Bangalore Brand Capital

Friday, 13 June 2014

About Us

Paul Writers vision is to raise the bar for marketing in India by providing a community
platform for marketers to develop and share best practices

Paul Writers community engages over 96% of Indias top rms through its online and
ofine platforms.

1000+ senior marketers have attended a Paul Writer conference in the past 18 months

To recognize excellence in marketing, Paul Writer hosts award programs such as Hall
of Fame, Futurist CMO Awards, Real Estate Marketing, Chennai Hot 50, Marketing
Excellence in IT Awards, M.IT.R - 100

Paul Writer was founded in 2010 by Jessie Paul, author of No Money Marketing (2009,
Tata McGraw-Hill) and former CMO of Wipro who has also held senior marketing
positions in Infosys and iGATE
Publications
What we do
Calendar of Events 2014
Month Details City
13 June 2014 Bangalore Brand Capital Bangalore
20 June 2014 Realty Marketing Conclave & Awards Bangalore
11 July 2014 Great Indian BFSI Marketing Conclave Mumbai
25 July 2014
Chennai Brand Conclave & Hot Brands
Awards
Chennai
22 August 2014 The Futurist CMO Gurgaon
February 2015 Great Indian IT Marketing Summit Bangalore
Bangalore Brand Capital & Hot 50 Brands
-
This is the 2nd in a series of metro brand conclaves that discuss topics around marketing
and brand strategy, the rise of big data, ecommerce and digital - trends that are
revolutionizing the way we do business in India
-
The agenda is centered around brand powerhouses headquartered in that region - giving it
an intimate avour and making the peer networking opportunity more personal
-
It is a cross-industry conference attracting 100+ senior executives. This allows attendees
to gain insights from other organizations, and sponsors benet by reaching a focused
audience of senior decision makers
-
To add further energy to the program, we conclude by recognizing the Bangalore Hot 50
Bangalore Hot 50 Brands
-
This honours homegrown brand powerhouses. Brands that have their global headquarters
in namma Bengaluru
-
The selection process is a combination of the editorial committees choices, followed by
popular voting
-
Voting will be open to public on social media platforms such as Twitter, LinkedIn, Facebook,
thereby amplifying the visibility of the sponsors and participating brands
-
In addition to social media visibility we are looking to add a print media partner
Bangalore Hot 50 2/2
-
The Bangalore Hot 50 builds upon the success of Chennai Hot 50 - Indias rst recognition program that
celebrated the success of Made in Chennai brands such as Viveks, Naturals, Apollo, Landmark Retail,
Vasan Healthcare and more...
Time Topic
8.30 - 9.00 a.m Registration
9.00 - 9.30 a.m Welcome
9.30 - 10.15 a.m Desi Brands Going Global
10.15 - 10.45 a.m Sponsored Session
10.45 - 11.15 a.m

Keynote: Built to Last: Sustaining a
Brand
11.15 - 11.45 a.m Speed Dating & Refreshments
11.45 - 12.30 p.m
To India, with love from Namma
Bengaluru
12.30 - 1.15 p.m

Transforming products to a magical
experience
Time Topic
1.15 - 2.15 p.m Lunch
2.15 - 3.00 p.m Fireside Chat: Design as a Differentiator
2.45 - 3.00 p.m Demo
3.00 - 3.45 p.m
Point Counterpoint: Human Interaction vs
Mathematical Model
3.45 - 4.15 p.m Coffee Break
4.15 - 5.00 p.m

