Questionnaire 1

Q1: Q2: Axe Effectiveness Small/Fragrance Packaging Brand Price Totally Satisfied 1 2 3 4 5 6 7 8 Just started unsing Effectiveness Word of mouth Advertisement New Fragrance Option Price 1-5 Not sure, but possibly would consider a switch Tell About Yourself 1 2 Q2: Single 23-25 100,0000+ 2 1 5 4 3 Very Important Very Important Slightly Important Unimportant Moderately Important Slightly Important Moderately Important Extremely Important 4 2 5 3 1

Q3: Q4:

Q5: Q6:

Q7: Q8:

Questionnaire 2

Q1: Q2:

Old spice Effectiveness Small/Fragrance Packaging Brand Price Totally Satisfied 1 2 3 4 5 6 7 8 Frequently switch brands Effectiveness Word of mouth Advertisement New Fragrance Option Price 1-5 Not sure, but possibly would consider a switch Tell About Yourself 2 5 4 3 1 Moderately Important Very Important Moderately Important Unimportant Slightly Important Slightly Important Very Important Very Important 2 5 3 4 1

Q3: Q4:

Q5: Q6:

Q7: Q8:

1 2 Q2:

23-25 Less than 100,000 Single

Questionnaire 3
Q1: Old spice

Q2:

Effectiveness Small/Fragrance Packaging Brand Price Totally Satisfied 1 2 3 4 5 6 7 8

2 1 4 3 5

Q3: Q4:

Moderately Important Moderately Important Moderately Important Moderately Important Moderately Important Moderately Important Moderately Important Very Important

Q5: Q6:

In it for the long haul (5+ years) Effectiveness Word of mouth Advertisement New Fragrance Option Price 5-10 No Tell About Yourself 3 2 5 1 4

Q7: Q8:

1 2 Q2:

40+ 100,0000+ Married

Questionnaire 4
Q1: Q2: Nike Effectiveness 2

Small/Fragrance Packaging Brand Price Q3: Q4: Totally Satisfied 1 2 3 4 5 6 7 8

1 5 4 3

Moderately Important Moderately Important Unimportant Unimportant Moderately Important Slightly Important Very Important Very Important

Q5: Q6:

In it for the long haul (5+ years) Effectiveness Word of mouth Advertisement New Fragrance Option Price 1-5 No Tell About Yourself 2 1 5 3 4

Q7: Q8:

1 2 Q2:

40+ 100,0000+ Married

Questionnaire 5
Q1: Q2: FA Effectiveness Small/Fragrance Packaging 5 1 4

Brand Price Q3: Q4: Totally Satisfied 1 2 3 4 5 6 7 8

3 2

Unimportant Unimportant Unimportant Unimportant Unimportant Slightly Important Moderately Important Very Important

Q5: Q6:

In it for the long haul (5+ years) Effectiveness Word of mouth Advertisement New Fragrance Option Price 5-10 Not sure, but possibly would consider a switch Tell About Yourself 5 3 4 1 2

Q7: Q8:

1 2 Q2:

17 and under Less than 100,000 It's Complicated

Questionnaire 6
Q1: Q2: Axe Effectiveness Small/Fragrance Packaging Brand Price 2 1 5 3 4

Q3: Q4:

Totally Satisfied 1 2 3 4 5 6 7 8 Very Important Very Important Very Important Moderately Important Moderately Important Moderately Important Moderately Important Very Important

Q5: Q6:

In it for the long haul (5+ years) Effectiveness Word of mouth Advertisement New Fragrance Option Price 20+ No Tell About Yourself 2 3 4 1 5

Q7: Q8:

1 2 Q2: Single

23-25 100,0000+

Questionnaire 7
Q1: Q2: FA Effectiveness Small/Fragrance Packaging Brand Price Somewhat satisfied 5 1 2 4 3

Q3:

Q4:

1 2 3 4 5 6 7 8 Frequently switch brands Effectiveness Word of mouth Advertisement New Fragrance Option Price None Yes Tell About Yourself

Unimportant Unimportant Unimportant Unimportant Unimportant Unimportant Slightly Important Very Important

Q5: Q6:

4 1 5 3 2

Q7: Q8:

1 2 Q2: Single

23-25 100,0000+

Questionnaire 8
Q1: Q2: Axe Effectiveness Small/Fragrance Packaging Brand Price Totally Satisfied 1 Moderately Important 4 1 5 2 3

Q3: Q4:

2 3 4 5 6 7 8 Q5: Q6: Frequently switch brands Effectiveness Word of mouth Advertisement New Fragrance Option Price 20+ Yes Tell About Yourself 1 2 Q2: 23-25 Less than 100,000 It's Complicated

Extremely Important Very Important Very Important Unimportant Moderately Important Extremely Important Moderately Important

1 4 5 2 3

Q7: Q8:

Questionnaire 9
Q1: Q2: Axe Effectiveness Small/Fragrance Packaging Brand Price Totally Satisfied 1 2 3 Unimportant Moderately Important Unimportant 3 5 5 4 4

Q3: Q4:

4 5 6 7 8 Q5: Q6:

Unimportant Very Important Unimportant Very Important Very Important

Getting Serious (1-4 years) Effectiveness Word of mouth Advertisement New Fragrance Option Price 20+ No Tell About Yourself 1 3 2 1 3

Q7: Q8:

1 2 Q2: Single

23-25 100,0000+

Questionnaire 10
Q1: Q2: Axe Effectiveness Small/Fragrance Packaging Brand Price Totally Satisfied 1 2 3 4 5 Moderately Important Moderately Important Slightly Important Unimportant Moderately Important 2 3 5 4 1

Q3: Q4:

6 7 8 Q5: Q6:

Slightly Important Extremely Important Extremely Important

Getting Serious (1-4 years) Effectiveness Word of mouth Advertisement New Fragrance Option Price 5-10 Not sure, but possibly would consider a switch Tell About Yourself 3 2 4 1 2

Q7: Q8:

1 2 Q2:

18-22 100,0000+ Its Complicated