BEST Communication Plans

BEST Communication Plans 2

TABLE OF CONTENTS
03 PURPOSE OF DOCUMENT
04 ABOUT COMMUNICATION PLAN
05 COMMUNICATION PLANS OF BEST
05 BEST Organisation
06 BEST Courses
07 BEST Career Support
08 BEST Educational Involvement
09 BEST Engineering Competitions
10 BEST Leisure Events
BEST Communication Plans 3
PURPOSE OF DOCUMENT
This document sets the basis for common strategical communication
and aims to help BEST and its services in becoming strong brands. From
this document you can fnd how BEST wants to be perceived and what each
stakeholder should think about us and our services. This is the base for f-
nalising marketing strategy locally to strengthen the image of each LBG and
BEST services among our stakeholders.
This document is made...
- ...to be read by every BEST member who communicates with our
stakeholders (contacting companies, making promotion among stu-
dents, talking about BEST with professors etc)
- ...to help LBG board members to build their local strategies (promo-
tion campain, fundraising strategy, recruitment plan or anything else re-
lated to communication)
Therefore this document contains information how each brand of BEST
could be communicated to our stakeholders, what do we want each stake-
holder to think about every service of BEST and much more.
BEST Communication Plans 4
ABOUT COMMUNICATION PLAN
Communication Plan is a tool with helps to send the right message to the
right people at the right time. Well prepared and implemented communica-
tion plan will lead to having a strong brand.
Communication Plan consists of stakeholders, reasons (why), messages,
channels, timing (when), person (who). In addition you can fnd from this
document Brand Character which will help to decide how to send the mes-
sages.
- Stakeholder organisations and individuals who have high interest in
the success of BEST
- Reason (why) why we consider them as our stakeholders and what do
we want from them
- Message what do we want stakeholder to know about us
- Channels tools and methods we use to send message
- Timing (when) when is the best time to send message using this chan-
nel
- Person (who) person or position who is responsible for sending this
message
- Brand Character personality of the brand, how it behaves or in which
tone/manner its communicating with its target audience
First half of the Communication Plan (Stakeholder, Reason, Message) and
Brand Character have been defned in this document for whole BEST but
second half of Communication Plan (Channels, Timing, Person) has been
left to every LBG to fll in according to their environment and cultural back-
ground.
BEST Communication Plans 5
COMMUNICATION PLANS OF BEST
BEST organisation
Stakeholders Reason (why) Message
Students Getting them to know BEST (recognition)
Gain soft skills and experience in international environ-
ment
Companies Support Promotion in the students world
Universities Acknowledgement and support Have an attractive image by having proactive students
NGOs Collaboration and cooperation Together we can offer better services to our students
Media Promotion and Publicity News from international student organisation
European Union
Recognition (in order to increase our credibil-
ity) and support
Were the interface between the students were develop-
ping, and you [the EU]. Were good at what we do.
Government Support (facilities, money, etc.); credibility
By collaborating with us we can help promote the active-
ness of young students and turn [country/city] into a Euro-
pean reference.
BEST members
To motivate our members to participate lo-
cally and internationally to help BEST grow.
Spread the BEST spirit and help us grow!
Parents Material and motivational support Help us to develop ourselves
Students
We transmit our messages by simply
treating students as our friends, peo-
ple who can be part of our team. We
shorten the distance by knowing what
we all desire and sharing our experi-
ence and young spirit.
Companies
The communication is based on trust
and respect. Our attitude shows smart-
ness and professionalism. We highly
appreciate the relationships which we
build. We are open to new ideas but
we also respect our own.
Universities
We communicate with the educational
partners / universities with respect. We
understand well their importance for
our development. We act responsibly
for our education showing our readi-
ness to contribute to it. We are proud
to present our Universities.
Brand Character
* This is only frst half of the Communication Plan. Secone half (Channels, Timing, Person) shold be fnalised locally
BEST Communication Plans 6
COMMUNICATION PLANS OF BEST
BEST Courses
Stakeholders Reason (why) Message
Students Participation Experience a learning and cultural event in Europe
Companies
Material support (money, goods,etc); knowl-
edge support
Get in touch with students and support us to develop them
Universities
Support (logistics, money, teachers); recogni-
tion of quality
Visibility among European students and universities as
well as international study opportinities for their students
NGOs Cooperation Open-minded cooperation
Teachers Lecture, knowledge
BEST Courses is a platform for sharing your knowledge in
a multicultural environment
Institutions Support (logistics, money, services)
You help us to provide on environment for developing
students
Students
When we send messages concerning
the complementary education we are
open to students, we use a friendly ap-
proach. We communicate trust and in
the same time adventure spirit as well
as interest in technical topics.
Companies
We highly appreciate the relationships
with our partners. We consider them
as the most innovative and progres-
sive companies, the leaders in their
felds.
Universities
We show respect to Universities and
their representatives. We consider
them as professionals and we highly
appreciate and rely on their experi-
ence and knowledge.
Brand Character
* This is only frst half of the Communication Plan. Secone half (Channels, Timing, Person) shold be fnalised locally
BEST Communication Plans 7
COMMUNICATION PLANS OF BEST
BEST Career Support
Stakeholders Reason (why) Message
Students
We want to motivate students to fnd out
the best career for them and how can they
achieve it.
