A STUDY ON SALES PROMOTION IN MAGNANIM SYSTEMS

PVT LTD IN PUDUCHERRY

SUMMER PROJECT REPORT
Submitted by
G.SENDIL KUMAR
REGISTER NO. 27348339
Under the guidance of
Mrs.K.VIDHYA,MA., M.P!"#.,
Faculity, Department of Management Studies
In the partial fulfillment for the award of the degree
Of
MASTER O$ USINESS ADMINISTRATION
DEPARTMENT O$ MANAGEMENT STUDIES
SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE
PONDICHERRY UNIVERSITY
PUDUCHERRY, INDIA
SEPTEMER 2%%7
SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE
PONDICHERRY UNIVERSITY
DEPARTMENT O$ MANAGEMENT STUDIES
ONA$IDE CERTI$ICATE
This to certify that the project work entitled &A STUDY ON SALES PROMOTION IN
MAGNANIM SYSTEMS PVT LTD IN PUDUCHERRY' is a bonafide work done by
G. SENDIL KUMAR ( REGISTER NO) 27348339 * in partial fulfillment of the requirement
for the award of Master of usiness !dministration by "ondicherry Uni#ersity during the
academic year $%%& ' $%%()
GUIDE HEAD O$ DEPARTMENT


Submitted for *i#a+*oce ,-amination held on
E+TERNAL E+AMINER
ACKNO,LEDGEMENT
First and foremost, . thank the /od for his substantial blessing and mercy at all stages in the
completion of the project)
. take this opportunity to e-press my deep sense of gratitude to S!r".N.K-s./.0, Founder
0hairman, S!r".M.D!.0.s-1.r.0, Managing Director and S!r".S.V.S2324.r.0, *ice+
0hairman of our college for their good wishes for this project)
. e-press my immense gratitude to our "rincipal Dr.V.S.K.V-01.5.6!.#.7.5!8 for his
support and encouragement for the completion of my project)
. e-tend the immense gratitude to the 1ead of the Department Mr.S.J.8.124.r for his
moti#ation, inspiration, and encouragement for the completion for my project)
The #aluable and unflinching requital support in this ,ndea#or Mrs.K.V"9!8. my internal
guide whose assistance was immeasurable to the completion of this project)
. e-press my earnest gratitude to Mr.M. M.3-s! 0,2 of Magnanim system "#t 3td,
"uducherry for gi#ing me an opportunity to do a project in this reputed organi4ation)
. also thank all the customers of Magnanim system "#t ltd, puducherry who were
instrumental in the completion of this project)
. would also like to thank all the staff of the organisation for helping me directly and
indirectly to conclude this work) 3ast, but not the least, my heart felt gratitude to my parents,
relati#es and my friends for their constant encouragement, support, help and #aluable ad#ice to
make this project a success)
TALE O$ CONTENTS
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ASTRACT
This project entitled B! study on Sales "romotion with reference to Magnanim system
"#t 3td in puducherryC is intended to determine the sales increase, purchasing beha#iour of the
customer, product competitor and market potential)

