The MISSION of India Shopping Centre Forum is to build the blueprint of success for the Shopping Centre industry

for developing world class retail and social spaces THEME of ISCF14: Driving profitable development of Shopping Centre industry for Indias Retail Growth Story
CONFERENCE AGENDA MAY 7, 2014 (WEDNESDAY)

08:30 onwards = REGISTRATION

08:30 09:30 = NETWORKING MEET OVER BREAKFAST 09:30 11:30 = MASTER CLASS - MALL REGENERATION: TURNING AROUND THE FORTUNES OF YOUR SHOPPING CENTRE - FROM AN AVERAGE MALL INTO A CENTRE BUZZING WITH EXCITEMENT AND PROFITABILITY Couple of years after you have first built your Shopping Centre, many important factors responsible for the success of your shopping centre can undergo a drastic change. The catchment might turn out to be different than what you initially expected, the sensibilities of people visiting the mall in terms of design and ambience might alter, the new retailers which you want to draw in might want a different theme or positioning for the mall. Your Shopping Centre is an investment for a lifetime, and to breathe new life into your mall, Mall Regeneration is a clear and clever strategy. In some cities in Europe and the US, City Councils are planning truly transformational, large-scale regeneration projects of entire districts and towns, based on regenerating the Shopping Centres in that area. Such is the positive impact it can have, if after the regeneration, the Shopping Centre can integrate with the fabric of the community and add vibrancy to the neighbourhood, thereby giving itself a new lease of life. Chris Mears, our renowned international expert, will show you the expertise and skills in carrying out this multi-faceted endeavour of transforming your shopping centre which can help achieve the much

desired retail renaissance and retail spaces reinvigoration. Some of the aspects that will be covered in regenerating your mall would be: Expansion Renovation De-malling Externalising Mixing Multiplying (Going Green) Adding transit . etc. International Expert: Christopher Mears, SCSM, Founder & Director, Retail Analysys, Malaysia About the International Expert and his Organization: Christopher Mears is a results-oriented real estate professional with over 26 years of property development, management, leasing and marketing experience. Member of ICSC (International Council of Shopping Centres) and is certified by them for his SCSM (Senior Certified Shopping Centre Manager). In 2010, formed his own company Retail Analysys. Currently responsible for the performance analysis and audit of two shopping centres in Malaysia and design review of two mixed used developments in Hanoi, Vietnam. Recently completed a contract for the development and management of a portfolio of shopping centres in Malaysia for valued in excess of RM1 billion. Retail Analysys, headquarted in Malaysia, was formed in response to developers needs for a Specialist Shopping Centre Development, Management and Marketing Consultancy which specialises in Asia. Current ongoing projects in Malaysia, Vietnam and Singapore. Providing services on strategic planning and development of shopping centres, and retail audits on an existing shopping centre wherein they review the Management and Operations with a solutions-centric approach to improve ROI and performance of the centre.

11:30 12:00 = ISCF FOUNDATION SESSION: RETAIL REAL ESTATE MARKET ANALYSIS AND OUTLOOK - Consumer Trends and In-Store Trends - International Trends in Shopping Centres and Trends for High Street

Retail Demand vs Mall Supply A Perspective Aditya Sachdeva, Director Retail, Knight Frank Sanjay Dutt, Executive MD, Cushman & Wakefield Vivek Kaul, Head Retail Services, CBRE South Asia

12:00 13:30 = INAUGURAL SESSION AND KEYNOTE ADRESSES - STRATEGY 2030: FIVE OF THE WORLD'S TOP MALLS IN INDIA BY 2030 A VISION TO MAKE IT POSSIBLE Learnings from last 10 years of Indias Shopping Centre Environment Top 5 strategies for having 5 of the world's Top Malls in India by 2030 Retail and shopping Trends for 2030 The three most likely scenarios which can play out if the concept of shopping centres were to undergo a complete change Chairmans Address: Arjun Sharma, Chairman, ISCF 2014; Director, Select CITYWALK and MD, Select Group Irfan Razack, CMD, Prestige Group Atul Goel, MD, Fun Republic

13:30 14:15 = Lunch

14:15 15:30 = THE IDEAL SHOPPING CENTRE IN THE EYES OF TENANTS, INVESTORS AND DEVELOPERS Leading developers will describe their formula for the successful creation of a retail and entertainment centre from the emergence of a concept to its implementation on site. In turn, major anchor and magnet tenants will share their vision of an ideal retail centre and the factors which influence their decision to join a project. The second part of the discussion will dwell onto what an ideal shopping centre is in the eyes of investors and developers. The topics to be discussed include the current situation on the investment market in India and the advantages of the retail segment as an investment strategy. The conversation will also cover investors' requirements in terms of the quality of a retail centre, the top criteria for selecting a retail property for investment and developers' strategies for selling their retail projects. Moderator: Anuj Puri, Chairman and Country Head, JLL

