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Smart Safelist Presents

Safelist Marketing Success Guide
Learn How To Use Safelists To Grow
Your Business And Online Income
www.smartsafelist.com
Introduction
Part 1: The Truth About Safelists
!at is a safelist
Safelist m"t!s #usted
Part 2: Getting Started
!at to look for #efore "ou $oin a safelist
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Best safelists to $oin
%egular Safelists
&redit Safelists
Part 3: Setting U !our "mail
Setting u' "our email accounts
&reating la#els in Gmail
(ideo s!owing "ou !ow to setu' "our email and la#els
Part #: A$oiding %ista&es
)e" t!ings "ou s!ouldn*t do
Part ': (reating !our Ads
&reating !eadlines
&reating ad co'"
(ideo s!owing "ou !ow to create good ads
Part ): Posting !our Ads
&redit Mailer
%egular Mailer
Te+t ad ,s- HTML ad
Best time to 'ost "our ads
(ideo s!owing "ou !ow to use a regular and credit mailer
Part *: +uilding A ,ist -ith Safelists
Generating leads
Using a safelists wit! an auto res'onder
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Part .: Safelist Secrets
Banners ads
Te+t ads
Solo ads
Introduction
Ive been marketing and working online since 2005, and one
of the first marketing techniques I used was safelists.
Safelist advertising has always been an effective way for me
to get leads, and hel grow my online business. In fact I still
use safelists today, because they continue to be a great
method of online marketing.
!ver the years eole have asked me time and time again
how I was able to generate so many leads is such a little
amount of time, and I would tell them one word. Safelists.
"owever #ust because I told eole what I did to generate
my leads didnt mean they had the same success that Ive
had with them.
$hat is why Ive decided to create this safelist marketing
success guide. $o hel teach others how to use safelists the
correct way so they too can increase the si%e of their
business and they amount of money they make online.
Part 1: The Truth About Safelists
-hat is a safelist
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A safelist is a sim'le s"stem w!ere 'eo'le can $oin as eit!er
a free mem#er or a 'aid mem#er- !en "ou $oin "ou can
send emails to t!e list of mem#ers t!at are $oined to t!e
safelist- B" $oining a safelist "ou are agreeing to recei,e
emails from ot!er safelist mem#ers so "ou s!ould /0T use
"our main email address as "ou will recei,e a lot of emails-
Safelist m1ths busted
%1th . Safelists don*t work
Safelists are 'ro,en to work/ and !a,e #een working for
"ears- You $ust need to know !ow to use safelists t!e correct
wa"-
%1th 0 1o#od" will see "our ad or we#site
T!is is a common m"t! t!at gets 'assed on to new
marketers w!o are looking to use safelists as a wa" of
ad,ertising- T!e trut! is 'eo'le will see "our ad/ and t!e"
will click on "our links inside "our message-
T!ere are met!ods t!at can greatl" increase !ow well "our
safelist ads 'erform/ and we will go o,er t!ese later on/ #ut
ne,er listen to someone w!o sa"s "our ads will not #e seen
or "ou will not recei,e an" ,isits to "our we#site-
%1th 0 You need to #u" a s'ecial email account
Some 'eo'le t!ink "ou need an email account t!at will clean
"our in#o+ for "ou due to t!e amount of emails "ou will
recei,e- T!is is not true- T!ese t"'es of email accounts are a
com'lete waste of "our time and mone"-
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I 'ersonall" use Gmail for all m" safelist email accounts-
%1th 0 T!e more safelists "ou $oin t!e #etter
A lot of 'eo'le alwa"s t!ink more is #etter- In some cases
t!at is true/ #ut w!en it comes to safelists t!at isn*t t!e
case-
T!e trut! is not all safelists are going to #e wort! "our time/
mone"/ and energ"- I 'ersonall" onl" use a#out 23 safelists-
You want to look for 4ualit" safelists/ and sometimes t!e"
are not alwa"s t!e ones wit! t!e most mem#ers-
Part 2: Getting Started
-hat 1ou should loo& for before 1ou 2oin a safelist
!en "ou first $oin a safelist it*s im'ortant to look at w!at
t!e safelist offers #efore "ou #ecome a free or 'aid mem#er-
1ot all safelists are great for marketing- 5,er" safelist is
different/ and some let "ou do more t!en ot!ers-
So #efore "ou $oin an" safelist it*s a good idea to first look at
w!at t!e" offer and com'are t!em to ot!er safelists-
!at I recommend "ou do is first create a list of 23 safelists
"ou are looking to $oin/ and com'are eac! one and go wit!