"rimarily the well defined objecti#es are framed according to the study) Then
questionnaire is prepaed based on the defined objecti#es) The prepared questionnaire is used to
get the direct response from the customers)
The response gi#en by the customers are analy4ed and interpret using different types of
statistical tools such as percentage analysis, weighted a#erage method)
From the analysis some general findings are araised and that are more related with the
framed objecti#es for this study) !ccording to the findings the suggestion and recommendations
are gi#en and the conclusions are also based on the findings which will be more helpful for the
organi4ation)
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CHAPTER :
INTRODUCTION
:.: C>47.08 7r>?"#-G
Magnanim systems an .S2 D%%7G$%%% certified company Hcertifed for repairingIser#icing of
computers and pheriperalJ is a full support computer sales, network solution and ser#ice pro#ider,
headqartered in the union territory of pondicherry ha#ing branches at 0uddalore and Earaikal)
Moreo#er we were pro#iding ser#ices to Mahe and ;anam by means of appointing residential
engineers)
ack in 7DD&, they recongni4ed the need for a computer ser#ice company to pro#ide personal,
yet fully technical ad#ice and first+rate computer ser#ice that the a#erage home or small business
could afford) From the original <%% sqIft office that ha#e grown to become a $,?%% sqIft 5etail
outlet with a product showroom, ser#ice department, training center, system fit+up area,
component warehouse, corporate sales department and administrati#e offices)
.n that magnanim ystems understand the challenges of todayKs highly competiti#e business
en#ironment) To gain and retain our business, they are constantly analy4ing, redefining the way
we can ser#e best to our clients) .n #iew of the objecti#e to pro#ide world+class product and
ser#ice to our customers they ha#e made a strong association with industry majors like .M, 1",
.ntel, !MD, T*S,, 0anon as their proud and trusted business partner)
!t Magnanim systems, they understand the meaning of the work Lser#iceK and they are
continually impro#ing the product line, ordering and deli#ery systems) From standalone systems
to multi+ser#er metworks, from 6o#ell to the multi le#el /U. ser#er solutions, they ha#e the
resources, the talent, the facilities and the desire to be the primary source for all your technology
needs)
:.2T-r4s .09 6>09"5">0
The equipment will be inspected, and pre#enti#e maintenance carried monthly ones
without any call from the client place)
Ser#ice personnel will ha#e free access to the installation an will recei#e reasonable help
and assistance from the client)
Maintenance shall be rendered only during working hours of the concern) .f required
urgent it will consider as the special case the ser#ice will be rendered)
The customer is requested to call magnanim systems for change or relocated of the
equipments)
.n case malfunctioning part is not repairable at the clientKs site, it shall be taken to
Magnanim systems premises and either will be repaired or replaced) .n case the original
part is replaces, the cost of the replacement will be payable by the customer at rated
pre#alent at the time of replacement if the part is not co#ered in the !M0)
.n case material is supplied to the customer under this contract, and whether it is
chargeable, applicable e-cise, sales ta- and other go#ernment le#ies that may be charged
are payable by the customer only the ser#ice will be rendered at free of cost)
The agreement shall be deemed to ha#e e-ecuted at puducherry) !ny dispute shall be
subject to the e-clusi#e jurisdiction of the court of pondicherry) Further this contract is
go#ernment by the laws of the republic of .6D.!)
:.3 R-3"s5-r-9@H-.9>??"6- )
$?, First floor,
6eedarjappaiyar Street,
"uducherry+9%?%%7
"honeG %=7<+=$%777$
Telefa- G %=7<+=$%D%?%
MobileG D(D=&+($$$DI<$($(
:.4 N.52r- >? 3."0s )
Ser#icing of+ 0omputer motherboards
+!dd+on cards
+0hip le#el
Monitors
"rinter
Scanners
2ptical dri#es
Magnetic Dri#es
"ower supplies
U"S)
:.; A77#"6.=#- ?>r R-7#.6-4-05)
Mother board+5am+0"U
1ard disk
0olorIMono monitor
Eeyboard+mouse
Floppy Dri#e
"rinter
Display cards
,thernet card
6etwork cableI connectors
Scanner
"ower cards
Switch mode power supply
0D 52M Dri#e
Sound cards
Speakers
1ubs
U"S
:.< I0s5.##.5">0 A 6>0?"32r"03)
Softwre
6etwork
Structured cabling
Ser#er tuning
Troubleshooting
7)& D.5. r-6>/-r8)
!ll media reco#ery
0rash proof
*irus affected reco#ery
3ogicalI physical reco#ery
Data wiping
7)( S.#-s)
0omputer systems
"rinters
Software
!cessories
Digital ,quipments
7)D S277>r5)
Free on+line troubleshooting
2n+line support
!nnual maintenance support
"er call maintenance
Free ,+mail solutions
,+management solutions
0ouputer consultancy
6etwork designing
Upgrade soultions
NEED $OR STUDY
This sur#ey is to identify and focus on the sales promotion of Magnanim system)
To accomplish this, a sur#ey was conducted to gather the impartial information about the
sales promotion) The study was conducted for the below needs)
To impro#e the sales increase in competeti#e market)
To study the purchasing beha#iour of the customer)
To study market potential of magnanim system)
To impro#e tools and technique of sales promotion )
To study the product competitor)
CHAPTER 2
REVIE, O$ LITERATURE
INTRODUCTION
.n a time when customers are e-posed daily to a nearly infinite amount of promotional
messages, many marketers are disco#ering that ad#ertising alone is not enough to mo#e members
of a target market to take action, such as getting them to try a new product) .nstead, marketers
ha#e learned that to meet their goals they must use additional promotional methods in
conjunction with ad#ertising)
2ther marketers ha#e found that certain characteristics of their target market He)g), small but
geographically dispersedJ or characteristics of their product He)g), highly comple-J make
ad#ertising a less attracti#e option) For these marketers better results may be obtained using
