e(eloped the #L$!+" phono ,artridge.
!>@4 Started sales of audio ,assette tapes.
!>=! Started produ,ing hi$fi audio ,omponents' in,luding turntables' amplifiers' tuners
and spea3ers.
!>=* 4ntrodu,ed the 7orldVs first (iable ? ,hannel digital re,order.
!>== A7arded 1S Billboard maga)ineGs CTrend$Setter A7ard for outstanding
,ontribution to the industr-C.
!>?+ A7arded the !"th Montreu: 4nternational #iplome dVhonneur te,hni/ue a7ard.
!>?! #e(eloped a professional$use &# pla-er.
!>?* 4ndustr- leader in the introdu,tion of ,onsumer$use &# pla-ers.
!>?? 4ntrodu,ed range of A0 amplifiers to produ,t range.
!>>+ A7arded three ,omponent a7ards at Paris hi$fi sho7.
!>>" #e(eloped the t7in de,3 #2 &# pla-er #$*++9. Other earl- models are the
#!+++9' #*+++9 and the #*D++9. #enon also made the 7orldGs onl- t7in
Mini#is, pla-er designed for #2 use.
!>>4 A7arded European Audio 4nno(ation of the Wear.
!>>D BorldGs first #olb- A&$" and T6T D.! ,ertified home theater s-stem.
!>>= 4ntrodu,ed #0# pla-er into produ,t range.
!>>> BorldGs first T6T$ET home theater s-stem 5T6T E:tended to pro(ide fuller
surround sound<.
*++! Produ,ed first Mini s-stem 7ith D.! surround sound.
*++* #enon lin3 te,hnolog- de(eloped for impro(ed digital ,onne,ti(it-.
*++4 Laun,h of 7orldGs first ,onsumer produ,t featuring 6S0 56oll-7ood Sualit-
0ideo<.
*++@ #enon introdu,es the AK$#L! &ATD Ethernet ,able. 4t 7asnGt until mid$*++? that
it ,aused ,ontro(ers- be,ause of its high pri,e 5X4>>< and the ,ompan-Gs ,laims that the
,able is Cdesigned for the audio enthusiast'C and 7ould Cbring out all the nuan,esC in
digital audio signals transmitted o(er it.
*++= #enon releases the A0P$A!6#&4 Pre$Amplifier and mat,hing POA$A!6#&4
Po7er Amplifier set 7hi,h mar3s the ,ompan-Gs first additions to a ne7 line of high$
performan,e ,ustom$fo,used ,omponents.
*++? #enon announ,es the 7orldGs first 1ni(ersal Blu$ra- pla-er ,apable of #0#$Audio
and SA$&# pla-ba,3
Psorolin Medicated Soap
Psorolin medi,ated bathing bar ,ontains oil e:tra,ts of
7rightia tin,toria and Aloe (era that ha(e e:,ellent therapeuti,
properties for management of psoriasis and in general for impro7ing
the o(erall s3in ,ondition and maintaining lusture.1se and appli,ation of psorolin is li3e an-
other bathing soap. Appl- psorolin medi,ated bathing bar on 7et bod- surfa,eM s,alp and
generate lather. 1se soft 7ater to ,lean the bod- surfa,eM s,alp thereafter. &ontinuous use as a
regular bathing bar is re,ommended. Psorolin Medi,ated bathing bar is indi,ated for use as a
regular bathing bar for patients 7ith all t-pes of psoriasis and dandruff and ,ould be used at all
stages 5in both a,ute and ,hroni, ,onditions< of the problem. Psorolin Medi,ated bathing bar is
ad(ised for use as a regular bathing bar for patients 7ith all t-pes of psoriasis and dandruff. 4t
,an be used at all stages of both a,ute and ,hroni, ,onditions.Psorolin medi,ated bath bar
,ontains oil e:tra,ts of 7rightia tin,toria and Aloe (era. There properties ha(e e:,ellent
therapeuti, /ualities for management of psoriasis' impro(ing the o(erall s3in ,ondition and
maintaining lustre.
Anti Acne Medicated Soap
A,ne soap bars are a(ailable in a 7ide (ariet- of
ingredients that offer relief for different problems that people
e:perien,e. 4nformation on these produ,ts ,an be a,,essed from
man- online sour,es that offer e(er-thing from soaps that promote
dr-ing of oil- pores to soaps that pro(ide sil3-' smooth s3in through ,onstant use. These
produ,ts ha(e long been a staple among those 7ho e:perien,e signifi,ant outbrea3s and are
usuall- on hand in most homes. An- indi(idual suffering from this ,ondition that has not tried
the benefits of effe,ti(e ,leansers ma- 7ant to ,onsider laun,hing a ,omparison of a,ne soap
bars in the near future.&leansers ,ontain man- different ingredients depending on the ,ompan-
that offers the produ,t. Some ,leansers are the result of strategi,' s,ientifi, resear,h that has
dete,ted the best ingredients to ,ombat these problems. A ,omparison of a,ne soap bars for
indi(idual use is easil- managed b- pur,hasing t7o or three of the best$rated produ,ts. ot all
bars are the same for e(er- problem and it ma- ta3e a fe7 trials 7ith different produ,ts to find
the one that 7or3s best. A ,omparison ,an help the indi(idual determine a good ,leansing
produ,t that 7ill also de,rease the effe,ts of an- outbrea3s the- ma- e:perien,e.Produ,ts for
a,ne relief ,an be found as an e:,lusi(e' stand alone' produ,t' or the- ,an be part of a ,omplete
line of ,omplimentar- produ,ts. &ombined 7ith other produ,ts' a,ne soap bars ,an be part of
effe,ti(e anti$a,ne regimen that is su,,essful in ,ombating this problem as 7ell as maintaining
,lear s3in. A ,omparison of a,ne soap bars 7ill re(eal (aried ingredients among man- items.
&ertain ,leansers 7ill affe,t some peoples s3in 7hile others ma- not respond as 7ell depending
on the parti,ular ,auses of brea3outs that affe,t an- parti,ular person.Pimples and outbrea3s are
,aused b- a 7ide arra- of problems that ,an be related to diet' hormones' stress' and s3in
fun,tions. A ,omparison of ,leansers 7ill be ne,essar- in order to determine the right produ,t for
the indi(idual. There are ho7e(er' ,ertain ingredients that are t-pi,all- helpful in ,ombating
a,ne that people ,an 7at,h for as the- ,ondu,t a ,omparison. S-,ili, a,id is a ,ommon
ingredient in man- a,ne soap bars that has pro(en to redu,e s-mptoms and pro(ide smoother
s3in. Another ingredient that ,an be found 7hen ,ondu,ting a ,omparison of items is sulfur.
Some ,leansers e(en ,ontain both ingredients that ,an gi(e a double front from 7hi,h to ,ombat
this s3in ,ondition.Other ingredients that ,an be found in the (ast arra- of ,leansers in,lude
gl-,erin' oli(e oil' goatGs mil3' (itamin E oil and other oils. %l-,erin is ,ommonl- found in soaps
to pro(ide a moisturi)ing element to a,ne soap bars sin,e man- of the produ,ts ,an dr- out s3in
too harshl-. A ,omparison of a,ne soap bars 7ill sho7 that ea,h parti,ular bar has its o7n
spe,ifi, /ualities that are formulated to either pro(ide general relief to o(erall brea3outs or for a
spe,ifi, problems su,h as oil- s3in or anti s,ar redu,tion /ualities. 0itamin E oil is 3no7n for its
healing properties and some produ,ts in,lude it in order to help redu,e s,arring and unsightl-
pits in the fa,e.0itamin E oil has long been 3no7n for its s,ar redu,ing uses and is al7a-s
re,ommended for use immediatel- during healing of a s,arring episode. E(en s,ars ,aused b-
a,,idental ,uts and s,rapes ,an be signifi,antl- redu,ed if pure (itamin E oil is dire,tl- applied
to the healing area. 4n order to re,ei(e the best use of (itamin E oil' ho7e(er' it must be applied
during the healing stage. &leansers that in,lude goatGs mil3 ha(e be,ome popular among those
7ho suffer from serious ,ases. 1pon their ,omparison of these items' indi(iduals ha(e reported
good su,,ess 7ith soap that has goatGs mil3 as a prominent ingredient. Those suffering 7ith a,ne
ma- e:perien,e serious ph-si,al and emotional problems. The s,ars ,an often go mu,h further
be-ond the areas that are affe,ted b- blemishes. Trusting in %od and using one of the man-
treatment options ,an be a great 7a- to end these problems asso,iated 7ith pimples and
outbrea3s of a,ne. CBut thou' O Lord' art a shield for meH m- glor-' and the lifter up of mine
head.C 5Psalm "A"<. There are man- 7a-s to treat s3in problems that ha(e been tried b- a (ast
ma.orit- of sufferers. A,ne soap bars ,ontinue to be one of the first treatments that most sufferers
tr-. A ,omparison of a,ne soap bars 7ill sho7 that there is a 7ide dis,repan,- as to ,ost'
ingredients and suggested uses among the man- soap bars on the mar3et. 6o7e(er' these
produ,ts are eas- to tr- through online or o(er the ,ounter shopping and offer sufferers a
generall- ,ost effe,ti(e 7a- to sear,h for a reasonabl- pri,ed produ,t that 7ill help ,ontrol
outbrea3s. There are man- online sour,es that pro(ide trial (ersions of items. There are man-
t-pes of medi,ated soaps that ,an be helpful to us su,h as anti-bacterial soap that generall-
helps to relie(e (arious s3in problems. Then there are anti fungal soaps ha(ing therapeuti,
effe,ts that redu,e the dis,omfort and relie(e the s-mptoms ,aused b- (arious fungal infe,tions.
