IMMPACT

REDIRECTING COLLECTIVE CONSCIOUSNESS ON IMMIGRATION

MANDATE
Providing students with access to necessary
information on immigration and pertinent
connections to immigrant organisations.
CAMPAIGN GOALS
Provide the correct information to all university students about the
social and economic impact of immigration on Canada. So that when
they are confronted with inflated and skewed information on immigration
they are able to combat it.
Providing them with the right connections to the potential opportunities
with the organisations that are dealing with and combatting these issues
on a regular basis.
This is done in hopes of potentially igniting the student on a trajectory
that will ultimately lead to affrmative action.
TARGET AUDIENCE
Post - Secondary Students
DISCLAIMER
We acknowledge the varying factors that come into
play when discussing and taking action on issues of
immigration, however in this particular campaign we are
concerned with providing the necessary information and
tools that mobilize the students to think critically and to
those who are willing go down a path that will lead to
affrmative action.
RESEARCH
UNPACKING $26 BILLION
Median age: 40.6
Men: 39.6
Women: 41.5
B.C. (2011): 41.1
65+ > 15 & under (700,500 vs. 684,900)
Age and proportional income
Immigrants less likely to use employment insurance,
subsidized housing, social assistance, etc.
(National Bureau of Economic Research)
Myth of the health care exploitation
2012 Admitted Permanent Residents (15 years and Older)
Total: 205, 752
Age Groups Immigration Class
Total Number of
Immigrants
15-24 Family Class 10, 289
Economic Immigrants 15, 972
Refugees 4, 799
Other Immigrants 1, 304
Total 15 - 24 32, 364
25 - 44 Family Class 27, 381
Economic Immigrants 88, 771
Refugees 8, 851
Other Immigrants 4,837
Total 25 - 44 129, 845
45-64 Family Class 12, 388
Economic Immigrants 15, 802
Refugees 2, 829
Other Immigrants 1, 434
Total 45 - 64 32, 453
65+ Family Class 9, 871
Economic Immigrants 161
Refugees 604
Other Immigrants 0
Total 65+ 11, 090
LOOKING BEYOND ECONOMICS
Economic Immigrants
A category of permanent residents in which applicants under Federal Skilled Workers
Program (FSWP) are awarded points based on education, work experience, age, and
language abilities.
Family class
Foreign nationals sponsored by close relatives or family members in Canada and
includes spouses and partners, dependent children, parents and grandparents.
Refugees
Include government-assisted refugees, privately sponsored refugees, refugees landed
in Canada, and dependants of refugees landed in Canada who live abroad.
Immediate benefts vs. long term solution
POPULATION GROWTH
Average annual population growth: 1% approaching zero
4.2 working-aged Canadian for every senior citizen
By 2031:
This ratio will be cut in half
Deaths will start to outnumber births
Immigration will be the only growth factor
ECONOMIC IMPLICATIONS
A million jobs expected to go unflled from now and 2012
(Conference Board of Canada)
2012: majority of growth in labour forces come from
migration population
The 1% Rule
To reach 1% today, Canada would need to admit at least 348,000
ECONOMIC IMPLICATIONS & BEYOND
Average number of permanent residents admitted per year: 250,000
Average number of economic immigrants admitted per year: 150,000
Average number of temporary foreign workers admitted per year:
180,000
2010: 282,771 temporary foreign workers admitted
2010: 280,689 permanent residents admitted
Looking beyond immediate economic returns: children from almost
every immigrant groups outperform and tend to work harder than kids
whose parents were born in Canada
CREATIVE
CAMPAIGN RESOURCES
Digital Short
The video will be split into two main narratives. The frst will
draw from the statistics used by anti-immigration organizations.
The second will draw from the pro- immigration organizations,
will service to combat and refute the frst narrative.
CAMPAIGN RESOURCES
Print Campaign
One poster, potentially promoting/advertising the
campaign on/ through various media
(e.g. magazines, newsletters, online blogs)
Tumblr Webpage (www.im-m-pact.tumblr.com)
First of all, the site contains general information about
immigration and demographic trends that provide for an essential
starting point to understand the current and evolving immigration
landscape. This will include drawing new information from both
sides of the argument, in an attempt to even out the informational
imbalance. This page will be updated on a bi-weekly basis, so as
to keep up with current discourse.
CAMPAIGN RESOURCES
TIMELINE
March 12: Assemble production team
Contact actors
Research venues for flming
Draft proposal for media contacts, sponsors and potential venues
March 16: Launch website (www.im-m-pact.tumblr.com)
Finalize production team
Finalize cast
Draft script & digital story board
March 17: Contact venue locations
Public outreach for sponsors and to media contacts (contact list attached)
March 20: Offcial introduction to IMMPACT
TIMELINE
March 21: Finalize venue location
First drafts of poster campaign to be completed
March 24: Day 1 of Shooting for Digital Short
Follow up with media contacts and potential sponsors
March 28: Production complete
Begin editing video content
Finalize media contacts and sponsors
April 1: Deadline to receive media contacts and sponsorship logos
April 5: Complete digital short
Final draft of poster campaign
April 9: Launch digital short
MEDIA CONTACTS & SPONSORS
Vancouver Foundation
Fresh Voices Youth Advisory Team
CitizenU
PeerNetBC
Immigration Services Society of B.C.
AMMSA: The Affliation of Multicultural Societies and Service Agencies
IMMPACT
REDIRECTING COLLECTIVE CONSCIOUSNESS ON IMMIGRATION