ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal.

Its
diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels,
Paperboards, Paper & Packaging and Agri Business. In 2012-13, ITC's annual turnover was US$
8.31 billion and at the end of the same year, its market capitalization was US$ 45 billion. It
employs over 25,000 people at more than 60 locations across India and is part of Forbes
2000 list. Company has been in scandals regarding funding of Political Parties to gain monopoly
in Indian Cigarette market.
ITC claims that it is the only company in the world of comparable dimensions to be Carbon
Positive, Water Positive and Solid Waste Recycling Positive.
ITC Limited completed 100 years on 24 August 2010.


History
Change in name: ITC was formed on 24 August 1910 under the name Imperial Tobacco
Company of India Limited. Later the name was changed to India Tobacco Company Limited in
1970 and then to I.T.C. Limited in 1974. Finally, the company changed its name to 'ITC Limited'
on September 2001.
The earlier decades of the company's activities centered around the tobacco industry. Since 1964
conclusive epidemiological evidence of the deadly effects of tobacco consumption has led to a
sharp decline in official support for producers and manufacturers of tobacco, in spite of its large
contribution to the agricultural, fiscal, manufacturing and exporting sectors of the economy.
Viewing the changes in the business dynamics in the tobacco industry, the company starting
looking to other venues for earning revenue. In 1970s, it started to enter non-tobacco businesses
and in the same period it started reducing the foreign equity holding in the company to 40%.
In 1975, the company entered Hotel business with the acquisition of a hotel in Chennai which
was rechristened 'ITC-Welcomgroup Hotel Chola'.
In 1979, ITC entered the Paperboard business by promoting ITC Bhadrachalam Paperboards
Limited, which today has become the market leader in India.
In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepali and British joint venture.
Since inception, its shares have been held by ITC, British American Tobacco and various
independent shareholders in Nepal. In 2002, Surya Tobacco became a subsidiary of ITC Limited
and its name was changed to Surya Nepal Private Limited.
ITC's first rural mall, christened 'Choupal Saagar' was inaugurated in August 2004 at Sehore. On
the rural retail front, 24 'Choupal Saagars' are now operational in the 3 states of Madhya Pradesh,
Maharashtra and Uttar Pradesh.
In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch
of Expressions range of greeting cards. A line of premium range of notebooks under
brand Paperkraft was launched in 2002. To reach a wider student population, a range of
notebooks was launched under brand Classmate in 2003. Classmate over the years has grown
to become Indias largest notebook brand. Years 2007 - 2009 saw the launch of Children Books,
Slam Books, Geometry Boxes, Pens and Pencils under the Classmate brand. In 2008, ITC
repositioned the business as the Education and Stationery Products Business and launched India's
first environment friendly premium business paper under the Paperkraft brand. Paperkraft
offers a diverse portfolio in the premium executive stationery and office consumables segment.
ITC also entered the Lifestyle Retailing business with the Wills Sport range of casual wear for
men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range
to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003).
In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC
Infotech India Limited, to more aggressively pursue emerging opportunities in IT and IT-enabled
services area.
ITC's foray into the Foods business began in August 2001 with the introduction of Kitchens of
India ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery and staples
segments with the launch of the brands Mint-o and Candyman confectionery and Aashirvaad atta
(wheat flour).In 2003 witnessed the introduction of Sunfeast as the Company entered the
biscuits segment. ITC's entered the fast growing branded snacks category with Bingo! in 2007.
In 2002, ITC entered Safety Matches business with acquisition of WIMCO Limited. ITC now
markets safety matches brands like iKno, Mangaldeep and Aim. ITC's entered Agarbattis
(incense sticks) business in 2003. ITC's popular agarbattis brands include Spriha and
Mangaldeep.
ITC introduced Essenza Di Wills, a range of fragrances and bath & body care products for men
and women in July 2005. The company launched 'Fiama Di Wills' range of Shampoos, Shower
Gels and Soaps in 2007. The Company also launched the 'Superia' range of Soaps and Shampoos
in the mass-market segment in 2007 and Vivel De Wills & Vivel range of soaps and shampoos in
2008.

Products and Brands[edit]

Tobacco products[edit]
Cigarettes: In 2012-13, ITC earned a revenue of Rs. 27,136 crores from the business of
Cigarettes (56% of total revenue). In the same year, this segment contributed to profits of Rs.
8,694 crores (82% of total profits).
[3]
ITC Ltd sells 80 percent of the cigarettes in the India,
where 275 million people use tobacco products.
[14]

Its major cigarette brands are W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium,Gold
Flake Super Star, Navy Cut, Insignia, India Kings,Classic (Verve, Menthol, Menthol Rush,
Regular,Citric Twist, Mild & Ultra Mild), 555, Benson & Hedges, Silk
Cut, Scissors, Capstan, Berkeley,Bristol, Lucky Strike, Players, Flake and Duke & Royal.
[15][16]


Other businesses
Foods: ITC is India's largest seller of branded foods with sales of over Rs. 4,600 crore in
2012-13.
[17]
It is present in 4 categories in Foods business: Staples, Snack Foods, Ready To
Eat Foods and Confectionery.
[18]

Its major food brands are Kitchens of India; Aashirvaad, Mint-o, Sunfeast
biscuits, Candyman, Bingo! chips, Yippee! and Sunfeast Pasta.
[18]

Lifestyle Apparel: Wills Lifestyle and John Players brands. Wills Lifestyle was accorded the
Superbrand status and John Players was included in the top 10 Most Trusted Apparel
Brands 2012 by The Economic Times.
[4]