One of the (er- popular t-pes of medi,ated soaps in,lude the anti acne soap that help in getting
rid from a,ne and pimples. The anti cellulite soap are the medi,ated soaps for redu,ing
,ellulites that are the dimpled s3in in su,h areas of bod- as hips' thighs and butto,3s as a result
of deposition of fat. The anti mosquito soap is used to dispel mos/uitoes' mostl- in mos/uitoe$
infested areas. There are ,ertain medi,ated soaps that not onl- ha(e therapeuti, effe,ts but are
beaut- treatments too su,h as anti aging soap that are useful for both ,leansing the outer bod- as
7ell as to slo7 do7n the signs of aging. There are man- other t-pes of medi,ated soaps li3e
sensitive skin soap 7hi,h is gentle to the s3in and maintains it properl-. Anti itch soap is for
relie(ing s3in problem of it,hing. Anti chlorine soap is used 7hile s7imming to 3eep the
harmful effe,ts of ,hlorine at ba-.
Dettol Medicated Soap
4n its @D$-ear$old histor-' #ettol' the brand no7 o7ned b-
Re,3itt$Ben,3iser' has seen some se(en or eight produ,t
e:tensions from mouth7ash to pri,3l- heat po7der. One more' a
floor ,leaner ,alled #ettol %old' is being test mar3eted in Kol3ata and &hennai. An anti$dandruff
shampoo is also reportedl- on the laun,h$pad. o7 ,onsider this. 9rom Rs "+$odd ,rore in !>>!'
#ettol is a Rs *"+$,rore brand toda-. This 7as also the period 7hen most of the produ,t
e:tensions too3 pla,e. But if -ou thought this impressi(e gro7th 7as the result of all those he,ti,
produ,t e:tensions' thin3 again. Almost three$fourths of toda-Gs turno(er ,ome from #ettol
soap' 7hi,h 7as introdu,ed in the eighties. The ,ore antisepti, li/uid a,,ounts for less than a
/uarter of #ettolGs sales. The rest $ sha(ing ,ream' medi,ated plaster' mouth7ash' pri,3l- heat
po7der' antisepti, ,ream and so on $ ma3e up a minus,ule per,entage. &learl-' 7ith the notable
e:,eption of soaps' #ettolGs efforts to stret,h its brand e/uit- to other allegedl- ,ontiguous
produ,ts ha(e been a failure. Though the spe,ifi, reasons for failure (aried in ea,h ,ase' the
o(erall result highlights a uni/ue problem for mar3eters. There are limits to transferring the ,ore
(alues of a po7erful brand to other produ,t ,ategories. #ettolGs brand (alues as an antisepti,
7ere so strong that fe7 of the ne7 produ,ts 7ere able to assimilate the ,ore properties of its
po7erful mother brand ,redibl-. This pro,ess 7as tougher be,ause 7ith ea,h e:tension' Re,3itt
found itself ha(ing to deal 7ith ne7 mar3ets and ne7 ,ompetitors. To be sure' the de,ision to
opt for produ,t e:tensions ,an hardl- be faulted. Laun,hed in !>"@' #ettol antisepti, li/uid 7as
as generi, to its ,ategor- as Tero: be,ame to ,opiers. Little needed to be done to promote
#ettolVs brand e/uit-H it 7as built through sheer usage o(er the -ears. Things 7ere ,omfortable
till as late as !>?+ 7hen the first signs of stagnation began to surfa,e. umerous resear,h studies
,on,luded that though #ettol had a high penetration le(el and almost all households 3ept a bottle
of it hand-' the- rarel- used it. So to sto3e sales' Re,3itt 5then Re,3itt 8 &olman of 4ndia<
de,ided to e:pand #ettolGs usage be-ond ,uts and bruises. This resulted in a ,ommuni,ation
,ampaign that sho7ed that #ettol ,ould be used as an all$purpose antisepti, 7hile sha(ing'
rinsing babiesG nappies' as a general disinfe,tant and so on. Soon' all these uses pointed to a
number of possible e:tensions' a fa,t that subse/uent ,onsumer resear,h (alidated. #ettol soap
7as first off the ra,3s. Strangel-' though it ma- be a 7inner toda-' it 7as not an outright su,,ess
initiall-. This 7as be,ause Re,3itt 8 &olman laun,hed #ettol soap on a premium platform
7hi,h 7as 7a- off the brandGs ,ore properties of h-giene and ,leanliness. Bhen the produ,t
bombed' Re,3itt /ui,3l- relaun,hed it the follo7ing -ear as a C!++ per ,ent germ fighterC $ a
positioning that has 7or3ed so 7ell that #ettol soap ,ommands a share of !! per ,ent in the
premium soap mar3et toda-. 4n the mid$!>>+s' in,reasing ,ompetition 7ithin the soap ,ategor-
sent the ,ompan- loo3ing for a fresh initiati(e. The ma.or ,ompetition no7 ,ame from
6industan Le(erGs Lifebuo-' 7hi,h the ,ompan- 7as tr-ing to upgrade b- introdu,ing it in li/uid
form in a plasti, dispenser. That effort resulted in a fias,o mainl- be,ause the dispensers pro(ed
defe,ti(e and there 7as a dissonan,e 7ith Lifebuo-Gs (alue$for$mone- proposition. Still' gi(en
the urban mar3etVs pen,hant for ,on(enien,e produ,ts' the soap$in$a$dispenser ga(e 7ell$
entren,hed #ettol soap an opportunit- to introdu,e a similar produ,t. A,,ording to industr-
sour,es' the li/uid soap toda- a,,ounts for o(er se(en per ,ent of #ettol soapGs sales. #ettol
li/uid soap 7or3ed be,ause its ,ontemporar- and ,on(enient format on,e again a,tuall-
strengthened the brandGs ,ore (alues and helped it emerge from the ,onfines of the first$aid bo:
into the bathroom. The fre/uen,- of usage' too' has substantiall- .umped o(er the -ears.
En,ouraged b- the su,,essful e:tension into li/uid soap' Re,3itt pushed its lu,3 further. #ettol
added t7o (ariants o(er the last one -ear $ #ettol E:tra 7ith moisturiser and a gl-,erine (ariant'
#ettol 2unior 57hi,h 7as laun,hed last month<. 4t is too earl- to .udge the performan,e of 2unior'
but ,ompan- sour,es sa- E:tra has not been able to indu,e trials. o one has as,ribed a reason
to this' but gi(en the soapGs histor-' it ,an be assumed that the moisturiser put #ettol in the
beaut- soap sphere' 7here it didnGt /uite fit. Retailers sa- E:tra has been ,lubbed 7ith other
Re,3itt produ,ts as a freebie to indu,e trials. Bhile this is normal pra,ti,e 7ith most 9M&%
mar3eters' it appears as if #ettol is ha(ing to do this more often. E:traGs fate has' in fa,t' ,ast
doubts on the fate of 2unior. The problem is in tr-ing to ma3e a brand all things to all people.
