TABLE OF CONTENTS

1. Introduction
1.1. Industry Profile
1.2. Company Profile
1.3. Product Profile
2. Methodology
2.1. Objectives
2.2. esign
2.3. !ample esign
2.". Methods of ata Collection
2.#. ata $nalysis
3. $nalysis and %inding
". Conclusions and &ecommendations
$ppendices
'ibliography
Page 1 of 25
INTRODUCTION
OBJECTIVE:
(o study microma) mobiles in Indian mar*et and to identify their mar*eting strategies.
INDUSTRY PROFILE:
(he gro+th has more or less flat ,o+ing to lo+ sales figure in -1. / in total0 111.#"
million units of sales +ere registered.
2ocal manufacturers have grabbed 13.14 mar*et share ,from 1.54 in 2113..
Only # local manufacturers in 2113 and the number stands at 23 no+.
6o*ia mar*et share in India fell from #7.24 share in 2113 8 to #".14 in 2115.
!amsung 9lectronics Co. 2td:s share rose marginally to 5.;4 from 5.#4.
2<:s share dropped from ;.24 to 7."4.
Of the local manufacturers0 Micromax leads the race and holds a mar*et share
stands of ".34.
Page 2 of 25
COMPANY PROFILE:
Microma) Informatics 2td is a 6e+ elhi0 India based (elecom manufacturer and
distribution partner to 6o*ia0 !amsung0 2< etc for their I( = (elecom products in India.
>ith an annual turnover of I6& #111 million0 Microma) has offices in all major India
cities and global offices in ubai and ?!$. Microma) has been ma*ing supplies to the
Indian <!M operators for their different telecom re@uirements and is no+ e)panding their
product range to the global mar*ets. Microma)As products comes +ith a @uality seal
meaning product satisfaction0 high reliability resulting in repeated business. Microma) has
their o+n 2" hour operational customer service centre just in case you need that small bit
of information albeit at the +rong hour.
MARETIN!:
Microma)0 started operations in 1551 as an embedded soft+are design firm0 but +as
incorporated as a company in 15530 +hen it branched out as a distributor of computer
peripherals such as printers0 monitors0 scanners from manufacturers such as 2<0 !ony Inc.0
ell Corp.B>e hope to be present in at least one country each in 2atin $merica0 Middle
9ast and $frica before the end of the financial year0C Dain said.
!"o#ra$%ica& S"#m"'(a(io': (he firm has identified 'raEil0 6igeria and ubai as target
mar*ets. Microma) specialiEed in entryFlevel and midFsegment handsets priced bet+een
&s10311 and &s20"11 +hen it started selling the devices in 21130 confining itself to small
to+ns and rural areas in the first 12F13 months. One of the major aspects that contribute
to+ards the substantial monthly gro+th of Micromax is its 314 sales in the rural areas.
Microma) is planning to e)pand its range in *eeping +ith ne+ mar*et demands. It is
readying several highFend handsets0 including phones that +ill run on <oogle:s $ndroid
and Microsoft:s >indo+s Mobile operating systems Gmar*et stretchH. (he handsets are
e)pected to be available in B$pril or MayC0 Dain said Iaving gained traction0 Microma) is
also +or*ing on a strategy to create a+areness in the metros0 +hich includes tying up +ith
M(J for coFbranded phones.
Di)(ri*+(io' c%a''"&): BOnce you have established a good distributor net+or* and sales
are robust0 the ne)t logical step is branding e)ercises to ensure consistent brand reFcall
among your target consumer base0C said &omal !hetty0 e)ecutive director and head telecom
Page , of 25
practice at audit and consulting firm KPM< India. 9ncouraged by its success0 the firm
e)panded to larger cities and no+ has a distribution net+or* of 55-... r"(ai&"r)0 +hich it
plans to scale up to ;10111 by the end of March as part of its strategy to raise sales to 1.#
million handsets a month.
Bra'/i'#: Microma) has also tied up +ith a 'olly+ood celebrity B+ho +ill be announced
shortlyC as brand ambassador0 Dain said. 'olly+ood star $amir Khan endorses !amsung
phones.
(he Microma) phones are designed by the inFhouse research and development team0 as is
the embedded soft+are. (he onFboard chips come from Media(e* Inc.0 -ualcomm Inc. and
Infineon (echnologies $<Lthe last t+o also count 6o*ia as a client. Manufacturing is
outsourced to about 11 factories in (ai+an0 !outh Korea and China.
Microma) has invested &s111 crore to set up a plant in 'addi in Iimachal Pradesh as it
feels outsourcing manufacturing completely leaves the door open for supplyFside
uncertainties. Production +ill be scaled up from an initial #10111 per month.
Micromax is one of the leading Indian (elecom Companies +ith 23 domestic offices
across the country and international offices in Iong Kong0 ?!$0 ubai and no+ in 6epal.
>ith a futuristic vision and an e)haustive &M at its helm0 Micromax has successfully
generated innovative technologies that have revolutionised the telecom consumer space.
Micromax is on a mission to successfully overcome the technological barriers and
constantly engender Blife enhancing solutionsC.
(he company:s vision is to develop pathFbrea*ing technologies and efficient processes that
incubate ne+er mar*ets0 enliven customer aspirations and continue to ma*e Micromax a
trusted mar*et leader amongst people. (he Micromax ideology stems from its rooted
belief in NInnovation: and delivering nothing short of the best.
Pro/+c( &i'": Micromax has a lot of BfirstsC to its credit on their versatile product
portfolio. It +as the first to introduceO Handsets with 30 days battery backup, Handsets
with Dual SIM Dual Standby, Handsets Switching !etworks "#SM $ %DM&' using
gra(ity sensors, &spirational )werty *eypad Handsets, +perator ,randed 3# Handsets,
+MH %DM& Handsets, etc
Page 0 of 25
COMPANY PROFILE
Micromax E&"c(ro'ic) I'/ia So1(2ar" O$"ra(io') 3SISO4:
Microma) 9lectronics India !oft+are Operations G!I!OH +as set up in %ebruary 1557 in
'angalore as a liaison office. !ince its inception !I!O has gro+n to over #11 !oft+are
9ngineers +or*ing on & M projects in the latest technology areas.
!I!O as an organiEation is involved in the business of developing soft+are for Microma)
9lectronics Corporation technology solutions in a variety of different areas. !I!O is part
of the Microma) 9lectronics & M organiEation.
$s a CMM 2evel # $ssessed and an I!O 5111 Certified company0 @uality underlines every
aspect of our organiEation. (his commitment to @uality combined +ith innovative
technology designed for Indian conditions and an infrastructure second to none0 has
contributed to Microma)As success in the global mar*et since 1557.

