Rewriting The Book On Book Printing GA

WANT TO KEEP UP
WITH CHANGING
INDUSTRY DYNAMICS?
STRONGER TOGETHER.
TOGETHER WE CAN DO ANYTHING.
REWRITING THE BOOK ON BOOK PRINTING
A Whole New World for Book Publishing . . . . . . . . . . . 3
Revitalizing Reading... Books on Demand . . . . . . . . . . 6
Book Business: The Burgeoning Business of Books . . . 9
Publishing Executive: Positioned for the Future . . . . . 12
In-plant Graphics: Harlequin Takes a Novel Approach. . 14
Yurchak Printing: Pushing the Boundaries of
Digital Book Printing. . . . . . . . . . . . . . . . . . . . . . . . . 16
Bookmasters: Helping Customers Maximize Profits
in a Changing Marketplace. . . . . . . . . . . . . . . . . . . . 18
Oc JetStream: The Perfect Fit for Books. . . . . . . . . . 19
Books: Workflow to Make Quantity One a Reality. . . . 20
A Book of One: Streamlining Book Production . . . . . . 21
Paper + Finishing = Profit . . . . . . . . . . . . . . . . . . . . . 22
LEARN MORE ABOUT THE CHANGING
DYNAMICS OF BOOK PRINTING
IN THESE GREAT ARTICLES:
3
A Whole New World For
Book Publishing
It truly is a whole new world for book publishing. No matter
where you are at the beach, on an airplane, or in the subway
you will see people with their Kindles or iPads. There are
headlines in every magazine and newspaper about Googles
Publishing platform, tools from Apple that threaten the text
book market, Amazons success with ebooks, and predictions
of the demise of the publishing industry as we know it.
While the transition to digital is not moving at the same
rate for all publishing segments (Trade, K12, Higher
Education, Professional, and Scholarly), it is generally
believed that ebook sales will account for a substantial
portion of trade revenues within the next five years. Just a
few years ago, traditional companies were more frightened
of this transformation than excited about the opportunity.
Today, this has reversed. Printers, publishers, booksellers,
distributors, and agents have embraced the new technologies
and are retooling their businesses to accommodate a world of
digital and printed books.
THE GOOD NEWS BOOK SALES ARE UP!
In August 2011, the Association of American Publishers
(AAP) and the Book Industry Study Group (BISG) released
the U.S. BookStats. This is considered one of the most
comprehensive statistical surveys conducted in the modern
publishing industry. It is focused on capturing size, scope,
revenue, and expansion across multi-platform content and
sales distribution channels. Net sales for publishers increased
to $27.94 billion in 2010, representing a 5.6% increase over
2008. Publishers sold 2.57 billion net units in 2010, marking
a 5.6% increase over 2008. Growth hit all segments. Higher
education was up 18.7%, with sales reaching $4.55 billion in
2010. Sale of trade books grew 5.8% to $13.9 billion, partly
fueled by ebooks. One of the strongest growth areas was
adult fiction, which saw a revenue increase of 8.8%. While
ebooks represented only .6% of the total market in 2008, this
share had risen to 6.4% by 2010. A September 2011 Harris
Poll indicates that one in six Americans (15%) currently uses
an e-Reader, while another 15% plan to purchase one in the
next six months. At the same time, however, this also implies
that 70% of the market does not own an e-Reader and has no
near-term plans to acquire one.
The key message is that e-Readers are definitely here to stay,
so the printing and publishing worlds must change with
the times. There will always be a place for hardcover and
paperback books, but recent developments will demand a
huge transition for book printers and publishers alike. How
businesses adapt will determine who is left standing five years
from now.
4
FIGURE 1:
Top 15 Applications by
Digital Print Volume, 2010 and 2015 (U.S.)
0 20 40 60 80 100 120
BOOKS FROM ANALOG TO DIGITAL
InfoTrends recently completed its 20102015 U.S. Digital
Production Printing Application Forecast. Print is driven by
applications, and digital production printing is no exception.
Demand for specific applications changes over time for a
number of different reasons, including growth in usage,
electronic replacement, and shorter runs. This study explored
28 specific application segments and measured digitally
printed application volume changes in A4 (U.S. letter-sized)
equivalent impressions (see figure 1).
The top three production digital print applications in the
U.S. will be direct mail, books, and bills and statements.
Combined volumes for these applications are expected to
exceed 270 billion impressions. Book printing is expected to
account for a 16.6% share by the end of the forecast period
(94.5 billion impressions).
In terms of pure pages, the book market is expected to
show the biggest gain. Its share is expected to experience a
compound annual growth rate of 14.2% between 2010 and
2015, representing over 45 billion pages by the end of the
forecast period (see figure 2).
Inkjet and digital printing will aggressively begin to displace
analog offset printing of books. Improvements in continuous-
feed inkjet printers will fuel the shift to digital printing within
the book market. Every aspect of inkjet speed, quality, and
format will see significant leaps in performance during 2012.
5
FIGURE 2:
Fastest Growing Applications
by Absolute Digital Print Volume Gain (U.S.)
Visit www.OceProductionPrinting.com/GA
Take a look at the Gasch customer video and the
Revitalizing Book Publishing Through Print On
Demand webinar as Jeremy Hess of Gasch Printing
and other industry professionals share the benefits
of print-on-demand and short-run book printing.
0 20 40 60 80 100 120
PUBLISHERS WILL RESPOND!
Digital printing is destined to grow in volume at the expense
of conventional printing for the book market. In an uncertain
market, publishers are beginning to embrace digital because
it enables shorter runs. Shorter runs reduce the amount of
unsold books, reduce storage costs, allow reprinting in smaller
batches, and offer the opportunity to print specialty books for
niche markets, including self-published books.
There is much confusion about how consumers want their
content delivered, but digital printing will provide the answer.
Publishers understand the value proposition, and everything
links to dollars and cents.
THE BOTTOM LINE
Technology keeps changing and publishers, authors, and
printers are feeling the effects. Although print isnt going
away, ebooks are here to stay. Publishers need partners with
technology and service offerings that will help content move
seamlessly between traditional book printing, on-demand
digital printing, and electronic distribution.
6
Revitalizing Reading
Books on Demand
Reading behaviors have changed. e-Readers of all types
(including Apples iPad and Amazons Kindle) are among
the hottest products in the retail world. Publishers are
trembling because they are faced with the same type of digital
disruption that rocked the music industry. At the same time,
however, e-books arent the only force changing the book
industry print on demand is altering the way that books are
published and purchased.
This has led to a change in the value-added chain. Instead
of trying to guess about print runs (especially in the face of
e-books), major publishers can simply print books on demand.
This frees them from the traditional guessing game regarding
the demand for books. Book dealers such as Amazon.com now
print books themselves, and authors are increasingly utilizing
the self-publishing model to publish and sell their creations
directly to the public. In short, the market has become
considerably more volatile, ad-hoc, and unpredictable.
In a tribute to the staying power of old-fashioned hard
copy books, print-on-demand services are quietly thriving.
Digital print on demand has become the answer for book
publishers that are facing an industry confronted with
multitudinous change.
EVALUATE THE MARKET
Regardless of the category (from short-run special-interest
literature to speculative bestseller editions), an increasing
number of books need to be printed while theyre hot. It is
increasingly difficult for publishers to predict the quantities
that they are going to sell. There is also an ever-increasing risk
of ending up with piles of unsellable inventory.
Publishers account for a steadily dwindling percentage of
worldwide book production volumes. Their share has already
dipped below 40%. More and more books are produced and