Personal Care: (Fiama Di Wills, Vivel, Essenza Di Wills, Superia and Engage brands in
perfumes, haircare and skincare)
[19][20]

Stationery: Classmate, PaperKraft and Colour Crew brands.
[21]
Launched in
2003, Classmate became the largest notebook brand in India in 2007.
[22][23]

Safety Matches and Agarbattis: Ship,
[24]
i Kno and Aim brands of
matches;
[25]
Mangaldeep Incense Sticks (agarbattis).
[26]

Hotels: ITC's hotels (under brands including WelcomHotel) have evolved into being India's
second largest hotel chain with over 90 hotels throughout India.
[27]
ITC is also the exclusive
franchisee in India of two brands owned by Sheraton International Inc.- The Luxury
Collection and Sheraton which ITC uses in association with its own brands in the luxury 5
star segment. Brands in the hospitality sector owned and operated by its subsidiaries
include Fortune Park Hotels and WelcomHeritage Hotels.
[27]

Paperboard, Specialty Paper, Graphic and other Paper;
Packaging and Printing for diverse international and Indian clientele.
Infotech (through its fully owned subsidiary ITC Infotech India Limited which is a SEI
CMM Level 5 company)












Shareholding and listings[edit]
ITC's equity shares are listed on Bombay Stock Exchange, National Stock Exchange of
India and Calcutta Stock Exchange.
[28][29]
The company's Global Depository Receipts(GDRs) are
listed on the Luxembourg Stock Exchange.
[30]

Shareholders (as on 31-March-2013) Shareholding
[4]

Foreign companies (mainly British American Tobacco Company) 30.54%
Foreign Institutional Investors (FII) 19.68%
Banks, Financial Institutions, Insurance Companies and Mutual Funds 33.44%
Bodies Corporate 04.91%
Public and Others 11.13%
GDRs 00.30%
Total 100.00%
Employees[edit]
As per the Annual report of the company, it had 25,960 employees as on 31 March 2013,
[4]
out
of which 3,043 were women.
[6]
It spent Rs. 2,145 crores on Employee benefits during the FY
2012-13.
[3]
During the same year, its attrition rate was 12%.
[6]

Its Chairman Y C Deveshwar has won renowned awards and recognitions including Padma
Bhushan from Govt. of India
[4][31][32]
and 7th best performing CEO in the world by Harvard
Business Review.
[33]

Meera Shankar, Indian ambassador to USA between 2009 and 2011, joined the board of ITC
Limited as the first woman director in its history.
[34]
She is an additional non-executive director
of the company.
[35]




Initiatives
e-Choupal:
ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one of the
India's biggest foreign exchange earners (US $5.4 billion in the last decade). The Company's 'e-
Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by
empowering Indian farmers through the power of the Internet. This transformational strategy,
which has already become the subject matter of a case study at Harvard Business School, is
expected to progressively create for ITC a huge rural distribution infrastructure, significantly
enhancing the Company's marketing reach.
[36]

The company places computers with Internet access in rural farming villages; the e-Choupals
serve as both a social gathering place for exchange of information (choupal means gathering
place in Hindi) and an e-commerce hub. What began as an effort to re-engineer the procurement
process for soy, tobacco, wheat, shrimp, and other cropping systems in rural India has also
created a highly profitable distribution and product design channel for the companyan e-
commerce platform that is also a low-cost fulfillment system focused on the needs of rural India.
The e-Choupal system has also catalyzed rural transformation that is helping to alleviate rural
isolation, create more transparency for farmers, and improve their productivity and
incomes.
[citation needed]

ITC e-choupal creatively leverages information technology to set up a meta-market in favour of
India's small and poor farmers, who would otherwise continue to operate and transact in 'un-
evolved' markets.
As of July 2010, services through 6500 Echoupal across 10 states, reach more than 4 million
farmers in about 40,000 villages. Free access to Internet is also opening windows ofrural India to
the world at large.
ITC e-choupal is now being regarded as a reliable delivery mechanism for resource development
initiatives. Its potential is being tested through pilot projects in healthcare, educational
services, water management and cattle health management with the help of several service
providers including non-governmental organizations. In 2008, this initiative was recognised in
the list of "Innovations to make markets more inclusive for the poor" in World Development
Report Sep-2008 by World Bank.
[37]

Philanthropy:
Classmate notebooks were launched with the initiative of contributing 1 rupee towards the
education of poor children,from every four notebooks it sold.
Classmate, has launched a programme called Classmate Ideas for India challenge. The
programme would be a part of the company's centenary initiative.
[38]
The nation-wide
programme would invite ideas of the youth, who have the potential to transform India. Classmate
Ideas for India challenge plans to reach out to 25 lakh students across 30 cities, 500 schools and
200 colleges across the country.
[39]

ITC Sangeet Research Academy: It is a Hindustani classical music academy established in
1977 and located in Kolkata.
[40]
Some noted musicians are associated with this academy.
[41]


Awards and recognitions[edit]
ITC features on the Forbes Global 2000 rankings for 2012 at position 841.
[5]
In the same
rankings, the company's market value placed it as the 184th largest company in the
world.
[5]
Forbes has also included the company in Asia's Fab 50 Companies list.
[42]

In 2013, ITC was ranked the third most admired company in India by Fortune.
[43]

In 2011, all of ITCs super premium luxury hotels were accorded LEED Platinum
certification, making ITC Hotels the Greenest Luxury Hotel Chain in the World.
[44][45]

In 2010, ITC was ranked 6th amongst global consumer goods companies in sustainable value
creation during 2005-09, by Boston Consulting Group.
[46]

It received the National Award for Excellence in Corporate Governance from the Institute of
Company Secretaries of India in 2007.
[1][47]

In 2006, ITC's e-Choupal program won the Stockholm Challenge Award 2006 in the
Economic Development category. This program enables over 3.5 million farmers to access
crop-specific and customised information in their native village habitat and language.
[48][49]

















ITCs businesses and associated value chains support 5 million livelihoods. The only company in
the world to be carbon positive, water positive &solid waste recycling positivetransforming
lives and Landscape
economic
ENVIRONMENTAL
S O C I A L
We believe that our corporate strategy which embraces societal development as an integral part
of our mission of wealth creation for our stakeholders ensures the long term sustainability of
our business enterprise.


