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Maqbool, Zohaib James Wilson RHET 1312 April 30, 2014 Rhetorical analysis of an advertisement This ad, for Subways Ramadan in UK, shows a picture of Subway offering halal foods during Ramadan Kareem. On the top of the ad is the text Ramadan Mubarak. This phrase is meant to wish or greet others this month of blessings. On the bottom of this ad is the text Open until 1.00am. This text obviously explains a lot because Muslims break their fast at the time of sunset, so after that they can eat until 3:00am in midnight. By saying Open until 1:00am makes this ad more effective. On the right side of this ad is a star shaped box with the text All meats are halal. Since Muslims are forbidden to eat anything made with pork, so the word Halal in this ad makes the Subway a little more reliable store during Ramadan. The thesis for this advertisement is: Eat fresh and halal certified meats in Ramadan, only on Subway. The purpose is to convince the audience to come to Subway. The intended audience for this advertisement is Muslims living in UK. The picture of this Sub sandwich in the ad is something Muslims can relate to. The sandwich itself looks fresh which could possibly make Muslims to try their Subs in Ramadan. The chicken seems fresh and new, and other veggies in this sandwich look garden-fresh also. Furthermore, the bread seems

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quite crisp and crunchy which feels like it just came out of oven. Also, there is only one meat and rests are veggies. Veggies distinctly indicate that there is no ham or pork in it. By looking at this ad, it will be concluded that this ad leaves an emotional message to Muslims who want to eat fresh and halal meat. In addition, Muslims are awake late at night after breaking their fast. After 3:30am when the prayer is called they stop eating. Even though most of the Muslims tend to sleep early, but most of them do not know if there is any store opened until the eating time ends. The time of closing the store mentioned in this ad definitely creates the logos. Its quite reasonable saying, Open until 1:00am because Ramadan Kareem is the best time for Subway to make their business since Muslims are awake and spend most of their time in eating with their friends and family after fasting all day long. In this ad, the text Subway, eat fresh generates ethos. The Subway has been becoming one of the big icon around the world. They serve fast and fresh food. Muslims there in UK rushing to their houses get more convenient and fast service at Subway during this month of blessing. The time Muslims get off at their work, they seem to rush to break their fast with their family. This is the time when Subway offers the fast service, so people do not have to wait for a long time. This makes the Subway more credible. The timeliness of Subway offering fast service and fresh food during the Ramadan serves the great use of kairos as well. The text in this ad written in the bottom Halal certified meats are only available at participating Subway stores is certainly a logical fallacy. The Subway store is one of the most trustworthy and reliable store around the world. By saying they provide Halal certified meats makes the Subway more logical and clear for Muslims to understand they offer guaranteed Halal food.

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In this ad the green color illustrates the pathos. Green color in the background with a sandwich undoubtedly magnetizes Muslims towards itself. They will surely look at this ad and eagerly go to Subway and try their remarkable Ramadan offer. The text presented in this argument is more like a san serif font. The color in this ad is more like a green and white. White mostly means whole, pure, or clean and green symbolizes peaceful environment. Green color is an emotionally positive color and heart satisfier color. Green color promotes a love of family and friends. Green color appeals emotions to all Muslims living in UK. This green color will make Muslims to come with their friends and family at Subway. I believe that this advertisement is effective. It relies on Muslims with their families in Ramadan Mubarak, with their desires to eat fresh and halal foods on subway. This advertisement is aimed at only Muslims who have money to spend in Ramadan with their family to eat certified halal meats.

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Works Cited
"Islam in Europe." : UK: Subway Ramadan Advertisement. N.p., n.d. Web. 13 Feb. 2014. "Zabihah.com: Your Guide to Halal Eating." Zabihah.com: Your Guide to Halal Eating. N.p., n.d. Web. 13 Feb. 2014. "The Color Green." Empowered By Color. N.p., n.d. Web. 30 Apr. 2014.