OUR CONTRIBUTION
In the short period of a little over half a decade that the organiEation has been operational0
!I!O has contributed in a big +ay to+ards a number of *ey projects. Cutting edge
technologies li*e 3< >ireless0 'roadband0 Intelligent $ppliances for Iome 6et+or*ing0
Multimedia0 6et+or*ing etc... have been some of the focus areas for the company. uring
this period of about ; years0 the organiEation has gro+n in strength in terms of numbers as
+ell as in terms of the e)pertise that it possesses in certain *ey technology domains. (oday0
!I!OAs engineers are involved in many of Microma)As highly strategic and important
projects. (he company boasts of a highly talented and motivated +or* force +ho have been
constantly enriching their *no+ledge and s*ills.
!I!OAs +ell defined goal of A'eing a partner today and a 2eader tomorro+A is being
aggressively pursued by the management. (herefore0 in certain areas li*e 3< >ireless.
Page 5 of 25
E&"c(ro'ic) i'/+)(r5
AFFILIATED COMPANIES
MIC&OM$P !I
MIC&OM$P 9lectroFMechanics
MIC&OM$P Corning
MIC&OM$P Corning Precision <lass
MIC&OM$P !!
MIC&OM$P 6et+or*s

MIC&OM$P electronics subsidiaries include MIC&OM$P 9lectronics0 MIC&OM$P
9lectroFMechanics0 MIC&OM$P !I0 MIC&OM$P Corning0 MIC&OM$P !!0
MIC&OM$P 6et+or*s and MIC&OM$P Corning Precision <lass. (hese affiliates
produce0 mar*et0 and sell a +ide variety of electronic parts and components such as ne)t
generation memory chips0 computer and telecommunications e@uipment0 color (J picture
tubes0 and glass bulbs. (hey also develop computer systems and produce general
electronics and precision machines.
$ll these companies share the same goal of becoming +orldFclass0 highFtech companies at
the beginning of the 21st century and are concentrating their investments into promising
future fields to achieve that target. espite being independent0 systematic cooperation ta*es
place bet+een the companies that enables the development of stateFofFtheFart electronic
products.
R"(ai'i'# c+)(om"r)
Microma) considers A$fter !ales !erviceA as a *ey differentiator for Microma) products. In
order to deliver prompt and easily accessible service0 Microma) India has set up a
+idespread net+or* of company o+ned as +ell as $uthoriEed !ervice Centers to service
its customers. (he Microma) !ervice PlaEas0 as the Company o+ned !ervice Centres are
called0 are a first in the industry.
Page 6 of 25
(he Microma) !ervice PlaEas serve as a oneFstop shop for Microma):s +al* in customers.
Customers also get a chance to see the Microma) range of products and interact +ith
Microma) product specialists to *no+ more about the company:s products and services.
Microma) is also increasing0 the number NMicroma) Prestige !ervice PlaEas: in smaller
cities li*e 2udhiana M Coimbatore to reach out to its customers.
(o satisfy the needs of its Iome $ppliance customers0 Microma) has set up stateFofFtheFart
Iome $ppliance !ervice Centres in 15 cities that are e@uipped +ith latest testing and
measuring e@uipments for servicing only Iome $ppliance products.
!peed0 !mile0 !ure: is the motto for Microma) !ervice0 as the Company see*s to satisfy
more and more of its customers +ith prompt and accurate service. (he company adheres to
a turnaround time of 2" hours +ithin the city +here the Microma) !ervice Centre is
located. $ !ervice Ielpline number 31313232 gives access to Microma) !ervice
throughout the country. Microma) India organiEes a %ree !ervice Camp on an $ll India
basis0 every year0 for proactively reaching out to customers and servicing their Microma)
products.
MICROMA7 #ro+$ (im"&i'" a'/ %i)(or5
Pioneering the digital age (2000 ~ Present)
>ith the start of the second millennium0 MIC&OM$P begins its second century.
