Summary scheme

UC OD E P
General data
Title: Bosnia and Herzegovina: valorise the territory,
manage the development
Type of initiative: Ordinary
Channel: Decentralized cooperation
Management: NGO promoted
Implementing body: UCODEP and province of Pisa
Other implementing organiations:
!ocal co"nterpart: Green tour organisation for support of sustainable
development; Small Business Association of uzla
!unicipality; Association "aste Herzegovina#;
$hamber of commerce of uzla canton; %&'(A; aldi;
!unicipality of uzla
#ector: Tourism
!ocation: $egion of %eregovina& T"la canton
Pro'ect period: March ())* + ,an"ary ())-
#tat"s: Ongoing
Total amo"nt: )*+,-+*,..
M.E/DGC# 0"nds: 0, 00
Brief description of the pro/ect
Conte1t
Bosnia and Herzegovina 0B1H2 is characterized by many natural resources 0rivers, mountains,
unpolluted regions2 and typical traditional eno3gastronomic productions, 4here some of them
are of e5cellent 6uality, his huge potential is underused and it ris7s disappearing because of
bad preservation of natural resources and limited investments in the agriculture sector,
ourism, actually sustainable tourism, can become an important instrument to activate a
process of recognition and conservation of local resources,
ourism in B1H has a great gro4ing potential, 8t is not possible to define tourism flo4s in BiH
through official data, 4hich remain scarce and uncompleted, 9bservers recognised that a
gro4ing process started, increment rate is very high even if total numbers are still not
relevant,
:ith the aim to promote and valorise territorial resources and to avoid mass tourism and its
negative effects, the pro/ects fits in a strategy based on conservation of 6ualitative
agronomic products and creation of sustainable tourism itineraries, favouring the
development of small businesses in the rural sector, the identification, conservation and
promotion of tourism itineraries and eno gastronomic products,
Ob'ectives
General ob'ectives are:
Support the local economical gro4th in BiH through the valorisation of territories and
natural recourses from a tourist point of vie4,
8mprove life standards of rural population, through conservation of natural and
traditional resources and developing a balanced process in order to reinforce small
businesses 4hich actively 4or7 in tourism field,
#pecific ob'ective is:
8mprove and valorise the territory through the definition of t4o itineraries of eco and
eno3gastronomic tourism, reinforce of partnership bet4een uscany system and B1H,
develop territorial planning bet4een local and private institutions, and create t4o
des7 offices to support and coordinate activities in the field of tourism and rural
development,
E1pected $es"lts
8mprove the capacities of local actors, private and public, in the management and
promotion of territorial resources in the field of tourism thorough the opening of t4o
des7 offices engaged in valorisation of production activities in tourism and rural
tourism field,
;ni6ue eno3 gastronomic 0vine path of Herzegovina2 and naturalistic itinerary 0<alley
of Herzegovina2 identified and lead through territorial planning
$reated and reinforced instruments for promotion and mar7eting of touristic
itineraries
8mplemented trainings and technical assistance 4ith the aim to increase small
businesses
On going stat"s of the pro'ect
8t is ongoing the activity of mapping of natural resources and typical products in the valley of
%eretva and in Herzegovina region, Aim of mapping is the definition of t4o itineraries, one
based upon natural resources and the other one on eno3gastronomic products, !apping uses
international tourism standards 08S9 )=>)?2 and is realised by ::@ and Green our,
9nce mapping activity is concluded, follo4ing activities are e5pected:
(efinition of t4o committees for the management of t4o touristic itineraries
rainings for local restaurant dealing 4ith promotion of typical products
Aromotion of t4o itineraries trough 4eb pages 0444,travellingthebalcans,net2, local
and international fairs, brochures and leaflets, radio and < programmes
!unicipality of Aisa is in charge for the implementation of the follo4ing activities 0no4 in
phase of definition2:
), $reation of t4o des7 offices for valorisation of production activities in the tourism
and rural fields,
B, rainings and technical assistance for the support to small businesses
B. 9ctober B..=
$emar2s abo"t the pro'ect stat"s
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