CHAPTER-1

INTRODUCTION




CHAPTER-1
INTRODUCTION

1.1INTRODUTION TO CUSTOMER SATISFACTION
Customer satisfaction one of the main objective of any organization. Every
organization tries to know the customer satisfaction about their products. So a
study on customer satisfaction helps the organization as well as me to gain a vast
knowledge over the world tastes and preferences of customer.
Where the buyer is satisfied after purchase depends on the offers
performance in relation to the buyers expectations. In general satisfaction is a
persons feeling of a pleasure or disappointment resulting from comparing a
product perceived performance in a relation to his or her expectation.
As this definition makes clear, satisfaction is a function of perceived
performance and expectations. If the performance and expectations. If the
performance falls short of expectations the customer is dissatisfied. If the
performance matches the expectation, the customer is highly satisfied or delighted.
Many companies are aiming for the high satisfaction because customers who
are just satisfied still find it easy to switch when better offer comes along. Those
who are highly satisfied are much less ready to switch. High satisfaction or
delighted creates an emotional bond with the brand. Not just a relational
performance. The result is high customer loyalty.
If marketers raise expectations to high, the buyer is likely to be disappointed.
For example. Holiday inn ran a campaign a few years ago called no surprises yet
hotel guests still encountered a host of problems, and holiday. Inn had to withdraw
the campaign. However, if the company sets expectations too low, it.
1.2ASSURING CUSTOMER SATISFACTION:
Those who enter to buy, support me. Those who came to flatter, please me.
Those who complain, teach me how i may please others so that more will come.
Only those who hurt me are displeased but do not complain. They refuse me
permission to correct my errors and thus improve my service.-Marshall Field.
The attitude of the profession is summed up in this statement. It establishes
the customer as the person to whom you are responsible. Customers support you;
therefore, they deserve VIP treatment.
1.3 KEEPING YOUR CUSTOMER HAPPY
Since your first concern is customer satisfaction you should be aware of
some emotional stumbling blocks in your path: perception, users error and buyers
remorse.
Selective perception is the process in which a person sees only selected
details from the entire picture. This attention to detail is sometimes petty. For
example, a customer may have a new copying machine that works like a charm,
but he is irritated by the sound of the motor. He focuses only on what is wrong
rather than what is right.
This occurs because buyers expect their purchases to be perfect. Regardless
of the purchase price,
They figure that for what they spent, they deserve perfection. When you
encounter someone who practices selective perception, evaluate the situation to
determine if the complaint is reasonable or exaggerated.
If it is exaggerated, try to resolve the problem by pointing out benefits and
features that compensate. Put the negative detail in a different perspective for your
client so that it because one small part of the total picture.

1.4 HANDLING CUSTOMER COMPLAINTS
Whether your customers complaint is legitimate or not, follow it up with a
service call. Whenever possible do it personally instead of sending someone from
the customer service deportment. It provides the personal service that your
customer appreciates and it may obviate need for a technician or serviceman to
call. As an alternative, both of you can go together to handle customer complaints.
Dont procrastinate making the call.
Often the problem is not as serious as it sound. Some customer read the riot act
when they call about a complaint. A delay in responding will only irritate your
client more.
Admit mistakes and apologize.
Just because you made the sale does not mean you can became defensive
about your company, product or service. Even the most reputable companies make
mistake and have problem with their products. You may want to restart the
customers complaint to show that you are listening and have an understanding of
the problem.
Actively listen to your customer complaint
Talking will make him feel less anxious it. Let your customer vent his
feeling before you react to the situation. Be sympathetic and encourage the
customer to below up. Afterword, hell feel better; this means hell be a better
frame of mind.