other promotional approaches and may lead to directing all their promotional spending to non+
ad#ertising promotions)
Finally, the high cost of ad#ertising may dri#e many to seek alternati#e, lower cost
promotional techniques to meet their promotion goals)
Sales promotions are used widely in many industries and especially by marketers selling to
consumers) 8e will see that the objecti#es of sales promotion are quite different than ad#ertising
and are specifically designed to encourage customer response)
DE$INITION
!n acti#ity designed to boost the sales of a product or ser#ice) .t may include an ad#ertising
campaign, increased "5 acti#ity, a free+sample campaign, offering free gifts or trading stamps,
arranging demonstrations or e-hibitions, setting up competitions with attracti#e pri4es, temporary
price reductions, door+to+door calling, telemarketing, personal letters on other methodsM)
,!.5 "s S.#-s Pr>4>5">0B
Sales promotion describes promotional methods using special short+term techniques to
persuade members of a target market to respond or undertake certain acti#ity) !s a reward,
marketers offer something of #alue to those responding generally in the form of lower cost of
ownership for a purchased product He)g), lower purchase price, money backJ or the inclusion of
additional #alue+added material He)g), something more for the same priceJ)
Sales promotions are often confused with ad#ertising) For instance, a tele#ision
ad#ertisement mentioning a contest awarding winners with a free trip to a 0aribbean island may
gi#e the contest the appearance of ad#ertising) 8hile the deli#ery of the marketerKs message
through tele#ision media is certainly labeled as ad#ertising, what is contained in the message,
namely the contest, is considered a sales promotion) The factors that distinguish between the two
promotional approaches areG
7) whether the promotion in#ol#es a short+term #alue proposition He)g), the contest is
only offered for a limited period of timeJ, and
$) the customer must perform some acti#ity in order to be eligible to recei#e the
#alue proposition He)g), customer must enter contestJ) The inclusion of a timing
constraint and an acti#ity requirement are hallmarks of sales promotion)
Sales promotions are used by a wide range of organi4ations in both the consumer and
business markets, though the frequency and spending le#els are much greater for consumer
products marketers) 2ne estimate by the "romotion Marketing !ssociation suggests that in the
US alone spending on sales promotion e-ceeds that of ad#ertising)
C>0s24-r S.#-s Pr>4>5">0
0onsumer sales promotions encompass a #ariety of short+term promotional techniques
designed to induce customers to respond in some way) The most popular consumer sales
promotions are directly associated with product purchasing) These promotions are intended to
enhance the #alue of a product purchase by either reducing the o#erall cost of the product
Hi)e), get same product but for less moneyJ or by adding more benefit to the regular purchase price
Hi)e), get more for the moneyJ)
8hile tying a promotion to an immediate purchase is a major use of consumer sales
promotion, it is not the only one) !s we noted abo#e, promotion techniques can be used to
achie#e other objecti#es such as building brand loyalty or creating product awareness)
0onsequently, a marketerKs promotional toolbo- contains a large #ariety of consumer
promotions)
! producer must also guard against the possible negati#e effect of discounting on a
brandNs reputation)
D"s.05. OC.!)
Sales promotions can be directed at either the customer, sales staff, or distribution channel
members Hsuch as retailersJ) Sales promotions targeted at the consumer are called consumer sales
promotions) Sales promotions
targeted at retailers and wholesalers are called trade sales promotions) Some sale promotions,
particularly ones with unusual methods, are considered gimmicks by many)0onsumer sales
promotion techniques
Pr"6- 9-.#G ! temporary reduction in the priceO this includes a happy hour
0ents+off dealG 2ffers a brand at a lower price) "rice reduction may be a percentage marked on
the package)
Pr"6-D7.61 9-.#G The packaging offers a consumer a certain percentage more of the product
for the same price HegG $?P more freeJ)
C>27>0sG coupons ha#e become a standard mechanism for sales promotions)
$r--Ds5.09"03 "0s-r5 HFS.JG ! coupon booklet is inserted into the local newspaper for
deli#ery)
O0Ds!-#? 6>27>0"03G 0oupons are present at the shelf where the product is a#ailable)
C!-61>25 9"s7-0s-rsG 2n checkout the customer is gi#en a coupon based on products
purchased)
O0D#"0- 6>27>0"03G 0oupons are a#ailable on line) 0onsumers print them out and take them to
the store)
R-=.5-sG 0onsumers are offered money back if the receipt and barcode are mailed to the
producer)
C>05-s5s@sE--7s5.1-s@3.4-sG The consumer is automatically entered into the e#ent by
purchasing the product)
M-5!>9s >? s.#-s 7r>4>5">0
There are many consumer sales promotional techniques a#ailable, summari4ed in the table
belowG
"rice promotions
"rice promotions are also commonly known asM price discountingM
These offer either
H7J ! discount to the normal selling price of a product, or
H$J More of the product at the normal price)
.ncreased sales gained from price promotions are at the e-pense of a loss in profit + so these
promotions must be used with care)
! producer must also guard against the possible negati#e effect of discounting on a brandNs
reputation
Pauline Douglas
Sales promotion is #ery much a social science, that takes into consideration that humans are
fundamentally creatures of habit, and will take a new product or ser#ice into their li#es based
upon the following principalsG
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The challenge of Sales "romotion is to influence and modify a consumers purchasing habits
by de#eloping the perception, familiarity and trust around a new product or ser#ice) The
objecti#e is the gaining of new and repeat customers)