Going forward, competitiveness and profitability will be increasingly linked to the ability of
business to make carbon reduction and the creation of sustainable livelihoods an integral part of
their value proposition to consumers.

Y C Deveshwar
Chairman, ITC Limited
Inspired by the opportunity to contribute to a more secure and sustainable future, ITC Limited
has structured innovative business models that leverage its brands, technological capability,
agri-sourcing strengths and an unmatched trade distribution network to create unique
opportunities for sustainable livelihoods.



An Exemplary Contribution to the Triple Bottom Line
A portfolio of businesses of tomorrow encompassing FMCG, Paperboards & Packaging,
Agri & Foods Business, Hotels and Information Technology.
A turnover of over US $ 7 billion and a market capitalisation of over US $ 45 billion.
Total Shareholder Returns, measured in terms of increase in market capitalisation and
dividends, grew at a compound rate of around 27% per annum over the last 17 years.
The new FMCG businesses support the competitiveness, technology upgradation and
market reach of over 150 Small and Medium Enterprises (SMEs).
ITC Group provides direct employment to nearly 30,000 people.
ITC has been Carbon Positive 8 years in a row (sequestering/storing 1.5 times
the amount of CO2 that the Company emits).
Water Positive for 11 consecutive years (creating over 2 times more
Rainwater Harvesting potential than ITCs net consumption).
Solid Waste Recycling Positive for the last 6 years.
All Environment, Health and Safety Management Systems in ITC conform
to international standards.
ITCs businesses generate livelihoods for over 5 million people.
ITCs globally recognised ITC e-Choupal initiative is the worlds largest rural digital
infrastructure benefiting over 4 million farmers.
ITC Choupal Social & Farm Forestry initiative has greened over 1,60,000 hectares,
creating over 70 million person-days of employment among the disadvantaged.
ITC Choupal Watershed Development initiative brings precious water to over 1,26,000
hectares of drylands and moisture-stressed areas.
ITCs Sustainable Community Development initiatives include womens empowerment,
supplementary education, integrated animal husbandry programmes.

ITCs aspiration to create enduring value for the nation and its stakeholders is manifest in its
robust portfolio of traditional and greenfield businesses encompassing Fast Moving Consumer
Goods (FMCG), Hotels, Paperboards & Specialty Papers, Packaging, Agri Business, and
Information Technology. This diversified presence in the businesses of tomorrow is powered by
a strategy to pursue multiple drivers of growth based on its proven competencies, enterprise
strengths and strong synergies between its businesses. The competitiveness of ITCs diverse
businesses rests on the strong foundations of institutional strengths derived from its deep
consumer insights, brand-building capability, cutting-edge Research & Development, world-
class manufacturing infrastructure, quality and innovation, extensive rural linkages, efficient
trade marketing and distribution network and dedicated human resources. ITCs ability to
leverage internal synergies residing across its diverse businesses lends a unique source of
competitive advantage to its products and services. Today, ITC is the countrys leading FMCG
marketer, the clear market leader in the Indian Paperboard and Packaging industry, a globally
acknowledged pioneer in farmer empowerment through its wide- reaching Agri Business, the
second largest Hotel Chain in India and a trailblazer in green hoteliering. ITC Infotech, a
wholly-owned subsidiary, is one of Indias fast-growing IT companies in the mid- tier segment.
This portfolio of rapidly growing businesses considerably enhances ITCs capacity to generate
growing value for the Indianbeconomy.
Acknowledged as a global exemplar in sustainability, ITC is also the only enterprise in the
world, of comparable dimensions to be carbon positive, water positive, and solid waste recycling
positive for several years in a row. As a testimony to its commitment to a low carbon growth
path, over 41% of the total energy requirements of ITC are met from renewable sources. ITCs
businesses and value chains generate sustainable livelihoods for over 5 million people, many of
whom live at the margin in rural India.
The World of ITC

Page 5
FMCG
Branded Packaged Foods
Personal Care Products
Cigarettes & Cigars
Lifestyle Apparel
Education & Stationery Products
Agarbattis & Safety Matches
Creating
world-class Indian brands

Page 6
Paperboards & Specialty Papers
An icon of environmental stewardship
Packaging & Printing
Indias largest convertor of paperboards into packaging
Agri Business
Pioneering rural transformation

Page 7
Hotels
The greenest luxury hotel chain in the world
Information Technology
One of Indias fastest growing mid-tier IT companies
R&D
Creating tomorrows game changers

The ITC e-Choupal initiative is a powerful illustration of a unique business model that delivers
large societal value by co-creating markets with rural communities. A network of village internet
kiosks e-Choupals enable even small and marginal farmers in rural India, who are de-linked
from the formal market, to access real-time weather and price information, and relevant
knowledge and services to enhance farm productivity, quality and command better prices
improving their competitiveness and capacity to manage risk. Complementing this digital
infrastructure is Choupal Pradarshan Khet customised agri-extension services, demonstration
plots and training programmes that enable farmers to access best practices and diversify crop
portfolios. The ITC e-Choupal initiative has emerged as an efficient two- way channel for a
variety of goods and services, and raised farmer incomes, creating sustainable livelihoods. ITC e-
Choupal rural digital-physical infrastructure