1.5 MAINTAINING CUSTOMER SATISFACTION
The philosophy behind maintaining your customer is simple; now that you
have them, maintain them. When you consider the amount of time and money
invested in them, you cannot afford to lose them. This investment goes beyond
your personal expenditures. It also includes your firms advertising and marketing
costs to reach that particular market segment. Your customer, therefore, should be
treated as if the life of your business depended on them which it does!
1.6 WAYS TO KEEP YOUR CUSTOMER SATISFIED
1. Show them that you think of them.
Send them helpful newspaper clipping or articles, cartoon related to their business
and heres an idea I thought youd enjoy notes. Send your clients Christmas/New
years cards, birthday cards, and thank you notes.
2. Drop by to show them new products and brochures and offer additional
Services.
Always make an appointment before making your call! Respect your clients time
as you do your own.
3. Offer a sample gifts to enhance the use of your product.
See how they are utilizing your product or service and suggest other ways that they
can benefits from it. They may not be realizing its full potential.
4. Offer customer discounts on new products or services to encourage additional
business.
5. When new employees are hired. Offer to train them free of charge in the use of
your product.
6. Repay or compensate them for last time or money caused by problem
encountered with your product.If you pinch pennies, you customer may do the
same
7. be personal.
Record details about your clients life and enter these in your file. Its so much
nicer to say to someone, how is Bob? rather than Hows your husband?
8. Tell the truth.
Lies have a way of coming back to haunt you.
9. Accept returns without batting an eyelash.
In the long run. They are much less expensive than finding a new customer.
10. be ethical.
Keep all your information about the account confidential.
11. be certain that your company follows through on its commitment.
The bottom line in maintaining your clients is service and more service. Be
there for your customer and theyll want to stick with you. If you meet their needs,
theyll think twice before switching to another company, even if theyve voiced
some serious concerns. Make new clients, but keep the old. One is silver and the
other gold. develop the gold you have and the silver may take care of itself.
1.7 CUSTOMER SATISFACTION MEASRMENT:
Surveys and in-depth interviews with industry leaders revealed general
agreement that the market is in a tumultuous state, with pricing very soft for all but
the most catastrophic coverge.
As revenue thins, expense concerns rise. Leaders cite inefficiecies in
tecnology and product delivery both within and across firms. Coupled with this
internal change, customer demands and expectation for value and service continue
to evolve.
The senior manager expressed genuine concern for customer-perceived quqlity and
value, as well as the need to better understand and measure it.





CHAPTER-2

REVIEW OF LITERATURE&DESIGN
OF
THE STUDY










CHAPTER-2
REVIEW OF LITERATURE &DESIGN OF THE
STUDY
2.1 INTRODUCTION:
Customer satisfaction is one if the main objectives of any organization.
Every organization tries to know the customer satisfaction about their products.
So a study on customer satisfaction helps the organization as well as me to gain a
vast knowledge over the real world tastes and preferences of customer.
Whether the buyer is satisfied defends on the offers performances in relation
to the buyers expectations. In general satisfaction is a product perceived
performance in pleasure or disappoint results from comparing a product perceived
performance in a buyer expectation.
As this defined makes clear, satisfaction is a faction of perceived
performance and expectations. If the performance falls short of expectations, the
customer is dissatisfied. F the performance matches the expectations, the customer
is satisfied. If the performance exceeds expectations, the customer is highly
satisfied or delighted.

2.2 REVIEW OF LITERATURE:

This chapter will summarize current literature on customer satisfied,
Explore theories related to customer satisfaction, and discuss the importance of
being aware of customers current satisfied levels. Throughout this discussion the
previously stated definitions of customer satisfaction will be applied.

2.3 STATEMENT OF THE PROBLEM

Now a-days silk industry is facing so much competition in the market. The
Market is flooded with Indian and multinational company and all the products of
the companies are having good quality. So we do not have clear idea, what
customer want about the various Karnataka silk products. We are not aware of the
attitude of the consumer towards the various silk industries and particularly
towards Karnataka silk products (K.H.D.C.L) and we also are unaware about how
customer are getting satisfied from (K.H.D.C.L).