.t is considered that if a consumer is introduced to a product or ser#ice three times, they will
ha#e gained enough familiarity to trial a product or ser#ice) .t is further considered that if a
consumer purchases a product or ser#ice three times, they will ha#e gained the trust to integrate
the product or ser#ice into their regular buying habits)
0onsumers are introduced to new products and ser#ices in one, or all of the following ways
Hin order of importance and impactJ
.. ,>r9 >? M>25! =. P>"05 O? S.#- 6. M-9". Pr>4>5">0
..,>r9 >? 4>25! 7r>4>5">0 HreputationJ is by far the most powerful form of sales
promotion + particularly if introduced by a person that the consumer knows and trusts, such as a
friend or family member) Sales 5epresentati#es and Sales !ssistants also play a key role to the
/-r=.# 7r>4>5">0 of products and ser#ices)
=.P>"05 >? S.#- FPOSG Pr>4>5">0 is the ne-t most powerful way in which consumers
will be brought face to face with a new product or ser#ice) The challenge is to gain the interest
and trust of the consumer through carefully thought out packaging, display and pricing)
Many food, be#erage and cosmetic industries will combine the power of word of mouth and
"2S promotion, to incorporate a MS.47#"03 Pr>4>5">0M to enhance the effecti#eness of Sales)
Sales promotion also looks to a #ariety of Media Strategies to gain 6>0s24-r .E.r-0-ss
and familiarity, such as ad#ertising Hnewspaper, maga4ine, radio and t)#), direct marketing Hsnail
mail ad#ertising and telemarketingJ and the new medium of the internet Hinternet marketing and
web designJ)
8hen launching or re+launching a product or ser#ice, these factors should be taken into
consideration for future success)
Article by Pauline Douglas
"eattie) k .nternational journal of ser#ice industries management
Sales promotion as part of the communication mi- is #irtually ignored within the ser#ices
marketing literature, in comparison with personal selling and Mabo#e+the+lineM ad#ertising)
1owe#er, Mbelow+the+lineM techniques ha#e been growing in their e-tent, credibility and
sophistication during the last two decades) They ha#e now reached the point where they deser#e
consideration in relation to other areas of marketing practice beyond their fast+mo#ing consumer
goods HFM0/J origins) The different tools which make up the promotional toolkit ha#e also
reached a point where they deser#e indi#idual consideration instead of being bundled together)
Seeks to demonstrate how one such tool, the promotional competition, represents a significant
opportunity for ser#ices marketers) 5e#iews the literature relating to sales promotion to build a
case for the suitability of competitions for ser#ices marketing, and presents the findings of a
sur#ey of 7(( ser#ices+sponsored competitions to e-plore the nature and e-tent of competitionsN
use in practice)
$r>4 A09r-E J>!0s>0, D"r-65>rDG-0-r.# >? T!- VA
,nsuring a positi#e e-perience for the recipient of a gift #oucher can make all the
difference in the success a sales promotion since brand identity will be reflected by the quality of
ser#ice and gift that are deli#ered) The goal of a gift #oucher or gift card should be to make a
lasting and positi#e impact through sales promotion and one way of ensuring that the recipient
will be left with something special to remember is to use and e-perience gift #ouchers)
Se#eral members of The *! pro#ide Lchance in a lifetimeK e-periences as gift+#ouchers
and . thought that this would be a great opportunity to highlight the benefits of utilising
e-periential sales promotions as a means of building enduring relationships with the consumer)
5ed 3etter Days was a pioneer of the concept of offering gift e-perience #ouchers that
promise e-citing days out and the opportunity to try unusual acti#ities ' the gift with a difference
for both corporate and consumer markets)
H.6!.r8 S>r-??, director of sales > marketing at 5ed 3etter Days e-plains the #alue of an
e-periential rewardG B,-periences offer a more interacti#e and tuned+in way of promoting a
product which, in turn, allows audiences to become more integrated with the brand) They are a
popular tool for sales promotion because we are engaging customers emotionally with the brands
by gi#ing them a memory to cherish)C
There is certainly an emotional Ltouch pointK for any company, whether it is speed and
e-citement to attract the younger market or comfort and lu-ury to attract a more refined audience)
.t is the job of the e-periential pro#ider to disco#er the acti#ity or e-perience that will best
represent the brand to its intended audience)
T"4 "s!>7 of e@hilaration e-plains that by Baligning your brand with a rele#ant
e-perience you can help to create a more e-citing perception of your business in the customerKs
mind)C
,-hilaration are e-perts in pro#iding #ouchers for adrenaline e-periences such as Ferrari
dri#ing, bungee jumping and ad#enture weekends but also offer less e-treme pursuits including
spa days and gourmet cruises) BThe impact of sending someone o#er a mountain with nothing but
a bit of elastic to hold onto will certainly be a lasting oneC he continued, Bbut not necessarily one
that e#erybody would enjoy)C
The Full ,-perience 0ompany offers a wide choice with its trademarked Smart o-
gift packages) BThe secret to its successC, e-plains enoit 3inossier, managing director, Bis that
the Smart o- appears to be worth a lot more than it really costsC, which just goes to show that a
gift does not necessarily ha#e to rely on its monetary worth to be appreciated and #alued)
! great e-ample of how e-periential #ouchers can add #alue to a sales promotion
without pushing up the costs is the campaign that The Full ,-perience ran with 6okia in France)
enoit e-plainedG By offering an !d#enture Smart o- instead of a discount, customers were
encouraged to purchase a top of the range mobile phone instead of the cheaper alternati#e as they
felt that they were getting a lot more for their money with an e-perience)C This demonstrates just
how #aluable e-periential gifts can beO that essentially, itKs the memories that really count)
CHAPTER 3
OJECTIVES
PRIMARY OJECTIVES)
To find out the sales promotion in magnanim systems)
SECONDARY OJECTIVES)
7) To find out sales increase in competeti#e market)
$) To find tools and techniques of sales promotion that is used in the organisation)
<) To analy4e the purchasing beha#iour of the customer)
=) To analy4e the product competitor in the market)
CHAPTER 4
RESEARCH METHODOLOGY
5esearch methodology is way to systematically sol#e the research problem) .t is a plan of
action for a research project and e-pains in detail how data are collected and analy4ed) 5esearch
Methodology may be understood as a science of studying how research is done scientifically) .t
can co#er a wide range of studies from simple description and in#estigation to the construction of
sophisticated e-periment)
! clear objecti#e pro#ides the basis of design of the project) Since the main objecti#e of this
study is to identify the customers preference, e-pectation and perception) .t was decided to use
descripti#e research design include, sur#eys and fact+finding enquires of different kinds, which
found out to be the most suitable design in order to carry out the project)
4.: MEANING O$ RESEARCH
5esearch is an art of scientific in#estigation) The ad#anced learnerKs dictionaries of current
,nglish lay down the meaning of research as, Ba careful in#estigation HorJ inquiry especially
through search for new facts in any branch of knowledgeC) 5edmen and Mary research as a
Bsystematic effort to gain knowledgeC)
4.2 RESEARCH DESIGN
! 5esearch design is plan that specifies the objecti#es of the study, method to be adopted in
the collection of the data, tools in analysis of data and helpful to frame hypothesis) B! research
design is the arrangement of condition for collection and analysis of data in a manner that aims to
combine rele#ance to research purpose with ecnomy in procdureC)
5esearch design is needed because it facilitates the smooth sailing of the #arious project
operations, thereby making the project as efficient as possible yielding ma4imal information with
minimal e-penditure of effort time and money) !lso it minimi4es bias and ma-imi4es the
reliability of the data collected)
4.3 NATURE AND SOURCE O$ DATA
Pr"4.r8 9.5.
The data which are collected as fresh for the first time and thus happen to be original in
character is called primary data)
The primary data was collected from the customers of Magnanim systems through a direct
structured questionnaire) 5espondent has filled the questionnaire)
4.4 SAMPLING SIHE AND TECHNIIUE
T87- >? 20"/-rs-
The first step in de#eloping any sample is clearly defining the set of objecti#es, technically
called the uni#erse, to be studied) 1ere the uni#erse is the customer of Magnanim systems)
S.47#"03 7#.0
Due to enormity of the cost and time in#ol#ed in collecting information from all the
respondents, it becomes a complusion to choose represent sample of population) Sample plan
e-plains the sampling unit, sample si4e and sampling method)
S.47#"03 4-5!>9
Sampling method followed by the in#estigator is simple random sampling method)
S"J- >? s.47#-
.t refers to the number of items to be selected from the uni#erse to constitute a sample) 1ere
7%% customers of Magnanim systems in puducherry were selected as si4e of sample)
S.47#- 9-s"30
8hen population elements are selected for inclusion in the sample based on the case of
access, it is called con#enience sampling method for the con#enience of the researcher)
4.; I2-s5">00."r- 6>0s5r265">0
.n constructing questionnaire, care was taken to in#estigate the difficulties that the
respondent may face while answering them) .t was prepared keeping in #iew the objecti#e of the
study) During the constructing care was taken to a#oid questions, which may lead to
misinterpretation) The question thus constructed was a structured one so as to collect all the
rele#ant information) The questions were arranged in a logical orderIsensible sequence) The
questionnaire consists of a #ariety of questions presented to the employees for their response)
Dichotomous questions and multiple choice questins were used in constructing the questionnaire)
4.< STATISTICAL TOOLS USED
To arrange and interpret the collected data the following statistical tools were used )
7) "ercentage Method)
$) 8eighted !#erage Method)
<) 0hi+square test
P-r6-05.3- M-5!>9 G
The percentage method was e-tensi#ely used for findings #arious details) .t is used for
making comparison between two or more serices of data) .t can be generally calculated)
"ercentage of customers is gi#en by
H6umber of customers I total customersJ F 7%%
,-"3!5-9 A/-r.3- M-5!>9G
.n the weighted a#erage method, the weighted a#erage can be calculated by the following
formula
1ere
@8 represents the weighted a#erage
B@7,@$,@<QQ@nC represents the #alue for #ariable #alues
B 8R,8$, 8<QQ)8nC represents the weightage gi#en to the #ariable)
S5-7sG
+ Multiply the weights H8J by the #ariables H@J to obtain 8@
+ !dd all 8@ to obtain 8@
+ Di#ide 8@ by sum of the weights H@J to get weighted a#erage)
C!"DsK2.r- 5-s5
@8 S 8@ I @
The chi+square test has been used to find the relationship between #ariables, as it is
applicable for cross+tabulated data
This test has been used to determine whether or not there is any association statistically,
between the #ariables in data collected)
The chi+square contingency table has been used, as it is appropriate for the hypothesis of
independence between two nominally scaled #ariables)
0hi squareHL
$
JS MFO
"C
DE
"C
G
2
@ E
"C
8here 2
ij
S 2bser#ed frequency of the cell in "th roe and Cth column
,
ij
S ,-pected frequency of the cell in "th row and Cth column
CHAPTER ;
DATA ANALYSIS AND INTERPRETATION
TALE NO.;.:
GENDER O$ THE RESPONDENT
/ender 6o) of 5espondents "ercentage
Male
(= (=
Female
79 79
Total
7%% 7%%