Bhen #ettol offers a single$minded proposition of prote,tion' it ma3es little sense to push it into
the (anit- ,ase. The proposition then ,hanges from prote,tion to ,osmeti, $ and the ,han,es of
su,,ess are redu,ed.C 4n the ,ase of soap' 7here the e:tension 7or3ed 7ell' the produ,t
maintained the ,ore (alue of prote,tion against germs 7ithout ,osmeti, appeal. But be-ond this
,ore area' #ettol is on 7ea3 ground. That is 7h- 7hen Re,3itt tried to add ,osmeti, appeal for
its soap b- adding moisturiser in #ettol E:tra' it didnGt 7or3.
#ettol' the brand 7e ha(e gro7n$up 7ith' is re(amping its entire soaps range. A
milestone in #ettol SoapGs .ourne- as the brand laun,hes its Cne7 a(atar C after *D -ears. The
ne7 impro(ed #ettol soap has $ all ne7 modern Shape for an en.o-able bathing e:perien,eH
impro(ed formulation for E(er-da- Prote,tion and is !+ Times Better at fighting germs (s
ordinar- bar soapsYZ The ne7 trend- loo3ing soap offers e(er-da- prote,tion to the entire famil-
7hile maintaining the same pri,e of Rs.!@ for =D gms and Rs.*@ for !*D gms.
The ne7 impro(ed #ettol soap has three (ariants in the mar3et a(ailable nationall- $ #ettol
Original 5for e(er-da- prote,tion<' #ettol S3in,are 5e(er-da- prote,tion 7ith moisturi)ers< and
#ettol &ool 5e(er-da- prote,tion 7ith menthol for ,ool and refreshing feel<. The ne7 impro(ed
soap range ,ontinues to bear re,ommendation from 4MA $ 4ndia Medi,al Asso,iation.
4ntrodu,ing the ne7 #ettol' Ms Anne Engerant' Regional Mar3eting #ire,tor' Re,3itt Ben,3iser'
said' CO(er the de,ades' #ettol has tou,hed the ,onsumer in e(er- aspe,t of health and personal
,are. Parti,ularl-' the mother 7ho is ,on,erned about the health and 7ellbeing of her famil-'
#ettol is the brand she trusts to safeguard her famil- from germs. The ne7 impro(ed #ettol Soap
gi(es her that sense of ,ontrol' as her famil- no7 has #ettol prote,tion $ e(er-da-Z The ne7 mi:
in,ludes better formulation and international produ,t design' ma3ing the brand more rele(ant for
both ne7 and e:isting ,onsumers. C The &ompan-Gs resear,h o(er se(eral -ears and ,onsumer
feedba,3 had sho7n that the ,onsumers in 4ndia ha(e a high preferen,e for soaps that are
suitable for the entire famil- and 7hi,h pro(ide all s3in needs $ Purifi,ation' %erm prote,tion'
ourishment and Moisturising. Based on this' ne7 #ettol has been de(eloped 7ith the perfe,t
balan,e of ingredients that nourish and still pro(ides the trusted #ettol prote,tion.
Spea3ing on the o,,asion Mr. &hander Mohan Sethi' &hairman and Managing #ire,tor'
Re,3itt Ben,3iser 4ndia said CThe all ne7 #ettol is the result of the e:tensi(e resear,h and trust
that our ,onsumers ha(e sho7n to7ards us for o(er more than t7o de,ades. Be 3no7 the
,onsumers 7ill be delighted 7ith this transformation' as 7e bring to them inno(ation and
impro(ement to help in their dail- li(es. C #ettol is a brand of Re,3itt Ben,3iser and has stood
for Ctrusted produ,tion C in 4ndia sin,e the !>"+Gs. The brand is endorsed b- the 4ndian Medi,al
Asso,iation 54MA< and has been (oted among 4ndia Gs Most Trusted Brands in re,ent -ears 5*++*
to *++D OR% Marg Brand E/uit- Sur(e-<. Re,3itt Ben,3iser 54ndia< Limited' formerl- 3no7n as
Re,3itt 8 &olman of 4ndia Limited' has man- brands in 4ndia' namel- $ #ettol' 0eet' 6arpi,'
Mortein' Robin Blue' &herr-' Li)ol' &olin' #isprin' Brasso' Mansion and others. 4t has a ma.or
presen,e in home and personal ,are' surfa,e ,are' fabri, ,are' pest ,ontrol and drugs. The
,ompan- is present in !?+ ,ountries a,ross the 7orld and is o.! in 6ousehold &leaning
&ategor-. As seen a,ross segments' Re,3itt Ben,3iser brands are either number ! or * in mar3et
share' in all the segments the- are present in.
MARKET4% AALWS4S
4n the mind of the ,onsumer' anti$ba,terial soap should ha(e the follo7ingA A produ,t
7hose ,ore fun,tion is to ,lean s3in' ma3ing it softer and smoother' 7hile lea(ing a feeling of
freshness behind. %ood perfume and foam ,ombine to deli(er this freshness e:perien,e. The 3e-
fun,tional benefit is that it remo(es dirt' oiliness and other impurities from s3in. %erms are not
top$of$mind for the a(erage ,onsumer' but are a fun,tion of #irt and disease. Resear,h led us to
3no7 that ,onsumers are largel- una7are of the di(erse nature of [.araseem. The- .ust 3no7
that %erms 5.araseem< are the bad gu-s. The- dont 3no7 that there are different t-pes of germs.
#ifferent antiba,terial ,ompetitors are tr-ing to o7n a higher ground b- building on alread-
present germ$3ill e/uit-. Li3e #ettol has gi(en its slogan of ;#ettol prote,ts against a 7ide
range of unseen germs' in,luding ba,teria and (irusesUBhile safeguard is fo,using on [#in Raat
Lagataar Tahaffu) 7hi,h is more po7erful in the mind of the ,onsumer. Lifebuo- is follo7ing
the ;germ bustersU strateg-.
TARGET MARKET
The target mar3et for #ettol soap is all households 5primaril- mothers< 7ho ,an afford
bu-ing soap and 7ho 7ant to fulfill an e(er-da- need 5primaril- bathing< that pro(ides them and
their famil- 7ith a !++P anti$ba,terial solution ,omplete prote,tion from all germsM ba,teria and
,leanliness from dirt M grime.
MARKET NEEDS (QUALITY CRAFTSMANSHIP,INNOVATIVE
DESIGNS, CUSTOMER SERVICE)
RB is ,ons,ious of the ,hanging ,onsumer needs and trends and is ,onstantl- ,ondu,ting
mar3et resear,h to assess opportunities and threats. Sualit- of the produ,t is the number !
priorit- as 7ell as resear,h on ne7 (ariants. The ne:t planned (ariant is #ettol 6erbal soap. 4n
addition' a ne7 ,ustomer hotline has also been added to get instant feedba,3 on produ,t use'
problems and a,ti(ities. MARKET TRE#S The soap mar3et has been most affe,ted b- the
re,ent s3- ro,3eting pri,e of palm oil 7hi,h is the primar- ingredient of soap noodles. This has
,aused the a(erage pri,e of soap noodles to in,rease b- *+P $ *D P for,ing produ,ers 5also RB<
to in,rease pri,es of their soap produ,ts b- almost as mu,h so as not to put e:,essi(e pressure on
their margins. This 7ill undoubtedl- result in de,rease in soap sales (olumes 5higher pri,es
means less ,onsumer off ta3e< as 7ell as disruption in the mar3et due to se(eral /uoted pri,es of
the same produ,t a(ailable resulting in dissonan,e in the 7holesale and retail mar3ets as 7ell as
,onfusion in ,onsumer bu-ing de,isions at the point of sale.
MARKET %ROBT6
The o(erall soap mar3et is gro7ing b- !+ P 7hile the antiba,terial segment is gro7ing
b- =P. 6en,e' there is a lot of potential in the mar3et for gro7th and additional brand
penetration and brand building.
SBOT AALWS4S
THE STRENGTHS
The brands %erm
$3ill heritage 5bro7n li/uid< is seen as strong and adds on trust7orthiness 5RTB<
\ E:,ellent for treating s3in irritations' ,utsMbruises and seasonal appli,ations
\ Brand ,omes from a reputable 5old< ,ompan-
\ Lo-al follo7ing of [Original
THE WEAKNESSES
ot per,ei(ed as an [e(er-da- soap due toA Smell $ strongl- asso,iated 7ith hospitals 4s harsh
on s3in ma3es s3in dr- #oes not ma3e satisf-ing lather Shape not user$friendl- o a7areness of
(ariants o per,ei(ed as a d-nami,' inno(ati(e and ,ontemporar- brand Lo7 Top$of$Mind
re,allA &ommuni,ation not engaging.
