Wichita Falls

Chamber of Commerce
Project Portfolio

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Wichita Falls PITF Ft. Worth Cinema Ad :15

Storyboard

Best Value of Living in the Nation

Source

17

Cheapest Place to LIve in the U.S.

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House Market Recovery in the U.S.

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PRINT
ADVERTISING
MAGAZINE
NEWSPAPER
VISITORS GUIDE

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Dont miss lunch with

your most important client.
With a ten-minute commute to anywhere in
town, youll find that in Wichita Falls, traffic
wont keep you from the most important
things in life.
In Wichita Falls, the working professional
finds an excellent balance of work and
family-style living. And being ranked one
of the best living values in the nation, our
community is a premiere place to call home.

ChooseWichitaFalls.com

CWF_TxMonthly_Jan11.indd 1

11/18/11 9:44 AM

#2 Recove
r

y of the H
ousing M
arket

Market
Watch,
June 2011

#6 Value o
f

Living in t
he U.S.

in the U.S
.

Council
of Comm
unity and
Econom
ic Resea
rch, Nov
ember 20
10

#17 Cheap
est Places
Bloom
to
berg Bu
siness,
June 2011

Live in the
U.S.

#1 Most P
roud of H
Mayor
otterN H
of Wichi
ta Falls,
ell Hundr
August 20
11
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Learn mor
e at
Choose
Wichita
Falls.co
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PRESIDENTS $15,000

humanresources

FOUNDERS $10,000

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9:52 AM

 Continue marketing ChooseWF.com for

city-wide events

Instilled Renewed
Sense of Community
Pride

Pride in
the Falls

Pride In The Falls

Show your
by investing,
acting and speaking up now! Together our goal is to
raise $200,000 in matching funds per year from our
community. These funds will be used for advertising,
online outreach and working with the media to
enhance business development, increase our community
awareness to the region, Gateway signs and ultimately
bring more families and businesses to Wichita Falls.

Community signage project investment

TROOPS FIRST INITIATIVE

2009 - 2012
PHASE I ACCOMPLISHMENTS

Our Pride is Showing!

Promote the Certified Extreme initiative

Prider

$25,000
YEARLY

3 full page color recognition ads

in Times Record News
8 pole banners with your logo or name
displayed in heavily traveled areas of
the community
Corporate listing on ChooseWF.com
with link to your website
Wichita Falls logo flag

Developed New
Community-wide Brand

Presidents receive:
YEARLY

Founders
$10,000
YEARLY

name displayed in heavily traveled

areas of the community
Corporate listing on ChooseWF.com
with link to your website
Wichita Falls logo flag

Ambassadors
$5,000

Launched the brand and city pride

campaign to local citizens touting
the advantages of our community.
Received 7 regional and state
awards for the Pride in the Falls
program. Plus 83.4% surveyed said
they had noticed an increase in
prided displayed in the community.

YEARLY

Provided funding for

the creation of the
Way-Finding Master Plan

Partners

Continue marketing ChooseWF.com for

city-wide events

Ambassadors & Partners receive:

Listing in ads in Times Record News
Wichita Falls logo flag

Individual & Business Investors

100,000

Wichita Falls Living magazine

24,000

Website updates and upgrades

30,000

Website updates and upgrades

Local ongoing advertising

101,000

Spread brand through

merchandise materials

15,000

Assist Downtown Proud, Chamber,

CVB and City with projects

75,000

External outreach advertising

90,000

Implement new blue skies design

to regional airport renovations

Local ongoing advertising

ChooseWichitaFalls.com

Presidents $1,000
Founders $500
Ambassadors $250
Partners $100
Friends $25

20,000

Promote the Certified Extreme initiative

Advertised our great city in state and

national magazines and received
regional and national exposure
through our public relations efforts.
With the additional exposure, our
existing events had increased
attendance and/or entries.

YEARLY

30,000

Community signage project investment

Advertising and PR

$1,000

$15,000

Wichita Falls Living magazine

100,000

New City Gateway sign element(s)

into Wichita Falls

600,000

$1,200,000

36-month Total Cost

The new portal site

features a comprehensive
community-wide
calendar for our
citizens and visitors.

Mission Statement
To promote the benefits of living,
working and playing in Wichita Falls.

Make Our Events Bigger and Better

Sponsor events that bring attention and large numbers of visitors to our community
Promote ChooseWF.com as the site for all events in our City.

