I1_Ritesh Chavan_8

Roll No.: 8

NAME: RITESH MOHAN CHAVAN

Email id: Chavanritesh.8@gmail.com

QUESTION TO BE ANSWERED
Q.1. Who are the target audience for the Business Person
and there customer needs, expectation, demands from
the Business Person ?

Q.2. What are the products /Service the business person

sells ? - Give at least 10 products.( Depends )
( Product ) and why he/she in this product line ?

Q.3. At what Price is the Product /service sold at ?

( Price ) - Give at least 10 Price list .( Depends )

Q.4. Where is the Business Person Located and why ?

( Place )…….Take some pictures.

Q.5. How many repeat customer does the Business

Person has ? ( Approx )

Q.6. What is the average profit margin the Business Person has ?
Do not consider any Fixed or Variable Cost.

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Q.7. What is the earning of the business Person’s Per Day ?

Q.8. What is the monthly profit of the of the Business Person ?

Q.9. Explain the Product Supply Chain of the Business Person ?

or How does the Business Person / Raw material gets the
product into his/her Shop ?
( Answer in flowchart Diagram only )

Q.10. Mention the daily working Schedule of the Business Person?

( Using an time table format only ) – ( Morning – to - Closure)

Q.11. Does Competition effect his / her Business ?

If Yes, how do he/she work in such an competitive environment?
If Not, why does it not effect?

Q.12. What is the buying pattern of the customers ?

Q.13. Give some idea on the customer behavior ?

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1st Business Person: Amit Gawde

Ans1: Amit owns a shop in a complex comprising about 40-50 buildings. His target
audience are the people living in the entire complex. It’s about 400-500 people.
Customer needs are availability of fresh vegetables.

Ans2:

1. Lady Fingers
2. Potato
3. Onion
4. Brinjal
5. Cabbage
6. Capsicum
7. Lemon
8. Green chilies
9. Cauliflower
10.Green peas
11.Tomato
12.Ginger

Ans3:

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1. Lady finger: Rs. 32/kg

2. Potato: Rs. 18/kg
3. Onion: Rs. 20/kg
4. Brinjal:Rs. 24/kg
5. Cabbage: 28/kg
6. Capsicum: Rs. 30/kg
7. Lemon: Rs. 5 per 2 piece
8. Green Chilies: RS 2/bunch
9. Cauliflower: Rs. 28/kg
10.Green Peas: Rs. 36/kg
11.Tomato: Rs. 16/kg
12.Ginger: 7/100gms

Ans4: He has a stall situated at Shri-prastha complex, 3rd road, Nalla-sopara

(west), Thane: 401203.

Ans5: About 200-250 customers.

Ans6: His profit margin is 20% (was reluctant to provide this detail, as I am also
one of his target audiences)

Ans7: Rs. 500 to Rs 600 is his earning on an average. During month of Shravan
(according to hindu monthly calendar), his earning is more than normal roughly
about Rs. 1000 and above.

Ans8: Monthly profit of Amit is Rs. 11000 to 12000.

Ans9:

Farmer

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Whole seller

Vendor

Ans10:

TIMING WORKING SCHEDULE

4 am Wakes up

5 am Goes to dadar

8 am Reaches his stall from dadar

8am-1pm Sells vegetable

1pm-2pm Lunch time

2pm-9pm Sells vegetable

9:30 pm Dinner time

10 pm Goes to sleep

Ans11: Yes, he has about 5-6 other vendors in the complex from whom he faces
competition, his stall been situated on 3rd so normally customers from 3rd road only

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come to buy from him. As customer from other roads tend to buy from stall closer
to their place.

Ans12: Well 1st customer checks if that the vegetable they are buying is fresh
enough to purchase. Then he asks for the price of it. Then usually tries to negotiate
with the price. If it suits his price then he buys that product.

Ans13: Customers are usually looking for fresh vegetables. If they perceive that the
vendor is selling good and fresh vegetables then he tends to buys regularly from
same vendor. If the vendor is providing the products at a cheaper rate then he
tends to attract from customers. Mostly customer behavior is dependent on his past
experience with the vendor. And for new customers they are looking for a good
service from vendor and availability of fresh vegetables.

2nd Business Person : Get In (Garment shop, Deepesh Shah)

Ans1: The target audience are generally males from age 7 years to 60 years.
Customer needs are new and trendy types of garment at affordable prices.
Expectation of Deepesh is to create a brand in his surrounding area to attract
further more customers.

Ans2. Deepesh deals with different of garments from kids wear to adult for males.

1. Blazers

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2. T-shirts
3. Trousers
4. Kurta
5. Payjama
6. Printed shirts
7. Jeans
8. Jackets
9. Safari
10.Cargo.

Ans3.

