BLDG 2005 Construction Business Management and Marketing

Major Group Assignment: A Business Plan

Due Date: Wednesday November 11th in class (Architectural Students)
Thursday November 12th in class (HVAC and Construction Students)

“A business plan represents the dynamic process of planning and reviewing your business
agenda over time, and it requires documentation in a format that allows regular planning in
response to actual business condition.”

Business plans need to incorporate standard elements such as:

A. The executive summary (don’t forget to include this it should be about one
page at the beginning)
B. The vision and mission
C. Goals and Objectives
D. The company and its product or service
E. Operating Plan
F. Human Resources
G. Risks and Opportunities
H. The marketing plan
I. The financial plan
J. Concluding remarks regarding the financial plan

Objective:
This project is designed to help you to:
• Understand the fundamentals of small construction business planning
• Analyze the factors that make a small construction business successful in a competitive
market.
• Communicate with a specific target audience

Requirements:
• Maximum 4 students per team
• Select a construction business from the following list:
o Architectural
o HVAC
o Design Build Contactor
o Demolition
o Asphalt Paving
o Excavation
o Formwork
o Masonry
o Carpentry
o Millwork
o Painting
o Roofing
o Small Commercial Builder
o Small General Contractor
o Custom Home Builder
o Renovation Contractor

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 o Other (to be approved by professor)
• Prepare a business plan incorporating the standard elements as outlined above. The
purpose of the plan is to document an operational plan for marketing and controlling the
business. As well as a plan that is suitable for the use in acquiring either debt or equity
financing.
• Submission of Report
o The business plan should be simple, neat, and compact. It should be double
spaced on 8.5”x11” paper, typed on one side, and bound.
o The cover should show the name of the company and identify the nature of the
document. The title page should include the name of the company contact with
the address and telephone number.
o Actual Presentation, know your business when you present. Whatever you do,
don’t just read from cards or slides. Show enthusiasm about your business!
20% for Business Plan
10% for Presentation

30% of Final Mark

A full presentation (not exceeding 10 minutes) of the business plan is required with all group
members in attendance and participating. Group interaction should be courteous and
professional, ideally displaying a team environment. The writing of the business plan will be
professional in everyway including the naming of companies. Note: There will be substantial
deductions of marks for any violations. As well your professor is well aware of the availability
of Business plans on the web; this project however must be a product of your group. Plans found
to be plagiarized will result in a 0 which will likely result in a failure of the course.

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Marking Sheet
Executive Summary (A separate 1 page description of the overall plan, it should highlight
and sell the plan very briefly)
Vision
Mission
Goals and Objectives
The Company
The Business
Services and Products
Unique Features or Proprietary Aspects of your Services or Products
Regulations and Permits
Future Services and Products
Strategic Alliances
Operating Principles and Procedures
Costing and Estimating
Tendering
Contracts and Administration
Purchasing & Cost Control
Scheduling and Time Management
Supervision and Quality Control
Communication and Record Keeping
Customer Service
Site Safety
Operations Summary
The Market
Market Definition
Market Segment
Marketing
Sales Position
Pricing
Competition
Sales and Marketing Monitoring
Risk/Opportunity
Human Resources
Staff Positions and Job Responsibilities
Ownership
Professional Support
Board of Advisors and Directors
Review and Evaluation Procedures
Hiring Procedures
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 Compensation Assessment and Motivation
Training and Upgrading
Financial Plan
Financial Statements
Assumptions
Capital Requirements
Financial Monitoring
Conclusion
Appendix Exhibits

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