ITC e-Choupal the worlds largest rural digital infrastructure Empowering over 4 million
farmers

Catalysed by the ITC e-Choupal network, ITCs Farm to Food Products value chain has emerged
as a very successful example of value chain augmentation. Supported by the ITC Choupal
Integrated Watershed Development and ITC Choupal Livestock Development Programmes, the
Farm to Food Products value chain has brought a new vibrancy to rural economies by making
farming a sustainable livelihood even for the smallest Indian farmer. Eliminating
intermediaries and multiple handling, farmers gain from a transparent and efficient procurement
channel, substantially higher incomes and crucial market linkages. Effective soil and moisture
conservation strengthens farming systems, increases productivity and thus farm incomes. ITC,
for its part, is able to directly source high quality, identity-preserved agri-products providing it
with a strong foundation for its agri-based FMCG businesses. By drawing on ITCs business
synergies and expertise, coupled with its branding and distribution strengths, its growing
portfolio of branded packaged foods is able to offer differentiated products to customers across
the country. Linking farmers to ITCs world-class brands like Aashirvaad, Bingo!, Yippee! and
Sunfeast ensures that a larger part of consumer spends reaches them. ITCs Farm to Food
Products Value Chain

ITCs Farm to Food Products Value Chain Building competitiveness throughout the agri value
chain

ITC Choupal Social & Farm Forestry
The ITC Choupal Social & Farm Forestry Programme innovatively converges business needs
and social purpose growing renewable plantations that simultaneously provide a viable
livelihood option for wasteland owners, create a sustainable raw material source for ITCs Paper
& Paperboards Business and bring multiple environmental benefits. To ensure commercial
viability of these plantations, ITC invested in extensive R&D to develop fast-growing clonal
saplings that are disease resistant and have a higher rate of survival in harsh conditions. Tribals
and marginal farmers are assisted with loans, subsidised clonal stock and extension services
through Social Forestry, while Farm Forestry targets farmers with investible incomes. ITC offers
a buy-back guarantee for their produce, though growers are free to sell to the highest bidder in
the open market. ITC could have chosen the easier route of importing pulp, rather than the more
difficult option of mobilising tribals and marginal farmers which involved long gestation and
substantial investment exposure. However, adopting this more challenging route has not only
created a source of sustainable livelihoods for a large number of poor families, but has generated
large-scale green cover that contributes significantly to groundwater recharge, soil conservation
and carbon sequestration. ITC has introduced an agro-forestry model that combines tree growing
with crop production. This model ensures both food and wood security and helps in the
conservation of precious natural resources. ITCs afforestation programme has been conferred
the Forest Management certification from the Forest Stewardship Council, in line with ITCs
commitment to achieving internationally benchmarked standards for responsible wood sourcing.

ITC Choupal Social & Farm Forestry Programme
Greening over 1,60,000 hectares & providing over 70 million person - days of employment

ITCs Tree to Textbook Value Chain
With the ITC Choupal Social & Farm Forestry Programme as its bedrock, ITCs Tree to
Textbook value chain is an exemplary model of linked prosperity that delivers on all three
dimensions of the triple bottom line. While the programme beneficiaries profit from their
previously unproductive assets, for marginal and tribal wasteland owners, ITCs Social Forestry
Programme has played a transformational role by bringing them out of the vicious cycle of
poverty. ITC benefits from a renewable and secure source of pulpwood for its Paper &
Paperboards Business which in turn provides strategic sourcing to its packaging and other
FMCG businesses. A key plank in ITCs climate change mitigation strategy, the large-scale
green cover created by the plantations has brought significant environmental benefits and has
played a vital role in ITCs carbon positive status. Along with clean processes like elemental
chlorine free and ozone bleaching technologies employed by ITCs Paper & Paperboards
Business, the Programme has contributedto the Companys green credentials. As a result, ITCs
Education & Stationery Products Business has been able to strengthen its brand value by offering
eco-friendly Classmate notebooks made by small and medium enterprises,and Paperkraft
business stationery, as well as enabled ITCsPackaging Business to offer green options to its
clients.

ITCs Tree to Textbook Value Chain
Delivering on all three dimensions of the triple bottom line

Recognising the vital role of water and irrigation in the rural
economy, ITC supports watershed development projects
in water-stressed areas, providing precious water resources
for agriculture, rural communities and livestock. The focus
is on building, reviving and maintaining water harvesting
structures as well as implementing other measures which
help to reverse land degradation, provide critical irrigation
and increase agricultural productivity. Adopting a participatory
approach, ITC works with NGOs to mobilise local communities
to form water user groups. These groups are trained to
carry out the entire spectrum of activities from planning to
execution and maintenance of water harvesting structures.
The groups are also trained to formulate regulations and
fix water user charges which go towards creating a fund
used to maintain existing structures and build new ones.
ITC has also entered into public-private partnerships with
several state governments and NABARD, bringing together
government and corporate resources to undertake watershed
development projects with considerably greater scale and
impact. Currently, these projects are targeting to cover
nearly 1,45,000 hectares in some of Indias most drought-
prone regions.
ITC Choupal Integrated Watershed Development

Page 17
ITC Choupal Integrated Watershed Development Initiative
Bringing over 1,26,000 hectares
under soil & moisture conservation

