The neak!

Blue Book ol Cal:ilontkl

DR. HERMANJANss
Eedetar!
ttatm Lmt* DiDisiolt,
Noti@al Agsacialion Reulty Baunl3
Metubet b dilar ial Comn i tl..
Realtlt Blue Book
 The neahy Bl aBookolC. ilorlrio

Modern Colonization
B!, DR. HBMAN JANss

Farm Renters-Neu Pioneers-Neu Farrns Cteate

Neu Business-Constructire Deael,opment Pol,i,cg-N eces-
si,tA ol Mod,ent Method*-Enhanci.lxg the Bea&ties ol tke
Countrvsid,e-M odern Caloni?ntion Means Ser"oice-

MERICA'S history is illed with the thrills of frontier life. It is

- - a history of expioration and pioreering. For. two centuries
American people have been pushing westward, engageal in a
struggleto conquerthe wilderness. The prairie schoone$,caravans,
Indians,and all that went with them, ale now things of the past. The
frontier has b€en pushed westwald and nodhwald until it has almost
disappealed into the Pacific Ocean and into Hudson Bav.
Traces of the old frontier wilder]less still remain, however. Arid
lands in the West, swamps in the South, and forest lands in the North
and West, which homeseekers passedby in their forward march to
conquer the prairies, are the lands vhich now attract the falfn
In these sections today we have the tearest approach to
the.frontier of yesterday. Here the modern pioneers are building
their new fams, forming towds and village governments, creatin!
newschooldist cts and carrying on the many other tasks involvedin
building.
FATM RENTDBS NEW PIONDMS
Th€ men who are now doing the pioneeiingare the farm renters
.have tired of tuming their eamings into rent, the city folks
vishing to get away lrom thc congestedindustrial cenrersand lhe
tenemenl, and the rural wage earneN who look forward lo
tho time when they can earn their own farm homes, The desire for
e ownership is urging on the present-day farm pioneers.
The hodern buyers want land that will produce a comfortable
and a fair profit, and they want to be in communiti€s where
advantages will enable then to enjoy life. They have Iong
forward to the time when they would have their own faryn--
; with gardens, felds and herds, a home for thet children and
own roof to shelter them in old ase.

farm buyer a.sthe outstanding feature of ihe sales plans.

 294 The Re(rltlJDlue Book af Colilornia

NEW FARMS CREATENDW BUSINESS

Development and settlemeDt of new lands not only provide desir-
able homes for the homeless, but they create a nlar'k€t fol the pro-
ducts of our industr-y and the surplus of our far.ms. That,s why busi-
ness men as weil as farmers should be iDterested in openiDg up of
new farns. Evety pioneer region, during the early period of develop-
ment, becomesan impoding rather- than an expo*ing country. Dur-
ing the first ten or twenty-five years these new frontier. distdcts fur-
nish a market for buiiding matelial, fann tools, machiDery, food,
clothing, livestock and feeds. These home markets for.the products
of our falms and of our factories ar'e more to be desired than for€ign
trade.
CONSTRUCTIVE DDVELOPMENT POLICY
Land settlement means more than the merc selling of a piece of
land. Not so many years ago the city real estate men learued that in
order to attract families to the industrial centers it was necessarv to
do more lhar just sell a lot.
Subdivisions were carefully platted, parks aDd playgr.ounds pro-
vided, utilities installed, and moder-nhomes erected. FinaDce corDor-
ations were organizedto spll Lhesehomes ur lhe lo g-lime pay;enl
plaD. The successof these modern subdivision projects hai proved
the soundnessof this method of constructive development aDd liberai
]; salps poli.y.
NECESSITY OF MODEENMETHODS
This same planniDg, building, ieDdeling of ser-viceand long-time
credit must be a pa]'t of every successfui land development project of
th€ future. The men and womeD of today will never go back to the
oid pioneel conditions of fifty years ago. Modem methods must be
applied to falm building just as they have been applied to the modern
crty,
One of the first steps iD opening a large acreage of iand for
settlement is the secudng of a detailed soil survey, so that the differ-
ent pieces may be blocled into 'well-balanced fann units. Onlv the
besl and mosl avajlableagucullural lard should be offered for s;tilc-
ment. FollowiDg the soil suney a complete highway system should be
built to connect the land to be sold with the nearest market centers.
ENIIANCINGTHD BDAIITIESOF T!!E COUNTBYSIDD
The roadsides should be planted with groups of native trees, all
of which will add to the beauty of the country. Imagine how barren
a city resideDcesectian would look'without trees or shrubbery along
the streets and boulevards! Compar.emiles of straighi, monotonoui
turnpike, snd hardly a tree or brush along its entire length, with the
many beautiful countlysides having occasionalw.inding ioads follov-
ing the banks of dvers and lakes, or the ridge of some picturesqu€
hill; with clumps of trees and scattered wild flowers: with the farm
home grounds made arrractive\{'ith nativc planlings.
Just as atiractive streers and home grounds increase Lhe beautv
.of the city, so do the carFfully planned and planted tannstead and
(o
Irighyay qdg .the coumry. | [ we expeci,to attract the best t]Te o{
rmnxgrant tamtlres tnto these new countfies we musb give more atten-
tion to enlarging upon the beauties of our countryside.
 The Real,taBtrueBook ol Californi& 296