"our to' 6-
Here is a list of t!ings to look at #efore "ou $oin a safelist-
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How man" mem#ers does it !a,e
Is it a credit #ased safelist or no
!at t"'es of mem#ers!i' does it offer
7oes it !a,e a credit mailer and a regular mailer
7o t!e" offer ot!er forms of ad,ertising
7o t!e" let "ou 'lace a #anner ad or te+t ad
+est safelists to 2oin
1ow I*,e gone and done most of t!e !ard work for "ou
alread"- Since I*,e #een using safelists online for so man"
"ears I !a,e a good understanding of w!ic! ones are t!e
most acti,e/ and w!ic! are t!e #est ones to $oin-
Adtactics
GotSafelist
Glo#alSafelist
Smart Safelist
T!e Traffic Secret
Safelist Pro
Target Safelist
5lite Safelist
1ewage Marketing Safelist
Herculist
Safelist 8l
Acti,e Safelist
T!ere are a lot of safelists online- T!ese are ones I
'ersonall" use/ and !a,e e+'erienced success wit!-
9eel free to use and searc! for ot!er safelists/ as I*,e "et to
unco,er t!em all/ and I*m sure t!ere are a lot of great ones
still out t!ere waiting to #e found-
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3egular Safelists
A regular safelist allows "ou to email ot!er mem#ers of t!e
safelist !owe,er t!ere is no real reason for 'eo'le to click on
"our ads- T!ese are t!e older st"le safelists/ and t!e" are
slowl" #ecoming outdated-
!en 'osting to a regular safelist it will #e a little more
difficult to get 'eo'le to o'en u' "our email so it*s im'ortant
"ou take a little more time w!en creating "our !eadline as it
will #e t!e most im'ortant t!ing-
I 'ersonall" onl" use one regular safelist/ and t!at is
Herculist- I*,e used t!em for "ears wit! good results/ and
!ig!l" recommend t!em-
(redit Safelists
T!is is t!e wa" I recommend "ou go- &redit #ased safelists
gi,e 'eo'le a reason to o'en "our email and ,isit "our
we#site-
5ac! time someone o'ens "our email and clicks t!e link
inside to ,isit "our we#site t!e" !a,e to sta" on "our
we#site for a cretin amount of time #efore t!e" earn credits-
After t!e" earn credits t!e" can t!en use t!em for t!ings
suc! as #anner ad im'ressions/ te+t ad im'ressions/ and
sending t!eir own ad out to t!e safelist-
So t!ere are a num#er of reasons w!" 'eo'le will not onl"
o'en "our email/ #ut also click on "our link and ,isit "our
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we#site-
Anot!er good t!ing a#out credit #ased safelists is "ou can #e
a !orri#le writer and still see good results- So don*t worr" if
"ou*re not t!e world*s greatest writer-
Part 3: Setting U !our "mail
Setting u 1our email accounts
!en "ou $oin a safelist it*s going to ask "ou for : emails
addresses- One will #e "our contact email address and
t!e ot!er will #e "our list email address as s!own in t!e
image #elow-
It*s im'ortant to make sure "ou don*t use an email account
from 'laces like Ya!oo/ AOL/ or Hotmail as t!ese !a,e s'am
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filters/ and will !a,e a tuff time getting emails-
I 'ersonall" use Gmail ;Google 5.mail</ and I !ig!l"
recommend "ou do t!e same- Gmail is t!e #est solution for
$oining safelists/ and almost e,er" safelist "ou $oin will
recommend t!at "ou use t!em-
1ow w!en "ou do go to create "our email accounts make
"our emails somet!ing sim'le/ and remem#er "ou will onl"
#e using t!ese for w!en "ou $oin safelists-
5+am'le of emails=
"ourname2>gmail-com
"ourname:>gmail-com
One of t!e mistakes most 'eo'le make w!en creating t!eir
safelist accounts is t!e" use t!eir real contact address/ and
make a random email account for t!eir list address- This is
a big mista&e don4t do it-
(reating labels in Gmail
Gmail allows "ou to setu' la#els for "our incoming emails-
La#els are ,er" useful w!en "ou are a mem#er of a num#er
of different safelists- You s!ould create a new la#el for eac!
safelist "ou $oin-
Setting u' la#els will !el' sort all t!e incoming emails "ou
get into different folders- T!is allows "ou to easil" select
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emails from different safelists-
Below is an e+am'le of w!at la#els look like in Gmail
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-atch this short $ideo on how to create 2 new email accounts
with Gmail5 and how to setu 1our labels.