Iumanity must no+ successfully manage the opportunities and challenges resulting from
the ne+ and @uic*ly changing digital paradigm +ith e@ually revolutionary changes in the
rules it uses to do business. Currently0 MIC&OM$P <roup is undergoing changes in its
business structure0 management perspective and systems0 and corporate culture to meet a
global standard.
>e regard the digital age as having both incalculable potential and ris*s. ItAs a time of
intense competitionFfortunes can be made or lost in the blin* of an eye. Io+ever0 at
MIC&OM$P0 +e see challenges as opportunities. >hich is one reason +e believe that +e
are perfectly positioned to be one of the +orldAs recogniEed leaders in digital technology.
Page 8 of 25
Our commitment to being Q>orldAs 'estQ has succeeded in securing the number one global
mar*et share for thirteen of our products. Our target is nothing less than to have thirty
number one Q+orld productsQ by 211#0 adding digital (Js0 IM( 21110 and printers to our
current +orld mar*et leadersFsemiconductors0 (%(F2Cs0 monitors and CM$ mobile
phones. $t the same time0 +e are ma*ing historic advances in research and development of
our overall semiconductor line0 including flash memory and nonFmemory0 custom
semiconductors0 and &$M and !&$M. %or e)ample0 MIC&OM$P 9lectronics0 +hich
has been among the +orldAs top 11 in ?! patents for four consecutive years0 has 130111
researchers representing a ?!R 1.; billion investment in &esearch and evelopment.
In the financial mar*et0 MIC&OM$P is also committed to being the >orldAs 'est.
MIC&OM$P Card has been selected as the Q'est Card Company in the 6e+ MillenniumQ
by Master Card0 the result of securing more than 1 million members +ithin one year
through the release of Q$ha 2oan Pass0Q the first loanFonly card in Korea. 9uromoney has
also selected MIC&OM$P !ecurities as the Q'est !ecurity CompanyQ for the 3rd
consecutive year. $nd MIC&OM$P 2ife Insurance has ran*ed as 11th largest company by
%ortuneAs Q<lobal #11Q in the 2ife=Iealth insurance category
>e are also actively promoting our brand value0 a *ey engine of business gro+th.
MIC&OM$PAs brand value increased to ?!R3.31 billion in 2112 from ?!R7.3; billion in
2111 and +as recogniEed by Interbrand Corporation as the fastest gro+ing global brand.
Io+ did +e ma*e such astounding progress in such a short timeS
One ans+er is that +e are perpetually engaged in achieving global competitiveness through
continually improving our financial structure and profitability and loo*ing at the structure
of our organiEation. &educing production costs and +or*ing hard to maintain our brand
image have also contributed mightily to our surge. $ccordingly0 MIC&OM$P 9lectronics
has secured a nationAs credit rating from !MP and MoodyAs +hile MIC&OM$P %ire also
has been recogniEed by !MP for its stability and gro+th potential and has received its
second consecutive $ rating.
$nother clue to the @uic* pace of our development goes to the heart of our management
philosophy Q>e +ill devote our human resources and technology to create superior
products and services0 thereby contributing to a better global society.Q Our active
participation in various sports events around has helped promote community spirit as +ell
as returning corporate profits to society.
Page 9 of 25
PRODUCT PROFILE
O:"r:i"2
(o+ards realiEing the vision of Microma) 9lectronics to become one of the leading
handset manufacturers in the +orld0 Microma) India !oft+are Operations G!I!OH is an
important cog in the +heel.
(elecom (eam at !I!O is involved in designing and building soft+are for the mobile
terminals encompassing the current and future technologies0 and the applications therein0
for Microma)s latest mobile handset e@uipments.