THE OPPORTUNITY
Le(erage the po7erful brand e/uit- asso,iated 7ith the #ettol Brand to ma3e #ettol Soap an
e(er-da- use proposition.
THE THREATS
Other main pla-ers in the antiba,terial soap ,ategor- 5Safeguard and Lifebuo-< ha(e positioned
their brands for e(er-da- use against ba,teria N#ettol soap positioning la,3s that desired
e(er-da- benefit and e:perien,eZ
Medimix Medicated Soap
Medimi: 7as laun,hed in !>@>' 7ith !? po7erful A-ur(edi,
herbal ingredients to help users fight and ,ure s3in disorders and
maintain health-' glo7ing s3in at an affordable pri,e.Medimix is
an 4ndian brand of a-ur(edi,Mherbal soap manufa,tured and mar3eted b- &hola-il' &hennai
based ,ompan-. 4t happens to be the 7orldVs largest selling a-ur(edi, soap. The a-ur(edi,
(ariant is made from !? different herbs. 4t is highl- effe,ti(e for s3in problems and is a(ailable
in " (arieties $ the ,lassi, Medimi:' Medimi: 7ith %l-,erine and Medimi: 7ith Sandal.
Medimi: A-ur(edi, Bath Soap is the 7orldVs largest selling a-ur(edi, bath soap that is suited
for all s3in t-pes. 4t is ,ompletel- herbal 7ith a @+P ,o,onut oil base and ,ontains no animal fat.
4t is 3no7n for its ,urati(e' pre(enti(e and beautif-ing /ualities for s3in' s,alp and hair. The ri,h
lather of Medimi: A-ur(edi, Bath Soap is enri,hed b- the e:tra,ts of !? 6erbs s,ientifi,all-
in,orporated to gi(e prote,tion from (arious s3in problems. The natural oil base of Medimi:
A-ur(edi, Soap ,ontains pure ,o,onut oil. Traditionall- hand,rafted as per the stri,t A-ur(edi,
formulation' Medimi: is pa,3ed 7ith natural ingredients' ma3ing it perfe,tl- safe e(en for a
bab-Gs tender s3in. &ontains no animal fat. Medimi: Transparent %reen bar 7ith natural fresh
fragran,e and superior lather' effe,ti(e for dr- s3in. Medimi: for dr- s3in ,ontains a uni/ue
,ombination of purest and finest grade (egetable %l-,erine and the time tested A-ur(edi,
formulation of La3shadi oil. A traditionall- 6and Made A-ur(edi, soap to effe,ti(el- pre(ent
dr-ness of s3in.
Benefits of Medimix Soap
Pre(ents s3in infe,tion.
Prote,ts s3in from problems li3e bla,3 heads' pimples' it,hes' pri,3l- heat.
&ontrols dandruff.
&ontrols bod- odor.
Safe' effe,ti(e s3in 8 hair ,leanser.
Medimix Soap Ingredients Include
Andropogan muri,atus' 6emidesmus indi,us and &oriandrum sati(am pre(ent pri,3l-
heat.
Plumbago rosea and Berberis aristata pre(ent pimples.
&edrus deodara and Melia a)adira,hta are atural Antisepti,s.
A,orus ,alamus' Psoralea ,or-lifolia and %l-,-rrhi)a glabra Pre(ent dandruff.
6olarrhena antid-sentri,a' &uminum ,-minum' Embelia ribes' &elastrus pani,ulatus'
Iingiber )erumbet' igella sati(a and Smila: ,hina #eodori)e and beautif- the s3in.
Margo Medicated Soap
Margo is a brand of soap manufa,tured in 4ndia. The
soap has neem as its main ingredient. The soap 7as
manufa,tured b- &al,utta &hemi,als and 7as laun,hed in !>*+.
4n !>?? the soap 7as among the top fi(e selling brands in 4ndia' 7ith a mar3et share of ?.>P.As
of *++!' the brand 7as 7orth =D ,rores and belonged to 6en3el$SP4&. As of *++"' the brand
7as relaun,hing ne7 produ,ts fo,used on the -ounger demographi,s and had a mar3et share of
,lose to *P of the premium soaps segment in 4ndia.A brand 7ith a hoar- heritage' the herbal tag
7ith neem as the ma.or starrer' a one$-ear old (ariant on the road to popularit-' %erman
,ollaboration' some modernisation' tal,' ,ream' lotion and fa,e 7ash as line e:tensions $ the Rs
=D$,rore Margo brand 7ants to go a long 7a-. 6en3el SP4& 4ndia Ltd' the ,ompan- 7hi,h o7ns
the brand' a,3no7ledges brand e:tensions and their su,,ess are no ,a3e7al3 but is upbeat. The
reason] The ?+$-ear old brand e/uit-.Last -ear' 6en3el SP4& introdu,ed a translu,ent (ersion of
Margo soap' 7hi,h still had neem as the main ingredient but added gl-,erine for moisturisation.
And to dra7 -outh into its ,onsumer profile. And its met 7ith reasonable su,,ess' sa-s
Managing #ire,tor A. SatishKumar. ot onl- did it not ta3e a7a- from the e:isting ,onsumer
base for the original soap' it a,hie(ed its goal of attra,ting -outh' that too from the orth and the
Best' 7here the brand 7as not 7ell$represented earlier. Margo and its (ariant no7 ha(e an ?.D
per ,ent mar3et share in the Rs 4'D++$,rore soap mar3et and is ,laimed to ha(e a gro7th of D$@
per ,ent e(en as the mar3et has de,lined b- !+ per ,ent. The ,ompan- found the ,onfiden,e to
laun,h its line e:tensions in this ,on/uest' as 7ell as from the brand histor-' but 7hether that
7ill suffi,e to ma3e them a su,,ess is another issue.Satish3umar sa-s that 6en3el SP4&s
de,ision to in(est in nurturing the brand' after a,/uiring it from Sha7 Balla,e t7o -ears ago' has
paid ri,h di(idends. The soap and its (ariant are selling ='D++ tonnes no7 as against D'+++ tonnes
then. The brand is e:pe,ted to ,ontribute *+$*D per ,ent of 6en3els turno(er in *++*$+". The
,ompan-s strateg-' besides hoping that histor- and heritage 7ill 7or3 their magi, on the ne7
toiletries' is to ad(ertise' pri,e right and be sele,ti(e and fo,used about 7here the- laun,h these
produ,ts. The tal, has been laun,hed in the South and in some po,3ets in the EastH the
moisturising lotion and all$purpose ,ream nationall-' but onl- in the ma.or to7ns and ,ities. The
fa,e 7ash is due for a laun,h earl- ne:t -ear. SatishKumar sa-s that the rele(an,e the brand has
to s3in,are' and the fa,t that the (arious brands in the ,ream and lotion ,ategor- are based on
similar ,on,epts' and ,ompetiti(e pri,ing 7ill differentiate herbal Margo from the rest.
Bhile the D+ gm ,ream is pri,ed at Rs 4+' the lotion ,osts Rs 4* for !++ ml. 6en3el SP4&
has used te,hnolog- from its %erman parent to ensure that the- are ri,h but not greas-. Aloe (era
has been used as the moisturising agent. A,,ording to Ran.u Kumar Mohan' %eneral Manager
5Mar3eting $ &osmeti,s<' the brand stands a good ,han,e be,ause there is no real national pla-er
in the herbal ,ategor-. This is the first time in ?+ -ears that the brand has been e:tended and
7hile it is not reall- the right season to sa- ho7 the offshoots are doing' the three$month$old tal,
seems to be doing o3a-. A,tuall-' SatishKumar admits the- lost some time de(eloping the tal,
and thus laun,hed it a little later than summer' the right season' but that the- are gearing up for a
national laun,h ne:t summer. The other produ,ts ha(e been in the mar3et onl- for a month.
6o7e(er' independent obser(ers are not so gung$ho about the e:tensions. An 9M&% anal-st'
7ho does not 7ish to be identified' 7onders 7hether the ,ompan- 7ill be able to le(erage
Margos brand e/uit- to the e:tent it 7ishes. Margo is seen as an old brand 7hi,h hasnt ,hanged
its image' and its ,ustomer is aging. 4t is important to gro7 the brand and get good mar3et share'
he sa-s. 6e dis,ounts the su,,ess of the gl-,erine (ariant 57hi,h' the ,ompan- sa-s ,ontributes
to "+$"D per ,ent of the brands (olumes< as the natural' initial e:,itement o(er a ne7 produ,t.
