DISCRIPTION

OF
BUSINESS
We plan to open a restaurant chain starting with
one branch offering a range of foods and
beverages, targeting specially the youths and
young couples with keeping family-customers
also in mind. The operation will be carried out at
M.G. Road, Pune and we are having our
restaurant there only. We plan to open a
restaurant chain starting with one branch offering
a range of foods and beverages, targeting
specially the youths and young couples with
keeping family-customers also in mind. The
operation will be carried out in M.G. Road, Pune
and we are having our restaurant there only.

Executive Summary

We have started a business with the investment of
Rs. 1,50,00,000 in which we had 20,00,000 as
liquidity. We are expecting the profit of Rs. 3,79,050
in first year and cash flow projections for 5 years in a
row are Rs 48,04,050, 85,08,550, 1,21,62,050,
1,58,67,050 and 1,96,15,050 for respective years.
This shows that we have potential to grow in a very
efficient manner provided that we stick to our plans
and strategies and keep a vigil on competitors and
market as a whole. This also provide ample
opportunity for the venture capitalist and investors.
If we are able to achieve our targets we shall
be expanding our business in the form of
restaurant chain and thus we could be one
of the key players in restaurant industry.
This business plan shows our potential
entrepreneurial skills given the correct
opportunity.
TARGETED

MARKET AND

CUSTOMER
Our target customer will be the college
going & employed youths and couples
who have keen interest in hanging
around with friends and enjoying lives
with eating, drinking and playing. They
may be students from Pune University
and affiliated colleges, engineering,
medical and other professional
institutes and IT professionals with their
early 20s and 30s.

GROWTH TRENDS I N
BUSI NESS
MG Road in Pune is one of the busiest
market in the city and it has as many
customers specially on weekends. Pune is
known for its life style and MG Road is the
heart of the city with many famous malls and
market around. So a restaurant business has
a great potential in MG Road. Also, the Indian
trend in hotel and restaurant business is
showing healthy signs and entrepreneurs are
seeking a great opportunity in thisbusiness.

The Vision and the People
We as entrepreneurs wish to provide best
in class service to our valued customer,
thus creating a benchmark in the
restaurant industry by introducing
revolution in kinds of items provided
keeping the hygiene factor in mind.
PEOPLE
MALVIKA PRAJAPATI
M.B.A MARKETING
EXPERIENCE
CO-ORDINATOR IN MARKETING DEPARTMENT IN
CAF COFEE DAY FROM JUNE 2008 TO AUGUST
2009.
PEOPLE
BALVINDER KAUR
M.B.A IN FINANCE
EXPERIENCE
EXECUTIVE MANAGER OF FINANCE DEPARTMENT
IN VODAFONE ESSAR FROM JULY 2007- JUNE
2008.
PEOPLE
AKANSHA RASTOGI
MBA IN HUMAN RESOURCES
EXPERIENCE:
HR EXECUTIVE IN HCL TECHNOLOGIES Ltd. FROM
AUGUST 2008 TO MARCH 2009.


PEOPLE
TAUHEED AHMAD
MBA IN PRODUCTION AND OPERATIONS
MANAGEMENT
EXPERIENCE:
POSITION: PROCESS EXECUTIVE AT McDONALD
FROM MAY, 28
th
2007 to 30
th
June, 2008.
Business Organization

We are planning a restaurant chain with four
promoters namely, Akansha Rastogi,
Balvinder Kaur, Malvika Prajapati and
Tauheed Ahmad with the name of Malvika
Prajapati to avail the tax and loan benefits.
Promoters will co-operate each other with
their respective departments in their
command and will not interfere in each
others work unnecessarily until really
required. This will remove extra work burden
and will avoid the stress on a single wo/man.

COMMUNICATION
DEVICES AND
EQUIPMENTS

COMMUNICATION
Communication is key to any business
success. Unless potential clients and
customers are aware of your business,
they will not have the information to
contact you or to purchase your products.
When they are aware of your business,
they must be able to contact it easily
Basic Communication Tools

Landline telephones
Cell phones


Computers
- Desktop
Laptop
Notebooks/Net books
Handheld
Software

Internet

Browsers
Feasibility and specifies
Internet Service Provider
E-mail
Wireless Technology
An on-premises restaurant
communication system for
communicating a particular customer's
table location to a food server at a central
service counter. A communication device
is mounted on each of the tables in the
restaurant, and has a unique table
identifier stored therein.
Licenses & Permits

State licenses and permits:


Central Licenses and Permits:

Most cities, countries and state
governments require business owners to
obtain business licenses and permits. In
some instances, the federal government
may also require you to secure special
licenses or permits, depending on your
kind of business.


Local Business Licenses


Nearly all businesses need a county or city license.
This is a general license that grants you, as the
business owner, the privilege of legally operating a
business within a certain city and/or county
jurisdiction. Fees are typically low and these kinds
of licenses are easy to obtain, though application
procedures may vary.

To obtain a local license:
We have our business paperwork in order,
including any name certificates and Employer
Identification Number (EIN).


