Marketing Target Markets

The Marketing Mix

Market Research
Advertising & Sales
Promotions
sponsorship
INSURANCE
Household and Business

Household
Types Insurance
How insurance works
Insurance A false economy
Steps involved in taking out insurance
The Principles of Insurance
Calculating the premium
Calculating compensation
Average Clause

Business
Types of Business Insurance
How insurance works
Insurance A false economy
Steps involved in taking out insurance (revision)
The Principles of Insurance (revision)
Calculating the premium
Calculating compensation


Communication Objectives of Communications
Internal/ External
Barriers to good communication
Benefits of effective Communication
Methods of communications
Letter Writing
Layout of letter
Rules for writing letters
Report Writing
Layout of a report
Rules for report writing
Writing report and letter on specific topics
Delivery Systems / Transport

Theory
Factors to consider in choosing transport system
Calculating delivery costs types of Transport
Own.v.Hired Transport

Chain of Production




Extractive/Constructive/Manufacturing Industries
The Chain of Production
Channels of Distribution
Retailing
Franchising
Economic Framework What is economics?
Choice, scarcity, limited resources
Purpose of the economic system
Rate of inflation
Economic Growth
National Budget What is theNational Budget
Expenditure - an introduction to main
services provided by the state with particular reference
to public utilities
Income - main sources
Deflcit/surplus

Should should be able to:
Draft a simple budget
Identify a surplus or deficit

Economic Trade Imports and exports
Importance of trade
Main types of goods traded
Sources of imports, destination of exports
Foreign currencies and exchange rates
Balance of trade - simple outline*
Balance of payments - simple outline*

Student should be able to:
Identify on a map sources/destinations of Ireland's main exports/imports
Identify the member states of the EC, their language and currency
Identify the currencies of other main markets
Convert one currency into another currency
Forms of Business Ownership Sole Trader
Limited Companies
Documents in Forming a company
Limited Liability
Co-operatives
Finance Loan Applications
Short/Medium and Long Term Sources of Finance
Business Plans
Fixed / Variable Costs
Cash Flow Statements
Government Agency Aid

Commercial Banking Opening Bank Account
Bank Services