marketed by third parties using non-traditional methods.
Nevertheless, its exactly here that digital printing companies
can build the bridge to combine profitability with super-fast
response times.
EFFECTIVELY RESPOND TO CHANGE
RETHINK THE STRUCTURE
Growth in publishing revenues is achievable only through an
optimized blend of marketing and production activities that
also embraces e-commerce. The new winners in publishing
are the book projects that are being managed and controlled
directly by consumers. These are projects that use the
possibilities of digital communications technology as their
value driver. Photo books that are created on print portals
and printed fully digitally provide what is possibly the best
example. Vanity publishing where authors themselves
take charge of book production and marketing uses much
the same principle. An increasing number of books are
self-published by businesses or private individuals who take
charge of their own marketing and production. Marketing
aspects, and direct contact with and access to customers, play
a crucial role.
LEVERAGE EVERY OPPORTUNITY
Digital printing-based services can also be used by publishers
for more effective management of backlist titles. Publishers
are recognizing the long tail opportunities in keeping
backlist titles in front of potential consumers. Identifying
the next blockbuster book carries a high level of risk. By
maintaining a catalog of print-on-demand titles that may
appeal to a smaller audience, publishers can capitalize
on small incremental sales without any out-of-pocket
expenses. Publishers who can occupy appealing niche
themes with innovative products will retain a stable base
if they consistently leverage the opportunities of digital
printing and the associated new manufacturing concepts.
The combination of web-based and digital printing also
7
creates novel opportunities to take books beyond their role
as static products, making them usable as tools in a culture
of communication that is end-customer-driven. That said,
marketing (for series titles, individual titles, and publishing
companies) is essential to building trust for the publishing
brand, communicating to customers what the brand stands
for, and helping to navigate them through their purchasing
decisions. Lightning Source (based in the United States) is
capitalizing on the industrial book-on-demand model in run
lengths of one by using more than 20 continuous feed and
cutsheet presses from Oc.
ADVANCE INTO NEW OPPORTUNITIES
RECOGNIZE THE ADVANTAGES
Essentially, there are four characteristics that make digital
printing so appealing for publishing production:
Significant cost advantages over conventional methods for
printing short runs of under 3,000 units due to the relatively
low fixed costs;
Flexibility, permitting last-minute changes and content
updates;
The only color element of typical trade books such as novels
is the cover. The Canon imagePRESS color series of digital
presses produces consistent high quality covers on heavy
stock up to 325 gsm (120 lb. cover);
Photo books only work with full color with detailed, sharp
images on glossy, matte, and specialty stocks, the Canon
imagePRESS delivers the outstanding image quality that
photo books demand.
The intelligent combination of these properties is the driver
for on-demand production of books in exactly the quantities
required by the market. High-quality printing of content on
typical book paper is now relatively easy to implement, and
solutions are available for books in quantities as low as one.
BENEFIT FROM THE EXPERTISE:
OC COLOR SOLUTIONS FOR DIGITAL BOOKS
While digital books were traditionally monochrome,
productive color presses can now complement or replace offset
presses for color book applications. The color content of books
varies heavily depending on the type of book. Oc provides
solutions for virtually all book applications. For example:
The majority of digitally printed books are still
monochrome. The Oc ColorStream 10000 Flex (with
monochrome speeds up to 1,515 ppm, near-perfect front-
to-back print registration, and the ability to handle ultra-
lightweight media) is the solution of choice in the industry
for monochrome book production.
Educational, scientific, technical, and medical books,
booklets, and manuals with monochrome and/or full-color
content are an ideal fit for the Oc Inkjet family, including
the Oc ColorStream 3500 and the Oc JetStream family.
In addition, with the ability to mix color and monochrome
pages in one run, the Oc ColorStream 10000 Flex can run
these types of jobs that werent previously affordable or even
possible on one system.
Some trade books such as travel books or (auto) biographies
often include selected color blocks printed on coated
substrates. With Oc PRISMAprepare software, Oc
provides an effective automated solution for digitally
separating color pages from monochrome pages.
Monochrome books sections can be produced to the
highest quality standards on the Oc VarioPrint 4000
and Oc VarioPrint 6000 Ultra presses. Color sections, for
example on coated media, are a perfect fit for the Canon
imagePRESS series, and Oc PRISMAprepare software
brings it all together. For books having both color and
monochrome content, Oc PRISMAprepare software is the
key component to automatically split the color to the color
machine and then merge it automatically as inserts into the
monochrome document during production.
8
For short-run book publishing, Ocs printers (monochrome
and color) are supported by the Oc On Demand
Publishing Solution. One of the largest areas causing book
publishers pain is the finishing area. Much time is wasted
setting/resetting finishing equipment to handle the variety
of book sizes. By using Ocs On Demand Publishing
Solution, print shops can batch incoming book orders for
a more productive output schedule, saving up to 35% in
production time. If at any time a book becomes damaged
in production or packaging for shipment, a reorder can
automatically be generated.
Educational, scientific, technical, or medical books with full
color content may be an ideal fit for the Oc JetStream series,
replacing offset for run lengths of 3,000 and beyond.
MAINTAIN PROFITABILITY
ANALYZE THE VALUE CHAIN
Digital book production requires more than technical
knowledge. To work out how to deploy technology most
profitably for any given task or production step, it is essential
to analyze the entire value chain. Just comparing unit
costs fails to do justice to the complexity. The comparison
must incorporate the entire process, from author to reader.
Publishers manage this process, but they do not execute all
the steps themselves. Beyond the cost of production, they
have a range of other costs (e.g., storage costs and the cost of
capital). To identify which production method is the most
profitable for the title in question, other processes and cost
chains have to be calculated, including:
Printing costs
Warehousing and distribution costs
Pulping / returns
Sales period
Cost of capital
Updates
Planned run length
TALK TO THE EXPERTS IN DIGITAL PRINTING
The obvious route to raising profitability in the book market
is optimizing costs by lowering returns per title or book.
Oc offers publishers a concept by which they can produce
each of their titles, and keep them available, using the most
economical method printing on demand.
View the On-Demand Digital Book
Production video and the Oc Digital
Book Printing Solutions brochure
for more information.
The Burgeoning
Business of Books
Theres money on the table
in book production
By Noel Ward W
hile the glit-
ter and ash of
ebooks, e-readers
and tablets get
all the main-
stream media
attentionand pundits predict the
end of printed bookstraditional
printed volumes still represent enor-
mous opportunity for print provid-
ers. According to Caslon & Company,
monochrome books will account for
up to 85 billion pages through 2016
and color books are expected to make
up some 15 billion pages in the same
period. Little wonder that savvy print
providers are adding capabilities, tech-
nology and workows to carve out a
presence in this burgeoning market.
In fact, such rms see ebooks and
tablets as helping grow their business.
While the latest titles from name-
brand authors have both electronic
and traditional versions, the greatest
potential for print providers is not
the best-seller list. Second-tier ction
Special Advertising Section: Digital Printing