Continued participation in the

and application development along with

populations like MSU and SAFB. These

Create What do you love about Wichita Falls? Campaign

using testimonials from MSU, SAFB, WFISD

involved in our community and participate in

events and programs.

Increase advertising in regional markets and publications

regionally and statewide

Finally, this initiative is about

community-wide marketing.
We will focus on advertising and
why our City is a great place to
live, work and visit!

YEAR 3 2015
PHASE II GOALS

Continue Objectives

Economic Development Assistance

Marketing the community
Reevaluate and further planning

p
existing events had increased ink
attendance and/or entries. (utter)

Priders $25,000

accomplishments.

Zip

With your help, we will be able to increase awareness about our

fantastic community, something worth being PROUD of!

regarding PRIDEs progress and

Presidents $1,000+

Provide quarterly updates to our donors

We have great events. We hope to

use PRIDE to showcase these events
to the region and bring more
people to our City.

Implement designs within the current

construction of Regional Airport coinciding
with our communitys branding. Consistent
messaging conveys a visitor-friendly
approach and reflects Wichita Falls identity.

Regional and National Public Relations

strategies will invite people to become

We have a brand, now we need

to showcase what sets us apart
and use it to drive more visitors,
residents and businesses to
Wichita Falls.

Assist Regional Airport

Presidents $15,000

other promotional opportunities aimed at

Founders $500

External outreach advertising

With your three year commitment, we can make an involved

and active MSU and SAFB population a reality.

Continue to provide text alerts, Troops First,

State

Encourage text campaign usage, targeted at MSU and SAFB to get more participation
and exposure to things going on in Wichita Falls

City Way-Finding Project

Founders $10,000

Reenergize events through bundling several hallmark traditions into one

marketable concept: Wichita Falls is EXTREME

Regional and National Public Relations

Phase II will participate in the Citys

investment in way-finding signage by funding
key gateway signage and landscaping
elements. Gateway elements serve as
identification to visitors arriving to Wichita
Falls on the major entry corridors into the
city. This will include monument signs and
landscaping, visual bridge enhancements
such as accent lighting, and water tower
identification all of which to serve as a
statement of arrival and welcome to our city!

Ambassadors $250

Make our events Bigger and Better

Name

to instill PRIDE

Company

Please send campaign e-updates

Instill PRIDE by touting accomplishments made by the community

Your donation will help make Extreme Things possible.

Promote quality of life and continue

Ambassadors $5,000

Assist Downtown Proud, Chamber,

CVB and City with projects

Play off this EXTREME label through healthcare, education and culture

Build on branding and create a new campaign

Address

E-mail

During Phase I of PITF, an assessment was

completed to develop way-finding and facility
identification signage for Wichita Falls. A
family of new directional signs was created
to make it easier for visitors and residents to
navigate our community.

Partners $1,000

Build on Phase I by:

Implement Signage Plan

Every successful community has a tagline, something that people know and
remember it by. In 2013, well launch our EXTREME campaign, showcasing
Wichita Falls as Certified Extreme EXTREME Weather, Extreme
Events, Extreme Fun.

2013 2015 OVERVIEW

With the donations from our

community and dedicated members
like you, Phase I set the foundation
for the Pride in The Falls campaign.
Now, we must build on those
efforts if we want to see growth in
our community. With your help, we
can make this happen.

PHASE II GOALS

Build On Branding and Create a New Campaign

Friends $2599 Partners $100249

Implement new blue skies design

to regional airport renovations

Phase II Plans

INDIVIDUAL DONATION LEVELS Phase II ~ Each Year

CORPORATE DONATION LEVELS Phase II ~ Each Year

YEAR 2 2014

PHASE II GOALS

City

YEAR 1 2013

Phone(s)

Spread brand through

merchandise materials

Thank you!

Please complete the form and mail, along with your donation, to:
Wichita Falls Area Community Foundation ~ ATTN: Pride In The Falls, 807 8th St, Ste 750, Wichita Falls TX 76301

LOGO DESIGN
POLE BANNERS
FLAG DESIGN
MARKETING
Advertising and PR
Advertised our great city in state and
MATERIALS
national magazines and received
PRINT ADSregional and national exposure
through our public relations efforts.
r vis
T-SHIRT DESIGN additional exposure,eourion
With the

Instilled Renewed
Sense of Community
Pride

Founders receive:

Listing in ads in Times Record News

2 pole banners with your logo or name
displayed in heavily traveled areas of
the community
Corporate listing on ChooseWF.com
Wichita Falls logo flag

Based on the results of the Pride in the Falls Report

and Recommendations, the following budget is
proposed for Phase II:
Continuing texting campaign targeted
towards MSU/SAFB

Established new brand identity and

strategic messaging for four entities:
City of Wichita Falls, Chamber of
Commerce and Industry, Downtown
Development, and the Convention
and Visitors Bureau.