Part #: A$oiding %ista&es
6e1 things 1ou shouldn4t do
One of t!e #iggest mistakes most 'eo'le do is t!e" go into
t!eir email and delete all t!e messages- T!is is a !uge
mistake- T!ere are a few t!ings "ou s!ould first do #efore
"ou delete all "our emails-
One t!ing "ou s!ould first do is find out w!ic! safelists "ou
are running low on credits wit!/ and s'end a little time
earning some credits so "ou will !a,e enoug! to send out
more messages later on-
Anot!er t!ing "ou need to do/ and t!is is reall" im'ortant is
#efore "ou delete all "our email messages "ou s!ould first
look at t!e !eadlines/ and see w!ic! ones $um' out at "ou-
T!en write down t!e !eadlines and use t!em as guidelines
for creating "our own !eadlines-
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T!ere aren*t man" 'eo'le out t!ere w!o look at email
!eadlines/ and if "ou #ecome one of t!em "ou can reall"
ca'itali?e on ot!er 'eo'le*s #ig mistakes-
Part ': (reating !our Ads
(reating headlines
Headlines are t!e most im'ortant 'art of "our ad- T!e" will
determine w!et!er or not someone clicks on "our ad- Most
'eo'le t!ink "ou need to #e a 'rofessional writer in order to
create good !eadlines/ and "ou don*t-
&reating good !eadlines are actuall" 'rett" eas" to do- If
"ou follow and do w!at we went o,er in t!e a#o,e section
"ou will !a,e a muc! easier time creating "our !eadlines-
Some of t!e #est !eadlines ask a 4uestion/ ot!er good
!eadlines feed of off emotions suc! as Intellectual/
5m'at!etic/ and S'iritual-
One 'lace I like to use to !el' me create m" !eadlines is
Headline Anal"?er- T!is free tool sim'l" allows "ou to 'ut in
"our !eadline/ and it will anal"?e it for "ou- It will t!en
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return a num#er ranging from 3 0 233- I usuall" aim for a
score of 63 or !ig!er-
Tr" it out/ and test different !eadlines and see w!ic! scores
"ou get- Once "ou get a score of 63 or #etter "ou !a,e a
winner@ rite t!at !eadline down and sa,e it so "ou can use
it again later on wit! "our ads-
(reating ad co1
Your ad co'" doesn*t 'la" as #ig of a role as "our !eadline
does/ !owe,er it still needs to 'oint 'eo'le in t!e direction
of "our we#site link-
7ere are a few things to a$oid when 1ou crate 1our ad co1
7on*t sell 'eo'le
It*s ,er" im'ortant t!at "our ads don*t sell 'eo'le- Peo'le
!ate reading a sales 'itc!- If t!e" see "our ad is tr"ing to
sell t!em somet!ing t!e" are more likel" to close "our email-
7on*t create long ads
It*s a 'ro,en fact t!at 'eo'le don*t read e,er" 'art of an
email or we#site- Most 'eo'le sim'l" scan w!ile reading- So
t!ose long ads usuall" get closed- T!e #est t!ing to do is
kee' "our ad co'" s!ort and sweet-
7on*t gi,e awa" to muc! information
If "ou gi,e awa" to muc! information in "our ad t!en t!ere
will #e no need to click on "our we#site link- Gi,ing less
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information creates curiosit" and makes 'eo'le click on "our
links more often-
/ote: To increase m" clicks from m" ads I use action words
#efore m" we#site link like A&!eck it outB/ and AUrgentl" go
!ereB/ or I*ll I use t!ings like AS'ots are limited !urr"B-
atc! t!is s!ort ,ideo s!owing "ou !ow to create good ads
Part ): Posting !our Ads
(redit %ailer
T!e credit mailer gi,es "ou t!e a#ilit" to send out an email
to t!e safelist using a cretin amount of "our credits-
5+am'le= If "ou !ad 633 credits "ou could t!en send out an
email to 633 mem#ers of t!e safelist-
If "ou don*t !a,e enoug! credits to send out an email "ou