The Burgeoning
Business of Books
in book production
By Noel Ward W
hile the glit-
ter and ash of
ebooks, e-readers
and tablets get
all the main-
stream media

The Burgeoning
Business of Books
in book production
By Noel Ward W
hile the glit-
ter and ash of
ebooks, e-readers
and tablets get
all the main-
stream media

The Burgeoning
Business of Books
in book production
By Noel Ward W
hile the glit-
ter and ash of
ebooks, e-readers
and tablets get
all the main-
stream media

Reprinted with Permission from Book Business Magazine
W
hile the glitter and flash of ebooks, e-readers and
tablets get all the mainstream media attention
and pundits predict the end of printed books
traditional printed volumes still represent
enormous opportunity for print providers. According to Caslon &
Company, monochrome books will account for up to 85 billion
pages through 2016 and color books are expected to make up some
15 billion pages in the same period. Little wonder that savvy print
providers are adding capabilities, technology and workflows to
carve out a presence in this burgeoning market.
In fact, such firms see ebooks and tablets as helping grow their
business. While the latest titles from name brand authors have
both electronic and traditional versions, the greatest potential for
print providers is not the best-seller list. Second-tier fiction and
most nonfiction titles are also appearing in both formats with the
resulting lower print volumes making them a great fit for digital
presses and demand-driven production volumes. Digital presses are
also seeing a growing volume of titles from new authors because the
economics make it easier for smaller publishers to produce short
runs economically and test the market for unknown writers.
And its not just books from traditional publishing houses that
are part of the growing page counts. Businesses, associations, trade
organizations and educational institutions all produce catalogs,
directories, booklets, manuals, guidebooks, course packs and more.
Low volumes and the need for regular revision make digital printing
the perfect solution for such books. Likewise, the rapid growth of
self-published titles that bypass conventional publishing houses are
bringing more new books and authors to market. It is not just the
domain of players such as iUniverse and Lulu, but other printers
who have cracked the code of digital book production. All are
seeing reliable revenue streams from a host of new customers.
Its safe to say the printed book is anything but dead.
Three companies busy capitalizing on this burgeoning market
are BookMasters, Color House Graphics and Gasch Printing.
Each has evolved their business models to take advantage of
the opportunities presented by digital book production.
9
10
DIGITAL ECONOMICS
It all starts with run lengths. The ability of digital presses to
produce short runs cost-effectively is changing the economics of
book production. Run lengths based on demand slash inventory
costs and eliminates the need to pay for books that might not
be sold for monthsor even years. This sea change in book
production economics offers rich benefits for publishers and
book manufacturers alike.
While some digital book producers such as Lightning Source
specialize in producing just one or two copies of a given title
on demand, a much bigger segment of book production focuses
on runs ranging from 200 to about 1,000 with an average of
about 400 copies per title. Publishers are scrambling to align
themselves with nimble book manufacturers that can handle
these shorter runs.
It used to be that a short run was about 1,000 copies of
a title, says Phil Knight, Director of Sales at Color House
Graphics in Grand Rapids, Mich. Now we see short runs in the
250 to 500 copy range. Longer runs can be 1,000 or up to 2,500
and we still have some as high as 75,000.
Gasch Printing in Odenton, Md., sees similar volumes for
its digital presses, says Jeremy Hess, art director and marketing
coordinator. The average run is about 400 copies of a title, but
thats really below the middle of a wide range. We might do just
10 copies of one title but up to 2,500 of another.
Then theres the cross-over point at which a title could be
produced on an offset press. Most book manufacturers have
both offset and digital printing capabilities that can offer
customers the economics of offset for longer run lengths, usually
in the 2,500 to 3,000 range. But having both digital and offset
machines on the shop f loor provides f lexibility.
Theres really no minimum or maximum on the offset. It
depends on quantity breaks and those are often based on page
counts, says Ray Sevin, President of BookMasters in Ashland,
Ohio. Under 1,000 copies we tend to go to digital, but we
f lop back and forth a lot. The decision of which press to use is
ultimately based on the customers needs and press availability.
A NEW LONG TAIL
Digital production has changed the long tail of publishing
because a title can literally never go out of print. Leveraging this,
publisherswhether large publishing houses, small independent
imprints or even self-publishing authorsare looking to digital
presses and short runs as a key to managing cash f lowand
maintaining profitability.
Digital printing allows customers to take a lot of the
guesswork out of guessing how many books they will sell in a
couple years. Now they can print only what they know they
need right now, and can reevaluate and reprint down the road as
needed, explains Hess.
Theres also a big service and convenience factor. We take
time out of the equation for publishers, says Knight. We can
make books available on short notice for special events, book
signings, market testing and speaker engagements. Its interesting
to note that reviewers are more receptive to books that are bound
and look ready to sell than they are to just receiving a review
copy of a manuscript.
Such levels of control are part of the allure of digital book
production, and part of the infrastructure at BookMasters,
which also acts as a distributor for some of its customers.
Low inventory levels and short runs also drive revenue for
the publisher, explains Sevin. For example, a title produced in
short runs can be sold on the publishers Web site and directly
shipped to the customer. An offset version of the title that would
sell through a retailer might cost the publisher $2 a copy. But
they give up about half of the cover price to the retailer. A short
run of digital copies might cost $6 each, but are sold through
the publishers Web site. This eliminates the retail level and
returns a greater profit for the publisher, even though the cost of
production is higher.
Further managing inventory levels, some BookMasters
customers set inventory trigger points at which point titles
will be automatically reprinted to maintain specific stocking
levels to ensure a title is always available. Sevin notes that this is
especially effective for some academic titles that might sell only
a few copies each month but have enough demand to justify
keeping 25 copies on hand.
This makes for compelling economics. Publishers,
especially smaller ones, have to manage cash f low as much as
anything, notes Knight. Theyre small businesses so cash is
critical, and the ability to print as needed rather than investing
in big print runs is a vital capability for them. Digital printing
lets us help them manage inventory levels. That makes it easier
for our customersand usto manage cash f low.
Digital production also happens to be a great fit for the
mercurial nature of the publishing business. Book manufacturers
with digital and offset capabilities can help keep customers in
businessand profitableover the life span of a title by using
short runs on both ends of a titles life. A title can get its start on
digital, shift to offset as demand builds, then go back to digital
as demand tapers, keeping the title alive. This totally changes
how backlist titles are handled, keeping those titles readily
available in small quantities and still delivering profits to the
publisher.
Its all about meeting demand, says Knight. Some authors
and small publishers have titles that are only printed digitally
because its the best match for demand. Its not unusual for us to
have three to four printings of a title in 12 months.
So is the long tail is shorter, or is it really longerand
wagging differently?
OPPORTUNITIES ABOUND
While small and self-publishers have been quick to see
the advantages of short runs and online sales, the potential is
not limited to the U.S. For example, BookMasters is seeing
substantial growth for Spanish-language titles, with authors in
the U.S. and abroad. Some are written by U.S.-based writers,
while others come from Spain and Latin America. This works
well for the authors, but also aids BookMasters in making deals
between U.S. and overseas distributors.
The Burgeoning Business of Books
(Reprinted with Permission from Book Business Magazine)
11
titles that would not otherwise be available here, says Sevin.
Having more titles helps us in representing a publisher because
the more titles we have the greater the interest we get from big
distributors like Ingram or Amazon. This just wouldnt be the
same without digital printing.
The opportunities extend to marketing and other support
for publishers. BookMasters offers an array of publishing support
services from editing to design to promotion and more. Color
House sees the same needs in its own customers. There are
small imprints and self-publishers who dont have the capacity
to do all the legwork it takes to be a publisher, says Knight. We
can add more value by providing those services.
Quality a Non-issue
The technology used to produce a book may be invisible to the
reader but even a few years ago there were noticeable quality dif-
ferences between offset and digitally printed books. Now, quality
has become a non-issue. From cover to cover, the look and feel
of a digital volume is indistinguishable to all but a trained eye.
Print quality is the same and paper mills now offer the same
substrates for both offset and digital presses. Digital presses have
also become more exible in the range of papers they can run,
enabling a book printer to have a selection of paper stocks that
can be used on any press.
At Gasch Printing our two roll-fed machines [Oc Var-
ioStream 10000 and 7550] are printing on offset paper with re-
cycled or FSC certications, says Hess. Our cut sheet printers
(a pair of Canon imagePRESS C7010s and a Canon 665) can
print on any substrate, gloss, matte, textured for covers and color
pages.
Color House uses all sheet-fed presses for its titles and gets in
rolls of paper in a variety of weights, then sheets them onsite for
its Heidelberg large format press or its Xerox iGen4 and Nuvera
288 monochrome presses. This gives any title a seamless transi-
tion from offset to digital as volumes change.
BookMasters has broader printing requirements due to a mix
of machines that includes a Heidelberg offset press, an Oc Jet-
Stream 1000 full-color inkjet press, and an Oc DemandStream
8090 monochrome press. A Konica Minolta C6501 sheet feed
color press is used for covers on offset and digitally printed
books.
We have a selection of offset sheets from 50- to 80-lb, mostly
white and some natural shades, says Sevin. They all work well
on both toner and offset and are mostly good enough on inkjet.
When we need to bump up the quality on the JetStream, we just
use a different stock because with inkjet the substrate is the key
when increasing quality.
The paper companies are scrambling to offer more and
more substrates, he continues. We nd that some [inkjet] pa-
pers are capable of delivering higher quality, especially for color.
With the right paper on the JetStream, we can match the color
of toner output. And the costs are competitive.
Finishing Touches