3 full page color recognition ads

in Times Record News

Presidents 4 pole banners with your logo or

$15,000

PROPOSED BUDGET
2013 2015
PHASE II

A public awareness campaign was

launched encouraging citizens to let
uniformed military members have their
place in line. The initiative has been wellreceived by local citizens and media, and
was also acclaimed nationally.

Priders receive:

Launched the brand and city pride

campaign to local citizens touting
the advantages of our community.
Received 7 regional and state
awards for the Pride in the Falls
program. Plus 83.4% surveyed said
they had noticed an increase in
prided displayed in the community.

Troops First developed by Pride in the

Falls to show respect and appreciation for
those serving at Sheppard AFB creates
a common sense of purpose for our
community.

Thank you

for investing in Wichita Falls!

New City Gateway sign element(s)

into Wichita Falls

needs to
toned
down

pride.
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Mission Statement

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4/15/11

9:52 AM

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5/2/14 12:19 PM

Downtown Wichita Falls

19 Casinos
Missile Rd.

Sheppard
Air Force
Base

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Barnett Rd.

Lawrence Rd.

Brook Ave.

Windthorst Rd.

Old Jacksboro Hwy.

Pk
wy
.

Weeks Park
Lake Park Dr.

Taft Blvd.

Maplewood Ave.

Kemp Blvd.

McNiel Ave.

Rhea Rd.

Fairway Blvd.

Kiwanis
Park

.
St

Lake Arrowhead
State Park

Kell House Museum

Kemp Center for the Arts
Memorial Auditorium
Museum of North Texas
Wichita Theatre Performing Arts Center

17
18
19
20
21
22

Mill St.

th
16

Backdoor Theater

Mississippi Ave.

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(7

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Av

Arena Rd. (F.M.369)

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Wichita
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Featured Attractions

Hampstead Ln.

Southwest Pkwy.

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Av

800.799.6732
WichitaFalls.org

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For Visitor Information call the

Wichita Falls Convention & Visitor Bureau

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Elizabeth Ave.

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Kell

Call Field Rd.

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St

Huff St.

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Downtown
Wichita Falls

Harding St.

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Oktober Fest October

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Museum Day Stroll n Roll September

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Expanded
Downtown
Inset right

10th St.

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FallsFest September

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HotterN Hell Hundred Bike Race August

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The Original Texas Ranch Roundup August

Holiday in the Falls events December

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Lucy
Park

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Christmas Magic November

20

Wichita Falls Vineyards

& Winery

Easy to get to from Interstate 44,

US Highways 82, 281, 277 & 287

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9t

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Midwestern Pkwy.

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Free parking at all hotels and citywide

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2,200 Hotel Rooms

Dozens of local, unique and
exciting restaurants

Maurine St.
Rd.

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Legends of Western Swing Music Festival June

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Hotel

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Cajun Fest May

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Red River Wine Festival - April

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Provenance Home Tour & Fair April

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St. Patricks Day Downtown Festival March

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Pancake Festival January

Home & Garden Show February

of paved and lighted Hike & Bike Trails

Wichita Falls has Annual

Events for Everyone

St

Wichita Falls
Regional Airport

the City, historic Live Theatres, and miles

plus the friendliest hospitality around!

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sculptures and art on display throughout

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travelers alike. We offer a calendar full

of Annual Events and Festivals, stunning

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for families, group tours and business

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ichita Falls is a great destination

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Sports Complex
Wichita Falls Vineyards & Winery
Casinos
Texas Travel Information Center
Wichita Falls Fire & Police Museum
MPEC (Coliseum, Exhibit Hall & Ag Center)

Wichita Falls Railroad Museum

Convention & Visitors Bureau

Waterfall

Chamber of Commerce & Industry

Wee-Chi-Tah Sculpture

Downtown Development

Riverbend Nature Center

Wichita Falls City Hall

Castaway Cove Waterpark

Golf Course

Public Library

Tennis Courts

Wichita Falls Museum of Art at MSU

Hospitals

Littlest Skyscraper

Airports

Memorial Stadium

Campgrounds

Skate Park

For Hotels and

Hike & Bike Trails,
please see back.

