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GITAM SCHOOL OF NTERNATIONAL BUSINESS

GITAM UNIVERSITY, VISAKHAPATNAM

MBA (IB, IBF, GLSCM) 2013-15
GUIDELINES FOR SUMMER INTERNSHIP

IMPORTANT DATES

Commencement of Summer Internship Project 21
st
April, 2014

Submission of Industry / Sector Review to faculty guide: 19
th
April, 2014.
Penalty of 1 mark per day up to 23
rd
April, 2014. Zero score after that for this
component.

Submission of contact telephone number of the student, along with name,
designation, telephone number, and email ID of the supervisor in the
company/organization to whom the student is attached by 24
th
April, 2014

Finalisation of topics for SIP by 12
th
May, 2014

Completion of Summer Internship Project and Collection of SIP completion
Certificate from the organization, 20
th
J une, 2014

Submission of complete draft report to faculty guide: 5
th
J uly, 2014

Submission of hard copies of e-mail correspondence with faculty guide to
Programme Chairperson: 5
th
J uly 2014. If these are not submitted, the concerned
students will not be allowed to make presentations.

Presentations to Faculty Panel: 7 10 J uly, 2014. Late presentations up to 12
th

J uly, 2014 will be allowed with a penalty of 3 marks. No presentations will be
allowed after this date.

Submission of 3 hard-bound copies of final Reports to the Faculty Guides:
14
th
J uly, 2014.

GENERAL:

Duration:
It is a mandatory requirement to undergo summer internship for a period of 2 months or eight
working weeks from 21
st
April, 2014 through 20
th
June, 2014. If the project work assigned is
completed earlier than the required period of eight working weeks or alternatively more time
is required to complete the work, the student should contact the concerned faculty guide for
necessary help and guidance. In any case the student is expected to be in touch with the
faculty guide continuously.




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Objective:
The objective of Summer Internship Project (SIP) is to help the interns acquire perspectives
of various operations of the chosen Organisation, ideally to relate to the theoretical concepts,
to explore for the best practices, and identify the scope for continuous improvement.

Faculty Guides:
Each student will be assigned to a faculty guide at GSIB, ideally chosen with the required
domain expertise. Faculty guides once allotted cannot be changed or swapped without
explicit permission of the SIP Committee (viz. M.V.S.Kameshwar Rao, Dr. Ch. Venkataiah,
Programme Chairperson, Dr. A.V. Rao, Chairperson - Placements).

Contact with the Guides:
After reporting to the Company, the student should be in regular touch with the
Company Guide assigned by the Company, and with the faculty guide through regular email
correspondence. I t is mandatory to submit the e-mail correspondence as part of the SI P
Report. Hence the students are advised to make their arrangements to get connected through
internet atleast once a week. Faculty guides guidance on phone is not acceptable. All
guidance on phone should invariably be followed with a confirming email. As part of the e-
mail etiquette and branding GSIB, the students are strongly advised to use only gsib e-mail
ids to communicate with both the Industry and Faculty guides.

More than one Student in the Same Company:
Two or more students are not permitted to work on the same project. If there is more than one
student in a company in the same city, normally the company allots different work for each
student, e.g. different geographic areas in a particular city.

Non-Completion of Internship:
Unauthorized absence from Internship, non-completion of the process of Internship, no
contact with the faculty guide and unsatisfactory performance is liable to cause rejection of
Internship. In all such cases the students will have to repeat the summer internship at the end
of their final year for award of the Degree.

Any Issues:
Any issue during the internship should be brought to the notice of the Faculty Guide
immediately for clarification / advice. In case of need, the faculty guide will get in touch with
the SIP Committee.

THE SUMMER INTERNSHIP PROJECT
The project will comprise the following:

1. Work in the Organization assigned or chosen:
The students are expected to undertake the assignment/s allotted by the company. The issue
to be addressed in the assignment will naturally be the topic of Summer Internship Project.
The assignment will be as far as possible in the chosen area by the student. In case the
company has no clear topic for the intern, the student, in consultation with the Faculty Guide,
may carve out a topic out of the nature of work assigned by the company. All the necessary
information for analysis and preparation of the SIP Report has to be collected from various
sources in the company and through survey of its customers if possible.


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The students are expected to observe the practices of the company and relate to the theories
they have learnt during their first 3 trimesters. In case the companys assignment requires
problem solving, they need to apply the various tools and techniques learnt as part of the
curriculum at GSIB or from their respective disciplines in Graduation, and attempt for
various alternative solutions in consultation with the Faculty and Industry Guides.

The 8 weeks of I nternship engagement with the Organisation should necessarily result into
a Project Report. Hence the students are advised to plan their schedules accordingly, to
fruitfully allocate time for the simultaneous preparation of the SI P report.