Another anal-st sa-s the e:tensions ha(e good prospe,ts so long as the- dont ta3e the form of
more soaps. The ,reams are a good idea' the- might 7or3. Most 9M&% ma.ors are introdu,ing
herbal produ,ts' or highlighting the herbal element in them' be it ,omposition or pa,3aging. And
the users mindset is su,h that she 7ill not 7ant to use an- ,hemi,als on her fa,e' so it ma3es
sense to le(erage the Margo brand name' she sa-s.
Bhile she belie(es pri,ing has a role to pla-' the 9M&% anal-st does not. 4 dont 3no7 if
theres a ,lass of ,ustomers 7aiting for a herbal produ,t at this pri,e le(el. There is something for
e(er-bod- alread-' he sa-s' referring to other pla-ers in the ,ategor- su,h as &a(inKare'
Bioti/ue and Ponds. Also' ne7 laun,hes ta3e time and mone-. 4n a re,essionar- period li3e no7'
7hen e(en big ,ompanies are redu,ing ad spends' tr-ing to rationalise their portfolio and
,onsolidating' ho7 su,,essful 7ould Margo be' he /uestions. 6o7e(er' the ,ompan- sets great
store b- the brand' as also its su,,ess 7ith the re$engineering of its image. Sa-s Ran.u Kumar'
The brand has be,ome -ounger in age' 7ith ne7 pa,3aging and milder fragran,es' 7hi,h are not
so neem$intensi(e. A,,eptabilit- has impro(ed. Another fa,tor that seems to strengthen their
belief in the e:tensions is that the ideas for them ,ame from the ,onsumers themsel(es. 4n a
mar3et 7here most brand e:tensions are 3no7n to disappear off the shel(es /uite rapidl-' but not
before diluting the main brands e/uit-' it 7ill be interesting to 7at,h ho7 the Margo brood fares.
Hamam Medicated Soap
6amam is a brand of soap made in 4ndia and mar3eted b- 6industan
1nile(er' the 4ndian unit of 1nile(er. The name ,omes from the Arabi,MPersianM6indi 7ord
6ammam 7hi,h refers to a publi, bathing establishment in the middle$eastern ,ountries. 4t 7as
laun,hed in !>"4 and is a leading produ,t in its ,ategor-. 6amam Soap are (er- ,heapl- pri,ed
and this is one big reason 7h- the general publi, lo(es using 6amam Soap' 7ere ,an -ou get
/ualit- for a ,heap pri,eZ One more reason 7h- 4 prefer using 6amam Soap is its e:uberant
smell' 4 feel li3e eating up the green bar .ust be,ause of the into:i,ating smell.
The green bar or 6amam Soap has been in use in e(er- 4ndian home sin,e ages' 4
remember 4 7as in ,lass ! 7hen 4 first used 6amam Soap and till date 7e still use it in our
famil-. Enri,hed 7ith neem e:tra,ts 6amam Soap has plent- of medi,inal propert- and this is
the reason 7e prefer it to an- other soap. 6amam Soap is good for the s3in as it is ri,h in neem
7hi,h gi(es the s3in a health- glo7 and neem also 3eeps the fa,e ,lean and ,lear' 3eeping a7a-
the pimples and a,nes. #ail- use of 6amam Soap is highl- re,ommended to all those suffering
from oil- s3in 7hi,h is the main ,ause of a,ne and pimples forming on the fa,e. Bith regular
use of 6amam Soap the e:,ess se,retion of oil gets ,ontrolled and thus it finall- helps in
,ontrolling a,ne and pimples. 6amam Soap are (er- ,heapl- pri,ed and this is one big reason
7h- the general publi, lo(es using 6amam Soap' 7ere ,an -ou get /ualit- for a ,heap pri,eZ
One more reason 7h- 4 prefer using 6amam Soap is its e:uberant smell' 4 feel li3e eating up the
green bar .ust be,ause of the into:i,ating smell. AS for the medi,al (alues 6amam Soap is
highl- re,ommended to allergi, patients and people suffering from s3in problems. #uring
7inters using 6amam is benefi,ial as it 3eeps the s3in smooth and soft and prote,ts it from dr-
s3in. 4t is a (er- safe produ,t and people from all age group ,an use it 7ithout an- 3ind of side
effe,ts.
6amam is one of the oldest soap brands in 4ndia. The brand ,ame into e:isten,e in !>"4
and o(er this =" -ears has su,,essfull- built a spa,e for itself in the ,onsumerGs mind.The brand
has su,,essfull- fought the ,ompetition and the ,hanged en(ironment. The brand 7as o7ned b-
Tata Oil Mills 5 TOM&O< and later be,ame the 6LL brand 7hen 6LL a,/uired Tom,o. 6amam
is a natural soap .Although man- reports put this brand as a herbal soap' 6amam is more of a
natural soap than herbal. The brand ha(e a mar3et share of about >$!+ per,ent of the Rs 4+++
,rore 4ndian soap mar3et.The brand has a huge mar3et share 5 more than *DP< in the Tamilnadu
mar3et.
Bhen 6LL implemented the Po7er Brand strateg-' 6amam sur(i(ed the a:e be,ause of the
strong e/uit- it had among the ,onsumers. 6en,e the a:e fell on Re:ona 7hi,h 7as also a
natural soap 7ith the same positioning as 6amam.6amam 7as positioned initiall- as a ,omplete
natural famil- soap.The brand 7as built on the Trust fa,tor. The earlier ads t-pi,all- sho7ed
Mother and ,hild 7ith mother e:plaining the meaning of Trust using the e:ample of 6amam.The
brand ma- ha(e a,/uired this /ualit- from its original ,reators TATA.Although the brand 7as
able to manage the PL&' it had its share of problems. At one point' 6LL 7as fa,ing the
,ompetition from 6erbalMa-ur(edi, soaps. 6LL tried to position 6amam as a herbal soap b-
,hanging the ,omposition b- adding eem ingredient and redu,ing the T9M. But that redu,tion
of T9M dis/ualified 6amam as a soap and the brand lost man- of their lo-al ,ustomers.*++D
sa7 6LL repositioning the brand b- adding more ingredients. The brand no7 tal3s about ha(ing
a Perfe,t Balan,e of eem' Tulsi and Alo(era E:tra,ts. The pa,3aging also has been made more
,ontemporar- and the shape of the soap has been made o(al.*++@$+= sa7 a ,hange in the
,ommuni,ation of the brand. The brand no longer tal3s about trust but no7 positioning itself as a
beaut- enhan,ing soap.The brand has no7 ,ome out 7ith a (ariant that ,ontains green gram'
turmeri, and sandal .The ,olor of the soap also has ,hanged to sandal from the traditional green
,olor. This mo(e is a mar3ed de(iation from the age old positioning of the brand as a natural
green soap.6amam for -ears has been able to sustain its mar3et position be,ause of the strong
brand lo-al ,ustomers .The brand no7 7ants to be rele(ant to a ne7 ,onsumers 5 -ounger
generation<. The brand also fa,es stiff ,ompetition from a plethora of brands offering the same
ingredients and benefits. The latest repositioning e:er,ise is aimed to 3eep the brand rele(ant and
also le(erage the brand e/uit- it had built up o(er these -ears.
Savlon Medicated Soap
Savlon is a brand of first aid and medi,al produ,ts manufa,tured in
the 1K b- o(artis &onsumer 6ealth. The name Sa(lon usuall- refers
to Savlon antiseptic s(in healing cream' a topi,al antisepti, ,ream
sold in the 1K 7ithout pres,ription. The a,ti(e ingredients in Sa(lon ,ream are &etrimide and
&hlorhe:idine %lu,onate. 4t is ,ommonl- used for treatment of mild s,arring' some mild burns'
,uts and bruises as 7ell as s3in healing treatment for spots 5i.e. pimples<.Sa(lon is also a brand
of antisepti, li/uid mar3eted b- 2ohnson 8 2ohnson. Sa(lon one of the 7orld leading brands in
personal h-giene has been a part of A&4Vs portfolio sin,e the in,eption of this ,ompan-. Sa(lon
is as 7ell re,ogni)ed else7here in the 7orld as it is in Bangladesh and A&4 is proud to bring
su,h a household name from around the 7orld to -our homes. This brand sin,e the start has
7or3ed relentlessl- in order to 3eep the people of Bangladesh germ free. 9ollo7ing its motto
Sa(lon has brought man- inno(ati(e produ,t ranges to a,hie(e its ultimate goal and it is still
doing so to ensure -ou are germ free.