Pushpa Bector, Sr VP & Head, Leasing & Mall Management, DLF Mall Of India Abhishek Bansal, MD, Pacific Malls Mukesh Kumar, VP, Infiniti Mall Joanna DeSouza, President, Bennett Property Holdings Vishal Trehan, Country Head, Forever New Rajat Tuli, MD, Happily Unmarried Alok Aggarwal, Managing Partner & CEO Real Estate, Milestone Capital

15:30 16:30 = MIXED-USE DEVELOPMENT EMERGING AS THE NEW MANTRA OPPORTUNITIES AND CHALLENGES Mixed-use projects have become increasingly popular and necessary to meet the lifestyle and smart growth demands of consumers and municipal planners. These projects require a different strategy in conceptualizing and execution as opposed to a standalone mall project. The panelists will discuss the processes involved in executing a mixed use development strategy and practical and effective ways to deliver a successful integrated project. Moderator: Sanjay Dutt, Executive MD, Cushman & Wakefield JP Biswas, Head Retail, L&T Realty Manoj Agarwal, Head Operations, Elante Mall, Chandigarh Stephen Roberts, Chairman, Bentel Associates International Vishal Mirchandani, CEO - Retail, Brigade Group

16:30 17:30 = THE MALL, THE MERRIER NOT JUST SHOPPING SPACES, BUT A COMPLETE FAMILY ENTERTAINMENT SPACE In the future, the primary aim of a mall visitor would be less about products to buy than ideas to buy into. Shopping malls therefore will be the primary place for brands to create true, authentic connection with customers. How you can build your shopping centre to be the first imagery in mind which comes to a consumer when she is thinking of stepping outside her home. How to create a unique customerfocused experience to offer a complete one-stop family centre and a social space, a second home for any outing. How can we build the mall culture by combining an element of leisure into the whole experience, and integrating our rich culture, heritage and festivities into the fabric of the mall. Leading mall developers, consumer insights experts, loyalty experts and marketing gurus share their insights. Rajneesh Mahajan, COO, Inorbit Malls Deepti Sood, Head, Ambience Malls Cyrus Engineer, Head, Tata Realty & Infrastructure

Ashwin Puri, CEO, Red Oak Retail

17:30 18:30 = THE TWO-WAY SYNERGY BETWEEN MALLS AND RETAILERS: MALLS FACILITATING ENTRY OF INTERNATIONAL BRANDS IN INDIA, INTERNATIONAL BRANDS ADDING THE GLITTER TO INDIAN MALLS Would international brands have been able to offer the same experience to the Indian consumers had such attractive malls not come up in India, and would our malls have looked the same if the international brands were missing! The heads of top international brands and prestigious shopping centres share joint insights on how to take this synergy further which will add to the profitable growth of retail as well as more vibrant shopping centre culture. Rajendra Kalkar, Senior Centre Director, Palladium Mall (High Street Phoenix) Yogeshwar Sharma, COO, Select CITYWALK Dinaz Madhukar, Senior VP and Mall Head, DLF Promenade and DLF Emporio Bhaskar Amar, Head Leasing, Orion Mall

20:00 Onwards = IMAGES SHOPPING CENTRE AWARDS, Cocktails & Dinner Images Shopping Centre Awards are respected for the accurate, unbiased and transparent evaluation and recognition of shopping centre performance and loved for the style with which these successes are celebrated. Join us at this gala evening of celebrating the finest achievements of the most admired shopping centres, the people behind them, and the personalities who have made the industry what it is today. (By Invitation only)

MAY 8, 2014 (THURSDAY)

08:30 onwards = REGISTRATION

08:30 09:30 = NETWORKING MEET OVER BREAKFAST

09:30 11:30 = MASTER CLASS - THE ROLE OF THE CENTRE MANAGEMENT TEAM - WHAT DO TENANTS EXPECT OF YOU AS A LANDLORD AND HOW TO TURN VISITORS INTO RETURNING GUESTS Discover the key ingredients in establishing enduring and mutually rewarding landlord-tenant relationships that improves our tenants performance and your own bottom line. What is your management strategy to achieve this? How do you segment your current and future customers? What are your measures to ensure that your "product" is appealing and that you do not only satisfy but exceed your visitors expectation; to guarantee frequent return visits. International Expert: Christian Olofsson, President, Megabangna and Regional Business Head, Ikano Pte. Ltd. (IKEAs franchisee in South East Asia)