Build or Buy: The Branding Conundrum
5.15 - 6.30 p.m

Bangalore Hot Brands Awards
6.30 - 7.00 p.m Wrap up & Thank You Note
Bangalore Brand Capital - Working Agenda
Conrmed Speakers
Rajiv Mehta
MD
Puma
Subhasish Chakraborty
MD & Chairman
DTDC Courier & Cargo
Sumanta Ray
Chief Marketing Ofcer
Narayana Hrudayalaya
Calvin John
VP - Ofine Marketing
caratlane.com
Meera Harish
VP Sales & Marketing - Global & India
Business
Tata Coffee Pvt Ltd
Vivek Prabhakar
Founder & CEO
Chumbak Designs
Conrmed Speakers
K Ganesh
Founder
Growth Story
P Gopalakrishnan
Executive Director
Sobha Developers
Neelakanta Rao Jagdale
MD & Chairman
Amrut Distilleries
C Vinod Hayagriv
Managing Director
C. Krishniah Chetty & Sons
Option 1 - Co-host
-
Recognized as Co-host for the program
-
Presentation slot (30 minutes)
-
Branding via the pre conference brochure, website, banners, posters, set panels, conference documentation
and delegate gifts - a comprehensive brand awareness raising opportunity which targets people beyond
attending the conference itself
-
An exhibition stand in the conference networking area - demonstrate your products, network with
attendees, hold informal meetings or just give more exposure to your brand via an exhibition stand in the
only networking area in the conference, where all coffee breaks are held, as well as in many cases, lunches
and evening receptions
-
Complimentary and reduced conference passes ( 4 Complimentary passes)
-
Three 1-1 meetings pre-set with attendees
-
A chance to publicize the case study done related to the Bangalore Brands sector in our magazine
-
One full page advertisement in our magazine
Cost of Program - INR 8 L (exclusive of taxes)
Option 2 - Partner
-
Recognized as Partner for the program
-
Branding via the pre conference brochure, website, banners, posters, set panels, conference documentation
and delegate gifts - a comprehensive brand awareness raising opportunity which targets people beyond
attending the conference itself
-
An exhibition stand in the conference networking area - demonstrate your products, network with attendees,
hold informal meetings or just give more exposure to your brand via an exhibition stand in the only
networking area in the conference, where all coffee breaks are held, as well as in many cases, lunches and
evening receptions
-
Complimentary and reduced conference passes ( 3 Complimentary passes )
-
A chance to publicize the case study done related to the Bangalore Brands sector in our magazine
-
One full page advertisement in our magazine
Cost of Program - INR 6 L (exclusive of taxes)
Option 3 - Presenting Sponsor Bangalore Hot 50
-
Recognized as Presenting Sponsor for the Awards program (exclusive branding)
-
Opportunity to network with the winners during the event
-
Branding via the pre conference brochure, website, banners, posters, set panels, conference documentation
and delegate gifts - a comprehensive brand awareness raising opportunity which targets people beyond
attending the conference itself
-
Three 1-1 meetings pre-set with attendees
-
Logo on trophy
-
Complimentary and reduced conference passes ( 3 Complimentary passes )
-
One full page advertisement in our magazine
Cost of Program - INR 5 L (exclusive of taxes)
Option 4 - Associate Sponsor
-
Recognized as Associate Sponsor
-
Branding via the pre conference brochure, website, banners, posters, set panels, conference
documentation and delegate gifts - a comprehensive brand awareness raising opportunity which
targets people beyond attending the conference itself
-
Complimentary and reduced conference passes ( 3 Complimentary passes )
-
One full page advertisement in our magazine
Cost of Program - INR 3 L (exclusive of taxes)
Option 5 - Digital Partner
-
Recognized as Digital Partner for the program
-
Branding via the pre conference brochure, website, banners, posters, set panels, conference documentation
and delegate gifts - a comprehensive brand awareness raising opportunity which targets people beyond
attending the conference itself
-
Complimentary and reduced conference passes ( 3 Complimentary passes )
-
Banner on paulwriter.com homepage for 4 weeks leading up to event
-
Banner on Bangalore Brand Capital microsite
-
Coverage on all Social Media Platforms (Facebook, Twitter, LinkedIn, Slideshare)
Cost of Program - INR 2 L (exclusive of taxes)
Comparison of Deliverables for Bangalore Brand Capital
Friday, 23 May 2014
Details Co-host Partner
Presenting Sponsor
- Bangalore Hot 50
Associate
Sponsor
Digital Partner
30 Minute Presentation Slot Y
Panel Moderation Slot Y Y
Branding on all marketing collateral and communication
surrounding the event
Y Y Y Y Y
Exhibition stand in conference area Y Y
Complimentary and reduced conference passes Y Y Y
Three 1-1 meetings pre-set with attendees Y Y
Publicize case study in Marketing Booster magazine Y Y Y
One full page advertisement in Marketing Booster magazine Y Y Y Y
Opportunity to network with Bangalore Hot 50 winners Y
Logo presence on trophy Y
Banner on paulwriter.com homepage for 4 weeks leading up to
event
Y
Banner on Bangalore Brand Capital microsite Y
Coverage on all Social Media Platforms (Facebook, Twitter,
LinkedIn, Slideshare)
Y
Cost of program (INR exclusive of taxes) 8 L 6 L 5 L 3 L 2 L
*Booth space is available at the venue for an additional INR 60,000