Books coming off an offset press typically move ofine for bind-
ing, whether it be mechanical, saddle-stitching, perfect binding
or case bound. This is still the norm in many digital printing op-
erations, despite the growth of inline capabilities on many digital
presses. BookMasters takes it up a few notches.
There, the big Oc JetStream 1000 is directly connected to
equipment from Shuttleworth, LasermaxRoll Systems and a
Muller Martini to create an inline binding system capable of
churning out up to 800 perfect-bound books an hour. A 5-mile
long roll of blank paper goes into the JetStream and perfect
bound books come out the other end. Because the JetStream
can print pages three-up across the web its possible for indi-
vidual titleseven single copiesto be printed simultaneously
and bound with almost no human intervention. BookMasters
worked with Oc, Shuttleworth, LasermaxRoll Systems and
Muller Martini to customize the system to meet their require-
ments and customize the equipment and software.
The ability to print three titles across the web is a huge gain
for throughput and productivity, says Sevin. Throughput varies,
of course, based on page count, but it just provides tremendous
cost and time savings for our bindery.
The Last Word
Digital book production is mainstream and making money for
publishers, print providers and authors. The equipment and
technology available today lets book manufacturers produce
top-quality books very cost effectively and are continuing to
help print providers and publishers adapt to a rapidly changing
marketplace.
It lets us nd ways to extend our relationship with custom-
ers and help publishers be more successful, afrms Knight. BB
Low inventory levels
and short runs also drive
revenue for the publisher.
A title produced in short
runs can be sold on the Web
and directly shipped to
the customer.
Ray Sevin,
BookMasters
Producing these digitally lets us produce and distribute
titles that would not otherwise be available here, says Sevin.
Having more titles helps us in representing a publisher because
the more titles we have the greater the interest we get from big
distributors like Ingram or Amazon. This just wouldnt be the
same without digital printing.
The opportunities extend to marketing and other support
for publishers. BookMasters offers an array of publishing support
services from editing to design to promotion and more. Color
House sees the same needs in its own customers. There are
small imprints and self-publishers who dont have the capacity
to do all the legwork it takes to be a publisher, says Knight. We
can add more value by providing those services.
QUALITY A NON-ISSUE
The technology used to produce a book may be invisible
to the reader but even a few years ago there were noticeable
quality differences between offset and digitally printed books.
Now, quality has become a non-issue. From cover to cover, the
look and feel of a digital volume is indistinguishable to all but a
trained eye. Print quality is the same and paper mills now offer
the same substrates for both offset and digital presses. Digital
presses have also become more f lexible in the range of papers
they can run, enabling a book printer to have a selection of paper
stocks that can be used on any press.
At Gasch Printing our two roll-fed machines [Oc
VarioStream 10000 and 7550] are printing on offset paper
with recycled or FSC certifications, says Hess. Our cut sheet
printers (a pair of Canon imagePRESS C7010s and a Canon
665) can print on any substrate, gloss, matte, textured for covers
and color pages.
Color House uses all sheet-fed presses for its titles and gets
in rolls of paper in a variety of weights, then sheets them onsite
for its Heidelberg large format press or its Xerox iGen4 and
Nuvera 288 monochrome presses. This gives any title a seamless
transition from offset to digital as volumes change.
BookMasters has broader printing requirements due to a mix
of machines that includes a Heidelberg offset press, an Oc Jet-
Stream 1000 full-color inkjet press, and an Oc DemandStream
8090 monochrome press. A Konica Minolta C6501 sheet feed
color press is used for covers on offset and digitally printed
books.
We have a selection of offset sheets from 50- to 80-lb, mostly
white and some natural shades, says Sevin. They all work well
on both toner and offset and are mostly good enough on inkjet.
When we need to bump up the quality on the JetStream, we just
use a different stock because with inkjet the substrate is the key
when increasing quality.
The paper companies are scrambling to offer more and
more substrates, he continues. We find that some [inkjet]
papers are capable of delivering higher quality, especially for
color. With the right paper on the JetStream, we can match the
color of toner output. And the costs are competitive.
FINISHING TOUCHES
Books coming off an offset press typically move off line for
binding, whether it be mechanical, saddle-stitching, perfect
binding or case bound. This is still the norm in many digital
printing operations, despite the growth of inline capabilities on
many digital presses. BookMasters takes it up a few notches.
There, the big Oc JetStream 1000 is directly connected
to equipment from Shuttleworth, LasermaxRoll Systems and a
Muller Martini to create an inline binding system capable of
churning out up to 800 perfect-bound books an hour. A 5-mile
long roll of blank paper goes into the JetStream and perfect
bound books come out the other end. Because the JetStream can
print pages three-up across the web its possible for individual
titleseven single copiesto be printed simultaneously and
bound with almost no human intervention. BookMasters worked
with Oc, Shuttleworth, LasermaxRoll Systems and Muller
Martini to customize the system to meet their requirements and
customize the equipment and software.
The ability to print three titles across the web is a huge
gain for throughput and productivity, says Sevin. Throughput
varies, of course, based on page count, but it just provides
tremendous cost and time savings for our bindery.
THE LAST WORD
Digital book production is mainstream and making money
for publishers, print providers and authors. The equipment and
technology available today lets book manufacturers produce
top-quality books very cost effectively and are continuing to
help print providers and publishers adapt to a rapidly changing
marketplace.
It lets us find ways to extend our relationship with customers
and help publishers be more successful, affirms Knight. BB
The Burgeoning Business of Books
(Reprinted with Permission from Book Business Magazine)
12
Reprinted with Permission from Publishing Executive
Positioned for the
Still think of old
media as reacting to
the transformations
in publishing? These
printers are leading
the way.
P
rinters have always
possessed expertise
beyond putting let-
ters on a page. Posi-
tioned at the heart
of the publishing
processwhere the
raw material of con-
tent is transformed into a rich, consum-
able product, ready to be pushed out
through a variety of channelsprinters
have naturally evolved into digital solu-
tions providers, expanding into every-
thing from pre-media services to con-
tent management and multi-platform
distribution. A history of focused cus-
tomer service and attention to efficiency
only enhance what todays printers are
able to provide.
Our digital, mobile and print-to-
mobile solutions are helping our pub-
lishers reach new readers, gain addi-
tional advertising dollars and create new
opportunities through highly targeted
content aimed at specific audiences,
Paul Bozuwa, President and COO, Sheri-
dan Magazines & Dartmouth Printing
Company, says. As these platforms con-
tinue to open up a world of possibilities
for our customers content, we strive to
position ourselves not just as technology
service providers, but as educators and
consultants to our marketplace, helping
our customers find the right solutions
for their business models.
Sheridan offers digital edition cre-
ation through its Sheridan Dynamic
Editions service, which can meet any
publishers need, from simple page-
turners to elaborate rich media and
interactive editions. Mobile magazine
apps are offered through Sheridan
Mobile Editions, which support iOS
and Android platforms (and will soon
support Amazon and Nook as well).
The service includes technical support
and maintenance as well as placement
in apps stores.
A print-to-mobile solution, Sheridan
QR Codes, offers publishers the abil-
ity to capitalize on the growing edito-
rial and marketing opportunities in 2-D
barcodes and digital watermarks. It
goes beyond the technologies we offer,
Bozuwa says, its really about the con-
sultation and support.
We know where the industry has
been and where its going, Bozuwa
adds. Its important that we not only
understand groundbreaking shifts, but
that we get ahead of them in order to
help our clients get to where they need
to be. Were not just jumping in to
offer the technology du jour; we have
partnered with magazine publishers
long enough to respect the impact that
changes like mobile migration will have
on their business models.
Comprehensive Solutions
The same can be said of the services
offered by Publishers Press: compre-
hensive digital content management
solutions that benefit from relation-
ships with clients and a long view of
changes and trends in the publishing
industry.
We take a long view on the pub-
lishing business and the relationships
we share with publishers, Dick Ryan,
business development director at Pub-
lishers Press, says. In many cases weve
been printing magazines for our cus-
tomers for 10, 15, 20 years. We know
that the older the publications, or the
longer weve been printing the publica-
tions, the less likely the oldest content is
available for repurposing of any kind.
Through its ContentXpress system,
Publishers Press renders archival con-
tent in an easily searchable and reus-
able form. Using XML and metadata
tagging, publishers can easily offer rich
digital archives of past content or repur-
pose content for new platforms and
products, greatly enhancing opportuni-
ties for monetization.
The first and most obvious selling
point is better and deeper archives for
your website users, Ryan says. This
makes for a stickier website session.
These days the typical business-to-busi-
ness publication is getting two to three
page views per visit. Our goal is to give
our publishers a new perspective on the
depth of content available to their users
on their website, to turn a two-page visit
into a 10- to 15-page visit. If you do
that, the more pages you serve, the more
advertising you can sell and the more
robust your websites going to be.
Ryan says it would cost thousands
of dollars to build a system such as
theirs, which both parses content into
highly specific semantic tags (increas-
ing its search relevancy and chance of
being found) and integrates with a
Future
Special Advertising Section
13
Publishing Executive: Positioned for the Future
publishers existing CMS system.
Article-level content is very com-
plex, he says. Youve got paragraphs
and headlines and captions and sec-
tions ... We offer over 150 different
structural and metatagging elements.
The system also supports chunk-
ing of article-level content into smaller
bits and pieces for use in mobile apps,
though Publishers Press leaves product
development up to individual publish-
ers. With the price of website and
mobile development going down, Ryan
believes a missing piece for publishers
going forward will be treatment of con-
tent on the back end. A young website
or app developer is not going to know
anythingnor should heabout the
relationship you share with your readers
and what that relationship is predicated
on, which is information and content.
Meeting Specic Needs
Both Publishers Press and Sheridan
understand the importance of an inte-