Ex$"r(i)" i' (%" ;a'/)"( T"c%'o&o#5
9ngineers at !I!O are involved in building mobile handset soft+are for a variety of
standards0 established and emerging0 such as <!M=<P&! dual mode handsets0 CM$
2111 1) Gand variations thereof such as 9JFO0 9JFJ etc.H0>CM$ protocol stac*s0
dual mode handset soft+are GCM$2111 1) and >CM$H and all important
interoperability issues.
(he much touted applications such as multimedia environments and functionalities in the
third generation +ireless standards G3<H are a *ey focus area at !I!O. CustomiEation of
CM$ phones to cater for an Indian scenario is one of the high priority things at !I!O.
>or* is going on to+ards developing user interfaces for soft+are applications in local
languages. (o deliver +orld class @uality soft+are0 the testing team rigorously tests and
evaluates the product0 before delivering it to the customer.
!I!O believes that QInnovation is not only useful0 it is the only +ay to move up the
technology value chain in the rapidly changing +ireless business environmentQ. 9ngineers
are encouraged and motivated to thin* and patent ne+0 innovative and useful ideas relevant
to the business environment the +or* so far has resulted in numerous patent filings.

T"c%'ica& i'1o !SM
Co'c"$( o1 !PRS
Page < of 25

<eneral pac*et radio services G<P&!H is a standardiEed
pac*etFs+itched data service for <!M net+or*.
>ith the pac*etFs+itched technology0 <P&! increases data
transmission speed from 5.7*bps to a ma)imum of
11"*bps for uses in the mobile Internet.
It +ill allo+ <!M operators to ta*e a share of the rapid
gro+th of Internet usage and position the cellular service as a mobile access to the
information society
For "'/=+)"r !PRS Pr")"'():
$l+ays in connection +ith P or P.2# net+or*s
Increased performance for up to 11" Kbps
%ast setFup=access time
!PRS Ra/io R")o+rc")
!everal endFusers +ill share <P&! radio resources0 resulting in much better channel
utiliEation than +ith circuitFs+itched data communication. (he user may remain connected
as long as desired but is only charged for the volume of data received and=or transmitted.
<P&! uses radio channels to pac*etFs+itched or circuitFs+itched traffic.

Page 1. of 25
OBJECTIVES
MAIN OBJECTIVE
o $nalysis of current mar*et scenario of mobile mar*et +ith special reference to
MIC&OM$P I6.MO'I29!.
SUB OBJECTIVES
o (o study the satisfaction level of cellular users in &atlam.
o (o study the buying behaviour of the customers.
o (o understand the price sensitivity of the mar*it in respect to the telecom
services.
o (o identify customers opinion about Microma) Iandsets.
o (o identify the *ey buying factors +hich are used in hiring the telecom services.
o (o understand the various sales promotional schemes being offered by various
mobile handsets providers.
THE DESIGN
!teps follo+ed for this research +asO
1. Pro*&"m Form+&a(io': (his refers to transferring of the management problem
into a research problem. (he management +as Bto gauge the behavior of consumer
in respect of mobile mar*et.C
2. D")i#': It is the specification of the methods and procedures for ac@uiring he
information needed. It is overall operational pattern or frame+or* of the project that
stimulates +hat information is to be collected0 from +hich source and by +hat
procedure. (he three types of design used are e)ploratory0 descriptive.
Page 11 of 25
METHODS OF DATA COLLECTION
(he tas* of the data collection begins after research problem has been defined and research
design=plan chal*ed out. >hile deciding about the method of the data collection to be used
for study0 the researcher should *eep in mind t+o types of data primary and secondary.
1> So+rc") o1 Da(a:
aH Primar5 Da(a: >e collect primary data during the course of e)periments in an
e)perimental research but in case do research of the descriptive type and perform
surveys0 then +e can obtain primary data either through observation or through
direct communication +ith the respondents in one form or another or through
personal intervie+. !ince the research is of descriptive type in +itch data is
collected through direct communication +ith respondents. !ample survey is carried
out during this project. (he survey +as performed through a structured
@uestionnaire.
bH S"co'/ar5 Da(a: secondary data means data that are already available i.e. they
refer to the data +hich have already been collected by someone else. (he sources of
secondary data in this project +ere the +ebsites of various mobile providers0
catalogues of various mobiles0 ne+spapers0 magaEines etc.
2> M"(%o/ a/o$("/ i' r")"arc%:
(he survey method +as used for this research project. $ general survey +as conducted
together the re@uired data.
,> R")"arc% (oo& +)"/:
-uestionnaire +as used to collect the data from the users of various mobile handsets.
a4 M"(%o/ o1 $o$+&a(io' S"&"c(io':
(he population for this survey +as selected +ith the help of cluster and stratified
random techni@ues. In cluster0 +e divided the &atlam then +e applied stratified.
Page 12 of 25
*4 M"(%o/ o1 I'("rac(io' 2i(% (%" $o$+&a(io':
Personal visit method is used for this research project. (he respondents +ere the
users of various mobiles. (hese respondents +ere approached and re@uested to give
their opinion on the mobile handsets providers by ans+ering in the @uestionnaire.
>e meet all retailers and +hole sellers of Microma) India mobiles
$nd try to find out their problems. >e also observe that the advertising materials
are +ell placed or not. $dvertising material means posters0 banners and hoardings.
In interaction +ith population +e +ere applying these mar*eting strategiesO
A/:"r(i)i'#
In this section +e advertise our products Gmainly ne+ launchingsH and say to
customer our services @ualities and brand features.
>e conduct road sho+s and distribute leaflets and banners.
Sa&")
>e sale our product in t+o +aysO Dir"c( Sa&"- ?%o&" Sa&":
DATA ANALYSIS
$nalysis of data is a process of inspecting0 cleaning0 transforming0 and modeling data +ith
the goal of highlighting useful information0 suggesting conclusions0 and supporting
decision ma*ing. ata analysis has multiple facets and approaches0 encompassing diverse
techni@ues under a variety of names0 in different business0 science0 and social science
domains.
Page 1, of 25
FINDIN!S AND ANALYSIS
Mostly people are attracted to+ards Microma) mobiles due to good reputation and
lo+ initial investment in color and flip handsets.
More than #14 users have s+itched over to 6o*ia and others due to unavailability
of Connectivity and memory e)pansion devices.
Iandset imensions G+ThTdH and e)cellent 'uild -uality are the perfect
consideration in Microma) Mobiles +hen buying a cell phone.
More than #14 users could not avail IndiaFspea*s facility due to lac* of *no+ledge
about its function thus it reveal that is a desirable attribute of Microma) Iandsets.
6ear about 314 color mobile users s+itch over to other mobiles due to their good
performance of standby time and tal* time.
9rgonomics is very helpful to understand the interface in these mobiles and it also
ma*es customers.
More than ;14 users are attracted to the support for cellular and multimedia
standards.
One feature that most of the users probably prefer more than anything else is light
+eight of these handsets.
Page 10 of 25
%I6I6<! U A!E !ROUP OF RESPONDENTS
A#" !ro+$ R")$o'/"'() R")$o'/"'() 3@4
1#F2#
27F3#
37F"#
above "#
33
2;
15
17
16%
27%
19%
38%
15 - 25