0
10
20
30
40
50
60
70
80
90
male female
C!.r5 N>) ;.:
I0?-r-06-
From the abo#e table shows that (=P respondents are belongs to male and
79P respondents are belongs to female)

TALE NO.;.2

AGE O$ THE RESPONDENT
!ge 6o) of 5espondents "ercentage
elow+$?
$( $(

$?+<?
=D =D

<?+=?
7? 7?

!bo#e+=?
( (

Total
7%% 7%%

0
5
10
15
20
25
30
35
40
45
50
Below-25 25-35 35-45 above-45
C!.r5 N>) ;.2
I0?-r-06-
From the abo#e table shows that =DP respondents are belongs to $?'<?, $(P respondents
are belongs to below+$?, 7?P respondents are belongs to <?+=? and (P respondents are
belongs to abo#e+=?)
TALE NO.;.3
IUALI$ICATION O$ THE RESPONDENT

Aualification
6o) of
5espondents "ercentage
elow 7$th
<$ <$

DipI.T
$7 $7

U/
== ==

"/
< <

Total
7%% 7%%

0
5
10
15
20
25
30
35
40
45
Below 12 Dip/IT UG PG

C!.r5 N>) ;.3

I0?-r-06-
From the abo#e table shows that ==P of respondents are belongs to under graduate, <$P of
respondents are belongs to below 7$th, $7P of respondents are belongs to DipI.T, <P of
respondents are belongs to "/)

TALE NO.;.4
OCCUPATION O$ THE RESPONDENT
2ccupation
6o) of
5espondents "ercentage
Student
28 28

"rofessional
17 17

Self employed
32 32

1ouse wife
12 12

/o#ernment
11 11

Total
100 100
0
5
10
15
20
25
30
35
!"#e$! p%ofeio$al elf
emplo&e#
'o"e wife (ove%$me$!
C!.r5 N>) ;.4
I$fe%e$)e
From the abo#e table shows that <$P of respondents are belongs to self employed,
$(P of respondents are belongs to students, 7&P of respondents are belongs to professional, 7$P
of respondents are belongs to house wife, 77P of respondents are belongs to go#ernment job)
TALE NO.;.;
PU*+,-./ 0*12 2-G3-3I2 .4.T/2 P*1DU+T -5*/-D4
2pinion 6o) of 5espondents "ercentage
;es
$D $D
6o
&7 &7
Total
7%% 7%%
0
10
20
30
40
50
60
70
80
4e 3o
C!.r5 N>) ;.;
I0?-r-06-
From the abo#e table shows that $DP of respondents are purchased the product
already, &7P of respondents are not purchased the product already)

TALE.NO.;.<
HO, DO YOU KNO, AOUT THE MAGNANIM SYSTEM PRODUCT
2pinion
6o) of
5espondents "ercentage
Friends > relations
(< (<

!d#ertisement
9 9

Maga4ine
= =

6ewspaper
& &

Total
7%% 7%%

0
10
20
30
40
50
60
70
80
90
0%ie$# 6
%ela!io$
-#ve%!ieme$! 2a(a7i$e 3ewpape%
C!.r5 N>) ;.<
I0?-r-06-
From the abo#e table shows that (<P of respondents are known the
magnanimsystem through Friends > relation, &P of respondents are known the
magnanimsystem through newspaper, =P of respondents are known the
magnanimsystem through maga4ine, 9P of respondents are known the
magnanimsystem through !d#ertisment)
TALE.NO.;.7
8,I+, T4P/ 10 P*1DU+T D1 41U 5I9/
2pinion
6o) of
5espondents "ercentage
randed system
$7 $7

!ssembled system
9& 9&

"rinter
7$ 7$

Total
7%% 7%%

0
10
20
30
40
50
60
70
B%a$#e# &!em
-emble#
&!em
P%i$!e%
C!.r5 N>) ;.7
I0?-r-06-
From the abo#e table shows that 9&P of respondents are buying only assembled
system, $7P of respondents are buying ony branded system, 7$P of respondents are buying ony
printer)
TALE.NO.;.8
,HY DID YOU CHOOSE THE MAGNANIM SYSTEM
2pinion
6o) of
5espondents "ercentage
!ttracti#eness 7( 7(

"erfection & &

.mmediate response =D =D

!fter sales ser#ice 7= 7=

Free"ackage < <

/ifts 7 7

2ffer $ $

Discount $ $

5efund offer = =

Total 7%% 7%%

0
5
10
15
20
25
30
35
40
45
50
-!!%a)!ive$e
Pe%fe)!io$
Imme#ia!e
%epo$e
-f!e% ale
e%vi)e
0%eePa):a(e
Gif!
1ffe%
Di)o"$!
*/f"$# offe%
C!.r5 N>) ;.8
I$fe%e$)e
From the abo#e table shows that =DP of respondents are choose immediate
response, 7(P of respondents are choose !ttracti#eness, 7=P of respondents are choose !fter
sales ser#ice)

TALE.NO.;.9
E+PECTING $ROM MAGNANIM SYSTEM $OR YOUR NE+T PURCHASE
2pinion
6o) of
5espondents "ercentage
3ow price <$ <$

Seasonal offer = =

/ood quality ?= ?=

Money refund offer = =

"roduct warranties < <

!fter sales ser#ice 7 7

Free internet
package
$ $

Total 7%% 7%%

0
10
20
30
40
50
60
5ow p%i)e
eao$al offe%
Goo# ;"ali!&
2o$e& %ef"$#
offe%
P%o#")!
wa%%a$!ie
-f!e% ale
e%vi)e
0%ee i$!e%$e!
pa):a(e
C!.r5 N>) ;.9
I0?-r-06-
From the abo#e table shows that ?=P of respondents are purchasing ne-t year for
good quality of product, <$P of respondents are purchasing ne-t year for low price of product)
TALE.NO.;.:%
0-+T1* /<P/+T 21*/ 0*12 2-G3-3I2 .4.T/2 P*1DU+T
2pinion
6o) of
5espondents "ercentage
More quality with e-iting
price
? ?

