I-1_Anukriti Srivastava_54

Roll no-54
Name-Anukriti Srivastava
Email i.d - anukritisrivastava.54@gmail.com
QUESTIONS -
Q.1) Who is the target audience for the business person and their customer
needs, expectations, demands from the business person?
Q.2) What are the product / service the business person sells?
Give at least 10 products (depends) and why he is in this product line?
Q.3) What price is the service / product sold at?
Q.4) Where is the business person located and why?
Q. 5) How many repeat customers?
Q.6) What is the average profit margin the business person has? Do not consider
any fixed or variable cost.
Q.7) What is the earning of the business person’s per day?
Q.8) What is the buying pattern of the customers?
Q. 9) Explain the product supply chain of the business person. Or how do the
business person / raw material gets the product into his / her shop?
Q.10) Mention the daily working schedule of the business person (time table
format) (Morning to Closure).
Q.11) Does competition affect his / her business? If yes, how does he work in such
a competitive environment? If not, why does it not affect?
Q.12) What is the monthly profit off the business person’s per day?
Q.13) Give some idea on the customer behavior.
Q.14) Take a picture-of the business person standing at his business place.
Pic of the business person products
Your pic with business person

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First business person - Fruit seller (shop no -5) Borivali west

Name of the owner – Mr. Vishwambhar Verma

1-Target audience:
• All buy fruits
• To be very specific-25 to 35 years age group
# Customer needs, expectations and demand
• Good quality
• Variety
2- Fruits, the fruit man sells :
• Orange
• Apple
• Papaya
• Banana
• Musk in – melon
• Water – melon
• Strawberry
• Mangos (seasonal)
• Zerpi ( international)
• Pineapple
# Reason for choosing this product line?
No specific reason
3- Price of the fruits
• Different for different fruits for example zepri -25 rupees per piece
• Product ranges from 80 to 200 per kg
4- Shop located at:
Opposite to borivali station (west)
# Reason for preferred location
• Very near to the station , so approachable for everyone
• Established fruit market
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5- Number of repeat customer

30-40
6-Average profit margin:
300-400 (daily basis)
7-Average earning per day:
600-800 rupees per day

8-Product supply chain

Kashmir/simla azadpur mandi delhi
market (mandi)

fruit shop vashi mandi(Mumbai)

Customer/consumer

9 - Daily working schedule:

5:30am -8:30 am Goes to vashi mandi
8:30am Opens shop
8:30am -11:30 pm Remains at the shop only
Total working hours-18 hours
10-Does competition effect:
Yes
# Why?
• Presence of so many fruit shops in the vicinity
• Compared variation in the rate/price
11-Monthly profit:
• No particular monthly profit as it depends on the season
• If its seasonal then 5000-6000 rupees per month (max)
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12-Buying pattern of the customer:

• Different buying pattern for different customer class
• Regular customer goes for the quality
• Non-regular customer goes for cheaper rates
13-Customer behavior:
Customers are nice if the product (fruit) quality is nice. So all depends on the
quality.

Second business person-Beauty parlor - Shringar

Name of the owner - Mrs.Vijaya Saraswat

1-Target Audience:
• Youngster 15 – 25years
# Customer needs expectations and demands.
• Genuine products, branded products and good results.
All in all which make them more beautiful and attractive.
2-Product / Service: -
• Face Wash (Nature )
(Margel)
• Hair Colour (Matrix )
(Revlon)
• Nail Colour (VOV )
(Attitude)
• Sun-cream ( Serenite )
• Spa ( Matrix )
• Straightening ( Matrix )
• Shampoo (Matrix )
• Serum (Matrix )
# Why in this product line?
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• Own interest
• Evergreen business
• It’s a want to be beautiful
• Evergreen sale
3- Rate range of products-
[150 - 500] price rate of products
(Additional profit included)
4 – Location
Located at near St. Marry Immaculate School, Borivali (W), and Mumbai.
# Reason for preferred location: -
• Approachable to home
• Nice road and locality
5 –Repeat customers: - 30 – 40 ( on an average ).
6 –Profit 30 – 40 % of the total cost.
1 Lac yearly.
7 –Earning per day: - Rs. 800 – Rs. 1000/-
8 -Monthly profit is 50% (around Rs. 30,000/- per month).

9 – Company Technician
Demo (in the parlor)

Order Good Result Bad X

10–Daily working schedule:
10:00am-10:30am To reach parlor
10:30am-02:00pm Customer service
02:00pm-02:30pm Lunch break
02:30pm-08:00pm Customer service
Total working time per day 10 hours.
11 –Do not face any kind of competition.
Reason for facing no competition:
• Because of their brand image
• Customers trust them
• Their loyalty to the customers
12 –Buying pattern of the customers: They love to buy ->

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• Shampoo ( Matrix )
• Conditioner ( Matrix )
• Suns cream ( Matrix )
• Hair fall oil
And of course their basic needs like threading or waxing etc.
13 –Customer behavior: -
• Satisfied customer
• Happy customer
• Customer range /variation – Verar to Dadar, NRI customer

Third business person - MILKMAN (MAMTA DAIRY)

Owner name - Mr. Suresh Yadav
1-Target audience:
Includes all
• Rich class
• Middle class
• Kids
• Young
• Old
# Customer needs expectation and demands:
Depends on the customer, for example
• Some prefer full cream milk
• Some prefer low-fat
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2-Product/service, the milkman sells

• Milk home delivery
• Amul milk
• Mother dairy milk
• Mahanand milk
• Gokul milk
• Vadilal ice-cream
• Kwalti-walls ice-cream
• Amul ice-cream
• Mother dairy ice -cream
• Mother dairy curd
# Reason for choosing this product line
• Family business
• Evergreen brands
• Availability of distributers
3-Price of the milk:
• Low fat-25 rupees
• Full cream-33 rupees
• For cold milk- 1 rupee extra charge
4-Location of the business:
Borivali (w)
# Reason for preferred location:
Very near to home
5-Number of repeat customers:
200 customers (monthly)
6-Average profit margin:
15% monthly
7-Earning of the milkman per day:
1000 rupees per day
8-Product supply chain
Individual company (for example amul) distributer of the company

Customer Dairy
9-Daily work schedule:
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5:00am-8:00am Milk home delivery

8:00am-9:30pm Shop open time
9:30 pm-10:00pm Closure time for shop
Total working hours per day – 17 hours
10-Does competition effect:
No
#Why?
• Being the oldest dairy of that locality
• People trust their image and so their products
11-Monthly profit of the milk man:
25000 rupees
12-Buying pattern of the customer
• Have customer throughout the year
• Monthly income share from regular customer-85-90%
• Monthly income share from non regular customer-10-15%
13-Cutomer behavior:
Very nice until the quality comes nice
As an average, complaints are very rare
If they are, then because of these two reasons
• Late supply
• Bad flavor

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