26 - 35
36- 45
above 45
ge gro!" o# res"ondents
%igure1.1


Page 15 of 25
%I6I6<! U OCCUPATION OF RESPONDENTS
Occ+$a(io' o1 R")$o'/"'() R")$o'/"'() 3@4
'usinessmen
!tudents
octors
9ngineers
<ovt. servant
Iouse+ives
9)ecutives
(raders
Others
31
21
13
3
3
2
;
#
2
8%
20% 18%
30%
$%%!"ation o# res"ondents
8%
2%
7%
5%
2%
%igure1.2
%I6I6<! U INCOME !ROUP
Page 16 of 25
I'com" !ro+$ 35"ar&54 R")$o'/"'() 3@4
2ess than #1111
#1111F1#1111
1#1111F311111
311111 M above
"3
2#
17
11

48%
25%
16%
11%

&ess than 50000
50000-150000
150000-300000
300000 ' above
(n%o)e *ro!"
%igure1.3

%I6I6<! U MOTIVE BE;IND USIN! MOBILE
Page 18 of 25
Mo(i:" R")$o'/"'() 3@4
Communication
!nob value
<ood facility
others
##
12
31
2

C o mmunic at io n
Sno b V alue
Go o d f acilit y as
c o mpare t o PNT

Ot hers
+otive behind !sing )obile
55%
12%
31%
2%
%igure1."
%I6I6<! U DURATION OF USIN! MOBILE
Page 19 of 25
D+ra(io' o1 +)i'# mo*i&" R")$o'/"'() 3@4
2ess then one year
1F2 year
2F3 Vear
3 M above
"2
22
21
1#
22%
42% 21%
15%
&ess than one
,ear
1-2 ,ear
2-3 ,ear
3 ' above
-!ration o# !sing )obile
%igure1.#
%I6I6<! U MOBILE O?NERS
Page 1< of 25
Mo*i&" O2'"r) R")$o'/"'() 3@4
'=>
Color 'ar
Color %older
'ar Camera
%older Camera
IighFend Camera Phone
31
21
1"
17
5
11