9or bath time pleasure and prote,tion from ba,teria and also a stress less sho7er' A&4
&onsumer Brands has Sa(lon Antisepti, Soap in three (ariants$ A,ti(e' Mild and 9resh
Antisepti, soap. Sa(lon Antisepti, Soap delights its ,onsumers through ensuring ,omplete
famil- prote,tion 7ith these three different (ariants. Pa,3 si)e is a(ailable in =D gm and !++ gm
of ea,h (ariant. Sa(lon A,ti(e Antisepti, Soap is designed for those 7ho leads a,ti(e life st-le
and al7a-s prefer strong prote,tion against germs. Sa(lon Mild Antisepti, Soap is designed for
those 7ho are ,ons,ious about both germ prote,tion and moisture le(el of s3in. 4ts ,harming
fragran,e allo7s it to stand out as a refreshing brea3 in h-giene pra,ti,e. Sa(lon Mild Antisepti,
soap does not allo7 its ,onsumers to ,ompromise proper ,are of their s3in besides germ
prote,tion. Sa(lon 9resh Soap has been de(eloped fo,using on the 3e- ,onsumer need of
^9reshnessV during bath. This produ,t ,ombines Sa(lonGs trusted prote,tion 7ith a pleasant fresh
fragran,e. B- using this soap' one not onl- sta-s prote,ted from germs but also feels fresh for
long. Thus this soap ,an be treated as a ,omplete pa,3age of germ prote,tion' freshness and
moisturi)ation of s3in.
OB1ECTIVE
1- To find ho7 man- people are li3el- use Medi,ated Soap.
2- To e:plore that ho7 man- ,onsumer are prefer Medi,ated Soap or other brands.
3- To find that 7hi,h Medi,ated Soap &ompan- are more fo,us on ad(ertisement.
4- To find that 7hi,h Medi,ated Soap are easil- a(ailable in the mar3et.
5- To e:plore that 7hi,h Medi,ated Soap has more freshness and gi(e instant energ-
6- To find that 7hi,h Medi,ated Soap better /ualit-.
7- To e:plore that peoples are satisfied 7ith Medi,ated Soap or Other brand.
Research Methodology
Research
Resear,h is a purposeful in(estigation. 4t is a s,ientifi, 8 s-stemati, sear,h for
3no7ledge 8 intimation on a spe,ifi, topi, resear,h is use full 8 resear,h ob.e,ti(e ,an be
a,hie(ed if it is done in propose pro,ess.

Methodology
The 7orld methodolog- spell the meaning itself if the method used b- the resear,hes in
obtaining information. The data 5information ,an be ,olle,ted from primar- sour,es 8 se,ondar-
sour,es.< B- primar- data 7e mean data ,olle,ted b- resear,hes him for the first time to
,ollaborate the data 7hi,h has pre(iousl- not been used is 3no7n as primar- data b- se,ondar-
data 7e mean the data ,olle,ted from (arious published matters' a Maga)ine ne7spapers status
of pre(ious resear,h report et,. 4n other 7ords 7e ,an sa- that the data 7hi,h has alread- been
used -our different purpose b- different people is 3no7n as se,ondar- Primar- data ,an be
,olle,ted through /uestionnaire and personal inter(ie7 as for as ,on,ern m- resear,h is limited
to dealers personalit- Se,ondar- data are ,olle,ted from the (arious boo3s .ournals ne7
spapereditional e:pert suggestions 7eb sites 8 internet 8 et,.
Resear,h is a ,ommon language refers to a sear,h of 3no7ledge. Resear,h is s,ientifi, 8
s-stemati, sear,h for pertinent information on a spe,ifi, topi,' infe,t resear,h is an art of
s,ientifi, in(estigation.
Resear,h Methodolog- is a s,ientifi, 7a- to sol(e resear,h problem. 4t ma- be
understood as a s,ien,e of stud-ing ho7 resear,h is doing s,ientifi,all-. 4n it 7e stud- (arious
steps that are generall- adopted b- resear,hers in stud-ing their resear,h problem. 4t is ne,essar-
for resear,hers to 3no7 not onl- 3no7 resear,h method te,hni/ues but also te,hnolog-.
The s,ope of Resear,h Methodolog- is 7ider than that of resear,h methods.
The resear,h problem ,onsists of series of ,losel- related a,ti(ities. At times' the first step
determines the nati(e of the last step to be underta3en. Bh- a resear,h has been defined' 7hat
data has been ,olle,ted and 7hat a parti,ular methods ha(e been adopted and a host of similar
other /uestions are usuall- ans7ered 7hen 7e tal3 of resear,h methodolog- ,on,erning a
resear,h problem or stud-. The pro.e,t is a stud- 7here fo,us is on the follo7ing pointsA
RESEARCH DESIGN
A resear,h design is defined' as the spe,ifi,ation of methods and pro,edures for
a,/uiring the 4nformation needed. 4t is a plant or organi)ing frame7or3 for doing the stud- and
,olle,ting the data.
#esigning a resear,h plan re/uires de,isions all the data sour,es' resear,h approa,hes'
Resear,h instruments' sampling plan and ,onta,t methods.
Research design is mainly of following types: -
!. E:plorator- resear,h.
*. #es,ripti(e studies
". E:perimental

EXPLORATORY RESEARCH
The ma.or purposes of e:plorator- studies are the identifi,ation of problems' the
more pre,ise 9ormulation of problems and the formulations of ne7 alternati(e ,ourses of a,tion.
The design of e:plorator- studies is ,hara,teri)ed b- a great amount of fle:ibilit- and ad$ho,
(era,it-.
DESCRIPTIVE STUDIES
#es,ripti(e resear,h in ,ontrast to e:plorator- resear,h is mar3ed b- the prior
formulation of spe,ifi, resear,h Suestions. The in(estigator alread- 3no7s a substantial
amount about the resear,h problem. Perhaps as a Result of an e:plorator- stud-' before the
pro.e,t is initiated. #es,ripti(e resear,h is also ,hara,teri)ed b- a Preplanned and stru,tured
design.
EXPERIMENTAL DESIGN: -
A ,asual design in(estigates the ,ause and effe,t relationships bet7een t7o or more (ariables.
The h-pothesis is tested and the e:periment is done. There are follo7ing t-pes of ,asual designsA
4. After onl- design
44. Before after design
444. Before after 7ith ,ontrol group design
40. 9our groups' si: studies design
0. After onl- 7ith ,ontrol group design.
04. &onsumer panel design
044. E:posit fa,to design
PRIMARY DATA
These data are ,olle,ted first time as original data. The data is re,orded as obser(ed or
en,ountered. Essentiall- the- are ra7 materials. The- ma- be ,ombined' totaled but the- ha(e
not e:tensi(el- been statisti,all- pro,essed. 9or e:ample' data obtained b- the peoples.
SECONDARY DATA
Sour,es of Se,ondar- #ata
9ollo7ing are the main sour,es of se,ondar- dataA
1. Official Publications.
*. Publications Relating to TradeA
". 1ournal/ Newspapers etc.A
4. Data Collected by Industry AssociationsA
D. Unpublished DataA #ata ma- be obtained from se(eral ,ompanies' organi)ations'
7or3ing in the same areas li3e maga)ines.
Period of StudyA This stud- has been ,arried out for a ma:imum period of 4 7ee3s.
Area of studyA The stud- is e:,lusi(el- done in the area of mar3eting. 4t is a pro,ess re/uiring
,are' sophisti,ation' e:perien,e' business .udgment' and imagination for 7hi,h there ,an be no
me,hani,al substitutes.
Sampling DesignA The ,on(enien,e sampling is done be,ause an- probabilit- sampling
pro,edure 7ould re/uire detailed information about the uni(erse' 7hi,h is not easil- a(ailable
further' it being an e:plorator- resear,h.
Sample ProcedureA 4n this stud- ;.udgmental sampling pro,edure is used. 2udgmental
sampling is preferred be,ause of some limitation and the ,omple:it- of the random sampling.

Area sampling is used in ,ombination 7ith ,on(enien,e sampling so as to ,olle,t the data from
different regions of the ,it- and to in,rease reliabilit-.
Sampling SizeA The sampling si)e of the stud- is !++ users.
Method of the Sampling:
Probability Sampling
4t is also 3no7n as random sampling. 6ere' e(er- item of the uni(erse has an e/ual ,han,e or
probabilit- of being ,hosen for sample.