Page 18
Livestock plays an important role in the economy of
rural India with over 70% of households owning milch
animals. The ITC Choupal Livestock Development
Programme aims at assisting cattle-owners to upgrade
their low-yielding indigenous stock through cross-breeding
by artificial insemination. Comprehensive animal
husbandry services are provided right at the doorstep
through Cattle Development Centres managed by trained
local community members. Cross-bred yields are
significantly higher than indigenous stock, generating
substantial supplementary incomes from surplus milk
sales and paving the way for dairying to emerge as a
viable livelihood option.
Taking the next step in this direction, ITC has recently
launched Project Gomukh in Munger an integrated
dairy management programme that aims at providing
customised services and solutions at every stage of
the dairy value chain. As part of the Project, a state-of-
the-art milk processing plant is being constructed to
process 2,00,000 litres per day.
ITC Choupal Dairy Development

Page 19
ITC Choupal Dairy Development Initiative
Animal husbandry services
to over 8,00,000 cattle

Page 20
ITC believes that economic empowerment of women
strengthens families and societies. It has therefore launched
the ITC Choupal Womens Empowerment Programme to
provide sustainable economic opportunities to poor women
in rural areas. ITC assists them to form micro-credit self-
help groups so that they can build up small savings and
finance self-employment and micro-enterprises. A large
number of women earn incomes as self-employed workers
or as partners in micro-enterprises. In particular, incense
stick rolling projects have emerged as profitable micro-
enterprises as a result of the linkage with ITCs incense
sticks brand, Mangaldeep. The project in Munger is showing
the way with focused business development services from
ITC, women rollers have set up a co-operative to manage
production of raw incense sticks and a producers company
to run a scenting-cum-packaging unit.
Enabling women to earn independent incomes has a positive
impact on their families and communities as it is spent
largely on childrens education, health and nutrition, and
is a catalyst for gendering development.
ITC Choupal Womens Empowerment Programme

Page 21
ITC Choupal Womens Empowerment Programme
Economically empowering
over 40,000 women

Page 22
The ITC Choupal Supplementary Education Programme
addresses the lack of quality primary education in rural
communities. Aiming to strengthen the government primary
schools vast network by stemming drop-outs, increasing
enrolments and enabling more children to complete school,
ITC has set up Supplementary Learning Centres that offer
additional coaching to back up learning and help children to
keep up in class. The Programme also provides infrastructural
assistance to Government schools such as furniture, books,
teaching aids, classrooms and toilets.
ITC also supports outreach projects, including mobile libraries
that foster the reading habit and a roaming laptop programme
that promotes computer skills and interactive learning.
ITC Choupal Supplementary Education Programme

Page 23
ITC Choupal Supplementary Education Programme
Educating
over 3,00,000 rural children

Page 24
Reflecting its commitment to a green growth strategy,
ITC has been in the vanguard of the green building movement
in India. Its first environmentally efficient construction
the ITC Green Centre in Gurgaon, headquarters of ITCs
Hotels Division was one of the first and largest commercial
buildings in the world to receive Platinum LEED* certification
from the US Green Building Council ( USGBC ) in 2004. It
was hailed as a monument to the future by Hillary Rodham
Clinton, former US Secretary of State, on her visit to the
ITC Green Centre during her first official trip to India in
2009. During its re-certification in 2012, the USGBC identified
it as the highest Platinum certified green building in the
world.
Green buildings continue to be a vital plank in ITCs agenda
for positive environmental action. Every new ITC construction
is designed in accordance to internationally benchmarked
green building norms. All its premium luxury hotels are
LEED Platinum certified and several factories have received
Platinum Green Factory Building certification.
ITC Green Centre
* Leadership in Energy & Environmental Design

Page 25
ITC Green Centre a monument to the future
Pioneering the Green Building
movement in India

Page 26
ITC has redefined the fine art of hospitality in myriad ways
through its hotel chain that spans a network of more than 90
hotels in over 70 locations. The groups super-premium luxury
hotels the iconic ITC Hotels not only offer unmatched
hospitality but have also set new standards of excellence in
cuisine, guest experiences and environmental performance.
The worlds first and largest green hotel chain, ITC Hotels
signature properties have created new benchmarks in responsible
hoteliering by delivering a unique value proposition, Responsible
Luxury that integrates international green best practices with
contemporary design, harnessing every element of nature in
an inspired setting to create a footprint that contributes to
being planet positive.
Every hotel in the ITC Hotels luxury chain
is LEED* Platinum certified
Today, all ITC Hotels are certified green buildings, having
received the US Green Building Councils prestigious LEED
Platinum certification, further reinforcing their commitment to
perform to the highest standards of energy, water and waste
efficiency. ITC Grand Chola in Chennai is the worlds largest
LEED Platinum certified Green Hotel.
The Responsible Luxury commitment of ITC Hotels is manifested
in its own carbon, water and waste sensitive operations and
by its contributions to ITCs larger social investments in
afforestation, water harvesting and waste recycling, providing
sustainable livelihoods to many.
ITC Hotels
the worlds Greenest Luxury Hotel chain
* Leadership in Energy & Environmental Design

Page 27
ITC Hotels
Redefining Hospitality
with Responsible Luxury

Page 28
Renewable Energy at ITC
In line with its conscious strategy to lower its carbon
footprint, ITC has steadily enlarged its clean energy
portfolio. Currently, renewable sources and carbon neutral
fuels provide more than 41% of the Companys total
energy consumption. ITC aims to raise this to 50% in
the near future.
Several of the Companys factories and premium luxury
hotels, including its new iconic property in Chennai, ITC
Grand Chola, as well as the ITC Infotech Park are 100%
powered by wind energy.
Renewable energy sources in ITC comprise the following:
Black liquor waste from the pulping process and
waste wood biomass from chipping operations in the
Bhadrachalam Unit of ITCs Paperboards & Specialty
Papers Business.
Locally sourced chip/sawdust and deoiled bran
as boiler fuel in the Kovai Unit.
Wind Energy farms for Packaging & Printing, FMCG,
Hotels and Paperboards & Specialty PapersBusinesses.
Improved utilisation of carbon neutral biofuels in the
Paperboards & Specialty Papers Business and the full
year operations of wind power projects in Maharashtra
and Tamil Nadu contributed to increased utilisation of
renewable energy.