About the International Expert and his Organization: Christian has 17 years of Retail, Project Management and Real Estate experience. In leadership roles with IKEA since 1998 and worked for IKEA across Sweden, Canada, Russia and Thailand. Christian is skilled at securing expansion of IKEA stores and complementing businesses (shopping centres and other mixed use developments) to strengthen the IKEA brand in South East Asia. Specialties: Shopping centre establishment and retail expansion (new geographies and development within Emerging Markets). Real Estate Operations, Retail and project Management. Megabangna is the second largest Shopping Centre in the portfolio of "Shopping Centres Anchored by IKEA" (60 centres in 19 countries). Ikano Pte. Ltd. is a franchisee of Inter Ikea Systems B.V., currently owning and operating two IKEA stores in Singapore, one IKEA store in Kuala Lumpur and one IKEA store in Thailand. Ikano Pte. Ltd. also owns and operates shopping centres, adjacent to the IKEA stores in Kuala Lumpur (IPC) and Bangkok (Megabangna).

11:30 12:30 = INDEPENDENT DEVELOPERS BIG SUCCESSES India is a country where often the biggest successes happen outside the limelight. We bring some of the best shopping centre developers, who have broken the mould on how to design or run a shopping centre, developed unique models, and achieved huge success outside the limelight by doing things differently. A valuable learning lesson for all shopping centre leaders. M A Mehaboob, Director, HiLITE Builders

Shrirang Sarda, Chairman, Sarda Group

12:30 13:30 = THE DYNAMICS BEHIND BUILDING THE RIGHT BUSINESS MODEL OF SHOPPING CENTRE The shopping centre business is a tough and dynamic one. It needs a lot of planning in advance and rigorous ground work to create the right business model as one wrong planning decision can mar the entire project and have it incur heavy losses. Hear from the mall experts and coveted retailers on how you can gather the right research and insights to take well-informed decisions for your shopping centre on various strategic and operational aspects like: Choosing the Right Location and understanding your Catchment Area Selecting the Right Architect / Designer Selecting the Right Size and Format Choosing the Right Theme for your Mall Creating a 10 year, 3 year, and corresponding Annual Business Plan Designing the Tenant Mix Merchandizing Strategy for each Zone

Moderator: Scott Harris, Director - International Business Development, Images Group (USA), and international retail real estate veteran Kishore Bhatija, MD and CEO, Inorbit Malls Sushil Mantri, Chairman & MD, Mantri Developers Sunil Biyani, Director, Future Group

13:30 14:15 = Lunch

14:15 15:15 = SUCCESSFUL MALL MANAGEMENT STRATEGIES Successful mall management experts from around the world share their success mantras on how their exceptional management skills have made these shopping centres enviably successful. Mall management experts require the finesse of a hospitality professional, tech-savviness to employ the latest technology and solutions, and be a good team manager to keep their teams motivated. A definite plus if the Mall Manager is a marketing whiz as well, and has a financial upside to keeping costs down and running the mall profitably. Meet these highly sought-after mall experts who run some of todays most successful malls.

Shilpa Malik, Co Founder, Starcentres Siddharth Sahgal, Mall Mechanic & Managing Director, Beyond Squarefeet Mall Management Anand Sundaram, Chief Executive, Pioneer Property Zone

15:15 16:15 = CONNECTING THE ARTERIES AT THE BEATING HEART OF A SUCCESSFUL SHOPPING CENTRE - THE 360 WIDE VIEW Location, catchment area, top brands, good tenant mix, design makes for a malls success. But one should not ignore the other ingredients of a mall - infrastructure around the mall, easy approach to the mall, the parking space, accessibility to parking, lifts, facilities management, security, signages, lights, displays, landscaping being also important success factors of a shopping centre. They act as catalyst for increasing footfalls and business and hence should be given equal importance as well. These are like accessories which give a boost to the mall and enhances the profitability of the mall. Hear it out in this session. Jaskaran Singh, Head, Mall Operations,Trilium Mall (Amritsar), Tata Realty Sunil Munshi, GM, Orion Mall Vinod Sharma, MD, Surecount (Deki Electronics)

16:15 17:30 = SHOPPING CENTRES IN 2030: THE FUTURE OF RETAIL AND HOW THE MALLS NEED TO EVOLVE IN THE COMING RETAILING ENVIRONMENT RETAILERS & DEVELOPERS CONCLAVE Moderator: Christian Olofsson, President, Megabangna and Regional Business Head, Ikano Pte. Ltd. (IKEAs franchisee in South East Asia) Puneet Khullar, Group Head, Retail Leasing, Bharti Realty ( Eldorado) Dheeraj Dogra, Group Chief Marketing Officer, Shristi Infrastructure Yogesh Samat, MD, Foresight Opticals and formerly CEO, Inorbit Malls Vineet Gautam, Country Head, Bestseller Shashie Kumar, Centre Director, Phoenix Marketcity, Bangalore