1

Market Research on Product (Shoe) Purchasing

Thank you for taking time to complete this survey. Please mark () the box corresponding to
the answer choice that best describes your opinion on each statement. (Please check only one).
All responses will remain anonymous.

1. When you buy shoes,
how important are
the following things
in your mind?
Very
Unimportant

Unimportant
I dont
care!
Important
Very
Important

Style/Fashion
Comfort
Price
Brand
Warranty
Other______________


2. How often do you get
information about
shoes from the
following sources?
Never

Rarely Sometimes Frequently
Very
Frequently

TV
Newspapers
Magazines
Internet
Friends
Stores
Other___________
2

3. If you are going to buy a pair
of shoes tomorrow, how likely
are you to buy it from each of
the following brands?
Not in
this life!

May be
later!
Ill ask
my
mom!
Its good.
Of course!

Converse
Fit Rite
Sky Shoes
GoldStar
Shikhar Shoes
Other____________



4. Shoe purchasing habits. Strongly
Disagree

Disagree Indifferent Agree
Strongly
Agree

I choose brand over price.
My family must like the shoes
before I buy them.

When I buy shoes, salespersons
opinions matter to me.

I buy shoes which are advertised
and endorsed by celebrity.



5. Which brand of shoe do you feel is Truly the Nepali Brand?
Sky Shoes Fit Rite BF Dear Hill GoldStar Reebok Other
_________


3

6. How often do you
buy shoes from the
following types of
vendors?
Never

Rarely Sometimes Frequently
Very
Frequently

Department Stores
Shopping Malls
General Shoe Retailers
Exclusive Shoe Stores
Other____________



7. This section is about the particular
brand of shoe: GoldStar.
Strongly
Disagree

Disagree
Feel
Neutral
Agree
Strongly
Agree

I like the brand GoldStar.
If GoldStar produces the shoes with
international design, I will buy it.

GoldStar is made in Nepal.
GoldStar is outdated in design.
GoldStar shoes last longer than other
brands.

GoldStar should stop producing shoes.


Demographics:
8. How old are you? ______
9. Are you male or female? Male Female (Check only one, seriously!)
Thank you for your responses.
You Rock! \m/