Page 29
Renewable Energy at ITC
Over 41% of ITCs total energy
consumption is met
from renewable sources

Page 30
In line with its commitment to creating larger environmental
and societal value through collaborative action, ITC launched
its Wealth Out of Waste (WOW) initiative a few years ago
to promote resource conservation and recycling. WOW
creates awareness about the importance of Reduce-Reuse-
Recycle in protecting and restoring the environment among
the general public, school children, corporates and people
from every walk of life. It also inculcates the habit of source
segregation and provides recyclables for a number of
industries, eg. paper, glass, plastic, etc.
Today WOW is operational in Hyderabad, Chennai, Bangalore,
Cochin, Coimbatore, Trichy, Erode, Madurai, Vijayawada,
Rajahmundry and Guntur. Over 3 million citizens, 5,00,000
school children, 350 corporates, more than 1,000 commercial
establishments and about 200 industries across South India
are supporting WOW, which helps augment green cover,
conserves scarce natural resources, makes surroundings
clean and healthy. The initiative has also created livelihood
opportunities for over 4,000 underprivileged people, including
rag pickers and municipal workers.
WOW
Wealth Out of Waste

Page 31
Creating a Positive Environmental
Footprint through Waste Recycling
ITCs Wealth Out of Waste ( WOW ) Initiative

Page 32
A unique manifestation of ITCs credo of putting India First
finds expression in the ITC Sangeet Research Academy.
Established in 1977 to carry on the rich tradition of Hindustani
Classical music, the Academy is a one-of-a-kind institution
preserving a priceless national heritage.
Recognised as the finest repository of this musical genre,
it is the worlds first and only professionally managed modern
Gurukul.
ITC Sangeet Research Academy
A corporate tribute to the rich tradition
of Hindustani Classical music

Page 33
Empowering the differently abled
When provided with opportunities to work and become self-
sufficient, people who are differently abled can contribute to
the workplace, their families and the community. ITCs Hotels
Division has taken a positive step in this direction by employing
differently abled people across their hotels. Committed to the
principle that everyone should be treated with sensitivity and
empathy, ITC Hotels has created models which have been
effective and have succeeded in sensitising other employees to
the needs of those differently abled. Keeping in mind their
specific skills, a large number of differently abled people have
been employed in diverse functions like housekeeping, teleworking,
bakeries and as musicians.
Special badges for the visually impaired, whistles for hearing
impaired employees to use in an emergency and sign language
classes for the other staff to communicate with them are just
a few examples of how ITC Hotels has created an atmosphere
of sensitivity and caring. For its substantial contribution to the
cause of promoting employment opportunities for differently
abled people over an extended period of time, the NCPEDP Shell
Helen Keller Award was conferred on ITC Hotels.

Page 34
Ranked top among companies Most Active in CSR in the Nielsen
Corporate Image Monitor 2012-13 and among the top 5 Most Admired
Companies in India
World Business and Development Award 2012 for ITCs Social
and Farm Forestry Programmes, presented at the Rio + 20
United Nations Summit
AIM Asian CSR Award for ITCs contribution in creating sustainable
livelihoods and fostering economic growth for rural communities
CII Water Excellence Award for ITCs Integrated Watershed
Development Programme
CII Best Environmental Practices Award for ITCs WOW
(Wealth Out of Waste) initiative
SAM/SPG Sustainability Leadership Award conferred on
Mr Y C Deveshwar, Chairman, ITC Limited
12th Businessworld FICCI Corporate Social Responsibility Award
in the Large Enterprise category for ITCs Social Investment initiatives
FICCI Outstanding Vision Triple Impact Corporate Award, presented
by the Honble Prime Minister of India, Dr Manmohan Singh
Select National & Global Recognition
for ITCs Sustainability Initiatives

Page 35
FICCI Award for Outstanding Achievement in Rural & Community
Development, presented by the then Honble Finance Minister of
India, Shri Pranab Mukherjee
Development Gateway Award for ITC e-Choupals contribution to
Information & Communication Technologies for Development
Stockholm Challenge Award for the ITC e-Choupal initiative
Inaugural World Business Award in recognition of ITCs significant
efforts to create sustainable livelihood opportunities and enduring
wealth in a developing country
UNESCO-Water Digest Corporate Social Responsibility Crown Award
for Water Practices
TERI Corporate Social Responsibility Award for the ITC e-Choupal
initiative
Asian CSR Award for Environmental Excellence
ITC was ranked 2nd among the top companies in India and 7th in
Asia in the Asian Sustainability Rating released by CSR Asia
UNIDO Award at the International Conference on Sharing Innovative
Agribusiness Solutions
ITC is the first Indian company to gain membership to the World
Wildlife Fund Global Forestry & Trade Network ( WWF-GFTN ) for its
responsible forestry initiatives
NCPEDP ( National Centre for Promotion of Employment for Disabled
People ) Shell-Helen Keller Award for the ITC-Welcomgroup chain

TC Limited Corporate Citizenship
ITC Limited (ITC) is one of India's
foremost private sector companies having
a diverse portfolio of businesses. The
company has been undertaking several
CSR initiatives over the years and
been appreciated for them globally.


