Professional Documents
Culture Documents
Round
2
–
Ignite
Submission
The
‘What
Is’
Why?
Lack
of
interest
among
youth
for
sports
No
future
prospects,
lack
of
options
for
other
besides
cricket
sports
Lack
of
infrastructural
support
for
other
No
funding
for
governing
bodies,
Mishandled
sports
management
Lack
of
encouragement
from
parents/ Parents
see
no
prospects
for
their
children
with
peers
such
sports
–
seen
as
a
lost
cause
No
corporate
participation
Corporate
participation
only
comes
in
when
an
individual/sport
gains
national
recognition
–
such
as
Vijender
Singh
for
his
boxing
olympic
medal.
Thus,
a
strong
emotional
connect
with
the
populace
needs
to
be
established
to
make
corporates
willing
shareholders.
CitySport
Universities
Many
cities
in
India
are
de‐facto
centres
with
strong
support
bases
for
certain
sports
These
cities
retain
individuals
with
special
skills
in
these
sports,
and
strong
support
bases
Some
examples
include
–
Kolkata
–
Football
Kerala
–
Athletics
Punjab
–
Hockey
Northeastern
States
‐
Weightlifting,
Other
Athletics
The
idea
revolves
around
making
other
sports
viable
and
strong
career
options
for
individuals
This
would
take
care
of
multiple
problems
plaguing
the
sports
establishment
in
the
country
The
idea
is
for
establishment
of
CitySport
–
branded
universities/
institutes
catering
exclusively
to
these
sports
with
strong
centres
of
influence
in
certain
cities.
The
sport
universities
can
be
established
through
either
one
of
–
Government
Sanction
–
A
viable
option,
since
most
sporting
organizations
get
significant
funds
for
sport
development.
However,
such
sanctions
are
time
consuming
and
often
get
caught
up
in
bureaucratic
mire
PPP
‐
The
Public
Private
Partnership
model
works
well
because
this
model
ensures
both
sufficient
resources
as
well
as
brings
the
execution
skills
of
private
enterprise
into
play.
The
current
proposed
model
is
as
follows
–
Government
support
is
given
through
sanction
of
land/
leasing
of
land
for
the
institutes.
Private
enterprises
that
may
be
interested
would
be
sporting
goods
firms
such
as
Puma,
Nike,
Reebok
etc.
The
development
of
other
sports
in
the
nation
would
lead
to
significant
growth
in
the
sporting
goods
demand
in
the
country
Thus,
there
is
incentive
for
these
organizations
to
support
this
activity
in
the
country
Mid
Tier
–
Individual
Low
Tier
–
Institute
Government
Top
Tier
Institute
Skill
Development
Support
Management
Team
Corporate
Sponsor
–
CitySport
University,
Sports
Channel/Football
Consulting
Professional
Kolkata
Equipment
Former
Players
manufacturers
Faculty
for
providing
CitySport
University,
Corporate
Sponsor
–
regular
Kerala
Running
Equipment
qualifications(Degree
Ministry
of
Sports,
Govt.
etc.)
Of
India
(Possible
Partnership
with
Ministry
of
Eduction)
Corporate
Sponsor
–
CitySport
University,
Adidas/Nike/Reebok/ Faculty
for
basic
physical
Punjab
Other
Hockey
Goods
education/training
Manufacturer
CitySport
University,
North
East
(Possibly
Corporate
Sponsor
–
Coaches
Assam/One
of
the
Three
Weightlifting
Equipment
Sisters)
The
CitySport
universities
provide
training,
education
as
well
as
quality
infrastructure
Open
applications
invited
from
across
the
country
for
admissions
to
the
elite
sporting
institutions
Develop
the
institutes
on
the
lines
of
the
academic
institutes
of
excellence
(IITs,
IIMs
etc.)
Ask
for
profiles
of
applicants
Possible
Scholarship
model
–
ask
coaches/scouts
to
scout
schooling
facilities
across
India
for
talent
Offer
scholarships
to
promising
youth
Organize
trials
for
youth
wishing
to
get
admissions
WHAT
WILL
THIS
DO
TO
ENCOURAGE
PARENTS/PEERS/YOUTH?
The
promise
of
a
guaranteed
career
path
as
well
as
an
option
to
work
with
the
best
talents
in
the
sport
will
encourage
buy
in
from
parents.
Also,
sport
can
grow
to
become
a
viable
career
option,
which
parents
would
be
willing
to
encourage
akin
to
engineering/other
professional
options.
While
initially,
each
University
can
specialize
in
one
sport,
inter
disciplinary
sporting
facilities
can
eventually
be
brought
in,
creating
a
marquee
brand
like
the
IITs/IIMs
This
model
of
university
sport
is
utilized
effectively
on
a
limited
scale
in
countries
such
as
the
US
and
China
After
inducting
talent,
the
scheme
needs
to
ensure
that
career
opportunities
exist
for
university
students
For
this
purpose,
parallel
career
paths
can
be
created
within
the
university
setup
CitySport
University
Specialization
2
Specialization
1
Specialization
3
Training
Specialist/
Professional
Player
Scouting
Coaching
Consistent
competition
Parallel
Basic
Spotting
and
Playing
Skill
among
Training/HR
Motivation
Skill
Degree
Basic
Degree
Evaluating
Basic
Degree
Development
inductees
to
Courses
Exercises
Evaluation
program
develop
talent
Talent
internally
Sporting
Development
Programs
For
League
teams
(Such
as
the
PHL,
National
Football
League)
Team
Development
exercises,
skill
building
Can
bring
in
additional
revenues
for
the
institute,
create
a
viable
economic
model
Sporting
Competitions
Can
bring
in
revenues
for
winners
Viable
career
options
for
training
specialists/scouts
as
commentators,
sporting
media
presenters
Need
Funding
Required
Land NA ( Govt. Provided)
Facilities ( Basic Building) NA ( Govt. Leased/Provided)
Sporting Facilities (Per Institute) Rs. 1,00,00,000
Recruitment of Faculty/Trainers Rs. 50,00,000
Salary
Requirements
Govt.
Funding/Revenues
from
SDPs
For
Ashwamedha
2009
RVRK
Abhishek
Sharma
PGPM
2008‐10
MDI
Gurgaon
Pg08rvrk_s@mdi.ac.in
+91
9958092330