2. Preparation of Industry / Sector Review

Focus: This Review should put together the students knowledge of the sector / sub-sector to
which the organization belongs. Examples of industries /sectors are: Pharmaceuticals,
Clothing, and Capital Markets. Examples of sub-sectors are: R&D on formulation, Drug
Distribution, Retail, Fabric Production, Mutual Funds and Insurance. The Review should
focus more on the specific sub-sector, and relating to the functional area, viz.
Marketing/Finance/Operations/HR/SCM/ etc. The review should involve the application of a
popular strategic framework for I ndustry Analysis, and ROE driver analysis performed at
the I ndustry level.

Content: The content in the review should be analytical, and should not be a copy-and-paste
job. Basic concepts need not be explained. Historical account of the sector/industry is not
required. The Review should cover the structure of the industry (e.g. shares of large /
medium / small firms), major players, competition between the SIP company and its close
competitors, market size and growth, government policies, views of the industry association,
current relevant issues, e.g. relating to input costs, FDI, imports/exports, taxation,
environment, etc., and future prospects.

Sources: Some sources for industry / sector information are: ASSOCHAM, CARE Ratings,
CRISIL Research, Deloitte, Ernst & Young, FICCI, ICRA, KPMG, McKinsey, PwC, The
Hindu Annual Survey of Industries, India in Business (Ministry of External Affairs), business
newspapers and business magazines. Material should be collected from at least 4 different
sources. Summary should not be made source-wise. Appropriate sub-headings should be
given and the material from different sources should be summarised under those sub-
headings. The students ability to synthesize material from different sources is tested.

3. Preparation of Project Report on the topic of SIP:

Every student has to take a topic for the preparation of project report as part of the Summer
Internship Project. If the organization has not specified the topic for SIP the student, in
consultation with the Faculty Guide, should shortlist 3 or 4 topics after discussing with the
Company Guide, and finally select one of them.







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FORMAT OF THE PROJECT REPORT OF SUMMER INTERNSHIP:

a) Primary Section: (In the given order)
Title Page
Attendance (completion) certificate from the company
Signed Declaration by the student (stating that the work was done by him / her and
that it was not submitted anywhere else)
Signed Certificate from Faculty Guides
Acknowledgements (not required to be signed)
Table of Contents

b) Main Body of the Report: (In the given order)
Executive Summary: Main findings and recommendations of the whole
report summarized in one or two pages.
Introduction (Objectives, and their significance of the project).
Industry / Sector Review
Company Profile & Review: Brief profile & review of the functions and
operations of the company, relevant to the topic has to be included. Vision /
Mission, names of Board of Directors, etc. need not be given.
Theoretical Framework: A brief review of the underlying theoretical concepts
applied in the SIP.
Methodology used
Analysis
Summary: To include recommendations and suggestions.

c) Reference Section: (In the given order)
Annexes (Questionnaire, List of Respondents, etc.)
References

d) Font, Spacing, Paper, Margins, and Page Limitation
The content of the report should be printed in Times New Roman font, wherein the
size of the characters should be as follows.
a) Chapter Heading 14
b) Side Heading 13
c) Text Matter 12
d) Table Heading and Data 11
e) Footnotes 10
The entire content of the report should be typed with 1.5 line spacing, with 0
spacing before and after the line.
The entire report, excluding the cover page and back page should be limited to a
maximum of 120 pages.
Matter to be printed on A4 size paper with 1.5 left margin and 1 on all other sides.






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SUBMISSION OF FINAL REPORT
The suggestions given by the faculty may be incorporated in the final draft of the
Project Report. The students have to submit their final reports (three copies) in bound form to
the faculty on or before the stipulated date. All the three copies will be signed by the faculty
guide. One copy is for the student, one for the company (to be dispatched by the Placement
Office), and one for the School Library.
The students should not submit any reports to the organization without the approval of the
Faculty Guide. I f the company requires the same for issuing Completion Certificate, the
student may submit a report but inform the Company Guide that the final report signed by
the faculty guide will be sent to them by the Placement Office.