can get more credits #" clicking on t!e s'ecial credit links
inside t!e email messages "ou recei,e from ot!er mem#ers
of t!e safelist-
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Below is an image of a t"'ical credit mailer
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3egular %ailer
T!is allows "ou to send out an email to t!e safelist e,en if
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"ou don*t !a,e an" credits left- Most safelists don*t offer t!e
o'tion to use t!e regular mailerC !owe,er t!ere are a few
safelists t!at do allow it-
A few t!at I know of areD
Glo#alSafelist
Smart Safelist
1ewage Marketing Safelist
Safelist 8l
!en using t!e regular mailer "ou will notice is it setu' t!e
same as t!e credit mailer- T!e onl" different #etween t!e
two is t!at t!e regular mailer will not ask "ou to enter in t!e
we#site address "ou are 'romoting/ and it will also not ask
"ou to enter credits-
Te8t ad $s. 7T%, ad
!en 'osting to safelists "ou are 'ro#a#l" going to wonder
s!ould "ou 'ost "our ad in Te+t or HTML-
it! t!e wa" s'am filters are setu' toda" I !ig!l"
recommend "ou 'ost "our ads in te+t format rat!er t!en
HTML- Te+t ads are less likel" to #e #locked #" s'am filters
as t!e" are gi,ing a lower s'am rating-
As for HTML ads I would 0/,! use t!is met!od if "ou are
tr"ing to eit!er #rand a 'roduct/ or "our image-
HTML ads are good for #randing as "ou can s!ow a 'icture
of "our 'roduct or "ou could s!ow a 'icture of "ourself-
T!is works #ecause 'eo'le will start to get use to seeing
eit!er "our 'roduct image or a 'icture of "ou and assume
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"ou are a #ig time marketer/ or t!at "our 'roduct is ,er"
'o'ular-
+est time to ost 1our ads
It doesn*t reall" matter w!at time of da" "ou 'ost "our ads-
I*,e e+'erimented 'osting ads onl" in t!e morning/ onl" in
t!e afternoon/ onl" in t!e e,ening/ and onl" at nig!t-
I*,e ne,er seen a !uge increase or decrease in t!e amount
of traffic I got from m" ads- T!is !as led me to #elie,e t!at
'osting at one time or anot!er will not affect "our ads-
T!ere are some 'eo'le w!o sa" t!at lunc! time is t!e #est
time to 'ost/ w!ile ot!ers will sa" to 'ost around dinner
time/ and e,en some sa" its #est to 'ost late at nig!t-
M" recommendation to "ou is to e+'eriment for "ourself/ and
see w!ic! times "ou feel "ou get t!e #est results-
I 'ersonall" 'ost E times 'er da"- I 'ost once in t!e earl"
morning/ once in t!e afternoon/ and once late at nig!t- I*,e
found t!is is w!at works #est for me-
atc! t!is ,ideo as it will s!ow "ou !ow to use #ot! t!e regular/ and
credit mailer-
Part *: +uilding A ,ist -ith Safelists
Generating leads
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Safelists are a great wa" to generate leads for "our #usiness-
Howe,er I find t!at most 'eo'le aren*t taking ad,antage of
t!is w!en t!e" are 'romoting in safelists-
I find t!at most 'eo'le are tr"ing to !ard to AsellB 'eo'le
and are sending t!em directl" to a sales 'age- Sure t!is can
work/ and can generate "ou a few sales/ #ut t!is isn*t w!at
"ou s!ould #e doing ;so if "ou do t!is STOP<-
!at "ou s!ould #e doing is sending 'eo'le to w!at is
called a lead cature age- T!e 'ur'ose of a lead ca'ture
'age is to ca'ture 'eo'le*s names and email addresses-
(lic& here to see an e8amle of a lead cature age I used
not to long ago when I was wor&ing online with m1 brother-
T!e goal of a lead ca'ture 'age is to gi,e awa" #its of
information t!en !a,e 'eo'le o't.in to "our form- 1ow if "ou
gi,e awa" to muc! information t!ere will #e no need to o't.