Comprehensive list of Sponsorship Opportunities
Comparison of Deliverables for Bangalore Brand Capital
Friday, 23 May 2014
Details Lunch Host Hi-Tea Host Dinner Host Gifting Partner Lanyard Partner
Branding on all marketing collateral and
communication surrounding the event
Y Y Y Y Y
Complimentary and reduced conference passes Y Y Y Y Y
Cost of program (INR exclusive of taxes) 1.5 L 60,000 2.5 L 30,000 50,000
Sponsorship Opportunities
*Booth space is available at the venue for an additional INR 60,000
Photo Gallery
"Opened my mind to a whole new world of marketing
concepts" - Debopriyo Sen - Director of Commercial Sales,
Indian Hotels Company
" I have always felt refreshed and rebooted after any of the events at Paul writer.
They make sure that they have something new on o"er being discussed and
debated in each of their events. The format of the events make it friendly both
for the speaker as well as the participants. With a plethora of events being
organized by mushrooming organisations, Paul Writer have managed to carve a
niche for their events and make us look forward to the next." - K. Ramakrishnan
- President Marketing, Cafe Co"ee Day
"Re-inforced the need to focus on execution. The
importanceof clearly articulating the objective in initiatives
like social media marketing " - Vasant Bennett, President &
Managing Partner, BarryWehmiller International Resources
"Great initiative to bring all marketers on the same platform. Great networking
opportunity!" - Naini Singh, VP Sales Educomp
"The Futurist CMO Conclave helped me connect with fellow
marketers, and also enabled me to appreciate and understand
avors of marketing from other industries! This multi-
dimensional view was a phenomenal learning experience!" -
Nischala Murthy, Sr Practice Manager - Wipro Technologies
"The sessions were really good and cut across various categories this helped to
provide more perspective."- Sameer Kaul, VP Marketing, Dr Lal PathLabs
"I had the best time at the The Futuristic CMO Conclave held
recently in Delhi. Jessie has been a constant propagator
ofstrategic marketing and that shone through at the
conference. The quality of attendees and speakers was
fantastic. With CMOs from the best companies in the country
presenting and interacting there was so much to learn. It was a
pleasure to meet with peers from the industry and exchange
notes. I must add that thepanel discussions on a varied range
of subjects were very enriching."- Dharini Mishra, Global Head
of Brand, Suzlon
Very nice to have interacted through the day with marketers from various
companies & geographies, great to listen to them and their experiences & great to
catch up with industry leaders, domain experts and the acclaimed jury members !!
Overall it was a worthy platform for exchange of ideas & sharing of knowledge
along with peer networking.- Vivek Jaiswal, VP Marketing, Sobha Developers
Must congratulate you and your team for putting up a great show. - Jackbastian
K. Nazareth, Group CEO, Puravankara Projects
Feedback from participants
Amazon Web Services Head of Marketing
Ankur Healthcare Pvt Ltd Head Marketing
AstraZeneca Pharma India Ltd Vice-President Sales & Marketing
Brigade Enterprises Vice President - Sales & Marketing
Cafe Coffee Day President - Marketing
Assetz Property Services Pvt. Ltd. Head - Marketing
Commonfloor VP Marketing
Commonfloor AVP, Business Development
Abaran Jewellers Managing Partner
Commonfloor CEO, Co-founder
CRMIT Solutions Pvt Ltd CMD
Century Real Estate Head Corporate Communications
Dell CMO
Innoventes Technologies Sales Head
Valmark Builders Exc. Media & Marketing
Caratlane.com VP-Offline Marketing
Bluestone.com VP- Marketing
Britannia Category Director
C. Krishniah Chetty & Sons Head of Marketing & Sales
DLF Bangalore Head
Emtec Inc Director Marketing
TNT Express Country Marketing Manager
Total Environment AVP - Marketing
Valmark Builders Director - Sales & Marketing
Wipro Head Marketing Media & Telecom SBU
ING Vysya Bank CMO
ING Vysya Bank Head Retail Finance
KSRTC Chief Manager - Marketing and Commuter Relations.
LIC Housing Development Deputy Regional Manager
Sobha Developers VP Marketing
Pilani Soft Labs Pvt Ltd (redBus) CMO
Sun Microsystems Country Manager
Total Environment Chairman
Zuari Cement Ltd. AGM-Marketing & Communication
Nambiar Builders Director
Sattva Group Vice President
Dell India Executive Director Marketing
Infosys
Head - Online Marketing (Products, Platforms,
Communities)
Myntra.com Head Digital
Titan Industries Head e-Commerce Business
ING Vysya Bank CIO
ITC Ltd GM Brands, Food Business
Provident Sr Manager Marketing
Flipkart SVP Marketing
Fujitsu India Head, Marketing & Alliance
ING Vysya Bank Group Head Marketing
Mantri Developers Director-Marketing
Pearson Education Services Head - Marketing and Communications
Strategic Outsourcing Services CMO & VP Marketing Services
TCS Head - Corporate Brand
Babyoye.com Co-founder & Director
Embassy Group Head- Product Strategy & Research
KSRTC MD
Puravankara CEO
Royal Orchid Hotels Chairman and Managing Director
Snapshot of Attendees to previous Bangalore events
and many more
Industry Break-up for Bangalore
Note: The split may also reect client partner preferences and does not necessarily represent true mix of verticals in
that city
Venue Details
The Leela Palace Bangalore