2.4 SCOPE OF THE STUDY

Earlier when more number of Government and public sectors market was in place
for Karnataka silk products. In the changed scenario, company has to compete with
many private players for market retention and expansion.

2.5 NEED FOR STUDY

Take any company today, everybody is focusing on customer retention, customer
loyalty, long term customer relationship and most spoken is customer satisfaction.
As they say the advertisement is a satisfied customer. To know the customer
satisfaction towards Karnataka silk products is the need for the study.

2.6 OBJECTIVE OF THE STUDY
To identify factors of customer satisfaction towards Karnataka silk &
its other products
To know the customer expectation towards the Karnataka silk
products.
To know the level of customer satisfaction.
To identify the methodology to increase the satisfaction level among
the customers.
To identify the problems which are contributing towards
dissatisfaction of the customers

2.7 METHODOLOGY
As the study is aimed to know about the customer satisfaction towards
KARNATAKA SILK SAREE the consumers are main force of the
study.
The survey been conducted to collect the information from the consumers.

DEVELOPING RESEARCH PLAN
The research plan was completed within the given time period. Hence, it was
effective. It yielded the intended results in a comprehensive manner.

Research project Descriptive
Data source Primary Data, Secondary Data-
Website
Magazines, etc.
Research approach sample survey Method, interview
Research instruments Questionnaire
Sample plan Sampling unit-Customer of
Bangalore city
Sample size-300


2.8 LIMITATION OF STUDY
The sample size is small compare to the population.
The finding may not be accurate due to limited time frame.
The study is limited on Bangalore city only. Customers outside Bangalore
are not taken into account. There is a perception research people may have
option bias.

2.9 ANALYSIS OF DATA
Pie chart, bar chart
Percentage analysis
























CHAPTER-3
PROFILE OF THE
SILK INDUSTRY











The Karnataka Handloom Development Corporation was established in 1975 with
the objective of providing support to weavers. Today KHDC has 13000 handlooms
under its wing. KHDC works ceaselessly to encourage and support hundreds of
thousands of weavers. Revive ancient designs and weaves and integrate them into
today's lifestyle.
The Karnataka Handloom Development Corporation was established in 1975 with
the objective of providing support to weavers. Today KHDC has 13000 handlooms
under its wing. KHDC works ceaselessly to encourage and support hundreds of
thousands of weavers. Revive ancient designs and weaves and integrate them into
today's lifestyle

MISSION:
The prosperity of the We aver and the prosperity of the corporation.

Its our aim to improve the economic and social status of the weaver by achieving
and maintaining quality at all levels of production which will then ensure the well
being of the corporation.
Providing employment to the handlooms we avers outside co-operative
sector round the year which includes supply of raw materials, technical guidance,
training facilities and marketing support.
Implementing welfare schemes sponsored by Government of Karnataka
and Government of India for the benefit of weaver.
Repositioning the Company from 'Market Follower' to 'Market Leader'

PRODUCT PROCESS:
Different varieties of fabrics produced by weavers of The Karnataka Handloom
Development Corporation throughout Karnataka is collected at warehouses at
Peenya and it is processed at "PRIYADARSHINI TEXTILE PROCESS HOUSE"
situated at Peenya 2nd stage about 15 km from Bangalore. The Process House is
established in the year 1980 having post loom processing capacity of 5-6 lakhs
metres of different varieties of cloth. Government of Karnataka's prestigious
VidyaVikas Scheme and Janatha Saree Dhothi Scheme required fabrics are being
processed in the same Process House. This Process House is possessing G.M.P
certificate issued by Drugs Controller, Govt. of Karnataka to process and supply
Bandage Cloth required for all Government Medical Hospitals.