grated publishing approach. Just as
Publishers Press has realized the impor-
tance of drilling down into content to
target specific audiences, so Sheridan
has explored the potential in repackag-
ing bites of content that can be pushed
out to specific readers. The challenge is
to capitalize on the varietydrill down
through audiences and define reader
typesbased on subject matter and
content delivery preferences, Bozuwa
says. This type of laser-focus can sig-
nificantly enhance advertising effective-
ness and build audiences.
Sheridan is building such integra-
tion into its suite of product offerings.
It helps that we can be that service
provider that seamlessly integrates their
existing print work and their online
work, Bozuwa says. True one-stop
shopping.
Customers whove worked with
Sheridan include The Music Trades,
who use both Sheridan Dynamic Edi-
tions and Sheridan Mobile Editions
solutions. A recent app built by Sheri-
dan allowed the publisher to offer a daily
tablet edition during a trade show offer-
ing real-time news and updates. Over
four days, 7,238 individuals accessed
the editions for a total of 52,317 visits
and 170,537 page views.
Edible Boston, published by Tasteful
Ventures LLC, used Sheridan to inte-
grate its publishing operations across
print and Web, as well as track circula-
tion and subscriptions data through
The Magazine Manager, which Sheridan
offers at a discount to its customers.
Im a relatively small publication
with no background in publishing,
Ilene Bezahler, Edible Bostons publish-
er and editor, says. Theyve done an
amazing job at helping me integrate
programs that will work with printing
as well as the overall business aspect.
Magazine Manager has integrated
accounting and distribution tools that
make all aspects of customer relation-
ship management easy to handle. An ad
management component makes it easy
to track ad proofs. That full program
has saved an unbelievable amount
of time and made operations just so
incredibly efficient, Bezahler says.
Through Sheridan, Bezahler has
introduced a digital edition of Edible
Boston. She plans to add more multi-
media content, such as video, to the
digital product and move into apps.
Above all, Bezahler appreciates
the level of customer service she has
received from Sheridan. Every year at
[Tasteful Ventures LLCs] annual meet-
ing they will sit down and go over any
new technology that they feel will help
us with marketing and expanding the
businesses. She says they have also
spent a lot of time with her individu-
ally, setting up programs and training.
On the print side, I send over a lot of
images for them to review before we
upload With our prior printer we
did not have any of that.
Seeing the Future
Publishers Press also offers multi-chan-
nel digital editions, as well as custom-
ized e-mail marketing services, all fully
integrated with its printing services.
Along with technological and workflow
solutions, Publishers Press is thinking
globallywith its Magazine Channel.
Scheduled for hard launch in 4Q 2012,
the Magazine Channel will allow pub-
lishers to tap into criticaland criti-
cally underservedmarkets.
The Magazine Channel allows cus-
tomers to aggregate article-level content
into one portal and begin to market
for a global audience, Ryan says. Its
not competitive with their domestic
website.
We need to break down the notion
that you have to sell content within
the context of your title, he continues.
Readers want content at the level of
an article. They may have loyalty to a
brand but the customer wants access to
a piece of information. The Magazine
Channel is intended to be aggregation
specifically designed for the global user
of the information.
This could include an auto enthusi-
ast in Brazil, a businessperson in India
or China, or a crafter in Germany. We
publish magazines that cover all these
different aspects of peoples lives, and
we are trying to make it possible for our
customers to introduce their content in
one easy-to-use portal to a global audi-
ence, Ryan says. Development and dis-
tribution of content outside the United
States. will be critical to publishers
future growth, he says.
Like ContentXpress, the Magazine
Channel is specifically designed to meet
the strategic and tactical needs of the
small- to mid-size and specialty publish-
erPublishers Presss core customer.
Sheridan is busy formulating the
future too. The Sheridan Technology
Lab, a command central for a variety
of technology solutions for publishers,
is made up of strategists developing
industry-specific solutions for maga-
zine, book, journal, educational and
association publishers, Bozuwa says.
The approach has always been col-
laborative, he says. We truly enjoy
working with our customers and pros-
pects from a needs-assessment starting
point, identifying their most challeng-
ing issues, reaching creative solutions
together and then working with them
as partners as we develop and test our
technologies. PE
Positioned for the Future
Special Advertising Section
AS SEEN IN...
WITH SUCH best-selling romance authors as Debbie Ma-
comber, Susan Wiggs and Sherryl Woods, Harlequin commands
an awesome array of talent. The worlds largest publisher of fic-
tion romance novels publishes 130 million books annually in
North America alone, all of this flowing through its
400,000-square-foot distribution center in Depew, N.Y.
To ensure inventory, Harlequin traditionally printed ad-
ditional copies, millions of which never left its
warehouse. In other cases, when demand
exceeded supply, reprints took too long
to produce on its vendors offset presses.
For some time we had been looking at
ways to print some of our books digitally,
says John Reindl, general manager of Harle-
quins Distribution Center. The technology fi-
nally got to a point where the digital printers
could support the type of paper that we use. We
wanted to mimic the print quality of offset so that
the consumer would not notice the difference.
We also wanted a solution that we could set up
in our own distribution center, continues Reindl. So
our approach was to bring in digital printing to facili-
tate our short-run printing needs, which is anywhere
Capable of digitally printing and finishing
more than 1,000 paperback books per hour,
Harlequins Distribution Center utilizes
advanced conveying technology to minimize
product damage and maximize throughput.
By Jim McMahon
Harlequin manages over 2,000 title
configurations each year for the North
American market in paperback format,
trade size and hard cover.
Harlequin Takes
a Novel Approach
14
15
Reprinted from In-Plant Graphics
March 2012 Copyright 2012, North American Publishing Co., Philadelphia PA 19130
from 500 to 4,000 copies of any one title to
top off the main offset runs. But we still
planned to outsource the bulk of our print-
ing to our offset printer.
This vision was realized when Harlequin
set up an in-house digital paperback book
printing line. Designed by Jim Robinson,
vice president of operations, and staffed by
seven people over two shifts, the in-plant is
able to print and finish more than 1,000 pa-
perback books per hour. To print the books,
Harlequin selected a high-volume Oc Var-
ioStream continuous-feed printer, a toner-
based solution that prints almost 10,000
books in an eight-hour shift.
With 95 percent of our books in the
same format, and few changeovers associat-
ed with our production process, we felt we
could target a higher degree of automation
and inline processing than we had seen else-
where, Reindl adds.
The digital printer is not the limiting
factor, however. Some of the finishing pro-
cesses limit capacity, like the stacker that
takes printed signatures and stacks them
into book blocks.
Basically, after printing, the paper is cut
and folded into 16-page signatures. These
then go through a folder and stacker to cre-
ate book blocks. Then these book blocks go
to the Muller Martini Sigma Binder and
into a Muller Martini Esprit three-knife
trimmer before they exit as f inished
books.
An In-line Solution
Many digital printers print the books
and then do the finishing off-line, says Re-
indl. This eliminates the risk that down-
stream jams in folding, stacking, binding
and cutting will impede the printing.
We wanted to do it differently, with all
of our production inline, says Reindl. We
needed a solution that would allow us to
move book blocks from one part of the pro-
duction process to another. But the book
blocks are still loose signatures. The impor-
tance of getting the book blocks out of the
folder and to the binder without the blocks
tipping over, and maintaining their stability,
was a critical part of the process. We
searched and found only one solution that
would allow us to do this.
The conveying solution that Harlequin
embraced was a multi-faced, integrated
conveying approach designed and built by
Shuttleworth Inc., specifically for convey-
ing cut-paper products. The design incor-
porated the following systems:
Star Rollers: As the book blocks exit the
stacker toward the binder they travel on a
15-foot long conveyor equipped with Star
Rollers. These eliminate shingling or
creeping of the bottom layers of paper
when stacks are transported and accumu-
lated on the conveyors. The star-shaped
profile enables loose stacks of paper to be
conveyed and accumulated between the
stacker and the binder without disrupting
the integrity of the stacks, because only
the points of the star touch the stacks.
Slip-Torque Conveyor Technology: This
employs polished stainless steel shafts
covered with segmented, loose-fit rollers,
which form the conveyor surface. Slip-
Torque provides the gentle handling need-
ed for transporting Harlequins book
blocks from stacker to binder.
Buffer Accumulation Conveyor: If the line
is running normally, there will be no ac-
cumulation of book stacks on the convey-
or. The stacks would flow through to a
blade stop before entering the binder. But
if the binder goes down, book stacks are
diverted into a buffer conveyor, which can
accept up to 85 stacks (five minutes worth
of throughput), allowing enough time to
dislodge the binder jam-up. Once the
binder is cleared, the book stacks will au-
tomatically feed into the binder.
The buffer conveyor reduces total line de-
lays by allowing the printer, folder and stack-
er to continue production for a cost-effective
period of time when the binder is down. This
gives greater productivity, and reduces prod-
uct damage and operating time.
We havent had to use it much, says
Reindl of the buffer conveyor, but when
we have had to, it has worked quite well.
With its streamlined digital printing and
finishing capability, Harlequin can now
cost-efficiently print and finish in-house
whatever overages are needed above its ini-
tial offset runs for any title on a just-in-time
production model. It can now also print and
finish short runs for select titles that re-
quire, initially, very small quantities. Previ-
ously, these would have been sent out for
offset printing with a minimum order of
5,000 required, even if only 3,500 copies
were needed.
The new print and finish line has sig-
nificantly improved Harlequins inventory
load, resulting in a 15 to 20 percent reduc-
tion in titles held in stock.
The key value of the conveying system
is that it supports our inline process, which
is critical to the success of the system,
says Reindl. Our print and finish system
would not have been possible if we did not
have a solution that allowed us to maintain
stable book blocks coming out of the stack-
er and going into the binder, and a back-up
solution to keep the print and finish
throughput operational in the event of
binder malfunction. IPG
Printed on a Canon imagePRESS.
In-plant Graphics: Harlequin Takes a Novel Approach
Reprinted from In-Plant Graphics
Copyright 2012, North American Publishing Co., Philadelphia PA 19130

