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Wilson
104 N. Wilson Ct. · Palatine, IL 60067
(847) 269-7916 · david_c_wilson@hotmail.com
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SUMMARY
Strategic Marketing · Product & Channel Marketing · Marketing Research
B2B and retail marketing executive with over 15 years of industry and consulting
experience creating and executing promotional campaigns, creating marketing
communications tools, optimizing distribution channels, conducting marketing
research and developing strategies with actionable insights for consumer,
industrial and service industries.
Pioneered new B2B sales channel that grew to $150M in sales. Technically
proficient in analytical and reporting software as well as Excel, Access, Word,
PowerPoint.
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PROFESSIONAL EXPERIENCE
* Saved $8M of inefficient marketing expenses for Business Equipment & Consumer
Product clients by developing new channel & partner programs; optimizing marketing
ROI effectiveness
* Grew market share by $2M for Food Service client by redesigning branding
strategy & tactics
* Recruited 100+ new channel partners for Business Software & Services client by
creating unique channel performance compensation system
* Designed, conducted and interpreted marketing research studies to create
programs & campaigns to increase consumer brand preference, launch new products,
improve distributor & sales force effectiveness, measure market size, market share
& channel metrics
* Conducted industry & functional benchmark studies, competitive analyses,
syndicated research projects
* Authored Distribution Strategy course book for sale to clients
* Significant experience in large group presentations/facilitations and face-to-
face C-level client meetings
* C-level sales responsibilities for Fortune 100, dot com, and venture capitalist
customers/prospects
* Created channel as a result of e-business strategy project targeting increasing
sales, reducing costs, managing spend more efficiently to serve new customer
segments
* 20+ partners recruited as part of new web portal to sell related products &
services
Education
Additional
Volunteer, Non-Profit Entities