The Process House is having a fully automatic flatbed screen printing machine, silk
sarees table printing and Computer Aided Designing to produce attractive designs
on Sarees, Dress Materials and Furnishings which are being sold at our retail sales
outlets "PRIYADARSHINI HANDLOOMS" Showrooms throughout Karnataka
and all metro cities. Also the process house is having a modernized silk yarn
dyeing plant having production capacity of 2500 kgs of silk yarn per month with
computer colour matching. The process house is shortly acquiring I.S.O.9001-2008
certificate.
Bleaching dyeing silk dyeing
Designing Printing ( silk) printing (cotton)
Centering warehouse


EXPORT PROMOTION:

The Karnataka Handloom Development Corporation established in 1975 with the
objective of providing support to weavers, it today has 13000 handlooms under its
wing. KHDC has played a leading role in the renaissance of Indian Handlooms,
Priyadarshini International, Export Division of KHDC, has been set up exclusively
to cater to the requirement of the Global buyer.
From raw-material procurement to marketing, KHDC helps traditional
weavers pursue their vocation fruitfully. Though it has in-house pre and post loom
processing facilities it helps them maintain the highest quality standards and time
schedules, something the way for the creation of an exquisite range of silk, cotton,
linen and synthetic fabrics. And through its network of over 55 outlets countrywide
it brings the masterpieces of the weaver''s art to the customer. ''Priyadarshini'' the
brand under which KHDC markets the hand woven fabrics is today synonymous
with handlooms of exceptional quality and beauty, not in India alone but in the
global market as well as a result of the seamless blending of an ancient heritage
with contemporary fashion trends.


WHY K.H.D.C.L :
In touch with style, Worldwide: Monitors global fashion trends and issue
guidelines on pantone shades that are popular.
Quality: Pure cotton yarn and silks used as raw material.
Eco-friendly: Uses only AZO free chemicals and vegetable dyes.
Socially responsible: Ensures no child labour is involved at any stage of its
operation.

DISCLAIMER:
All data in this website is correct at the time of publication
No responsibility will be taken by Karnataka Handloom Development
Corporation or its suppliers, agencies and service providers for any
omissions or errors
All brands and logos are registered trademarks and are subject to copyright.
All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or
be transmitted in any form by any means, electronic or otherwise without
prior written permission by the publisher, Karnataka Handloom
Development Corporation.




GANDABERUNDA SILK SAREES:


Integrating the glorius tradition of hand weaving from karnataka.
thissaree has the imaginary double headed GandaBerundaBirdon the pallu as well
as in the corner of the pallu and body. This is the insignia of the erstwhile Mysore
rulers, hand woven with sensitive craftsmanship into dazling designs. the original
GandaBerundasaree is said to have been woven in the 18th century for the Royal
family of Maharaja of Mysore. AUTHORISED USER These sarees are produced
at Molkalmururoduction center.

3D Silk Sarees:


This saree design is hand woven by three different warp &weft(length &
width) colours with beautiful craftsmanship with attractive butta designs. eachbutta
designs are hand woven with minimum floats and soft finish with wrinkle free.
These sarees are produced at Kolegal Production center. ISO 9001-2008
CERTIFIED COMPANY PriyaalarshiniHandlocams.



Brocade Silk Sarees:


oked silk sarees that are available in magnificent colors, coordinated well
with an array of bright and amazing borders and pallu.






Coin Silk Sarees :


Coin Saree This coin silk saree design is imitation of gold coin, coin
designs are placed throughout the body of the saree to bring the look of the gold
coin. The temple border designs run at the two side of the saree and attractive multi
colourpallu design with soft finish.soft finish.

Tissue Silk Sarees:

Tissue Sareezari and silk yarn are woven together in the warp to create a
wavy effect. The colour in both the warp & weft is mixed equally, resulting in
different colour combinations in the border and pallu. These sarees are produced at
Molkalmuru Production center.