16
Yurchak Printing: Pushing the
Boundaries of Digital Book Printing
Yurchak Printing pushes the boundaries of digital printing
and the Oc ColorStream 10000 Flex delivers.
PRODUCTION PRINT SPEED ON
LIGHTWEIGHT PAPER
As an innovator in the world of digital printing, Yurchak
Printing is accustomed to pushing the limits on behalf of
their customers. Back in the 90s, they found ways to increase
dpi when their legal publishing clients needed to run high-
quality, ultra-short runs of books with large page counts.
Today, digital quality is no longer an issue but Yurchak
Printing was challenged to print at production speed on
24-pound paper.
Problem solving is the name of the game at Yurchak Printing.
In fact, they originally moved to digital printing as a means
of helping their customers cost-effectively update and deliver
their publications just in time. Yurchak Printing is a short-
run digital book manufacturer that specializes in print runs
from one to 1,000. As a one-stop shop, they offer mailing and
fulfillment services in addition to printing hard cover, soft
cover, loose-leaf, saddle-stitch, and bound books.
Servicing the legal reference and directory market requires
that they print on light-weight papers 24- and 30-pound
paper in addition to 50- or 60-pound substrates and
sometimes foil stamping and four-color printing.
OC AND YURCHAK PRINTING PUSH THE
BOUNDARIES TO SATISFY CUSTOMERS
A decade-long partnership and a common dedication to
customized solutions that solve problems led Yurchak Printing
to choose Oc. We are very unique in what we do, so it takes
a great partnership to persevere to get the right results in the
end, says John W. Yurchak, President of Yurchak Printing.
Weve been with Oc for ten years, really pushing the
boundaries of their equipment to satisfy our customers.
Ocs ColorStream 10000 Flex met the lightweight substrate
specification at production speed while providing Yurchak
Printing with ultimate flexibility. They can easily switch
out substrates, change print widths, and go back and forth
between monochrome and color as needed throughout a shift.
Quality was an issue when we first started. Customers were a
little suspect whether digital print could match the conventional
quality, says Jason Yurchak, Plant Manager at Yurchak
Printing. But from 1989 to today, Id be hard pressed to really
tell the difference between print quality off a digital press and
a conventional press.
The Oc ColorStream 10000 Flex allows
us to compete in the higher run length running
black at almost 300 feet per minute and it
also has the flexibility to print four-color pages.
John W. Yurchak, President, Yurchak Printing
The speed of the web-feds has increased
dramatically and the quality of the equipment
is fantastic.
Jason Yurchak, Plant Manager, Yurchak Printing
All along the way Oc is looking to see how
Yurchak Printing can be successful and grow
thats what makes a partnership.
John W. Yurchak, President, Yurchak Printing
17
Today, Yurchak takes advantage of the production
monochrome speed and a higher print quality from the Oc
ColorStream 10000 Flex, and its flexibility is allowing them
to expand into four-color continuous feed printing.
HIGHER PRODUCTIVITY AND FASTER TIME
TO MARKET
The Oc ColorStream 10000 Flex allows us to compete in
the higher run length running black at almost 300 feet per
minute and it also has the flexibility to print four-color
pages, says John W. Yurchak. Now their monochrome book
pages and four-color pages or inserts can be run on the same
press eliminating offline printing and manual inserting. The
result: Yurchak Printing is more productive and books hit the
market faster.
That productivity is intensified through bottom line benefits:
1015% less paper waste, the elimination of plates, and
virtually zero make-ready time. With conventional offset
printing, minimum print runs keep many books from being
printed. Instead, Yurchak Printing is enabling their customers
to keep even backlist titles in print and still be profitable.
See what the Oc ColorStream 10000 Flex can
do for you in the Yurchak customer video and the
Oc ColorStream 10000 Flex press demo. Hear
what John Yurchak, Jr., CEO of Yurchak Printing,
has to say about Oc and Ocs products.
With two Oc continuous feed machines, a sheet-fed Oc
VarioPrint 6250 Ultra and an Oc VarioPrint 6320 Ultra
sheet-fed engine, Yurchak Printing has been able to expand
their application coverage and total print volume. Jason
Yurchak says, The speed of the web-feds has increased
dramatically and the quality of the equipment is fantastic.
Working together has been a key to success for Yurchak
and Oc. Regularly scheduled meetings keep the teams
engaged and in sync as they work toward the common goal
of exceeding customer needs, increasing productivity, and
pushing the limits to help Yurchak grow their business.
18
Bookmasters:
Helping Customers Maximize
Profits in a Changing Marketplace
Over the past 40 years, the Bookmasters Group in
Ashland, Ohio, has grown from a print broker into a
vertically integrated provider of printing, content, and
distribution services. Bookmasters can handle every step
of the publishing process from initial documentation
and developmental editing to text and cover design,
book printing, ebook conversion and distribution,
marketing and social media promotion, warehousing,
fulfillment, and distribution. According to Larry Bennett,
president of distribution services for Bookmasters,
Full service is critical. It has a major impact on the
total cost. We work with our clients on all aspects of the
publishing process.
FULL SERVICE AT BOOKMASTERS INCLUDES THE
FOLLOWING THREE KEY AREAS:
BOOK MANUFACTURING
When it comes to print production, Bookmasters has state-
of-the-art capabilities to provide publishers with exactly what
they want. Its printing capabilities include high-quality sheet
fed offset, web offset, and digital, for producing one- to four-
color text. The company provides economical solutions by
utilizing a wide variety of quality in-house stocks. Common
trim sizes range from 4.75" x 7" to 9" x 12". Using popular
coatings for covers or dust jackets creates a professional
finishing touch.
Bookmasters most recently installed an Oc JetStream 1000
digital inkjet printer, supported by an in-line Muller Martini
Sigma finishing system. Bennett reports, The quality of
the Oc JetStream inkjet device rivals toner-based and offset
printing, but is more affordable for short runs and print-
on-demand. The popularity of print-on-demand and short-
run digital printing is rising because it allows publishers to
minimize return risk; cut inventory financing, obsolescence,
and storage costs; save on freight and handling; and get books
to market faster. By producing these savings, along with the
lower unit print costs, Bookmasters inkjet solution raises the
crossover point of digital versus offset to the 2,000 to 4,000
unit range, a very attractive alternative for trade and scientific,
technical, and medical (STM) publishers.
Bookmasters binding capabilities include perfect binding, case
binding, Smyth sewing, saddle stitching, double Wire-O, comb,
plastic coil, Lay-Flat, and trim-four/drill-three for loose leaf.
CONTENT
Bookmasters Content Services is a leading pre-publishing service
organization offering publishers total content management
solutions. Whether it is project management, editorial, or
conversion services, Bookmasters is equipped to deliver all types
of services and solutions for print, online, and e-publishing media.
Bennett says, We provide our publishing partners with
technical and project-specific solutions for their professional,
educational, college, and trade book productions.
Our teams specialize in creating efficient workflows, allowing
us to provide our partners their desired output regardless of
format. Our production structure also enables us to offer our
K12 publishing partners NIMAS conversion to assist them
in meeting specific state mandates for the repurposing of their
products for the disabled student.
DISTRIBUTION
Bookmasters has a state-of-the-art production and warehouse
facility strategically located in central Ohio. It features a 24/7
customer service team and 24-hour order turnaround. It also
provides publishers with multi-channel sales and marketing
services, e-commerce services, credit and collections, and
distribution services in the U.S. and Canada, as well as
international distribution through global partnerships.
Bennett says, Distribution is more than getting a book to the
right place. Our commitment is to successfully guide publishers
through the process of increasing awareness of and interest for
their titles. Book marketing and promotion is crucial to publishing
activity. Distribution to us means a full service portfolio.
In wrapping up, Bennett says, Our vision for Bookmasters is to be
a flexible, secure, and an effective partner for independent publishers
looking to maximize profits in a challenging marketplace. At a time
when new technology is challenging the traditional parameters
of publishing and distribution, Bookmasters wants to enable
independent publishers to produce and deliver content in the
format and context that customers want.
Download the InfoTrends white paper: Streamlining
Book Production and learn how planning, technology
and capabilities can increase operational efficiencies
and provide competitive advantages.
19
Oc JetStream: The Perfect Fit
for Books
The successful inkjet-based Oc JetStream family offers
the perfect fit for book printing. The 30" monochrome
inkjet printers are optimized for the highest productivity. In
addition, with a footprint of only 291 square feet, these new
systems are the most compact systems in their class, fitting
into almost all existing production plants.
All three models combine 30" paper width and 29.5" print
width with heavy-duty offset reliability and 1,200 dpi
perceived image quality and are available with Oc pigment
ink. The Oc JetStream 4300 mono is the fastest 30" inkjet
printer in the industry. It runs at up to 656 feet per minute
or 4,295 letter images per minute. From a productivity point
of view, the Oc JetStream 4300 mono has roughly a 20%
higher output per shift than other comparable systems.
ENVIRONMENTAL CONSIDERATIONS
As is the case with all members of the Oc JetStream family, these
new high-speed monochrome wide series models are based on
core technologies such as the Oc SRA MP controller architecture
and the field-proven Oc Digidot inkjet technology, the latter
being renowned for its efficient use of resources. The Oc
JetStream 4300 mono exhibits the lowest energy consumption
per million letter pages printed. Moreover, the Oc JetStream
4300 mono generates a comparably small amount of blank
paper at stops/starts, even at high speed and 30" paper width.
VIVID PRINT QUALITY
The monochrome models of the Oc JetStream wide series
include Ocs multilevel mode, presenting highly dynamic
and crisp images with a perceived image quality of 1,200
dpi. Furthermore, Oc JetStream systems operate with very
small user-settable droplet sizes offering great flexibility in the
choice of media. Low ink usage prevents paper curling and
wrinkling, allowing immediate and effortless post-processing.
It also contributes to a lower TCO.
A PERFECT FIT FOR BOOK PRINTING
The new Oc JetStream monochrome products offer an
excellent value proposition, particularly in the fast growing
digital book printing market. The standard configuration
will be roll-to-roll for further off-line finishing. In addition,
the new series offers tight web interfaces for in-line book and
newspaper post-processing systems.
Sebastian Landesberger, Executive Vice President of Oc
Production Printing, notes, With these monochrome models
of the Oc JetStream wide series, were building on our vast
installed base of toner printers that we have placed over the
years in the book market. Were pioneers in this field with
more than 200 web-fed systems installed since 1996, were
recognized as a highly competent leader in this market.
The new Oc JetStream mono series is destined to continue
this success. It enables larger book production runs such as
straightforward trade books to be produced at competitive
prices. Until now, these types of jobs were the province of
conventional printing.
View the Oc JetStream press demo to learn more
about key features that make Oc inkjet technology
the perfect fit for book printing.
The customer can choose
between three models,
each with different speed ratings:
Oc JetStream 2300 mono: 328 feet/minute
(2,147 letter/minute)
20
To learn more, view the webinar, Workflow: Business
Challenge or Competitive Advantage?
Books: Workflow to
Make Quantity One a Reality
For publishers, digital printing technology is an industry-
transforming initiative. Instead of printing more books than
they sell, publishers can order smaller quantities, minimizing
risk by reducing inventory and distribution costs. Savvy
managers know that its the total cost divided over a titles
lifecycle that counts not just the initial cost of printing
the book. With digital technology, publishers can adapt to
fluctuations in demand over a titles entire lifecycle.
By dynamically matching order quantities to end-user demand,
publishers can improve margins by managing lifecycle costs
in distribution, warehousing, and reprints more effectively. In
