A South African company,

competing globally

Fraser Alexander

A South African company,

competing globally
The proudly South African mining company celebrated its centenary in 2012, and is already looking forward to further success over the next 100 years
Written by: Matthew Staff Produced by: Francesca Birkenhead >>>

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raser Alexander celebrated 100 years in the South African mining industry last year, and is looking to continue its journey through service expansion in the mining and industrial value chains, while continuing its socio-economic contribution to communities. The companys ability to read mega-trends and anticipate their impact; diversify and reinvent itself continuously; and offer a full range of relevant services, which currently include mining, mineral processing, waste deposition management, water treatment and management, mine rehabilitation and related construction services, has led it to the market-leading position it

currently holds. Chief Executive Ofcer, Jaap Nel attributes the businesss impressive longevity to a number of factors. Therere a number of aspects we see as core to the longevity of Fraser Alexander and the rst of these is deep specialisation in marketrelevant disciplines, he said. There is a culture within Fraser of nurturing an entrepreneurial spirit and a very strong focus on innovation within the organisation. Within each division the focus on specialisation combined with effective collaboration between various divisions, and beyond with clients, partners, suppliers and communities enables us to deliver solutions to the more complex

Mine, South Africa

problems our clients face. In the process we identify and scale relevant innovations into equally innovative solutions to address these challenges. Fraser Alexander is the only company on its market to operate across the full value chain in mining and related industries; a robust strategy that Nel and his leadership team are driving forward.

relevant in your market, to monitor and respond to emerging trends in a proactive way, said Nel. The company is very good at tracking mega trends and market dynamics, analysing the impact of these on its clients businesses and developing solutions that reect the challenges across the mining and industrial sectors. One such trend was the issue of the emerging impact of acid Tracking trends mine drainage (AMD) and seriously The companys ve divisions are key contaminated industrial efuent on to building specialisation in relevant the countrys water quality. elds, sourcing innovation and, We saw this crisis coming in the subsequently, delivering the quality mid-2000s and have been working solutions that Fraser Alexander is on that project since 2008, Nel renowned for. explained. It is critical, if you are to stay We responded by expanding our
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Riding

You dont get to be around for 30 years without being exceptional.

Or by being complacent about your success. Which is why we never stop pushing forward. To this day, every machine we provide is meticulously maintained to ensure optimal performance on your site. Every staff member is rigorously trained, making them an asset to your project. And every solution we develop caters to the exact needs of your project.

We get it right. - And because we do we can ride out with pride every single day.
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Celebrating 30 years of excellence

www.mashova.com
International HQ Tel: +27 (0) 13 752 4420 E-mail: International@mashova.com Mozambique HQ Tel: +258 (21) 731 361 E-mail: Mozambique@mashova.com

without being exceptional.

. Which is why we never stop pushing de is meticulously maintained to ensure ff member is rigorously trained, making on we develop caters to the exact needs

Fraser Alexander
The local company, competing globally
Supplier Prole

ride out with pride every single day.

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Mashova
This year, Mashova celebrates 30 years of exceptional service. And in true Mashova fashion, we shall continue to deliver the value that makes us a preferred supplier of premier companies such as Fraser Alexander. The Mashova value offer is characterised by a signicant reduction in the risk of equipment breakdown on site. We undertake frequent, rigid inspections of all our equipment to ensure they remain in pristine condition and our eet is constantly updated with a computer forecasted replacement programme. In addition our employees are committed to providing our customers with the nest service in the industry. Staff members are trained and developed on a continuous basis and our operators attend a yearly refresher course to ensure they provide specialised expert service when operating on your site. Mashova. Pushing Forward.

water and waste water treatment offering beyond the water and sewerage treatment facilities we had operated and maintained for many years, to include inuent and discharge water treatment capabilities. Our AMD and mine impacted water (MIW) technologies are stateof-the art and their application deals with these important challenges more effectively than traditional approaches; at the same time, lowering operational costs and residue quantities. Forming relationships To ensure the impact of the specialist divisions within Fraser Alexander, the company also places Jaap Nel, CEO

Email: international@mashova. com / mozambique@mashova.com

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Fraser Alexander
Supplier Prole

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The local company, competing globally

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a large emphasis on the critical relationships it has formed over the years with its employees, partners, suppliers, clients and communities. Core to our success is to attract and retain amazing people with a very strong entrepreneurial spirit and with the freedom and willingness to actually act, Nel said. Our clients value this and engage us for this ability to think out of the box and allow us to do so. They appreciate Fraser Alexanders proven ability to identify problems, often anticipate these, and proactively nd solutions. We tend to attract partners and suppliers with similar philosophies.