Kalanjali Silk Sarees:

Our fashionable range includes high quality silk sarees that have always
been in vogue. Available in different patterns and colors, these silk sarees exhibit
perfection and finesse of our craftsmen. We are preparing this silk sarees by using
pure silver and gold zarikasab and embroidered thread also. Our company
manufactures sarees in a gamut of designs that are appealing and splendid. The
range of our Fancy printed sarees is made using a variety of fabrics. These include
cotton, crepe, georgette, chiffon and other suitable materials. Our personnel pay
utmost attention to details like styling, weaving and stitching resulting in a flawless
collection.

FancyPrinted
Silk Sarees - Design 1
Fancy Printed Silk Sarees - Design 2



Discharge printed Silk Sarees:
Delicate and attractive images print on pure yarn dyed hand woven silk
fabric with eco friendlycolours, soft finish & wrinkle free. the printing technique is
different from other prints because the designs on both the sides of the fabric look
alike. This sarees have rich traditional look, and easy maintenance.
Discharge Printed Silk Sarees - Design 1
Discharge Printed Silk Sarees - Design 2


Botic Printed Silk Saree:
We are offering an enticing range of botic printed silk sarees that are sure to
enhance the beauty and feminity of the wearer. Available in wide assortment of
rich colors, these silk sarees are highly popular amongst the fashion conscious
clients.


Botic Printed Silk Sarees - Design 1
Silk Home Furnishing

Silk Quilts

. Handcrafted
Bring exceptional luxury to your bed. This silky textural quilt is a
wonderful mlange of rich jacquard weaves. Made of polyester/rayon &
backed with same fabric in stripe design lending a hint of texture. Filled with
pure cotton for just the right warmth as nights may require. Handcrafted
exceptional luxury to your bed. This silky textural quilt is a wonderful
mlange of rich jacquard weaves. Made of polyester/rayon & backed




Silk Curtains:

Created by expert design professionals. The wide range of cotton bed sheets
come in combinations of pastel colors & designs. Made with 2/20s X 2/20s &
2/40g x2/40g quality cotton yarn woven by expert weavers at GadagBetgeri &
Bhagyanagar.

Silk Home Furnishing :

These luxurious fabrics a different pastel tone find variety of use from making
dresses to the home decor items.

Soham Shirts
Cotton Shirt:

percent Our range of formal cotton shirts is available in various colors, sizes and
lengths from 100 percent cotton fabric to give a decent look and comfort level to
the wearer. Available in plain, stripes, prints, checks and other patterns, these
formal half sleeve shirts are designed to suit every need of our clients. In addition
to this, these formal shirts can be manufactured as per the requirements of the
clients.. Fabric to give a decent look and comfort level to the wearer. Available in
plain,




Silk Shirts:

Silk Shirts offered by us are manufactured keeping in mind the latest designs
and color matching. Available in a plethora of colors and exclusive designs, these
shirts are extremely comfortable, finely stitched and tailored as per the designs and
specifications of our esteemed clients.

Polyster Shirt:

fashionable and quality range of Polyester Shirt that cater to different apparel industry. Available in different color combinations,
these are available in all standard sizes at industry leading prices.

We off We offer highly fashionable and quality range of Polyester Shirt that cater
to different apparel industry. Available in different color combinations, these are
available in all standard sizes at industry leading prices.
Following are some of its unique features:
Checks Shirts:

Rang Range of Checked Shirts available with us is available in different colors,
designs and patterns. Customized as per the specifications of our clients, these are
known for competitive price and skin friendly fabric.

Stripe Shirts :

Our range of striped shirts is highly comfortable to wear and are offered at the
best industry's prices. The entire collection has received a strong response from the
customers of all over the world for their unique style and design patterns. These
striped shirts bring a unique touch to the wearers.
Pride Shirts:
Response Our range of pride shirts is highly comfortable to wear and are offered at
the best industry's prices. The entire collection has received a strong response from
the customers of all over the world for their unique style and design patterns. These
pride shirts bring a unique touch to the wearers.
unique style and design patterns. These pride shirts bring a unique touch to the wearers.
Item Code : PS - 101 Item Code : PS - 102


Ite103 Item Code : PS 104

Export Products
Cotton Bed Linen:

The bed linens we manufacture are made of plain 100% cotton percale and
50/50 blended options. Further, we also use latest trends in designing the same
with 100% cotton jacquard in stripes, dots, dobby box, uneven stripes and
others.ens we manufacture.