CVB
PRINT ADS
VISITORS GUIDE
FLYERS
CITY MAP
BROCHURES
ONLINE

l...
The ride might be hel
ing but.
our city is anyth

Find your

th
al
we host the 30 Annu
to Wichita Falls as
youll be glad
We welcome you
like HotterN Hell,
red! With a race
down
HotterN Hell Hund
can cool off, slow
is a place where you
at one of
that Wichita Falls
to know
here, find yourself
visit. While youre
some fun on your
and have
g attractions we offer.
the many excitin

Find your
in the Falls.

Retail Shopping
Unique Antique and
ark
Castaway Cove Waterp
es
Museums and Galleri
Waterfalls & Trails
rds & Winery
Wichita Falls Vineya
Live Entertainment
Upscale Dining and
s North
Casinos 15 Minute

Yes, our state-of-the-art 10,000 seat coliseum, expansive softball complex, golf courses,

Multi-Purpose Events Center and skate park are all impressive - but with the hospitality

North Texas is known for, theres no doubt that each and every one of your sports
enthusiasts will leave Wichita Falls with our kind of game face: a smile.

Call for a Sports Event Planning Guide today. (800) 799-6732 WichitaFalls.org
CVB_SportsDestination.indd 1

800-799-6732
hitaFalls.org
Learn more at Wic

Call today

4/12/11 3:43 PM

g.indd 3

CVB_HHHpackeet_fullp

in the Falls.

10/11/10 11:59 AM

PORTAL SITE
CAMPAIGN
TEXAS MONTHLY
TRN PRINT
WHIRLWIND
MAGAZINE
VISITORS GUIDE
BILLBOARD
CABLE
PUBLIC ACCESS
SIKES MALL
BACKLIT DISPLAY
ONLINE BANNER

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1/26/11 5:12 PM

OUR CITY IS A BUZZ.

ChooseWichitaFalls.com
With exciting community events and activities every week,
Wichita Falls is busier than ever. This new site will give you what
youre searching for. Its interactive. Its exciting and its
Wichita Falls at its best.
The latest events and attractions around town
Exciting photo and video galleries
Links to helpful community resources

CWF_PortalSiteAd_TRNVisitorsGuide.indd 1

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1/26/11 5:37 PM

1/14/11 10:57 AM

TROOPS FIRST
CAMPAIGN
LOGO DESIGN
NEWSPAPER
BILLBOARDS
VISITORS GUIDE
FLYERS
YARD SIGNS
WINDOW DECAL
RADIO
SOCIAL MEDIA

A P R O J E C T O F P R I D E I N T H E FA L L S

BCI CAMPAIGN
DIRECT MAIL
SKYBOX AD
TEXAS REAL ESTATE
BUSINESS PRINT AD

THINK OUTSIDE

1 MONTHS.
3
1 NEW PROJECTS.
2

THE METROPLEX.

No Traffic Congestion.
Professional Workforce.
Decision.

aNd WE aRE JuST gETTiNg STaRTEd.

Quality Alternative
Shovel Ready & High-Quality Master Planned Business Parks
.75 sq/ft, all infrastructure to property line

Within the past ten months, ten local, regional

and international companies have invested in
Wichita Falls as a place to grow their business.
A quality alternative to the metroplex, Wichita
Falls is home to a new master-planned
business park. With all infrastructure
included to the property line, this high-quality

Strategic Location

Generous Incentives

site is ready for your business. Our region offers a

strategic location with superior transportation links.
And with a dedicated workforce thats 189,000
strong, interest in Wichita Falls is on the rise.
Call today to discuss the generous incentive
packages and opportunities waiting for you in
Wichita Falls.

Call to learn about generous incentives 940.723.2741

Chamber_EcoDevlop_Vertical.indd 5

6/10/10 2:15 PM

All Infrastructure Included High-Quality Master Planned Business Park

SHOVEL READY

PER SQ FT

940.723.2741

wichitafallscommerce.com

WichitaFallsCommerce.com

CARISSA MATLOCK
ACCOUNT EXECUTIVE
cmatlock @graphicsii.com
o
f

940.322.8180
94 0.766 . 2427

60 0 eighth street, suite 10 0

wichita falls, texas 76301
w w w.graphicsii.com