in- You can also gi,e awa" free 'roducts and gifts to
increase t!e amount of 'eo'le t!at o't.in-
T!is is e+actl" w!at I did w!en I first started working online-
I used safelists as m" marketing tool/ and sent 'eo'le to m"
lead ca'ture 'age/ and started to #uild m" first e,er email
list-
Using a safelists with an auto resonder
After "ou collect 'eo'les name and email addresses from
"our lead ca'ture 'age t!e ne+t t!ing "ou need to do is
follow u' wit! t!em ,ia email and t!is is w!ere an auto
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res'onder comes into 'la"-
An auto res'onder is a sim'le email s"stem t!at allows "ou
to automaticall" send follow u' emails out to t!e 'eo'le w!o
o'ted into "our lead ca'ture 'age-
I 'ersonall" use Awe#er as m" auto res'onder s"stem- I*,e
#een wit! t!em for o,er E "ears/ and t!e" !a,e #een great-
If "ou don*t !a,e an auto res'onder "et I recommend
Awe#er-
How to use safelits to #uild an email list and make mone"=
Send 'eo'le to "our lead ca'ture 'age
&ollect t!eir name and email address
Send follow u' messages wit! !el'ful information/ or free
gifts for 2 0 : weeks ;!el's #uild u' trust<
Send follow u' messages wit! "our 'roducts
T!e a#o,e is t!e e+act s"stem t!at I*,e #een using since I
started working online/ and it !as ena#led me to make some
good mone"-
Part .: Safelist Secrets
+anners ads
Almost e,er" safelist "ou $oin will allow "ou to 'ost #anner
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ads- T!is is a great wa" to #rand eit!er "ourself or "our
'roduct- Banner ads can also generate a good amount of
clicks to "our we#site- I recommend 'osting a #anner and
kee'ing it acti,e w!ere e,er and w!ene,er "ou can-
Te8t Ads
Almost e,er safelist "ou $oin allows "ou to 'lace a te+t ad-
Statistics !a,e s!own t!at te+t ads generate more clicks
t!en an" ot!er t"'e of ad- Howe,er not e,er"one uses te+t
ads as t!e" focus mainl" on t!e credit and regular mailer- So
if "ou !a,en*t 'osted an" te+t ads at "our fa,orite safelists I
recommend "ou start doing it-
Solo Ads
T!is is 'ro#a#l" t!e #est ke't secret t!ere is a#out safelists-
You*ll find a lot of "our safelists offer solo ads for a small fee-
T!e" can range an"w!ere from as low as FE to as muc! as
FG6 ;de'ending !ow #ig t!e safelist is<-
Solo ads are ads t!at get deli,ered directl" to e,er"one*s
contact email address- Bu"ing solo ads from safelists are a
9"3! effecti,e wa" of ad,ertising/ and can $um' start "our
#usiness-
I*,e #oug!t a num#er of solo ads from safelists o,er t!e
"ears/ and !a,e earned some good mone" from t!em-
If "ou !a,en*t #oug!t a solo ad from a safelist and are
looking for an afforda#le wa" to market "our #usiness online
I suggest "ou #u" one and test it out-
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A few 'laces I recommend for solo ads areD
Adtactics ;!uge list I get great res'onse<
GotSafelist ;!uge list 'lus t!e" guarantee ,isitors<
Glo#alSafelist
Smart Safelist ;offers ,er" afforda#le solo ads<
T!e Traffic Secret ;good si?e list wit! good res'onse<
Safelist Pro
5lite Safelist ;good si?e list wit! good res'onse<
1ewage Marketing Safelist
Herculist ;#u" w!en t!e" are on sale for F:6<
Safelist 8l ;good si?e list wit! good res'onse<
Acti,e Safelist
About The Author:
Hi m" name is &!ris %o!rer- I*,e #een successfull" working online for more t!en
H "ears/ and !a,e !el'ed a num#er of 'eo'le successfull" start working from
!ome-
I own Beginners Profit Guide/ Smart Safelist/ %o!rer Marketing/ and a num#er of
ot!er we#sites online-
I will #e t!e first to tell "ou its great to work online/ #ut it takes work/ time/ and
a little #it of mone" to get started-
Set goals and work one da" at a time towards t!em/ and ne,er let an"one tell
"ou t!at "ou cannot do it #ecause !0U (A/-