Cotton Table Linen:

We provide a range of cotton table linen that is available in contemporary
designs and patterns. Extremely durable and easy to maintain, these cotton table
linen are available at industry leading prices. In addition, these cotton table linen
can also be customized as per the designs provided by the client.

Silk Bed Linen in:



Silk Cushion Covers:

These silk cushion covers are very ethnic and are in great demand across
the globe. Our range of silk cushion covers are available in variety of styles and
prints, our range of silk cushion covers are manufactured using qualitative fabric
and ensures material strength and color fastness


Silk Shade Card:
.lk cushion c
These double shade silk sarees are handmade viewed and full of zari
works. we are used pure quality zari and silks from government society. This saris
look double shade pink color reflects from side by side during lights.
overs are very ethnic and are in great demand across the globe. Our
range 100% cotton percale and 50/50 blended.

AREA OF OPERATION:
GLOBAL FAVOURITES FOR THEIR NATURAL GOODNESS:
K.H.D.C.L has a long tradition of maintaining the highest quality standards.
Right from the selection of raw materials to processing and packaging of the end
product. The reason why its products are much in demand globally & are exported
regularly to UAE, Bahrain, Kuwait, Quatar , south East Asian countries as well as
North America & South America. The silk, of course, is much sought after by the
leading Home Furnishing of world . all the Silk Bed Linen made from silk and wall
socket .The document close the document had me out show auctions what can I do
and as exit an silk

OWNERSHIP PATTERN:
WHOLLY OWNED BY GOVERNMENT OF KARNATAKA

STRUCTURE OF ORAGANISATION:
A.BASIS OF DEPARTMENT:
K.H.D.C.L is a manufacturing concern of moderately large sze. It facilitates
effective utilization of manpower and resource and it is a simple, economical and
reasonable organization pattern.




B.LEVELS OF ORAGANISATION:
TOP LEVEL consisting of BODs and M.D
SECOND LEVEL consisting of Directors of finance and Special officers.
THRID LEVEL consisting of senior managers, deputy managers and
officers.
FORTH LEVEL consisting of clerks, Assistants and Attendees.











CHAPTER-4
RESULTS, ANALYSIS
&DISCUSSIONS






CHAPTER-4
RESULTS, ANALYSIS & DISCUSSIONS
The data collected was subjected to techniques like validating, editing, and passed
into tabulation using tally bar method. Analysis was carried out through statistical
tools which were done based on marketing concept and inference was drawn. For
this purpose a survey of consumer of Mysore Slk saree was conducted. So
consumers were selected from different occupation, age group, sex and community
of Bangalore.













TABLE: 1
The above table shows that 41% of respondents are 15-25 age, 30%of respondents
26-35age, 22%are 36-45age, 7%are above 45age.



Age

No. of respondents percentage















age Graph shows the different
15-25 123 41%

26-35 90 30%
36-45 66 22%
Above 46 21 7%

Total 300 100%





INTERPRETATION
From the above analysis we can see that majority of respondents are 15-25
age, just 30%,22%&7% were in the age group of 26 to 35,36to 45 and above 46
respectively.





no of respondents
15-25
26-35
36-45
above 46
TABLE: 2 TABLE SHOWS THE QUALFCATON OF RESPONDENTS
Qualification No of
respondents
percentage
Post graduates

123 41%
graduates 84 28%
Under graduates 60 20%
others 33 11%
Total 300 100%


Analysis:
This question was asked to understand the
qualification of the consumer (respondents).



