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Atef Salama Roufaiel

22 Asuit St. off Gesr El Suez St.

Ain Shams, Cairo - Egypt
Tel: +20 2 22977335 Mob:+20 12 6508064
E Mail: atef_rafail@hotmail.com

OBJECTIVE:
My target is a middle management position, in Sales, Marketing, with an
international organization, where my creativity, business experience and
communication skills can be employed and developed.

Education:
1988: Bachelor of Commerce, Tanta University, Egypt.
Overall Grad, Very Good
2000: Quick MBA, Strategic Management
Online course

Experience:
05/06 – 05/08
Retail Sales Manager, Nile Intercommerce.
Cairo, Egypt.
Company main brands: Luminark France, Crystal Dark France, Lion Star
Indonesia, Coleman USA, Camping Gas USA, tontarlley Italy, and SEB Span;
The Company are conceder the market leader for: home collection items, Sports
Items, and Kids staff items; My role was: driving sales and achieving a
designated sales plan, managing day to day sales activities for retails outlets,
follow up with the sales staff their achievement, and help them to chivies their
annual target, follow up customer payment and control credit limit, furthermore
forecast the sales for next period, and participate in prepare the annual budget.

02/05 – 02/06
Category Manager Electronic Dep. spinney’s Egypt.
Nasr City, Egypt.
Company is a prestige department store in Nasr City; My role was mange the
electronic department, and day to day work schedule for 18 person, determine
the promotions with the suppliers, negotiate the registry fee and shelf rent,
mange the plane floor for the department, inshore that we have a competitive
price as well as select the range of product we will sell, and finally responsible for
achieving certain sales target.
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01/04 – 01/05
Sales & Marketing Manager, Al Rawdah Chemical Factory.
Abu Dhabi, U.A.E.
Company is a factory manufacturing wide range of cleaning products, with brand
name fomo, target market was Abu Dhabi local market, main customer: local
department stores, local supermarkets, local hotel, local retail shops & factories;
My role was managing all sales & marketing activities through implementing the
marketing strategy & the market planes for wide range of cleaning items (FMCG)
items, identifying effective distribution channel, successful promotion mix and
introduce additional winning products, assure brand equity, balance of product
portfolio, identify affective advertising activities, as well as handling different
activities of managing sales and collection.

12/99 - 12/03
Sales & Marketing Manager, Executive Trading Enterprises.
El Mohandessein, Egypt.
Company is a sole agent for Atlantic France electric water heater, with capacity
from 15 L to 300 L.; Target market was electronic retail shops, and project under
construction using central heating system; My role was: managing different type
of activities for sales and marketing, inshore efficiency of the advertisement,
identifying effective distribution channel, successful promotion mix, employ Price
strategy, product mix, to guaranty advanced situation with competitors,
implement marketing strategy, marketing plans, market research and market
segmentation, furthermore appoint, train, motivate, and Control high quality
sales team; assist the team to execute their sales Target, finally calculate Sales
forecast and annual budget, finally manage the participation in Cairo
international exhibition.

10/97 - 10/99
Senior Sales Executive, Limara Trading Establishment.
Dubai, U.A.E.
Company main Brands: ST. Ivies USA, Orlly USA, Saloon Pass Japan, Banana
Boat USA, Nivea Italy, and Adeson USA; Company consider market leader for
cosmetics items in Dubai, selling: skin care products, hear treatment products,
nail car products, and sun pharmaceutical products; Target market: department
store, retail shops, whole sale shops, and pharmacies; My role was handling the
sales for retailer and whole seller clients, as well as pharmacies in my territory,
responsible for achieving annual target, follow up the collections, insure range
availability and products display in prestige outlets in away reflect company
image.
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10/95 – 10/97
Showroom Sales Executive, Continent Hypermarket.
Dubai, U.A.E.
Company was the first Department Store in the Arab World owned by Al Futtaim
Group; My role: attending the pre-opening and the lunching of the hypermarket,
handling the sales in the selling area, reordering responsibilities, allocation the
display items and stock at the wear house, responsible for the section of office
automation and telecommunication items, furthermore handling customer
complains and insure high quality customer service for electronic items.

01/92 - 01/95
Sales Executive,
Riyadh House Establishment,
Dammam, Saudi Arabia.
Company main Brands: Meta Japan, Richo Japan, Konica Japan, IBM USA, Apple
Computer USA, Steel Case USA, Serah Italy, and Zanobia Italy; Company was a
market leader in Saudi Arabia in the field of office automation, office furniture,
apple computer, and stationary; My role: handling the sales of office automation,
office furniture, computer and related product for key account, i.e. petroleum
company, hospital, and trading firms, executing outdoor sales, and responsible
for achieving annual sales target, maintain the sales for existing client as well as
introduce new client.

01/90 - 01/92
Sales Representative, Egypt and Middle East.
Tanta, Egypt.
Company main Brands: Panasonic Japan, mobica Egypt, Miraco Egypt, and IBM
USA; Company was one of the main suppler of office automation and furniture in
the Egyptian market; My role was handling the sales of: office automation, office
furniture, Telecommunication, and air-condition for existing client; establish new
accounts, and represent the company in many international fairs, besides
handling the sales for Dakahlia territory in Middle Delta, Egypt.

SPECIAL SKILLS:
Computer skills
I have got perfect working knowledge of MS windows, Word, Excel, Internet
research skills, and computer Maintenance skills.
Language Skills
I have obtained, fluent spoken and written Arabic, English, as well as Basic
knowledge of French.

PERSONAL DATA:
Date of Birth: 19 March 1966.
Nationality: Egyptian
Marital Status: Married
Driving License: valid driving license
Owing a privet car