DETAILED GUIDELINES ON SPECIFIC ASPECTS OF REPORT:
Title
The title should be brief, but self explanatory. The student in consultation with the Faculty
Guide should explore using contemporary industry terminology, reflecting the functional
domain of SIP, in the title of the SIP report. The title should contain the name of the
organization and the place of work. For example . - at HDFC, Visakhapatnam or
. - A Case Study of Hyundai Motors, Sriperambudur.
Executive Summary
This should be a summary of the important and specific aspects culled out from the
Report. It is neither an introduction to the Report nor a description of the plan of the
report. The report is nothing but an expanded version of the Executive Summary. The
Executive Summary should contain a judicious mix of short paragraphs.
References
The references should clearly state the name of the author (if any), title of the article or book
or report, the source (e.g. the name of the journal, the name of the publishing organization,
and month / year of publication). So source is part of a reference.
This list should be in alphabetical order at the end of the report, after annexes, if any. Each
reference should be mentioned briefly at the appropriate place in the Report.
For example, an article from The Washington Times by C. Fred Bergsten and Arvind
Subramanian would appear as Bergsten and Subramanian (2009) in the report, and the
full details will appear at the end under 'References' as:
C. Fred Bergsten and Arvind Subramanian (2009), New Mercantilism, The
Washington Times, June 9.
In the case of books, reports and monographs, the name of the author (s) or that of the
organization should be mentioned first, followed by the details as below.
Example of a report reference: Mention as WTO (2011) in the report and in the
References as:

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WTO (2011), Understanding the WTO: Basics (www.wto.org > About WTO >
Introductory Brochures or
http://www.wto.org/english/thewto_e/whatis_e/tif_e/tif_e.htm or both)
As can be seen, articles will be in quotes, and title of a book /report /
journal will be in italics.
If there is any web source, the source with links may be given to enable the reader
to open the website and get to the article.
There should be a one-to-one correspondence of the articles, books, etc., referred in the
Report and the list at the end - i.e. references mentioned in the report should appear at the
end and all the references in the list at the end should be referred in the report.
Confidentiality
The aims of SIP are to observe and learn from the practices of the organization, to relate the
theoretical concepts, to appreciate the best practices of the competitors and Industry, and to
explore scope for continuous improvement. The report is not intended for any publication in
any form, and is for submission to GSIB as part of the curriculum of the two year MBA
programme. So the students can assure the organization in this regard in case of any issues of
confidentiality. Any information in any form, has to be included in the report only after the
due consent from the organization and necessary approvals on confidentiality.

EVALUATION
The SIP carries a weightage of 2 credits in the two year MBA programme. The project will
be evaluated for 100 marks as below:
Report (50 marks): - Evaluation with respect to Industry / Sector Review (10 marks), content
quality, and analysis & organization of the material in the Report (40 marks).
Presentation (50 marks): Evaluation will be with respect to Content and Style of
presentation, and Answers to Questions.
The Guidelines for Presentation before the faculty panel are:
Presentation time allowed: 15 minutes
Maximum number of slides: 15
The slides should not be cluttered with too much material. They should
contain only the points to be explained.
The content of the slides in the presentation, at minimum, should comprise the
following:
Title of the project
Objectives
Research methodology used
Analysis and Results of the study
Recommendations and suggestions



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Best SIP Reports

The best three reports will be selected by a Committee constituted by the Dean and Director.
Certificates will be given to these students. In addition, papers based on the reports of the
best two projects will be considered for publication in the Global Vistas after due editorial
process.
Administrative Matters
The decision of the Director, GSIB will be final in all matters pertaining to summer
internship.







































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The Report

Some students write very lengthy reports containing a lot of unnecessary information. For
example, one Company Profile included the names of the Board of Directors, list of branches
with locations, and so on and on.

Some students put material in the main body of the report which should have been put in the
Annexes.

Blind copy-pasting is a major drawback. It went to the extent of saying 'for details, please
check our website ....'. or we are one of the best....'. The student should remember that (s)he
is not an employee of that company. Other examples: When I was in Singapore..; In my
humble opinion..

Analysis
This is based on, inter alia, primary / secondary data. Where relevant, secondary data from
sources such as Prowess may be taken.

Some students have a wrong notion of what 'analysis' is. Some students who collected data
through a questionnaire put a pie chart even for number of male and female. Such simple data
should best be summarised in a short table. Pie charts are an alternative to tables to draw
attention quickly to some category that is dominant. It is not analysis.

Some students include big tables in the main body of the report. Only short tables or
summary tables prepared by the student should be put in the report. Some students repeat in
words what is there in the table. This is not analysis and is unnecessary. Students should only
give the inferences from the table.

The first level of analysis is when the student starts asking questions like 'why'? For example,
if a survey showed that males preferred a particular brand of cell phone than females, the
question to ask is why. By just giving the information on how many preferred what is not
analysis.

The next level of analysis is using statistical techniques like chi-square and regression
analysis learnt in QT and other techniques learnt in Business Research Methods. In this the
following are important:
* Whether it is relevant to use any technique at all
* When using a technique whether it makes sense to use it.
* If a technique is used, a proper job should be done. One student used a t-test
when a chi-square was the relevant test. Another student fitted a regression and
when questioned, 'where are the t-values, R-square and F?', he wondered, 'How
do you know these things?' Yet another student entered some data in SPSS and
could not interpret the output.