News Release

Media Contact: Corporate Contact:

Dan Sorensen Tamye Oshman
Connect Public Relations AppTrigger, Inc.
(801) 373-7888 (214) 572-7810
dans@connectpr.com toshman@apptrigger.com

AppTrigger’s Ignite™ Service Broker Extends Industry Leading “Any to Any”

Functionality

Additional Features Strengthen Service Providers Ability to Transition to NGN / IMS Networks without
Disrupting Revenue Producing Voice Services

RICHARDSON, Texas – November 9, 2009 – AppTrigger, Inc., the leading provider of Service Broker
solutions for telecommunications operators, today introduced support for 5 additional inter-working (IM-
SSF) solutions within its Ignite™ Service Broker to help Service Providers extend revenue producing
voice services across next generation IP infrastructure. The enhancement brings the total of pre-defined
application inter-working solutions to 17 and significantly improves the Service Provider ability to leverage
revenue generating circuit based voice services across converging network domains without the expense
of traditional proprietary solutions.

AppTrigger’s Ignite Service Broker continues to build on its industry leading “Any to Any” interworking
technology by providing a consistent service layer connectivity platform for existing services and future
application connectivity. In addition, the innovative Ignite™ Universal XML Toolkit allows operators to
easily configure network connectivity for services.

According to polling results from a recent Light Reading webinar on Service Brokers, 66 percent of
respondents expressed the desire for a solution that provides a consistent service layer connectivity
platform for existing and future application connectivity. A podcast of the webinar and additional Service
Broker polling questions and results can be found at www.servicebrokerforum.org .

The Ignite™ Service Broker Pre-Defined Portfolio of Interworking Solutions

• Non-Geographical Number (NGN)
• Universal Access Number (UAN)
• Universal Personal Number (UPN)
• Reverse Charging
• Blacklist with PrePaid
• 800 Service/Freephone
• Local Number Portability (LNP)
• Calling Name (CNAM)
• Premium Rate
• Virtual Private Network (VPN)
• Televoting (Mass Calling)
• Wireless Prepaid
• Calling Card (credit based)
• Color Ring Back Tone or Caller Ring Back Tone (CRBT)
• Find Me/Follow Me
 • Privacy Service
• Network IVR

Service Brokers Gaining Momentum

As operators look for the ability to efficiently connect new and legacy services to any network, demand for
Service Brokers continue to gain tremendous traction. The increasing frequency of new RFI/RFPs
requiring Service Broker functionality along with positive AppTrigger customer feedback resulting from
their recently launched Ignite Your Network (IYN) program provide two strong indications of the growing
trend. Through AppTrigger’s IYN program customers around the world are embracing the ability to run the
Ignite Service Broker within their network and leverage its ability to provide a consistent service layer for
application to network connectivity. Current IYN trials within major carriers are utilizing Ignite’s “Any to
Any” capabilities to extend, transition and combine services such as 800 Services/Freephone, VPN and
Blacklist functions to their new and existing networks.

Supporting Quotes
“Service Providers have continued to look for new and innovative ways to solve the challenge of how to
evolve their fixed and wireless networks to a more cost effective all IP infrastructure,” said Patrick
Fitzgerald, Sr. VP of Global Sales and Marketing at AppTrigger. “AppTrigger’s Ignite Service Broker
enables carriers to maximize existing revenue generating voices services while continuing to build-out
NGN / IMS networks and eliminating the need to re-purchase services to fit specific network
requirements”

About Service Brokers

Service Brokers, a network element that resides between the service layer and the converging network,
are traditionally decoupled from the core switch and the service execution or service creation
environment. Service Brokers efficiently manage service interaction and network orchestration with key
features such as IM-SSF, SCIM, IN to IN Trigger Management, Protocol/Call Flow Management and
Subscriber Data Management Interaction. AppTrigger’s Ignite Service Broker enables carriers to
preserve their investments in legacy applications by running them on next-generation networks, including
LTE.