Concurrent Session-I

TRACK: B-108, First Floor, Block B

Theme: E-Tailing, Technological advancements and changing face of the Modern Retail

Track chair Name: Dr.P.K.Goel (Dean- School of Management, GDGU)
Track Co-Chair Name: Mr. J.S. Ahluwalia
Master of Ceremony: Ms. Hitesha Yadav ( Asstt. Professor, GDGU)
Papers Presented: 4
Papers in Absentia: 2

The Session commenced at 3.15 pm with the introduction and floral welcome of Dr.P.K.Goel (Chair) and
Mr.Ahluwalia (Co-Chair). Rules and regulations of the presentation was explained by Kanishk Baweja.
Presentation 1:
Full Name: Dr. Monica Bharadwaj (Presenter) and Dr,Renu Agarwal
Institute/college: IIMT and YMCA
Paper Title: Exploring Adoption Intention of Mobile Banking A Modern Retail Banking
Innovation for a Better Customer Experience.
Details: She explained that Mobile banking is a smarter way of banking as everyone is having a
mobile now a days. . The aim of the research was to investigate factors affecting mobile
banking. The key concepts of the paper were PU & PEOU, Compatibility, trust and attitude.
Factor Analysis was used for the interpretation. The conclusion of the research was that the 3
factors i.e. PU & PEOU , compatibility and trust are affecting the usage of mobile banking .
Attitude has no such impact on mobile Banking usage.
Discussion included how to overcome the frauds in case of mobile banking, One Time
Passwords and sometimes technology also fails.
Presentation 2
Full Name: Ms. Naina Gulati (Presenter) and Mr.Deepak Halan
Institute/college: Appejay Satya University, Gurgaon
Paper Title: The Offline- Online Dilemma
Details: The paper included a survey on online shoppers and Offline shoppers. The objective of
the paper was to know the behavior of the customer when they shop online or offline. The
paper also explained the advantages and disadvantages of both online and offline shopping.
The survey showed a variation in thinking of the people going for online and offline shopping.
She concluded that still the dilemma is on about whether the online shopping is better or
offline.
Discussion included the factors affecting the offline and online shopping.
Presentation 3:
Full Name: Mr.Manjit Singh Saini
Institute / College: Paramount Group, Delhi
Paper Title: Technological Innovations and their impact on Retail Market.
Details: The paper explained the most recent innovations in the shopping and their impact on
retail markets. He emphasized on 9 innovations including Digital Marketing Services, Omni
Channels and HOINTERS (A robotically operated clothing store). He concluded that technology
is only to assist, all the other operations including supply chain management should be full
proof.

Presentation 4:
Full Name: Dr. Kakoli Sen (Associate Professor GDGU), Mr.Saurabh Barjatya(Student) ,
Ms.Lavanya Ahluwalia(Student) and Ms. Vinita Joon (Student)
Institute/college: GDGU
Paper Title: An exploratory study of Young Indian consumers online purchase behavior.
Details: This paper explained the behavior of the young generation on the online shopping. The
survey included a sample size of 200 students and then included group discussion. The paper
included the factors affecting the behavior of young generation regarding Online shopping.

Paper in Absentia:
1. Ms.Aman Sing (ASSET, Delhi) Beyond Retail Survelliance : Improving Store
Performance.
2. Mr.Sunil Kumar (IRCTC) IRCTC e-ticketing System.

The session ended with Vote of Thanks by Ms.Hitesha Yadav and Memento presentation to
Chair and Co-Chair