Leading the Way with Social Business

The Social Business Landscape

The State of the Social Business Market in Germany
The Social Business for Communication & Collaboration (SB4CC) market will grow by an average between 2012 and 2016 in Germany. of companies improve their productivity through the use of SB4CC.

50%
Social collaboration with customers and partners will increase in the wake of a more wide-spread adoption

70%

More than

40%
Social business, based on standardized integration, is the key competitive factor in 2014.

of German companies with more than 100 employees use SB4CC.

This will grow to 60% by the end of 2014.

German companies with more than 100 employees use SB4CC solutions mainly for Wikis Blogs enterprise-wide or Activity Streams departmental scenarios:

Enterprise Adoption

51%

use file sharing within the company.

41%

of the companies surveyed use microblogging within their organization.

74%

use blogging within the company, but only 26% include third parties while using this tool.

63%

use Wikis within the company, 22% include third parties.

Within the Organization

Include Third Party

Activity Streams Usage Collaborative Writing

54% 46%
Advantages for HR

17% 27%
IBM Identied as Leading Vendor Social Talent Management
With Kenexa, IBM provides a comprehensive solution and additional key functionalities such as integration with external remuneration data and integrated skills/competence taxonomy.

Social Business Advantages

20%

increase of employee productivity rates achieved within three years

70%

accelarated recruitment of new talent

30%

of newly hired staff is used more effectively

40%

of new talent get productive in half the time

Social Commerce
IBM demonstrates a high degree of social emphasis and has a good understanding of its customers' requirements.

Advantages for Marketing & Communications

External social media channels are increasingly important for customer engagement and lead generation

Social Media Marketing Management

IBM has recognized the increasingly strong interaction of a customer's individuality and opinions with today's marketing approaches.

Involving customers has a huge impact on the buying process

New feedback and service channels can be established

Socialytics
The functional scope of the IBM solution leaves nothing to be desired. Social analytics by IBM can be provisioned on-premise or as software as a service and is part of the most comprehensive social business product and service portfolio.

Advantages for CIOs

There needs to be close communication with the business departments to identify their needs early CIOs have to face the barrier of complexity & the conict between legacy & new apps.

IT departments should proactively take responsibility in the sense of an overall strategy

Consulting and Integration

IBM has one of the best service units for user organizations to provide strategic advice in times of change.

Advantages for Employees

Better comms. and collaboration internally Freedom to establish modern, flexible work styles. Independence from fixed working hours and locations

Enterprise Social Networking Suites

IBM Connections is the all-in one SENS (Social Enterprise Network Suites) solution for all kinds of purposes.

Collaborative FileSharing
IBM provides customized file sharing features with deep integration of the file content sharing functionality into IBM Connections.

Advantages for Companies

Social business facilitates the achievement of a corporate culture with common values and concept for an adequate working atmosphere It has the potential to increase employee efficiency

Software & Service Components Social Enterprise Networking Suites Social Collaboration Filesharing Social Talent Management Social Commerce Social Media Marketing Management Social Analytics (Socialytics)

IBM is a Leader Yes Yes Yes Yes Yes Yes Yes Yes No

Balance between formal and informal hierarchies

It enables more spontaneous, transparent and easy communications and collaboration

It allows companies to share and access knowledge of individual employees and departments

Consulting Services Integration Services Social CRM

*IBM doesnt have an offering in this area

Expertons benchmark study and positioning of IBM

The Process

1
Define Social Business Target market

2
Define evaluation criteria and methodology

3
Select vendors to be benchmarked

4
Conduct research

5
Prepare the benchmark study

How Experton evaluated the vendors:

Portfolio Attractiveness Product details Range of products Momentum Strategy Technologies Competitive Strengths Know-how Customer Satisfaction Client base Sales Management

Vendor Selection Process

Experton created an initial list of 250 candidates and then selected 97 suitable vendors which Experton deems relevant for the German market for social business services and technologies.

For more information about Social Business and IBM: ibm.com/social-business