CSR initiatives of ITC
ITC Limited (ITC) is one of India's foremost private sector companies having a diverse portfolio
of businesses. The company has been undertaking several CSR initiatives over the years and
been appreciated for them globally. The case discusses ITC's CSR initiatives and focuses on its
approach. The company's innovative ways and heavy investments to achieve the 'triple bottom
line' are discussed. The question to be look forward "Is it taking the right initiatives and setting
standards to follow?"
About ITC
ITC is one of India's foremost private sector companies with a market capitalisation of over US
$ 30 billion and a turnover of US $ 6 billion. ITC has a diversified presence in Cigarettes, Hotels,
Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods &
Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety
Matches and other FMCG products. While ITC is an outstanding market leader in its traditional
businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining
market share even in its nascent businesses of Packaged Foods & Confectionery, Branded
Apparel, Personal Care and Stationery.
As one of India's most valuable and respected corporations, ITC is widely perceived to be
dedicatedly nation-oriented. Chairman Y. C. Deveshwar calls this source of inspiration "a
commitment beyond the market". In his own words: "ITC believes that its aspiration to create
enduring value for the nation provides the motive force to sustain growing shareholder value.
ITC practices this philosophy by not only driving each of its businesses towards international
competitiveness but by also consciously contributing to enhancing the competitiveness of the
larger value chain of which it is a part."
CSR philosophy of ITC
Inspired by the overarching vision of making a contribution to the national goals of sustainable
development and inclusive growth, ITC has innovatively crafted unique business models that
synergise long-term shareholder value creation with enhancing societal capital. This commitment
is reflected when ITC measures accomplishments not only in terms of financial performance but
also by the transformation ITC has consciously engendered to augment the social capital of the
nation. in ITC's 'Triple Bottom Line' approach of contributing to the economic, environmental
and social capital of the country. Envisioning a larger societal purpose has always been a
hallmark of ITC. The company sees no conflict between the twin goals of shareholder value
enhancement and societal value creation. The challenge lies in fashioning a corporate strategy
that enables realisation of these goals in a mutually reinforcing and synergistic manner.
As a corporate citizen with enduring relationships in rural India, ITC has a history of
collaboration with communities and government institutions to enhance farm productivity and
the rural resource base. ITC's commitments in agricultural R&D and knowledge sharing have
spanned vital aspects of competitiveness - efficient farm practices, soil and water management.
ITC is committed to a national agenda of raising agricultural productivity and making the rural
economy more socially inclusive. ITC believes that the urgency and scale of these tasks make
market linked solutions and innovations more effective and sustainable than capital intensive
approaches.

Let's put India First
ITC's philosophy revolves around goal congruence with the national goals of sustainable
development and inclusive growth. Various environmental & Social initiatives are taken by ITC
to ensure sustainable growth. Some of the key initiatives taken by ITC for improvement of
livelihood of disadvantaged sections of society and the reach of initiatives in mentioned in table
below
Initiatives Milestones
e - Choupal
4 million farmers empowered,
6,500 e - Choupals installed
Social & Farm
Forestry
114,428 hectares greened,
generating 51.48 million person -
days of employment
Watershed 56,951 hectares
Development brought under soil and moisture
conservation
Women's
Empowerment
15,378 women members
1183 self - help groups
Livestock
Development
176 Cattle Development Centres
3,520 villages covered annually
Primary Education
252,329 children covered
through 2,334 Supplementary
Learning Centres

Rworld will showcase CSR practices and case studies of corporates. CSRworld will also
highlight projects whichseek support and funding from CSR budgets. To include your case study
or to list your project, contact CSRworld on csrworld.net@gmail.com
Introducing CSRworld
CSRworld is a forum for CorporateSocial Responsibility which aims to create an ecosystem for
furthering meaningful CSR practice in India. CSRworld will highlight case studies and CSR
practices of corporates as well as showcase projects which need support and funding.
read..
Concepts
This section will contain more or less unchanging information on definitions, approaches, and
models of CSR answering the basic questions of - What ? Why ? How ? When ? Where ? Who ?
During the long and distinguished history of the "company" or businesses / corporates in India
and other parts of the world, business leadershave been trying to make a positive impact on the
society, communities around them and the world, in some way or the other.
read..
Articles
Corporate Social Responsibility
by Prof. N. R. Sheth
Former Director, IIM, Ahmedabad
read..
A concept Paper on CSR inDisaster Risk Reduction
by Dr. R. K. Dave
Senior Specialist (Policies & Plans),National Disaster Management Authority, New Delhi
read..
Talk
Corporate Social Responsibility
by Mr. N. R. Narayana Murthy
Chairman Emeritus, Infosys
on the occasion of an award by Chirmule Pratishthan at Pune
read..
ITC Limited Corporate Citizenship
e-Choupal : Rural digital-physical infrastructure
In 2000, harnessing the empowering force of information technology and its scalabilty, ITC
launched e-Choupal - a knowledge portal providing farmers with a range of information and
services. Designed to enable them to bargain collectively and enhance their transactive power, e-
Choupal became the much needed and easily adoptable tool farmers had been waiting for. Today
e-Choupal is a vibrant and rapidly growing zone of business and interaction for over 4 million
farmers.
Today 4 million farmers use e-Choupal to advantage - bargaining as virtual buyers' co-
operatives, adoptingbest practices, matching up to food safety norms. Being linked to futures
markets is helping small farmers to better manage risk. e-Choupal has been specially cited in the
Government of India's Economic Survey of 2006-07, for its transformational impact on rural
lives.
ITC's strategic intent is to develop e-Choupal as a significant two-way multidimensional
delivery channel, efficiently carrying goods and services out of and into rural India. By
progressively linking the digital infrastructure to a physical network of rural business hubs and
agro-extension services, ITC is transforming the way farmers do business, and the way rural
markets work.
The network of 6,500 e-Choupal centres spread across 40,000 villages has emerged as the
gateway of an expanding spectrum of commodities leaving farms - wheat, rice, pulses, soya,
maize, spices, coffee, aqua-products. The reverse flow carries FMCG, durables, automotives
and banking services back to villages.