Graph: 2 graph shows the qualification of the respondents


Analysis:
The interpretation was 41% of the total respondents contacted were post
graduates. 28%of them were graduates. 20%of them were under graduates & just
11%were others.




41%
28%
20%
11%
percentages
post graduates
graduates
under graduates
others
Table: 3 table showing the occupation of the respondents
occupation No. of respondents percentage
Student

57 19%
Service 162 54%
Business 120 40%
Others 21 7%
Total 300 100%


Analysis
The question was related to the occupation of the consumers (respondents).











Graph:3 graph showing the occupation of the respondents


INTERPRETATION
54% Of them were service, 40%being the business, 19% of them were students,
and 7% being from others respectively.




19%
54%
40%
7%
percentage
student
servce
busness
others
TABLE NO. 5
INVESTIGATION & HANDLING OF COMPLAINTS BY
EMPLOYEES
Analysis
The above figures project that 85% of the respondents felt that the investigation
and handling of complaints by employees is immediately, and 15% of the
respondents have told that the complaints on the employees is not taken
immediately








PARAMETERS NO. OF RESPONDENTS %
Yes 85 85
No 15 15
TOTAL 100 100
INVESTIGATION & HANDLEING OF COMPLAINTS BY EMPLOYEES



Analysis
From the above analysis it is inferred that majority of the customers felt that
the complaints on the employees is taken immediately.




85%
15%
0% 20% 40% 60% 80% 100%
YES
NO
Column3

TABLE NO: 6
BEHAVIOUR OF OUR STAFF
The above figures project that 14% of the respondents felt that the
employee behavior was Excellent, 73% of the respondents felt that the employee
behavior were good, 13% of the respondents felt that the employee behavior were
Average, and none of them felt there behavior was Below Average.









PARAMETERS
NO. OF
RESPONDENTS
%
Excellent 14 14
Good 73 73
Average 13 13
Below Average 0 0
TOTAL 100 100

BEHAVIOUR OF OUR STAFF




Analysis
From the above analysis it is inferred that majority of the customers felt that
the employee behavior was good and some of the customers felt that the employee
behavior was good and Average.




14%
73%
13%
0%
Percentage
Excellent Good Average Below Average

TABLE NO: 7
ABOUT THE QUALITY OF SERVICES OF SILK SAREE
It is clear from the above figures that 35% of the respondents have told that
the quality is excellent, 16% of the respondents have told goods, 32% of the
services are about average and the remaining 17% respondents have told the
service of the SILK SAREE is below average.






QUALITY
NO. OF
RESPONDENTS
%
Excellent 35 35
Good 16 16
Average 32 32
Below average 17 17
TOTAL 100 100

ABOUT THE QUALITY OF SERVICES OF SILK SAREE

Analysis
From the above analysis shows that majority of the customers have
suggested that the service is Excellent and the next is average category.


TABLE NO. 8
0 5 10 15 20 25 30 35
Excellent
Good
Average
below average
35
16
32
17
Percentage
Q
u
a
l
i
t
y

Percentage
PROMOTIONAL TOOLS THAT CREATED AWARENESS

It is inferred from the above table that 21% of the respondents came to know
about SLIK SAREE through Newspaper, 32% of the respondents came to know
about the store through Friends, 18% of them came to know through the On road
fleets and the remaining 29% came to know by Booking counters.




PROMOTIONAL TOOLS THAT CREATED AWARENESS
ABOUT SLIK SAREE
PROMOTIONAL
TOOLS
NO. OF RESPONDENTS %
Newspaper 21 21
Friends 32 32
Fleets 18 18
Booking Counters 29 29
TOTAL 100 100


21
32
18
29
0
5
10
15
20
25
30
35
P
e
r
c
e
n
t
a
g
e
Newspaper Friends Fleets Booking Counters
Media
ANALYSIS
From the above analysis, it is inferred that majority of the customers came to know
about SLIK SAREE through Friends and while some of the customers came to
know through Newspapers.