Probabilit- sampling ma- be ta3en inform ofA
Simple Random Sampling A simple random sample gi(es each member of the
population an equal ,han,e of being ,hosen. 4t is not a hapha)ard sample as some people thin3Z
One 7a- of a,hie(ing a simple random sample is to number ea,h element in the sampling frame
and then use random numbers to sele,t the re/uired sample. Random numbers ,an be obtained
using -our ,al,ulator' a spreadsheet' printed tables of random numbers' or b- the more
traditional methods of dra7ing slips of paper from a hat' tossing ,oins or rolling di,e.
Systematic Random Sampling
This is random sampling 7ith a s-stemZ 9rom the sampling frame' a starting point is ,hosen at
random' and thereafter at regular inter(als
Stratified Random Sampling
Bith stratified random sampling' the population is first di(ided into a number of parts or GstrataG
a,,ording to some ,hara,teristi,' ,hosen to be related to the ma.or (ariables being studied.
9or this sur(e-' the (ariable of interest is the ,iti)enGs attitude to the rede(elopment s,heme' and
the stratifi,ation fa,tor 7ill be the (alues of the respondentsG homes. This fa,tor 7as ,hosen
be,ause it seems reasonable to suppose that it 7ill be related to peopleGs attitudes.
Cluster and area Sampling
Cluster sampling is a sampling te,hni/ue used 7hen CnaturalC groupings are e(ident in a
statisti,al population. 4t is often used in mar3eting resear,h. 4n this te,hni/ue' the total
population is di(ided into these groups 5or ,lusters< and a sample of the groups is sele,ted. Then
the re/uired information is ,olle,ted from the elements 7ithin ea,h sele,ted group. This ma- be
done for e(er- element in these groups or a sub sample of elements ma- be sele,ted 7ithin ea,h
of these groups.
Non Probability Sampling
4t is also 3no7n as deliberate or purposi(e or .udge mental sampling. 4n this t-pe of sampling'
e(er- item in the uni(erse does not ha(e an e/ual' ,han,e of being in,luded in a sample.
It is of following type
Convenience Sampling
A convenience sample ,hooses the indi(iduals that are easiest to rea,h or sampling that is done
eas-. &on(enien,e sampling does not represent the entire population so it is ,onsidered bias.
Quota Sampling
4n /uota sampling the sele,tion of the sample is made b- the inter(ie7er' 7ho has been gi(en
/uotas to fill from spe,ified sub$groups of the population.
1udgment Sampling
The sampling te,hni/ue used here in probabilit- _ Random Sampling.
The total sample si)e is !++ profiles.
I have selected Probability sampling method for this research study.
Data Collection: $ #ata is ,olle,ted from (arious ,ustomers through personal intera,tion.
Spe,ifi, /uestionnaire is prepared for ,olle,ting data. #ata is ,olle,ted 7ith more intera,tion and
formal dis,ussion 7ith different respondents and 7e ,olle,t data about in(estment pattern of
people b- fa,e to fa,e ,onta,t 7ith the persons from 7hom the information is to be obtained
53no7n as informants<. The inter(ie7er as3s them /uestions pertaining to the sur(e- and
,olle,ts the desired information.
LIMITATION
The su,,ess of an- sur(e- depends upon the /ualit- and integrit- of the
sur(e-or 7ho ,ompiles the primar- data.
Area Wise:-
The area 7hi,h 4 ha(e ,hosen for the resear,h 7as not appropriate the area
7as small' hen,e proper number of respondent not their to response.
Survey Areas
Maha.an Toli
%andhi Path
Subhash agar
Steemer %hat
Mishra Ba)ar
Mahua Bag
Lal #ar7a.a
&ourt Area
Poli,e Line
0ishesh7argan.
Sampl
e Size:-

The sample si)e 4 ha(e ta3en 7as not appropriate for this resear,h 4 ha(e
ta3en onl- D+ samples and 4t 7as not an a,,urate sample si)e.
Tools of Data Collection:-
The tools 7hi,h 4 ha(e ,hosen 7as inter(ie7 and /uestionnaire as 7e
3no7 in the /uestionnaire the respondents do not gi(e a,,urate ans7er and the- do not
sho7 the interest to gi(e ans7ers.
!. #o -ou use medi,ated soap]
a. Wes b. o
PARTICULAR NO. OF RESPONDENT PERCENTAGE
Wes >+ >+
o !+ !+
Total !++ !++
Analysis
There are >+P Population sa-s Wes 8 !+P population are sa-s o use medi,ated soap.
Interpretation
Anal-ses of use of Medi,ated Soap Produ,t b- people %ha)ipur &it- re(eal that most
people use Medi,ated Soap.
*. Bhi,h ,ompan- medi,ated soap -ou li3e to used]
a. Medimi: b. #ettol ,. Sa(lon d. Others
PARTICULAR NO. OF RESPONDENT PERCENTAGE
Medimi: 4+ 44.44
#ettol *+ **.**
Sa(lon *+ **.**
Other !+ !!.!!
Total 90 100
Analysis
There are 4+P population sa-s Medimi:' *+P population sa-s #ettol' *+P population
sa-s sa(lon 8 !+P population sa-s Other medi,ated soap brand the- li3e to use.
Interpretation
4n this anal-sis Medimi: Medi,ated Soap More li3e to use.
". Bh- do -ou use Medi,ated Soap]
a. 9reshness b. A,ti(eness ,. 6ealth purpose d. Others
PARTICULAR NO. OF RESPONDENT PERCENTAGE
9reshness "+ "".""
A,ti(eness "+ "".""
6ealth Purpose *+ **.**
Other !+ !!.!!
Total >+ !++
Analysis
There are "+P population sa-s 9reshness'*+P population sa-s a,ti(eness' 4+P
population sa-s health purpose 8 !+P population sa-s Other medi,ated soap to use.
Interpretation
4n this anal-sis 4 found that 6ealth purpose of medi,ate Soap.
4. Are -ou a regular user of medi,ated soap]
a. Wes b. o
PARTICULAR NO. OF RESPONDENT PERCENTAGE
Wes ?+ ??.??
o !+ !!.!!
Total >+ !++
Analysis
There are ?+P Population sa-s Wes 8 !+P population are sa-s o a regular user of
medi,ated soap.
Interpretation
4n this anal-sis 4 found that Population sa-s regular user of medi,ated soap.
D. Bhi,h brand is better in /ualit-]
a. Medimi: b. #ettol ,. Sa(lon d. Others
PARTICULAR NO. OF RESPONDENT PERCENTAGE
Medimi: 4D D+
#ettol !D !@.@@
Sa(lon *+ **.**
Other !+ !!.!!
Total >+ !++
Analysis
There are 4DP population are sa-s Medimi:' !DP population are sa-s #ettol' *+P
population are sa-s sa(lon 8 !+P population are sa-s other medi,ated soap brand are better in
/ualit-.
Interpretation
4n this anal-sis 4 found that population sa-s medimi: soap brand is better in /ualit-.
@. Bhi,h ,ompan- offer good pri,e effe,ts -our de,ision]
a< Medimi:
b< #ettol
,< Sa(lon
d< Others
PARTICULAR NO. OF RESPONDENT PERCENTAGE
Medimi: 4D D+
#ettol !+ !!.!!
Sa(lon "+ "".""
Other D D.DD
total >+ !++
Analysis
There are *+P population sa-s Medimi:' 4+P population sa-s #ettol' *4P population
are sa-s sa(lon 8 !@P population sa-s Other offer good pri,e effe,t de,ision
Interpretation
4n this anal-sis 4 found that dettol soap brand offer good pri,e effe,ts de,ision.
=. Bhi,h brand is easil- a(ailable in the %ha)ipur mar3et]
a. Medimi:
b. #ettol
,. Sa(lon
d. Others
PARTICULAR NO. OF RESPONDENT PERCENTAGE
Medimi: "D "?.??
#ettol "+ "".""
Sa(lon !D !@.@@
Other !+ !!.!!
Total >+ !++
Analysis
There are "DP population are sa-s Medimi:' "+P population are sa-s #ettol' !DP
population are sa-s sa(lon 8 !+P population are sa-s Other brand is easil- a(ailable in
%ha)ipur mar3et.
Interpretation
4n this anal-sis 4 found that Medimi: Soap brand is easil- a(ailable in the %ha)ipur
mar3et.
?$B- Bhi,h Sour,e -ou get 4nformation about medi,ated soap]
a. Ad(ertisement
b. Retailer
,. E:isting &ustomer
d. Others
PARTICULAR NO. OF RESPONDENT PERCENTAGE
Ad(ertisement @+ @@.@@
Retailer !+ !!.!!
E:isting &ustomer !* !".""