23, Old Airport Road,
Kodihalli, Bangalore,
Karnataka 560008

Partners from previous events
Marketing Booster






Marketing Booster is the only magazine in India that focuses on marketers as a community and
addresses issues specic to the industry that is topical and engaging. Each issue is dedicated
to one theme of marketing- Luxury Marketing, Marketing to Women, Customer Centricity,
Festival Marketing, Modern Marketing, Shopping 2020, B2B Marketing among others. There are
regular sections including Healthcare, Brand buzz-o-meter, Cause Marketing, View from the Top,
Perspectives (Senior Marketers view on the theme) etc.
Reader Reviews
I enjoy reading refreshing, insightful and engaging content
and Marketing Booster gives me just that. What sets it apart
is its relevant content on current and futuristic trends. Great
work Jessie and team!
Belson Coutinho
Vice President - eCommerce & Innovations
Jet Airways
Just received the copy of the rst issue of the Marketing
Booster... thanks for the same! It was a very Interesting read
Sujatha V Kumar
Category Director- Marketing
Coca-Cola India
Marketing Booster is a new platform that is evoking the interest of marketers.
The fact that it is primarily by marketers for practicing marketers makes the
content fairly relevant and current for the reader.
P Krishnakumar
Executive Director & General Manager- Consumer & Small Business
Dell India
Have been an avid reader of the Marketing Booster since its inception. It is
smart and witty round up of everything marketing- a must read for all
professionals!
Rahul Koul
Head- Digital Marketing & Thought Leadership
Wipro Technologies
Great Initiative and interesting content.
Lulu Raghavan
Managing Director
Landor Associates
Received your Marketing Booster - great magazine, good read.
Meghana Saboo
Sr Manager- Marketing and Corporate Communications
L & T Integrated Engineering Services
Good edition of Marketing Booster. Cheers to more.
Purnima Menon
SVP & CMO
CSS Corp
Jessie and her team create a somewhat rst of its kind - a
pure marketing monthly magazine - by the marketers for the
marketers. A futurist perspective on marketing, new age trends,
new segments. A great read for the CXO community
Sameer Kaul
CMO & VP Marketing
Dr. PathLabs
Website & Newsletter

Paulwriter.com caters to an active Indian marketing community who contribute guest articles
for the website.

We have syndication with international and Indian partners for content besides our editorial
team generates original content

Our weekly newsletter Marketing Booster Shot is much appreciated by our readers and has a
wide reach with a database that is constantly updated
Thank You

Jessie Paul
jessie@paulwriter.com
+91 98451 33198

Sasha Menon
sasha.menon@paulwriter.com
+91 97398 95218

Amardeep Kaushal
amardeep@paulwriter.com
+91 80500 88863

www.paulwriter.com

Paul Writer Strategic Services Pvt Ltd
102, Trump Tower, 5/2 Eagle Street, Langford Town, Bangalore - 560 025
T: 080 4096 5053
paulwriter@paulwriter.com