TABLE NO. 9
SERVICES OF SILK SAREE

Analysis
The above table shows that 42% of the respondents like selling, 25% of the
respondents like on line booking, 15% of the respondents like Courier and 18% of
the
respo
ndent
s like
Ware
house
.






SERVICES
NO. OF
RESPONDENTS
%
Selling 42 42
On line booking 25 25
Courier 15 15
Warehouse 18 18
TOTAL 100 100
SERVICES OF SILK SAREE


Interpretation
From the above analysis it is inferred that majority of the customers SILK
SAREE Travelling Service and next Transport Service.

TABLE NO. 10
COMFORTNESS OF OUR SAREES
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
selling on line booking Courier Warehouse
42%
25%
15%
18%
Percentage
PARAMETERS
NO. OF
%







The above figures project that 25% of the respondents felt that the ambience
of our store was excellent, 35% of the respondents felt that the ambience of our
store was good, 30% of the respondents felt that the ambience of store was average
and 10% of the respondents felt that the ambience of store was below average.





RESPONDENTS
Excellent 25 25
Good 35 35
Average 30 30
Below Average 10 10
TOTAL 100 100



COMFORT NESS OF OUR SAREE



Analysis
From the above analysis it is inferred that majority of the customers felt that
the comfort ness of the sarees are good. Only few of the respondents felt that the
comfort ness of the sarees was average.

25%
35%
30%
10%
Percentage
Excellent Good Average Below Average





CHAPTER-5
SUMMARY OF FNDNG, CONCLUSION &
SUGGESTON









CHAPTER-5
SUMMARY OF FNDNG, CONCLUSON &SUGGESTONS
FINDING:
1. It was found that most of the people are aware of the product and only
very few know about the manufacture of the Karnataka handlooms
development.
2. It was found that most of the customer of Karnataka handlooms
development are using it regularly.
3. It was found that most of the people are aware of the Karnataka
handlooms development of corporation limited which comes n
different sizes and shape.
4. it was found of most of the people are satisfied with Karnataka
handlooms development silk sarees and they quality n the k.h.d.c.l.
5. it was found of most of the people sad that packing materials is
looking good and attractive.
6. It was found that most of the people said that they dont need change
in the packing design.
7. It was found of that only a very few knows about the TFM of the
product.
8. It was found that most of the people are getting the information
through press and electronic media.
9. It was fund that most of them saw pop products.
10. It was found that most of the people said they are motivated by the
qualty of the product.
SUGGESTONS
1. The company needs to open its government retail outlets to have a greater
market.
2. It may be some people dont compromise with the ingredients, as a reason
the company must try to introduce different kinds of sarees and shirts to
attract this inches segment.
3. Some people felt that the packing of the product wasnt that attractive. So
the packing needs to be improved. Mean while this doesnt apply to the large
family packs of six.
4. The prices needs to be reduced, this may help the company to gain a large
market offices.
5. Middle class &lower middle class be tailgated excessively.
6. The company should make the products available everywhere, in every
corner the city.
7. The company should also come up with innovations n the products.
8. The company needs to rethink upon its advertising strategies.
9. Better marketing should be applied.
10. The use of well-know celebrities as the brand ambassador will definitely
help the cause of goods publicity.



CONCLUSIONS

As every one of us know that the customer is the axis for the business cycle.
product can be existed with out the existence of the customer. Likewise slk saree
also has an customers which makes the company renowned name in Karnataka
handlooms development of corporation limited .
From the field survey it has come to know that the slk saree market in
Bangalore is vast and competitive market. slk saree is having good market has
competition with other slk saree companies. Here customers are also aware of the
services want to get maximum satisfaction from this service for which they are
spending their valuable money of the saree.
As I have taken the topic customers satisfaction to know the perception of
the customers about the Silk saree. I had good relationship with the company
officials. I hope this study shall be helpful in my career to achieve the real time
market survey.