1. Blazer : Rs. 3500 to Rs. 8000

2. T-shirts : Rs. 500 to Rs. 2000
3. Trousers : Rs 800 to Rs. 2200
4. Kurta : Rs. 1000 to Rs. 7000
5. Payjama : Rs 200 to Rs.700
6. Printed Shirts : Rs 400 to Rs 2000
7. Jeans : Rs. 600 to Rs. 2700
8. Jackets : Rs. 799 to Rs. 2200
9. Safari : Rs 799 to Rs 2500
10.Cargo : Rs 500 to Rs.2300

Ans4. His shop is located at Goregoan station road. The reason its located there
because its closer to station so his target audience are more then normal.

Ans5. He has a about 50-60 repeat customers.

Ans6. His profit margin is 60%.

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Ans7. His earning per day dependant on various factors. On a weekday he tends to
earn Rs. 4000-5000. But on weekends he earns Rs.7000-8000. During festive
season his earning is on an average 20% more than usual. Especially during diwali.

Ans8. His monthly profit is ranging from Rs. 30000 to Rs. 50000.

Ans9

MANUFACTUR DISTRIBUTO Whole

E R/ AGENT Seller

VENDOR

Ans10.

TIMINGS WORKING SCHEDULE

8am Wakes up

9:30 am Goes to shop

10 am Opens the shop

1 pm Lunch Time

2 pm Resumes Shop

10 pm Closes Shop

10:30 pm Dinner time

11 pm Bed time

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Ans11: Yes, it affects there are many other garment shops in the surrounding area.
Deepesh tries to build customer relationship by providing them quality services. He
tries to bring in branded clothes and also has a person employed for small trimming
and altering of clothes. He tries to give discount and SALE to attract customers.

Ans12: There are various customers with different buying patterns. Some people
are looking for branded while some are looking for comfortable outfits while others
are looking for clothes which cheap then others. Generally his customers are
College going students.

Ans13: Normally customers are looking for typical trend that going on then the
demand from that kind of product is more. Normally they demand the apparels
which they might had seen in latest hindi movies. So deepesh needs to keep a track
of that as well.

3rd Business Person: China Town (Chinese food stall, Arjun)

Ans1. His target audience are people in his surrounding area. Normally young
people are more fond of Chinese food. Older generation tend to not enjoy it that
much. Needs of customer are good, hygienic, spicy and variety in products.

Ans2 & 3.

1. Soups.
• Chicken soup – Rs 25
• Man Chaw soup – Rs 25
• Vegetable soup – Rs 20
• Hot & sour Soup – Rs 25

1. Veg Rice
• Sezwan Rice – Rs 45
• Fried Rice – Rs 40
• Triple Sezwan Rice – Rs 50

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1. Non-veg Rice
• Chicken Sezwan Rice- Rs 55
• Chicken Fried Rice – Rs 50
• Chicken Triple Sezwan Rice – Rs 60
• Chopper Rice – Rs 60
1. Biryani
• Dum Biryani – Rs 65
• Hyderabadi Biryani – Rs 70
• Aloo Biryani – Rs 55

1. Veg Noodles
• Hakka Noodles – Rs 50
• Sezwan Noodles – Rs 55
• American Chopsey – Rs 60
1. Non-veg Noodles
• Chicken Hakka Noodles – Rs 60
• Chicken Sezwan Noodles – Rs 65
• Chicken American Chopsey – Rs 70
1. Starters
• Veg Lolly-pop – Rs 50
• Chicken Lolly-pop – Rs 60
• Veg Roll – Rs 45
• Chicken Roll – Rs 55
1. Sauce
• Sezwan Sauce – Rs 5

Ans4: He has a stall situated at Nalla-sopara, Shri-prastha Complex Entrance. His

shop being at the entrance of a big complex which attracts a large number of
customers.

Ans5. He has about 40-50 repeat customers

Ans6. He keeps a profit margin of 15%

Ans7. His earning is about RS 500-2000 per/day. Mostly on weekends his earning
on a higher side.

Ans8. He earns about Rs 10000 to Rs 12000 on an average.

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Ans9.

Raw Materials Producing

are brought different
from Local food item at
Wholesale his Stall
Market

Ans10

TIMINGS WORKING SCHEDULE

8am Wakes up

9am Goes to market to buy Raw Materials

11am Making all the arrangements such as

chopping the vegetables, etc and
keeping thing ready on a stall.

1pm Cleaning the work places. Maintaining its

hygiene.

2pm Lunch time

3pm Shop is open

12:30 an Shop is closed

Ans11. Yes. As day by day there are many such Chinese stalls coming up at that
complex. So he has to b updated and sees through it that he stands out among all
his competitors. He provides customers with better and efficient services.

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Ans12. Customers are looking for delicious and variety of food items. The more
versatile the vendor more customers are attracts. Vendors always need to keep a
check on his quality of food as different consumers have different taste.

Ans13. Customers are looking for Best quality food and that too at reasonable
rates. They want the vendor to be innovative and hygienic as well. They are also
looking for other services like FREE HOME DELIVERY and PARCEL facility.

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