addition to speeding turnaround, this reduces transportation
and handling costs. From a green perspective, it also reduces
the use of fossil fuels and related carbon emissions.
Digital book printing not only reduces up-front cash outlays
and costs over the life of a title, but it improves lifecycle
margins and gives publishers more flexibility in what is
printed. By eliminating the dilemma of the minimum print
run, publishers can bring a wider selection of quality offerings
to market. At the same time, they can access the value of
their backlists and associated revenue streams. With tighter
control of quantities, more titles stay active longer, replacing
costly reprints with a never-goes-out-of-print solution.
WORKFLOW: HELPING BOOK PRINTERS MEET
PUBLISHER NEEDS
Just as book publishers must evolve the publishing model to
improve earnings and reduce risk, book printers must adopt
better ways to achieve and sustain profitability and respond to
orders for long and short runs. Whether it is course packs, photo
books, trade/professional books, or teachers editions, workflow
is the key to success for book printers that are trying to meet the
dynamic needs of todays publishing market. Pages and book
blocks need to be accurately aligned and proofed and production
must be fast and affordable. For book printers, the benefits of
streamlining and automating workflow are significant:
Shorter first runs of books, reprints, and late editions
keep titles in print indefinitely. An investment in the right
workflow technology increases operational efficiencies and lets
book printers give customers exactly what they need profitably.
Streamlined workflow opens the opportunity for new markets
with specialty editions that are attractive to publishers. It
means that book printers can expand their customer base.
The right workflow solution can route jobs to the most
appropriate devices automatically, resulting in lower costs
and less waste.
Full-color pages can be integrated with monochrome pages
to create more sophisticated books.
Book printers typically maintain a library of digital titles
and print them on demand. As an order comes in, a
streamlined workflow enables the printer to assemble the
book block and cover, prepare the files, and automatically
queue the job for printing and binding.
Web-driven job submission means faster service.
Job submission and updates are all electronic, so turnaround
is easy. The panic over tight deadlines, last-minute changes,
and rush jobs is a thing of the past.
Responding to the needs of book printers and publishers,
Oc offers a wide range of digital book printing solutions
whether its a standalone digital press to print book blocks or
a fully integrated book factory that inputs plain paper at one
end and outputs fully finished books at the other.
ADAPTIVE WORKFLOWS ENHANCE EFFICIENCY
Oc PRISMA workflow software can be customized with an
individually tailored set of pre- and post-processing systems
to match each book printers unique requirements. With Oc
PRISMA adaptive workflow software, you can receive and
accept jobs over the Web, intranet, network, or via CDs. You
can scan hard copy originals, eliminate hard copy proofs,
guarantee front-to-back registration, combine and edit
multiple PDF files, impose pages on the fly, and accept print
files from non-Oc workflows and printers.
From job and document ticketing to pre-press document
preparation, Oc PRISMA software simplifies every aspect of
the book production process. Book printers can maintain a
library of digital titles and print them on demand. As an order
comes in, you can deliver it from any input source to an Oc
PRISMAproduction server. The server retrieves the digital files
for the book block and cover, prepares the files, and automatically
queues the job for printing and binding.
21
A Book of One: Streamlining
Book Production
Oc realizes the importance and significance of custom
solutions. Every customer is unique and has different business
challenges. Twenty-seven year Oc veteran Rick Foley is Vice
President of Strategic Solutions for Oc North America. His
mission is to work with customers on their specific problems
and deliver tailor-made solutions.
According to Foley, My team has
expertise in both print technology and
software solutions. We are responsible
for the in-house customization of
solutions and associated professional
services. We communicate local needs
to the international development group
as well as build product extensions
based on our core products. We work
closely with customers to evaluate their
existing business processes while suggesting technological
solutions as well as providing application development.
Oc offers a full range of cut sheet and continuous feed
color and monochrome digital printing systems that make
printing books on demand or in short runs, cost-effective and
profitable. Foley says, This is a big market opportunity for
print service providers and my team is working closely with
select customers to simplify the process of creating a book of
one. Clearly, with new high-speed inkjet technology, end-to-
end automation is critical.
According to Foley, With our roll-fed devices, the most
efficient way to produce books is 2-, 3-, or 4-up depending
on finished book format. Large manufacturers like Lightning
Source and R.R. Donnelley developed software tools to
appropriately gang books to automate production and
finishing. Smaller book printing companies didnt have the
resources to create complex IT infrastructure. Smaller printers
told publishers there was a minimum order quantity based
on imposition requirements or produced what the publisher
requested and generated waste.
The strategic solutions team took that on as a challenge and
created a Book of One Oc PRISMA software extension
to facilitate efficiently producing books in a run length of
one. The Book of One solution automates book production
through a highly efficient batch, barcode and scanning
process. This software groups jobs based on parameters that
improve process efficiency. This includes trim size, media,
imposition, finishing (perfect bound or saddle stitched),
and most importantly page count. Every five seconds orders
in each queue are read and sorted by page count. If the
copy count allows for multiple impositions, the software
immediately breaks a job into appropriate quantities to
optimize production capabilities. This automation helps
reduce production costs while maximizing revenue. With
automated Book of One production, print providers of all
sizes and capabilities are better prepared to enter the digital
book printing arena or expand on an existing business.
Foley wraps up by saying, I have a team of people that looks
at each business challenge as an opportunity. We saw a way
of solving run length as one of the obstacles for book printers
of all sizes. Delivering books cost effectively in a run length
of one is just one example of how we can take a complex
problem and deliver a solution to drive more business for
our customers.
Rick Foley, Vice President,
Strategic Solutions for
Oc North America
Learn how you can take advantage of digital printing
and all of its capabilities as professionals in the
industry provide tips in the Digital/Short Run Printing:
10+ Ways to Cut Costs and Drive Revenues webinar.
22
Paper + Finishing = Profit
Since being launched in 1995, digital production presses have
continued to evolve with improved speed, image quality, and
lower cost of operation. In addition, Web-enabled printing
and new finishing capabilities have created a number of
new business opportunities directly linked to substrates.
These emerging and profitable applications include labels
and packaging, photo books, personal publishing, point-of-
purchase signage, and an array of creative direct mail pieces.
The range of substrates that can run through the digital press
needs to be a key consideration in making the digital decision.
Marketers view the paper as one opportunity for their target
audience to hold the firms identity in their hands. This rare
and intimate occasion can vastly influence the recipients
perception of the organization is the firm a discount
provider with basic materials or a high quality marketer
with rich paper stocks and vivid colors?
The Canon imagePRESS series lets commercial and book
printers offer customers the right stock for the job. The system
can print on lightweight, coated, uncoated, and specialty
media with weights from 60 to 325 gsm and sizes from
13" x 19.2". Automatic duplexing is supported on all stocks.
Users can produce full-bleed booklets, thicker business cards
and postcards, and forms or inlays on thinner, lighter stock.
The Canon imagePRESS series also comes with a wide range
of finishing options so that commercial and book printers
can take on more jobs. Documents can be stacked for flat
or offline finishing. In addition, there are in-line options
that include the ability to print and create perfect-bound
books with up to 200 sheets. The press can create tabbed,
hole-punched training materials and catalogs. The use of an
integrated saddle stitcher can produce full-bleed, three-side
trimmed booklets of up to 100 pages that lay perfectly flat.
Print facilities can also saddle-stitch jobs printed on custom-
size paper and mixed media.
The range of paper stocks and finishing capabilities can make
a big difference in the bottom line, optimizing the return on
investment for commercial and book printers. The Canon
imagePRESS series has the ability to drive high-value and
more complex applications that clients request, including
brochures, books, magazines, photo specialty products,
promotional fliers, and personalized direct mail. With this
new system, print providers can enter the lucrative digital
color print market or expand their existing capabilities.
View the Canon imagePRESS series demo to learn
more about substrate and finishing options.
VIEW CUSTOMER VIDEOS
GASCH CUSTOMER VIDEO Learn why Jeremy Hess, Director of
Gasch Printing, has chosen the Oc ColorStream 10000 Flex and
the Oc VarioStream 7550 to maximize print quality of short-run
book printing in a growing independent publishers market.
YURCHAK CUSTOMER VIDEO Yurchak Printing has developed
a trusting partnership with Oc over the past ten years. Watch
as CEO John Yurchak, Jr. explains the benefits that he and his
company have seen while doing business with Oc and using the
flexible Oc ColorStream 10000 Flex.
VIEW WEBINARS
DIGITAL/SHORT-RUN PRINTING: 10+ WAYS TO CUT COSTS
AND DRIVE REVENUES Listen as industry professionals share
best practices, common mistakes, insights and opportunities for cost
savings in the short-run digital printing market.
REVITALIZING BOOK PUBLISHING THROUGH PRINT ON
DEMAND Hear from industry professionals on how to respond
to rapid changes in the marketplace by utilizing print on demand.
Enjoy real case study examples and success stories.
DOWNLOAD
OC DIGITAL BOOK PRINTING SOLUTIONS BROCHURE
The book publishing industry is in a state of flux. See how you can
utilize Ocs printing capabilities to produce more titles in smaller
quantities cost effectively! This brochure offers detailed benefits and
diagrams that will help you familiarize yourself with Ocs products
and guides you in making the right decision.
INFOTRENDS WHITE PAPER: STREAMLINING BOOK
PRODUCTION The way books are offered for sale and how
they are purchased has changed. The book market has become
considerably more volatile, ad-hoc, and unpredictable. How should
book publishers respond to these changes in the market? Fortunately,
theres a way to deal with the challenge digital print on demand!
VIEW PRESS DEMOS
OC VARIOPRINT 6320 ULTRA PRESS DEMO View the
machine that broke the 300 page per minute barrier in cutsheet
printing in action. The Oc VarioPrint 6320 Ultra provides
reliable, sustainable, and predictable printing quality, lowering
costs for printers.
OC COLORSTREAM 3500 PRESS DEMO Familiarize yourself
with the Oc ColorStream 3500 end-to-end, full-color, inkjet
printing solution in this full demo.
OC JETSTREAM PRESS DEMO Ocs full-color inkjet printers
take printing to the next level. This compact Oc JetStream series
offers a 33% increase in speed over the older models. Oc is always
seeking ways to improve their existing technology.
CANON IMAGEPRESS SERIES PRESS DEMO With great
change in the marketplace comes great opportunity. Oc has kept
up with the market trends including shorter runs, higher quality,
faster speeds, and greater technology adoption by developing the
newest in color printing solutions, the Canon imagePRESS series.
This machine is capable of handling all media at all weights and all
sizes of paper up to 13" x 19.2".
OC COLORSTREAM 10000 FLEX PRESS DEMO See how
Oc can help you stand out in a competitive marketplace with the
Oc ColorStream 10000 Flex. This continuous feed, toner-based
duplex printing system is the fastest toner-based, color-capable
system on the market. It offers innovative and diverse solutions to
its users.
ON-DEMAND DIGITAL BOOK PRODUCTION VIDEO Become
accustomed to Ocs industry-leading technology that makes
on-demand printing both accessible and affordable. The Oc
ColorStream 10000 Flex offers end-to-end book printing as Oc
partners with Lasermax Roll Systems. Additionally, learn what
the Oc PRISMAproduction
workflow management software can