State Business Licenses

State business licenses are issued to businesses that
provide products or services regulated by state law.
State licenses are also required of businesses that must
meet certain state standards or codes, such as
restaurants and other establishments that serve alcohol.
Each state has different agencies regulating these types
of businesses.
Licenses Required & Obtained
Food License
VAT (Value Added Tax) License
Trade License
Pollution Control License
Following Authorities Provided us the Above
Licenses:
Municipal Authority
Pollution Control Board
Sales tax Department

Licensing Advantage
We have business registered the business in
the name of Balvinder Kaur to avail the tax
benefits and reduced norms from
government of India.
HIRING OF EMPLOYEES
The objective of the hiring process is to find
individuals capable of performing with
creativity, initiative, and autonomy, who can
work as part of a team in pursuit of
excellence in customer service.
Hiring Process
We would hire the people from following
sources:
Private Agencies
Consultancies
Walk In Interview
Internet Advertisement
Campus Placement
Hiring Process:
Aptitude Test

Group Discussion

Interview

Final Placement
Training of Employees
The quality of employees and their
development through training and
education are major factors in
determining long-term profitability of a
small business. If you hire and keep good
employees, it is good policy to invest in
the development of their skills, so they
can increase their productivity.
Objectives of Training:
Increased productivity.
Reduced employee turnover.
Increased efficiency resulting in financial
gains.
Less requirement for supervision.
Employees frequently develop a greater
sense of self-worth, dignity and well-
being as they become more valuable to
the firm and to society.
Training Process
Newly Recruited Employees will be put under
compatibility based training for 15 days.
After completion of CBT, they would need to
under process training relating to their
expertise.
Trained employees will be put under
observation for 1 month before being
launched into actual process.
Development Process
Competent, devoted and sharp-minded
people in the organization will be put under
development program so that they can
contribute more efficiently towards the
growth of the organization.
Accounting and Cash
Flow

Accounting

It consists of profit and loss account and balance sheet
The profit and loss account shows the net profit earned by
the restaurant in the accounting year 2010-11.
The balance sheet shows the financial position of the
business for the same accounting year.
A projected balance sheet for the accounting year 2011-12
has also been attached to show the projected financial
position.
Cash Flow Planning

Cash flow projections have been shown
for five years .
The cash flow statements are prepared in
order to show the converted profits.
The statements have been prepared as
per Accounting Standard 3 (revised).

Break Even Analysis

Break Even has been shown on sales of the restaurant to
show the minimum sales it should make in order to save
itself from losses
The more actual sales are above the break even sales,
more will be the profit.
Please refer Excel Sheet for details
MASTER BUDGET
The master budget is the summary of various
functional budgets. It is prepared by
integrating various budgets into one
consolidated budget so as to represent the
budgeted profit and loss account and the
budgeted balance sheet as at end of the
budget period.
FINANCING
The funds of cuisine the restaurant. Have been raised in
the following manner:
20,00,000 which comprises of four 5,00,000 which
have been contributed by each of the four partners as the
total finance as the total finance raised is one crore 50
lacs. Remaining one crore 30 lacs has been raised
through the venture capital.
MARKETING PLAN
Entry into the market is not a big problem
as the store has high visibility with heavy
foot traffic all day long . The local
residents , students and employees of
companies always support new
restaurant .. in addition 100,000 has been
budgeted for pre opening advertising and
public relation campaign
Budget for advertisement and
promotion plan
The budget sanctioned for the advertisement and
promotion plan is Rs. 5,50,000.
The budget and planning for print media is as
follows:
Newspaper: we will publish the add once in a week
till one year @ 2000 per edition. So the budget for it
is Rs 1,04,000.
Pamphlets: 40,000 copies will be issued and the
budget for this is Rs. 10000 @ .25 per copy
Cont
Magazines : the budget for this is Rs. 60,000.
@Rs. 5000 per edition
Glow shine board : there will be two board of Rs.
10,000 each at Rajiv Gandhi Infotech Park,
Hinjewadi and near SGS Mall, M.G Road.
The rent paid for this will be Rs. 10,000 per month.
So the total budget is Rs. 2,60,000 for board.
Besides there will be ten simple banner of Rs. 3000
each and 10 simple board of 5000 Rs. Each
For the promotion the gifts will be given from rest of
the amount on high purchase.

MARKETING STRATEGIES
Focusing on the unique aspects of
product theme (taste food) a mix of
mix of marketing vehicles will b
created to convey our presence our
image and our message.
PRICING POWER

At starting point, we may not be in
position to give discount and offers to our
customer but as we grow up, we will offer
special price menus for different
segments and will try to retain our
earning to use it in discounts and other
offers so that we can create a great
market share among the established
players.
ADVERTISING AND

PROMOTION PLANS


Advertising will be done through :
Print media- local newspaper, magazines and
student publications
Hotel guide
Direct mail: subscriber list ,offices for delivery
Marketing effort will be split into 2 phases
Opening :advertisement on a large scale and
introducing such product to the people which
they have never come across
Ongoing :promotional offers discount
THE COMPETITION
The competition is with the
restaurant which are at M.G road
that sell at similar prices.
How I Plan to Take Advantage
of Competitors Weak Points


We are having the strong competition
with the restaurant on that road.
We can create the advantage over our
competitor by following ways.
Product quality , identity and novelty.
High employee motivation and service
option
Besides:

Our restaurant will be double layered the upper
portion will be specially for the couples on
special orders and special services will b
provided to them.
There will be the theme system of 3 days
We will try different theme of India and will have
some special menu related to that theme
We will offer the discount to customer with high
purchase
We will maintain a quality product and hygiene..
Growth Program
We have planned to expand into a chain of
restaurant this will be done in the following
manner
First of all we will repay the amount which
has been raised through venture capital.
In subsequent years we plan to open a
branch of our restaurant in Aundh , Pune.
Had we been able to sustain reasonable
profits in coming years, we would expand to
the other parts of the city
TEAM MEMBERS
AKANKSHA RASTOGI (04)
MALVIKA PRAJAPATI (24)
BALVINDER KAUR (12)
TAUHEED AHMED (53)

THANK YOU.