Fraser Alexander operates across the full value chain in mining and related industries. There is no other competitor in our market that has that full scale of offerings..
Mike Groch, External Communications Consultant, Fraser Alexander

Graeme Jones, MD - Fraser Alexander Construction

Johan Moolman, Chief Financial Ofcer

John Anthony Wates, MD - Tailings Division

Richard Aston, MD Mineral Processing Division

Fraser Alexander
The local company, competing globally

Beyond work on the front line, Fraser Alexander also makes a concerted effort to carry its expertise and market standing to address critical social issues too. Nel continued: A dimension that were pushing for is to be a trusted partner, not just in the industries we serve, but also in the communities where we operate and from where we draw employees. From Fraser Alexanders perspective theres a strong emphasis to look beyond the life of the mine or industry we serve, and engage with communities, clients, partners and suppliers in these areas and, collectively, to gure out the best sustainable options that will ensure the long-term socioeconomic sustainability of these communities. We have a similar focus on environmental impacts, seeking to nd the most effective solutions to ensure the longterm sustainability of our natural heritage. International expansion Having built a solid reputation and protable business in sub-Saharan Africa, Fraser Alexander is also looking to replicate its success further aeld as it moves into its second century. Our primary focus will remain in
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Residue management

Sub-Saharan Africa but, in terms of where our clients operations take us, we have opportunities beyond Africa, as weve proven on many instances. Geographical diversication is an important part of our Groups strategy, Nel explained. Fraser prides itself on being a South African-based group with a global footprint, and it already has a strong international foothold as a trusted partner to global mining majors from which to build on. The next 100 years The focus on specialisation, collaboration, sustainable initiatives, globalisation and developing relationships all pivot on one other key facet which the company must maintain in an ever-changing business climate: the ability and exibility to constantly and quickly reinvent itself in the face of anticipated change.

STATISTICS

Nel said: The entrepreneurial spirit instilled in Fraser Alexander, combined with the ability to stay close to clients, and having a structured process of scanning the market place allows us to innovate very quickly, adapt and reinvent ourselves. Its difcult to compete on price, so our strategy is to move towards partnerships with clients and outside specialists to deliver solutions rather than just offer outsource services. It requires integration and a high level of intellectual input to be able to do that, but its a Fraser Alexander competency recognised by a lot of companies. In the challenging South African conditions, Fraser Alexander has taken the necessary measures to give effect to these key dimensions of its strategy. Nel concluded: Looking forward, wed like to continue to diversify in the mining and industrial value chains to become a single source of total solutions. Were looking forward to the next 100 years of continuing to build a very robust, but exible, business with the ability to reinvent continuously, with people remaining the key to our success. They are our true competitive advantage

INDUSTRY: Mining FOUNDED: 1912 HEADQUARTERS: Jet Park, Johannesburg, South Africa KEY PEOpLE/TiTLES: Jaap Nel, CEO; Johan Moolman, CFO; John Wates, MD Tailings; Graeme Jones, MD Construction; Pieter van Wyngaard, MD Bulk Mech; Richard Aston, MD Mineral Processing; Johan Moolman, MD Water Treatment; Vusi Sibiyat, MD Human Resources PRODUCTS: Mineral processing, waste deposition management, water treatment and management, mine rehabilitation EMpLOYEES: +- 6,412 WEBSiTE:
www.fraseralexander.co.za

Visit us online:

Fraser Alexander e around for 30 years without being exceptional.

cent about your success. Which is why we never stop pushing 1 Marlin Road, Jet Park, every machine we provide is meticulously maintained to ensure Boksburg, Gauteng e on your site. Every staff member is rigorously trained, making r project. And every solution we develop caters to the exact needs

And because we do we can ride out with pride every single day.

Tel: +27(0)11 929 3600 Fax: +27 11397 4607

fainfo@fraseralexander.co.za www.fraseralexander.co.za

S WHEEL LOADERS GRADERS ROLLERS WATER CARTS TLBS

30 years of excellence

52 4420 E-mail: International@mashova.com 731 361 E-mail: Mozambique@mashova.com

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