We help students increase their chances of developing an
interesting career.
Companies
We want contacts, credibility, jobs, intern-
ships and money
We help you to fnd the talents you need and we offer you
promotion as recruiters.
Universities
We want to get more support from universi-
ties.
Connect them with companies and increased career op-
portunities for their students.
Students
We see students and communicate
with them as responsible for their fu-
ture career, serious and encouraging.
We show professionalism, trust but in
the same time we are close to them by
sharing our experience.
Companies
We consider ourselves and our part-
ners equally involved and responsible
for the development of future careers
for students. We are ready to con-
tribute with our knowledge of the stu-
dents needs and open to cooperation
for matching these needs with those
of our partners. We communicate with
our partners in a professional and dy-
namic manner.
Universities
We (as presenting BCS) communicate
to the Universities like their partners.
We respect them and show them our
willingness to contribute to the future
career of the students. We consider
us as a bridge between companies
and Universities and we are open for
collaboration.
Brand Character
* This is only frst half of the Communication Plan. Secone half (Channels, Timing, Person) shold be fnalised locally
BEST Communication Plans 8
COMMUNICATION PLANS OF BEST
BEST Educational Involvement
Stakeholders Reason (why) Message
Students
We can gain relevant feedback from the students
because they have direct contact with the feld.
You can play an important role in shaping your own edu-
cational system.
Companies Support, Experience, Expectations
Provide us your expectations about the educational sys-
tem and you will get more well-prepared future employees
Universities
Support (facilities, grants, etc), Input, Collabora-
tions
Improve our educational system by working together with
students.
Teachers
They can offer good input by sharing their experi-
ence; Connections/contacts
Work with us to improve the educational system.
EU Institutions Support and credibility Students are the future of our countries.
Students
We show respect to students, consid-
er them as people who can improve
the educational system. We count on
their opinion and ideas. We appeal to
their responsibility and provoke them
to be active in improving the educa-
tional system.
Companies
We (as presenting EI) communicate to
Companies like responsible students
who are interested in continuously in-
creasing the quality of education. We
treat Companies as a necessary part
of the modern educational system.
Universities
We communicate to the Universities
like equally interested partners in con-
tinuously improving the educational
system. We are ready to contribute
with our knowledge of the students
and employers needs. We highly re-
spect the Universities and their repre-
sentatives and appreciate the oppor-
tunity to work together with them..
Brand Character
* This is only frst half of the Communication Plan. Secone half (Channels, Timing, Person) shold be fnalised locally
BEST Communication Plans 9
COMMUNICATION PLANS OF BEST
BEST Engineering Competitions
Stakeholders Reason (why) Message
Students
We want them to participate and put in prac-
tice their theoretical knowledge
Be creative, be engineer and compete with teams from all
over Europe and make new friends
Companies
Material Support (materials, goodies and
money) and Cooperation (ideas, knowledge)
Collaboration with active students of technology, promotion
and recruitment among them
Universities
Involvement (teachers); support (logistics,
knowledge); credibility
More opportunities for their students to practice theory
NGOs
Support (knowledge and people) and Cred-
ibility
Cooperation in developing students
Media Visibility
We provide interesting news (Challenging international engi-
neering competitions organised by students for students)
Institutions
Support (logistics, money, services) and
Credibility
Make an impact both in local and European community by
developing soft and engineering skills of students
Students
We communicate to students as to
future engineers smart and conf-
dent, innovative and problem-solving
oriented. We challenge them to put in
practice what they have learned and
to show that they are the best. Our at-
titude is friendly and encouraging.
Companies
Our attitude shows respect and pro-
fessionalism. We help Companies
see how students put in practice their
knowledge. We understand them as
our partners.
Universities
We communicate to our Universities
and their representatives in a dynamic
manner, happy to cooperate with them
in increasing the innovation and prac-
tical abilities of our students. We high-
ly appreciate their experience and rely
on their advice.
Brand Character
* This is only frst half of the Communication Plan. Secone half (Channels, Timing, Person) shold be fnalised locally
BEST Communication Plans 10
COMMUNICATION PLANS OF BEST
BEST Leisure Events
Stakeholders Reason (why) Message
Students Participation
Experience a low-cost fun event among Europe in a mul-
ticultural and dynamic atmosphere.
Companies &
Institutions
Material support
With your support, we deliver international exciting activi-
ties for students across Europe.
NGOs Cooperation Lets cooperate and have fun together!
Students
The communication is based on a
friendly approach. We attempt to en-
rich students openmindness. We treat
them as friends who we can party and
have fun with.
Companies
In our communication with compa-
nies, we present ourselves as serious
students from our university (and not
as a recruiting company) we empha-
size on our international mindset. We
treat CPYs as our partners in the task
to gain more international experience.
Universities
We communicate to our Universities in
a dynamic manner, ready to increase
the international activity of our stu-
dents. We treat them as equally inter-
ested partners in promoting the local
culture to European students. We rely
on their openness and will to broaden
the range of enriching experiences
that our students go through.
Brand Character
* This is only frst half of the Communication Plan. Secone half (Channels, Timing, Person) shold be fnalised locally