Social & Farm forestry
ITC's social & Farm forestry program emerged in
response to its challenge to source effective pulp wood from sustainable sources to enhance its
competitiveness. Instaed of taking easier route to importing pulp, ITC innovatively leveraged it's
pulpwood requirements to provide sustainable livelihood opportunities to poor and tribal
marginal farmers, by assisting them to convert their private wastelands into productive pulpwood
plantations. High yielding, disease resistant and site specific clones are developed in ITC's
research center.
This program has not only created sustainable source of livelihood for a large no. of
disadvantaged sections of society but has also bought in a multiplicity of benefits by creating a
large green cover that contributes significantly to groundwater recharge, soil conservation and
carbon sequestration.
Integrated Watershed Development
Recognising the vital role that role plays in the rural
economy, ITC promotes watershed projects in waterstressed areas providing precious water
resources for agriculture and rural communities and livestock. Based on a participatory approach,
the programme facilitates building, reviving and maintaining water harvesting structures as well
as management of water resources to reverse land degradation, provide critical irrigation and
increase agricultural productivity.
The phenomenal example of this was the Ranjangaon ara near Pune district in Maharashtra, it
was under severe draught during kharip season of 2009 with virtuallyno rains in the project area,
farmers and cattle were adversely affected. ITC's watershed programme became the only source
of livelihood for more than 350 farmers who participated daily in the work.
In another first of its kind agreement in the country, ITC signed MOU with the government of
Maharashtra to implement NREGA in 2 blocks of Jalna district on an integrated watershed
programme basis covering 50 villages.
Integrated Agricultural Development
The programme promotes a combination of solutions for
optimizing water management and enhancing farm productivity. Farmers are motivated to form
agri-business centers, enabling them to pool knowledge and resources, have access to quality
inputs on time and improve productivity and quality.
A total of 20 agri-business centers provided timely agri-iputs to around 1077 members.
To help farmers capture additional value from their holdings, ITC promoted crop diversification
with good market linkages. Organic spces, medicinal and aromatic plants were promoted under
this initiative.
ITC Limited Corporate Citizenship
Livestock Development
The programme assists small landless farmers to
upgrade livestockquality through cross-breeding by artificial insemination to boost milk
productivity by a factor of 6 to 9 times, lading to a threshold increase in household incomes and
thereby an improvement in their economic status. Following graph shows average increase in
milk productivity due to cross breeding:
The programme also provides integrated animal husbandry services that include pre and post
natal interventions. Vaccinations and heath services are provided to more than 1.7 lakh cattle.
Women's empowerment
ITC's initiative provide sustainable economic opportuinities to poor women in rural areas by
assisting them to form self help groups that enable them to build small savings and finance self
employment and micro-enterprise. The programme has demonstrated that extra incomes in the
hands of women lead to positive changes in human development since it is largely invested in
children's education, health and nutrition.
The total turnover of women managed micro enterprises was Rs. 61.14 lakhs, the bulk of which
was accounted by the sale of raw agarbattis and chikankar garments.

Universal Education
The programme is aimed at increasing chances of
employability either through imparting training in skills or better education.The programme
provides infrastructure support to government run primary schools and coaching through
Supplementary learning centers to stem drop-outs and enable more children to complete school
and move on to higher classes.
In order to increase enrolment, poor children receive school uniforms and text/exercise books. A
network of rural libraries and resource centers enrich the process of learning for these children.
An innovative initiative of roaming laptop programme is also provided to government schools in
rural areas.
Awards and Recognitions
1. The inaugural Worls Business Award in 2004
o Recognises companies which have made significant efforts to
create sustainable livelihood opprtuinities and enduring wealth in developing
countries. Sponsored by UNDP, ICC and Business leader's forum jointly
2. The development Gateway award in 2005
o For trailblazing e-Choupal. ITC is first Indian company and second in the world
to receive this award for its contribution towards development initiatives.
3. The Stockholm Challenge Award
o For using information technology in economic development of rural areas: e-
Choupal
4. The corporate social responsibility Crown award
o For water practices from UNESCO and water digest
5. TERI corporate award for social responsibility 2008
o For integrated watershed programme implemented in 7 states.
6. Golden Peacock Awards for 'Corporate Social Responsibility (Asia)' in 2007
7. Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007
8. United Nations Industrial Development Organisation (UNIDO) Award
9. Readers' Digest Pegasus Award
Key CSR related decision-makers in the company
Y. C. Deveshwar Chairman
S. Banerjee Member
H. G. Powell Member
A. Ruys Member
B. Sen Member
B. Vijayaraghavan Member
B. B. Chatterjee Secretary