More quality with low price 9( 9(

,-iting quality with low
price
& &

/ood ser#ice with e-iting
price
79 79

/ood ser#ice with low price
= =

Total 7%% 7%%

0
10
20
30
40
50
60
70
2%e ;"ali!& wi!'
e=i!i$( p%i)e
2o%e ;"ali!&
wi!' low p%i)e
/=i!i$( ;"ali!&
wi!' low p%i)e
Goo# e%vi)e
wi!' e=i!i$(
p%i)e
Goo# e%vi)e
wi!' low p%i)e

C!.r5 N>) ;.:%
I$fe%e$)e
From the abo#e table shows that 9(P of respondents are like more quality with
low price, 79P of respondents are like good ser#ice with e-iting price, &P of respondents are
like ,-iting quality with low price, ?P of respondents are like moe quality e-iting price, =P of
respondents are like good ser#ice with low price)
TALE.NO.;.::
DI00/* 0*12 +12P/TIT13. 01* .-5/. P*121TI13
2pinion
6o) of
5espondents "ercentage
0oupans $ $
Free internet package 7 7
Seasonal offer < <
Free software $ $
Money refund offer (= (=
"roduct 8arranties ( (
Total 7%% 7%%

0
10
20
30
40
50
60
70
80
90
+o"pa$
0%ee i$!e%$e!
pa):a(e
.eao$al offe%
0%ee of!wa%e
2o$e& %ef"$#
offe%
P%o#")!
8a%%a$!ie
C!.r5 N>) ;.::
I$fe%e$)e
From the abo#e table shows that (=P of respondents are said only money
refund offer for differing from competitons, (P of respondents are said only
product warrantiesr for differing from competitons

TALE.NO.;.:2
2/..-G/ I. B/I3G */+/I>/D 0*12 1U* -D>/*TI.I3G
2pinion
6o) of
5espondents "ercentage
/ood ser#ice
?D ?D
/ood product
$9 $9
Discount
? ?
"roduct warranties
7 7
Seasonal offer
$ $
Free package
$ $
0oupans
7 7
Money refund offer
= =
Total
7%% 7%%

0
10
20
30
40
50
60
Goo# e%vi)e
Goo# p%o#")!
Di)o"$!
P%o#")!
wa%%a$!ie
eao$al offe%
0%ee pa):a(e
+o"pa$
2o$e& %ef"$#
offe%
C!.r5 N>) ;.:2
I0?-r-06-
From the abo#e table shows that ?DP of respondents are said good ser#ice,

$9P of respondents are said good product )

TALE.NO.;.:3
2/DI- I. 21.T /00/+TI>/ 01* D/5/I>/*I3G 1U* 2/..-G/
2pinion
6o) of
5espondents "ercentage
Tele#ision
= =

6ewspaper
$ $

2nline
$= $=

8ord of mouth
&% &%

Total
7%% 7%%

0
10
20
30
40
50
60
70
Televiio$
3ewpape%
1$li$e
8o%# of mo"!'
C!.r5 N>) ;.:3
I$fe%e$)e
From the abo#e table shows that &%P of respondents are belongs to word of mouth, $=P
of respondents are belongs to online, =P of respondents are belongs to tele#ision, $P of
respondents are belongs to newspaper)
TALE.NO.;.:4
8,I+, T115 I. P*/0/* T1 PU*+,-./ 1U* P*1DU+T

0
10
20
30
40
50
60
70
1ffe%
2o$e& %ef"$#
offe%
P%o#")!
wa%%a$!ie
0%ee (if!
Di)o"$!
C!.r5 N>) ;.:4
I0?-r-06-
From the abo#e table shows that 9DP of respondents are said discount is best tool,
$= P of respondents are said offer is best tool, $ P of respondents are said money refund offer is
best tool, $ P of respondents are said product warranties is best tool, < P of respondents are said
free gift is best tool)


TALE.NO.;.:;
.&!em b"& i$ o$e &ea%
2pinion
6o) of
5espondents "ercentage
2ffer $= $=

Money refund offer
$ $

"roduct warranties
$ $

Free gift
< <

Discount
9D 9D

Total
7%% 7%%
2pinion
6o) of
5espondents "ercentage
elow+7%
D< D<
7%+=%
< <
=%+(%
7 7
(%+7%%
< <
Total
7%% 7%%

0
20
40
60
80
100
Below-10
1)!-40
40-80
80-100
C!.r5 N>) ;.:;
I$fe%e$)e
From the abo#e table shows that D<P of respondents are buy below ' 7%, <P of
respondents are buy 7%+=%, 7P of respondents are buy =%+(%, <P of respondents are buy (%+
7%%)
TALE.NO.;.:<
.4.T/2. */P5-+/ I3 13/ 4/-*
2pinion
6o) of
5espondents "ercentage
elow+7%
D$ D$

7%+=%
< <

=%+(%
$ $

(%+7%%
< <

Total
7%% 7%%

0
20
40
60
80
100
Below-10
1)!-40
40-80
80-100
C!.r5 N>) ;.:<
I$fe%e$)e
From the abo#e table shows that D$P of respondents are replace the product below ' 7%,
<P of respondents are replace the product 7%+=%, $P of respondents are replace the product
=%+(%, <P of respondents are replace the product (%+7%%)
TALE.NO.;.:7
*-T/ T,/ P/*01*2-3+/ 10 P*1DU+T
2pinion
6o) of
5espondents "ercentage
1ighly Satisfied
$7 $7

Satisfied
9= 9=

Dissatisfied
$ $

1ighly Dissatisfied
$ $

6one
77 77

Total
7%% 7%%


0
10
20
30
40
50
60
70
,i('l&
.a!ifie#
.a!ifie#
Dia!ifie#
,i('l&
Dia!ifie#
3o$e
C!.r5 N>) ;.:7
I$fe%e$)e
From the abo#e table shows that 9=P of respondents are satisfied the company product,
$7P of respondents are highly satisfied the company product, $P of respondents are dissatisfied
the company product, $P of respondents are highly dissatisfied the company product, 77P of
respondents are none the company product)
TALE.NO.;.:8
RATE THE PER$ORMANCE O$ SERVICE
2pinion
6o) of
5espondents "ercentage
1ighly Satisfied
$= $=

Satisfied
?7 ?7

Dissatisfied
D D

1ighly Dissatisfied
$ $

6one
7= 7=

Total
7%% 7%%

0
10
20
30
40
50
60
,i('l&
.a!ifie#
.a!ifie#
Dia!ifie#
,i('l&
Dia!ifie#
3o$e
C!.r5 N>) ;.:8
I0?-r-06-
From the abo#e table shows that ?7P of respondents are satisfied the company
ser#ice, $=P of respondents are highly satisfied the company ser#ice, DP of respondents are
dissatisfied the company ser#ice, $P of respondents are highly dissatisfied the company ser#ice,
7=P of respondents are none the company ser#ice
TALE.NO.;.:9
*-T/ T,/ P/*01*2-3+/ 10 ?U-5IT4
2pinion
6o) of
5espondents "ercentage
1ighly Satisfied
$< $<