30%
20% 14%
16%
9%
11%
./0
1olor .ar
1olor 2older
.ar 1a)era
2older 1a)era
3igh-end
1a)era Phone
+obile $4ners
%igure1.7

CONCLUSIONS AND RECOMMENDATIONS
Page 2. of 25
Mobile has become an important part of people:s life and it is no more a lu)ury.
&atlam is highly competitive and price sensitive mar*et as majority of respondents
+ant ma)imum services provided by company in lo+ priced handsets.
(he majority of respondents +ho use mobile are @uite young.
(here is a good scope for ne+ entrants in this circle as the service provided by the
e)isting players are not up to the mar* and subscribers +ant to try out ne+ ones
provided they stand up to the customers e)pectations.
6umbers of color mobile users far out number '=> mobile users. $nd among the color
mobile users majority of them are camera mobile users.
$s the circle comprises of mainly high standard areas +ith fe+ big shopping malls0
subscribers +ant that the net+or* coverage should e)tend up to shopping malls n
addition to the small mar*ets and roads.
MM! and 'luetooth functions are fast becoming popular +ith the mobile users. In fact
these are becoming a criterion for choosing a mobile handset.
Majority of respondents perceives Microma) as the best color mobile provider. It
commands high respect and favorable image amongst the mobile users.
Page 21 of 25
BIBILIO!RAP;Y
R"1"r"'c" BooA=
14 o(%ari C>R> R")"arc% M"(%o/o&o#5
24 o(&ar P%i&i$ MarA"(i'# Ma'a#"m"'(
,4 o(&ar a'/ Arm)(ro'# Pri'ci$&") o1 MarA"(i'#
04 I'("&&i#"'( com$+(i'# C;IP- Vo&+m" 1- I))+" ,
2"*)i(" +)"/=

1> 222>i'>Micromaxmo*i&">com
2> 2a$>i'>Micromaxmo*i&">com
,> 222>Micromax>or#
0> 222>c%i$=i'/ia>com
Page 22 of 25
ANNE7URE
CONSUMER BUESTIONNAIRE
C"'("rCCCCCCCC S"ria& No>CCCCC
ear !ir=Madam0
>e are the summer trainies of Microma) India 2td. Carring out the survey of current
mar*et scenario of mobiles. (his study is part of our course curriculum and the
information provided by you +ill be confidential. Kindly spare some time and ans+er
the follo+ing @uestions.
1H >hich mobile do you haveS
a. 2.< f. !I9M96!
b. MIC&OM$P g. P$6$!O6IC
c. 6OKI$
d. !O6V 9&IC!O6
e. MO(O&O2$
2H !ince ho+ long have you been using mobileS
a. 2ess then one year c. 1F2 Vear
b. 2F3 Vear d. 3 Vear and above
3H >hat your motive behind using mobileS
a. Communication due to e)tensive mobility c. !nob value
b. <ood facility as compare to P6( phones d. Others Gspecify if anyH
Page 2, of 25
"H >hich handset do you o+nS
#H $re you the first time user of the mobile companyS or
Iave you availed services of some other mobile S
a. %irst time b. !+itch over c. 'oth
If s+itch over specify company name
,1. 2.< ,2. !O6V 9&IC!O6 ,3. 6OKI$ ,". MO(O&O2$
7H >hich attribute characteristic have you most preferredS
$ttribute
a. <ood reputation 2o+ investement
b. >arrentyM sup. Connectivity
c. >eight isplay
d. 9rgonomics Camera video
e. 'attery bac*up I&$= 'lootooth
f. !up. 2anguage 'rand e@uity

;H $ccording to you +hat are the negatives in your handsetS
Please mention if any
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COMPANY !SM CDMA
2.<
MIC&OM$P
6OKI$
!O6V 9&IC!O6
MO(O&$2$
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Kindly fill in the follo+ing personal details
6ameWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
$ddressWWWWWWWWWWWWWWWWWWWWWWWWWWWW
(el.no WWWWWWWWWWWWWWWWWWWWWWWWWWWWW
Page 25 of 25