POLICY SPEECH OUTLINE

TOULMIN MODEL
Name: Josh Wentz

Topic: Green Intelligent Buildings

Title: Energy business intelligence will benefit the environment and consumers.

Purpose: To increase funds within the American Recovery and reinvestment act to
specifically encourage the development of an IT solution to the building
energy consumption problem.

Thesis: Energy business intelligence is the solution to making an efficient integrated

building.

INTRODUCTION:

Attention Getter: Buildings are the top contributor of greenhouse gas emissions. According to
a 2008 study by the Energy Information Administration, a branch of the
US Department of Energy, buildings produce 41 percent of dangerous
greenhouse gas emissions contributing to climate change and consume 71
percent of electricity produced at U.S., all accounting for 1800 dollars per
household and 201 billion total US dollars.

Audience Relation: Different systems and applications can certainly communicate basic
information (connectivity), but they usually lack complete data exchange
capabilities (integration)

Credibility: My goal one day is to help bridge this gap between building systems (my
Architectural Engineering Major) and an IT communication system
(Information Science and technology minor)

Thesis: The US Government should increase funds within the American Recovery
and reinvestment act to specifically encourage the development of an IT
solution to the building energy consumption problem. Energy business
intelligence will benefit both the environment and consumers by making an
efficient integrated building.

Main Point Preview: Three advantages of this new technology is that it will monitor and highlight
inefficient areas for concern, provide powerful analytics - processing data
into knowledge, and offer a real-time intuitive way to see what is happening
in a building.

BODY:

Transition: WHAT IS ENERGY BUSINESS INTELLIGENCE?

1. Energy business intelligence (or EBI) will monitor and highlight

inefficient areas for concern.

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a. It will provide online externally controlled data warehouses. (Gmail, Yahoo,
hotmail)

b. All of the online analytical processing is performed on a supercomputer and

your web browser acts as a terminal.

Transition: HOW WILL IT BENEFIT THE ENVIRONMENT?

2. Energy business intelligence will provide powerful analytical processing

that can turn data into knowledge.

a. First tool of this type is Global Energy Management for Sustainability

(GEMS)

b. Trend logs and alarms do not improve performance. Converting terabytes of

energy and building information is a major challenge, and this tool is
designed to change data into knowledge.

Transition: HOW WILL IT BENEFIT YOU?

3. This technology will provide a real-time intuitive way of to see what is

happening in a building or on campus.

a. The driving factor is making this new communication system user friendly.

b. In May 2009 the Chairman of the US Department of Energy GridWise

Architecture Council, Jack McGowan, predicted that, Energy business
intelligence will be to buildings as the iPod was to music.

Transition: Once this tool exists, it can be the focal point for adding the kind of artificial
intelligence that can make buildings not only smart, but self learning.

CONCLUSION:

Recap of Main Points: Energy business intelligence will monitor and highlight inefficient areas for
concern, provide powerful analytics - processing data into knowledge, and
offer a real-time intuitive way to see what is happening in the building.

Restate Thesis: Increasing funds within the American Recovery and reinvestment act to
encourage the development of an IT solution such as this technology will
benefit both the environment and consumers.

Closure: All of the building related issues must be addressed and hopes for the future
must be embraced to move towards a green and bright tomorrow.

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Works Cited

Ehrlich, P., and I. Goldschmidt. "THE DAWN OF THE ERA Of The Intelligent

Building? " Engineered Systems 1 May 2009: Sciences Module, ProQuest. Web. 3 Aug.

2009.

"EIA - Household Buildings Industries & Vehicles Energy Data Analysis & Survey Information."

Energy Information Administration - EIA - Branch of the U.S. Department of Energy. 2008.

Web. 31 July 2009. <http://www.eia.doe.gov/emeu/consumption/index.html>.

Gowan, J.. "Green Intelligent Buildings: What Next? " Engineered Systems 1 May 2009: Sciences

Module, ProQuest. Web. 31 July 2009.

"HomePortal GEM." 2Wire. Web. 31 July 2009. <http://www.2wire.com/index.php?p=461>.