After the roads are laid out plans should be made for rural social
centers-the playgrq! d and businesscenterof Lhecommunity.These
inlard.cen_lcrsshould have their park and playground, community
hall, scnool,church. store.crpameryand whateversmall induslry the
sur"rouncun-g countly will support. These rural cpniers vrill accom_
plBrr lor' l,he
-country what the parks. playgroundsand cornmunity
cenErshave done lor the citr_
, The averagesmalLcounh] lown is a sad exampleof lack ol tos,n
piarltrmg, wrth rts poor architecl,ureand inefficipnt merchandizins.
More attentjon should be given Lo developmentof our rural towni.
'Iney snould
be the businessand social centers oI Lhe surroundins
conurunity. No colonizationprojecl can bc mmplpted successllr;
without town and country being plannedand developpdjoin v.
SETTT]DRSOI. CHARACTER NDCESSASY
Upon the selection of desirable new farmers who have the ability
lo","make good" depexds $e success of any coton;zation pioJeei.
Arrer au, tne personatrty ot the pioneer men and women is as imDort_
enl, as ia the plan of selllement. lt is a weil_known .tact thai the
carefully planxed community with the ser.vice feature emptrasii
mll atlract lhe mo6t desirable families. The ambilious men and
womea with high ideals s,ant al,iractivp homesleaalslocated in a nio_
gre$ive neighbolhood and the) srill nol move inl,o .,backwoods."alis-
tncts.rr rhey can find a ptannedcommunity that is rapidly developinq
and thar has aociatadvanlageswhich $.ill make life \eorth livint. -
, MODERNCOLONIZATION MDANSSER'\,TICD
Ererylyhere in business the word service stanals out as the meas_
ure of value. Service means that the seller stands by the product and
helpus make t}e besi useof \4hal we buy. nut*tatoltf,eL;ily*i;o
Duyslancl away ofi in some dislant frontier? No near_by sclool, no
neighbors.a log houselhat takps all summer ro build. no advice on
proneerproblems and no credit advanced at a ijme whpn a lew dollars
mear the difierence between success and failure,
- "Jwt selling,' has been the mistake of the past. We neeal rural
planning,the community t):peof land setrlemeniwith
$veD [o the new seitler.s. This cannot bp secured by "itr;A;";;i;;
forcinE dumD_
ing of scatjered lands on the homp-seekins publi. or: injo th; h;;A
of thousandsof small spaculators. Aid fo-rconstrucrivetr"a i"ttfe:
menl-projectswill do more real ser\ ice than any -lorcing 'em to sell,,
legislation.
Lands not now suitablefor land settlernent,such as submar!.inal.
non-available or sul.pius areas. should be utilized to. .etorestition.
grazlng or rpcrFaLionalpur.poses and taxed accordingll. Theseiands
wllr Inen be Conservedas potential homesfor succpedinggenerations
of homeseekeN.
- From the standpoint of chara.tel-building and the devcioDmenl
ol,goodcrtrzensand strong naljonal leaders,{he frontier is the greal_
est asset any nation can hav€.
. IL is the pioneerof today and tomon-owstandjng on the doorstep
or" nls own home who is going to safeguard and advance this democ_