Satisfied
9$ 9$

Dissatisfied
$ $

1ighly Dissatisfied
$ $

6one
77 77

Total
7%% 7%%


0
10
20
30
40
50
60
70
,i('l& .a!ifie#
.a!ifie#
Dia!ifie#
,i('l&
Dia!ifie#
3o$e
C!.r5 N>) ;.:9
I$fe%e$)e
From the abo#e table shows that 9$P of respondents are satisfied the company
quality, $<P of respondents are highlysatisfied the company quality, $P of respondents are
dissatisfied the company quality, $P of respondents are highlydissatisfied the company quality,
77P of respondents are none the company quality)
TALE.NO.;.2%
*-T/ T,/ P/*01*2-3+/ 10 P*I+/
2pinion
6o) of
5espondents "ercentage
1ighly Satisfied
7( 7(

Satisfied
99 99

Dissatisfied
7 7

1ighly Dissatisfied
= =

6one
77 77

Total
7%% 7%%

0
10
20
30
40
50
60
70
,i('l& .a!ifie#
.a!ifie#
Dia!ifie#
,i('l&
Dia!ifie#
3o$e
C!.r5 N>) ;.2%
I0?-r-06-
From the abo#e table shows that 99P of respondents are satisfied the company price,
7(P of respondents are highlysatisfied the company price, 7P of respondents are dissatisfied
the company price, =P of respondents are highlydissatisfied the company price, 77P of
respondents are none the company price)
TALE.NO.;.2:
RATE THE PER$ORMANCE O$ RELIAILITY
2pinion
6o) of
5espondents "ercentage
1ighly satisfied 7? 7?
Satisfied
&7 &7
Dissatisfied
$ $
1ighly Dissatisfied
$ $
6one
7% 7%
Total
7%% 7%%

0
10
20
30
40
50
60
70
80
,i('l& a!ifie#
.a!ifie#
Dia!ifie#
,i('l&
Dia!ifie#
3o$e
C!.r5 N>) ;.2:
I$fe%e$)e
From the abo#e table shows that &7P of respondents are satisfied the company
reliability, 7?P of respondents are highlysatisfied the company reliability, $P of respondents are
dissatisfied the company reliability, $P of respondents are highlydissatisfied the company
reliability, 7%P of respondents are none the company reliability)
TALE.NO.;.22
+,-3G/ I3 T,/ D/>/51P2/3T 10 ./55I3G T,/ P*1DU+T
2pinion
6o) of
5espondents "ercentage
To a great e-tent
< <

To some e-tent
$% $%

6one
&& &&

Total
7%% 7%%

0
10
20
30
40
50
60
70
80
Ta a (%ea!
e=!e$!
To ome
e=!e$!
3o$e
C!.r5 N>) ;.22
I0?-r-06-
From the abo#e table shows that $%P of respondents are some e-tent in the de#elopment
of selling the product, <P of respondents are great e-tent in the de#elopment of selling the
product, &&P of respondents are said none in the de#elopment of selling the product)
TALE.NO.;.23
DESIRALE IUALITIES THAT ,E LACK
2pinion 6o) of 5espondents "ercentage
;es
$ $
6o
D( D(
Total
7%% 7%%

0
20
40
60
80
100
4e
3o
C!.r5 N>) ;.23
I0?-r-06-
From the abo#e table shows that D(P of respondents are said no for desirable
qualities that we lack, $P of respondents are said yes desirable qualities that we
lack)
TALE.NO.;.24
PU*+,-.I3G T,/ P*1DU+T I3 3/<T 4/-*
2pinion 6o) of 5espondents "ercentage
;es
D& D&
6o
< <
Total
7%% 7%%

0
20
40
60
80
100
4e
3o

C!.r5 N>) ;.24
I$fe%e$)e
From the abo#e table shows that D&P of respondents are said yes for purchasing
the product in ne-t year, <P of respondents are said no for purchasing the product in ne-t year)