do for you.
OceProductionPrinting.com/GraphicArts for Access to FREE Informative Materials!
Download a QR code reader app and scan with
your smart phone to visit Ocs Digital Printing
Resource Center.
LEARN MORE, VISIT:
NEED TO
STREAMLINE
BOOK PRODUCTION?
STRONGER TOGETHER.
TOGETHER WE CAN DO ANYTHING
As technology changes, publishers and book printers are feeling the effects. Although print isnt
going away, ebooks are here to stay. Publishers need partners with technology and service offerings
that will help content move seamlessly between traditional book printing, on-demand digital
printing, and electronic distribution.
From efficiently producing books in a run length of one to complete finishing of
high-volume print runs, together, with our customers, we can do anything.
Canon Solutions America, Inc., Canon, and imagePRESS are registered trademarks of Canon Inc. in the United States. The Oc logo, Oc, Oc JetStream, Oc VarioPrint, Oc VarioStream, Oc ColorStream,
Oc PRISMA, Oc Digidot, and Oc PRISMAproduction are registered trademarks of Oc Technologies B.V. All other referenced product names and marks are trademarks or registered trademarks of their respective
owners and are hereby acknowledged. 2013 Canon Solutions America. All rights reserved.
QUESTIONS?
Call Us: 1-877-623-4969 or Email Us: us.oceinfo@csa.canon.com
Download a QR code reader app and scan with your smart phone to
learn more about Canon Solutions America Production Printing Solutions!
STRONGER TOGETHER.
The Oc brand has a reputation for high-speed production printing solutions that are built to last. From cutsheet to continuous feed,
monochrome to full-color, and toner to inkjet, these scalable printing and workflow solutions are customized for your business and backed
by award-winning service. As part of Canon Solutions America, we have the brightest R&D minds advancing tomorrows innovations to
help you grow your business, control costs and practice environmental stewardship. Whether its improving productivity or opening new
markets and applications, together, with our customers, we can do anything.
Visit OceProductionPrinting.com or call us at 1-877-623-4969.
WE KNOW PRODUCTION PRINT.
Canon Solutions America helps you stay on the leading
edge of our quickly-changing industry with valuable
resources. Easy to access, easy to use, and FREE!
NOT YET A CUSTOMER?
Access our robust Digital Printing Resource
Center for a wide array of educational and
informational resources such as:
Customer videos
Press demos
Webinars
White papers
Visit OceProductionPrinting.com/GA
ALREADY A CUSTOMER?
Tap into even more robust business
development resources by logging into your
PressGo! account to access:
Valuable development resources
Training invitations
Free marketing templates
Peer engagement opportunities
Register or login at MyPressGo.com
WATCH HOW CANON SOLUTIONS AMERICA CAN HELP BUILD YOUR BUSINESS
Learn how Bookmasters transitioned to print-on-demand using the Oc JetStream
1000 inkjet press.

See the Bookmasters customer video at: OceProductionPrinting.com/GA
ONE COMPANY, ONE VISION Canon Solutions America unites the power of Oc production printing solutions with the strength of Canon.

Rewriting The Book On Book Printing GA

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Rewriting The Book On Book Printing GA

Uploaded by

Copyright:

Available Formats

WANT TO KEEP UP

Special Advertising Section: Digital Printing

Special Advertising Section: Digital Printing

Special Advertising Section: Digital Printing

Special Advertising Section: Digital Printing

Copyright 2012, North American Publishing Co., Philadelphia PA 19130

workflow management software can

1000 inkjet press.

You might also like