Others ? ?.??
Total >+ !++
Analysis
There are @+P population are sa-s Ad(ertisement' !+P population are sa-s Retailer'
!*P population are sa-s E:isting &ustomer 8 ?P population are sa-s Other get information
about medi,ated soap .
Interpretation
4n this anal-sis 4 found that population sa-s ad(ertisement Sour,e -ou get 4nformation
about medi,ated soap.
>$ #o -ou ta3e ad(i,e of -our #o,tor for using medi,ated soap]
a. Wes b. o
PARTICULAR NO. OF RESPONDENT PERCENTAGE
Wes =+ ==.==
o *+ **.**
Total >+ !++
Analysis
There are =+P Population sa-s Wes 8 *+P population are sa-s o for ta3ing ad(i,e of
do,tor for using medi,ated soap.
Interpretation
4n this anal-sis 4 found that population sa-s ta3ing ad(i,e of do,tor for using medi,ated
soap.
!+$ Bhat is the point of attra,tion to7ards -our brand]
a. #is,ount b. Premium Pa,3aging ,. Others
PARTICULAR NO. OF RESPONDENT PERCENTAGE
#is,ount "+ "".""
Premium Pa,3aging 4+ 44.44
Others *+ **.**
Total >+ !++
Analysis
There are "+P population are sa-s #is,ount' 4+P population are sa-s Premiun
pa,3aging 8 *+P population are sa-s Other as point of attra,tion about medi,ated soap .
Interpretation
4n this anal-sis 4 found that population sa-s the point of attra,tion to7ards medi,ated
Soap brand.
!!$ 9rom 7here -ou 7ant to bu- medi,ated soap]
a. Medi,al Store b. %eneral Store
PARTICULAR NO. OF RESPONDENT PERCENTAGE
Medi,al Store "+ "".""
%eneral Store @+ @@.@@
Total >+ !++
Analysis
There are "+P Population sa-s medi,al store 8 @+P population are sa-s general store for
bu-ing medi,ated soap.
Interpretation
4n this anal-sis 4 found that population sa-s medi,ated soap brand a(ailable in general
store for bu-ing medi,ated soap.

!*$ Bhat le(el of satisfa,tion do -ou gain b- using medi,ated soap]
a. 6ighl- unsatisfied
b. 1nsatisfied
,. Moderate
d. Satisfied
e. 6ighl- Satisfied
PARTICULAR NO. OF RESPONDENT PERCENTAGE
6ighl- 1nsatisfied !+ !!.!!
1nsatisfied !* !".""
Moderate *? "!.""
Satisfied "+ "".""
6ighl- satisfied !+ !!.!!
Total >+ !++
Analysis
There are !+P population are sa-s highl- unsatisfied' !*P population are sa-s unsatified'
*?P population are sa-s moderate' "+P population are sa-s satisfied 8 !+P population are sa-s
6ighl- satisfied.
Interpretation
4n this anal-sis 4 found that populations are more satisfied gain b- using medi,ated soap.
Finding
4n m- topi,' Market analysis of Medicated Soap brands in Ghazipur City
4 ,olle,t lots of information about the Medicated Soap brands in %ha)ipur ,it-.
4 found that.
!$ There are >+P Population sa-s Wes 8 !+P population sa-s o use medi,ated soap.
*$ There are 4+P population sa-s Medimi:' *+P population sa-s #ettol' *+P population
sa-s sa(lon 8 !+P population sa-s Other medi,ated soap brand the- li3e to use.
"$ There are "+P population sa-s 9reshness'"+P population sa-s a,ti(eness' *+P
population sa-s health purpose 8 !+P population sa-s Other medi,ated soap to use.
4$ There are ?+P Population sa-s Wes 8 !+P population sa-s o a regular user of
medi,ated soap.
D$ There are4DP population sa-s Medimi:' !DP population sa-s #ettol' *+P population
sa-s sa(lon 8 !+P population sa-s Other medi,ated soap brand are better in /ualit-.
@$ There are 4DP population sa-s Medimi:' !+P population sa-s #ettol' "+P population
sa-s sa(lon 8 DP population sa-s Other offer good pri,e effe,t de,ision
=$ There are "DP population sa-s Medimi:' "+P population sa-s #ettol' !DP population
sa-s sa(lon 8 !+P population sa-s Other brand is easil- a(ailable in %ha)ipur mar3et.
?$ There are @+P population sa-s Ad(ertisement' !+P population sa-s Retailer' !*P
population sa-s E:isting &ustomer 8 ?P population sa-s Other get information about
medi,ated soap.
>$ There are =+P Population sa-s Wes 8 *+P population sa-s o for ta3ing ad(i,e of
do,tor for using medi,ated soap.
!+$ There are "+P population sa-s #is,ount' 4+P population sa-s Premiun pa,3aging 8
*+P population sa-s Other as point of attra,tion about medi,ated soap .
Conclusion
Soap pellets are ,ombined 7ith fragran,es and other materials and blended to homogeneit- in an
amalgamator 5mi:er<. The mass is then dis,harged from the mi:er into a refiner 7hi,h' b- means
of an auger' for,es the soap through a fine 7ire s,reen. 9rom the refiner the soap passes o(er a
roller mill 59ren,h milling or hard milling< in a manner similar to ,alendering paper or plasti, or
to ma3ing ,ho,olate li/uor. The soap is then passed through one or more additional refiners to
further plasti,i)e the soap mass. 4mmediatel- before e:trusion it passes through a (a,uum
,hamber to remo(e an- trapped air. 4t is then e:truded into a long log or blan3' ,ut to ,on(enient
lengths' passed through a metal dete,tor and then stamped into shape in refrigerated tools. The
pressed bars are pa,3aged in man- 7a-s.Sand or pumi,e ma- be added to produ,e a s,ouring
soap. The s,ouring agents ser(e to remo(e dead s3in ,ells from the surfa,e being ,leaned.
QUESTIONNAIRE
#EAR RESPO#ET
M-self Anil Kumar Sharma Pursuing B.B.A at TER4 P.%. %6AI4P1R. 4
see3 -our responses and 3ind ,o$operation for the purpose of su,,essful of
m- resear,h report.
T6AK WO1
Anil Kumar Sharma
B.B.A.4
th
SEM.
T.E.R.4 P.%.&ollege
%ha)ipur
AMEA$
%E#ERA $ A%EA$
O&&1PAT4OA$
A##A$
!. #o -ou use medi,ated soap]
5a< Wes 5b< o
*. Bhi,h ,ompan- medi,ated soap -ou li3e to used]
5a< Medimi: 5b< #ettol 5,< Sa(lon 5d< Others
". Bh- do -ou use medi,ated soap]
5a< 9reshness 5b< A,ti(eness 5,< 6ealth purpose 5d< Others
4. Are -ou a regular user of medi,ated soap]
5a< Wes 5b< o
D. Bhi,h brand is better in /ualit-]
5a< Medimi: 5b< #ettol 5,< Sa(lon 5d< Others
@. Bhi,h ,ompan- offer good pri,e effe,ts -our di,ision]
5a< Sa(lon 5b< Medimi: 5,< #ettol 5d< Others
=. Bhi,h brand is easil- a(ailable in the %ha)ipur mar3et]
5a< Medimi: 5b< #ettol 5,< Sa(lon 5d< Others
?. B- 7hi,h sour,e -ou get information about medi,ated soap]
5a< Ad(ertisement 5b< Retailer 5,< E:isiting ,ustomer 5d< Others
>. #o -ou ta3e ad(i,e of -our do,tor for using medi,ated soap]
5a< Wes 5b< o
!+. Bhat is the point of attra,tion to7ards -our brand]
5a< #is,ount 5b< Premium pa,3aging 5,< Others
!!. from 7here -ou 7ant to bu- medi,ated soap]
5a< Medi,al store 5b< %enral store
!*. Bhat le(el of satisfa,tion do -ou gain b- using medi,ated soap]
5a< 6ighl- unsatisfied 5b< 1nsatisfied 5,< Moderate 5d< Satisfied 5e< 6ighl-
satisfied
!". Suggestion' if an-`
```````````````````````````````
```````````````````````````````
```````````````````````````````
```````````````````````````````
```````````````````````````````
BIBLIOGRAPHY
INTRODUCTION INTERNET
www.google.com,
www.ayurvedsoap.com
www.search.com
KOTHARI C.R. RESEARCH METHODOLOGY
PHILIP KOTLER MARKETING MANAGEMENT
MAGEZINES
1OURNALS