T!3,)62)?)$?
T2 F.6D 5!6E F!0T25S .6 M!/6!6.M S;ST,M 81.01 5!6E,D ; 0UST2M,5S
HUsing weighted a#erage MethodJ
5ank 8eight "roduct Ser#ice Auality "rice 5eliability
8 @7 8@7 @$ 8@
$
@< 8@< @= 8@= @? 8@?
7 ? $7 7%? $= 7$% $< 77? 7( D% 7? &?
$ = 9= $?9 ?7 $%$ 9$ $=( 99 $9= &7 $(=
< < $ 9 D $& $ 9 7 < $ 9
= $ $ = $ = $ = = ( $ =
? 7 77 77 7= 7= 77 77 77 77 7% 7%
Total 7%% <($ 7%% <9D 7%% <(= 7%% <&9 7%% <&D
0)8 <)($ <)9D <)(= <)&9 <)&D
5ank $ ? 7 = <
0)8S0alculated weightST 8@n I n U
I$fe%e$)e
From the Table it is inferred that customers prefers Auality as first rank)
TALE.NO.;.2<
OCCUPATION O$ THE RESPONDENTS N PURCHASING TYPE O$ PRODUCT
PURCHASING TYPE O$ PRODUCT Total
randed
system
!ssembled
system
"rinter
Student < $% ? $(
OCCUPATION
O$ THE
RESPONDENTS
professional 9 D $ 7&
self
employeed
& $< $ <$
house wife ? 9 7 7$
go#ernment
staff
% D $ 77
Total $& 9& 7$ 7%%
1
%
G 2ccupation of the respondent is independent "urchasing type of products)
0hi+ Square Tests
INTERPRETATION)
From the abo#e analysis, the chi+square #alues 77)?& and asymptotic significant #alue is
abo#e %)%?) 1ence, there is no e#idence to reject the null hypothesis) Thus we conclude that
2ccupation of the respondent is independent "urchasing type of products)
TALE.NO.;.27
TOOL PREFER TO PURCHASING PRODUCT * BUYING SYSTEM IN ONE YEAR
U;.6/ S;ST,M .6 26, ;,!5
Total
elow+7% 7%+=% =%+(% (%+7%%
2ffer $= % % % $=
*alue df !symp) Sig) H$+sidedJ
"earson 0hi+Square
77)?& ( )7&7
T223 "5,F,5
T2 "U501!S.6/
"52DU0T
Money
refund offer
$ % % % $
"roduct
warranties
$ % % % $
Free gift $ 7 % % <
Discount 9< $ 7 < 9D
Total D< < 7 < 7%%
H
%
) Tool prefer to "urchasing "roduct is independent of uying system in one year
0hi+Square Tests
INTERPRETATION)
From the abo#e analysis, the chi+square #alue is 7$)$<<, and asymptotic significant #alue
is abo#e )%?) 1ence, there is no e#idence to reject the null hypothesis) Thus we conclude that tool
prefer to "urchasing "roduct is independent of uying system in one year)
CHAPTER <
$INDINGS O$ THE STUDY
Most of the customers are students and self employed persons were purchased the
product)
Most of the respondents taken are female 79P, and male (=P)
*alue df !symp) Sig) H$+sidedJ
"earson 0hi+Square
7$)$<< 7$ )=$&
Most of the customers H9&PJwere prefer assembled system is best for using)
Most of the public doesnKt know about the products marketed by the Magnanim
systems)
.t is found that (<P of the respondents came to know about Magnanim systems
product through friends > relati#es and ad#ertisements) 6one of them
had found Magnanim systems through Maga4ine and 6ewspaper)
Most of the customersH=DJ were chose magnanim systems product for immediate
response)
?=P of the customers are satisfied with the o#erall satisfaction of Magnanim systems
products and also to purchase ne-t year)
Most of respondents are e-pected more quality with low price of the product)
(=P of customers are money refund offer is best one to differ from the competator
and also to increase the sales)
Most of the customersHD<PJ are purchasing the product below ' 7% only)
.t is found that customers are satisfied with quality,good product, price and not
satisfied with the ser#ice of the Magnanim systems products)
SUGGESTIONS AND RECOMMENDATIONS
ased upon the finds the following suggestions is made
The customers are gi#en more weightage to the assembled system ) so the company can
impro#e the sales in assembled system)
Most of the customers are like more quality with low price) So the company can increase
the quality and reduce the price of the product)
Ma-imum number of customers are discount is the best tool to differ with competitor) So
the company can utili4e this tool and meet the competitor)
Most of the customers are feeling that to increase the after sale ser#ice) So the company
may take necessary actions for the sale ser#ice and to satisfied the customers)
Most of the customers were chose the magnanim systems product for immediate
response) So the company can gi#e importance for customer call)
CHAPTER 7
CONCLUSIONS
The study on sales promotion in magnanim systems p#t), 3td), is study with care and
special effects ha#e been taken to make the study as specific as possible) The methodology
typical proof to show that the study is sceintific)
From the study, it is clear that most of the customers are satisfied with there product, price
and quality) This study is also cearly states that the customers are e-pecting to impro#e their
ser#ice) So the company can take an action to impro#e the ser#ice) The customers are gi#ing
more important for more quality with price of the product) ! good quality of ser#ice create
weightage of the concern)
CHAPTERD8
LIMITATIONS O$ THE STUDY
Due to shortage of time we did not meet more number of customers)
Since time duration is short it was not possible for conduct elaborate study)
Some false information may be gi#en by the customers regarding their e-pectations)
!66,@U5,+7
! STUD; 26 S!3,S "52M2T.26 .6 M!/6!6.M S;ST,M
AU,ST.266!.5,
7) 6!M, G
$) /,6D,5 G
Male Female
<) !/, G
elow+$? $?+<? <?+=? abo#e =?
4. ,DU0!T.26!3 AU!3.F.0!T.26 G
elow V$ DipI.T U/ "/ other
?) 200U"!T.26 G
Student professional self employes
house wife go#ernment staff others
9) 1a#e you made any purchase from magnanim system product already?
;es 6o
&) 1ow do you know about the magnanim system product?
Friends > relations !d#ertisement Maga4ine 6ewspaper
() 8hich type of product do you like from magnanim system?
randed system !ssembled system "rinter

D) 5ank the following rands)
5ank
a) Magna4 brand
b) 103 system
c) 3eno#o system
d) !cer system

7%) 8hy did you choose the magnanim system?
!ttracti#eness "erfection .mmediate response
!fter sales ser#ice Free package /ifts
2ffer Discount 5efund 2ffer
77) 8hat is the benefit you e-pect from magnanim system for your ne-t purchase?
3ow price 0oupans Seasonal offer
/ood quality Money refund offer "roduct 8arranties
!fter sales ser#ice ser#ice Free internet package
7$) 8hich factor do you e-pect more from magnanim system product?
More quality with e-iting price)
More quality with low price)
,-iting quality with low price)
/ood ser#ice with e-iting price)
/ood ser#ice with low price)
7<) 1ow do magnanim system differ from competitons for sales promotion?
0oupans Free internet package Seasonal offer
Free software Money refund offer "roduct 8arranties
7=) 8hat message is being recei#ed from our ad#ertising?
/ood ser#ice /ood product Discount "roduct warranties
Seasonaloffer Free package 0oupans Money refund offer
7?) 8hich media do you prefer is most effecti#e for deli#ering our message?
Tele#ision newspaper maga4ine online word of mouth
79) 8hich tool do you prefer to purchase our product?
2ffer Money refund offer "roduct warranties Free gift Discount
7&) 1ow many systems you buy in one year?
elow+7% 7%+=% =%+(% (%+7%% !bo#e+7%%
7() 1ow many systems you will replace in one year?
elow+7% 7%+=% =%+(% (%+7%% !bo#e+7%%
7D) 5ate the magnanim system performance in todays competeti#e en#ironment when
compared to other competitor)
1ighly
Satisfied
Satisfied Dissatisfied 1ighly
Dissatisfied
6one
"roduct
Ser#ice
Auality
"rice
5eliability

$%) .s there any change in the de#elopment of selling the product compared with last year)
To a great e-tent To some e-tent 6one
$7) !re there any desirable qualities that a competitor ha#e, that we lack)
;es 6o
.f yes, gi#e suggestion
++++++++++++++++++++++++++++++++++++++++++++++++++++++++
++++++++++++++++++++++++++++++++++++++++++++++++++++++++
$$) 8ould you like to purchase magnanim system product in ne-t year)
;es 6o
.f 6o, mention the reason
+++++++++++++++++++++++++++++++++++++++++++++++++++
+++++++++++++++++++++++++++++++++++++++++++++++++++

$<) !ny suggestion
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++



ANNE+URE D2
ILIOGRAPHY
Marketing Management ' "hilip Eotler)
"rinciple of management + "hilip Eotler)
Eothari 0)5), 5esearch methodology, Tata Mc /raw+1ill "ublishing
0ompany 3td), 7D($)
,ESITES)D
EEE.3>>3#-.6>4
EEE.4.30.0"4s8s5-4s.6>4