CREATIVE BRIEF ROZZANA BEJARANO LUNA JUAN DAVID ORTIZ BERNAL INGLES V

MISSION We are a young and enterprising project, specializing in promoting tourism. There by contribute to the development of the Sumapaz province, its in habitants, our suppliers and staff, providing services and solutions with total quality, to ensure our clients local, national and international, have a new ecological experience. VISION Travel agency Fusatours for 2015 will be a leader in the tourist sector, renowned for spreading a philosophy itself with social commitment, environmental and contribute to economic growth in the province of Sumapaz. Offering solutions, education and recreation with specialized services to meet the requeriments and fulfill the expectations of tourists, making good use of natural resources, cultural and architectural of the province. SLOGAN YOUR DESTINATION FOR ADVENTURE ON THE ANDES NATURE

LOGOTYPE:

CAMPAIGN REQUIREMENT : Name: Fusatours Address: Carrera 7 # 9-32 center fusagasuga Tel : 311 248 16 40 Email: fusatours1@hotmail.com

BACKGROUND: fusatours is a company that started in March 2014 offering its services to tourism in the region of Sumapaz in order to become a tourism company recognized for its quality service and customer satisfaction .

WHY ARE YOU ADVERTISING ? With advertising we want the community to know that there is a company dedicated to tourism in the Sumapaz region and unlike other travel agencies we focus on the sense of belonging to the region and with quality service Fusagasug . WHAT ADVERTISING? The company has the service to advertise in newspapers television radio and internet besides this we have our advertising clients. WHO YOUR TARGET AUDIENCE? Our services are aimed at people interested in knowing the main tourist attractions of the region of Sumapaz as families , friends and organizations that are intended to a moment of relaxation and fun as schools or companies WHAT THEY WANT TO THINK, FEEL AND DO AFTER SEEING YOUR COMMUNICATION? We want our customers to feel satisfied with the services offered by the company can also expect to enjoy nature , landscape and the knowledge that offer natural experiences. PROPOSAL : The main message is that our customers know and access the services offered Fusatours , know that our priority is the destiny of the region of Sumapaz and satisfaction when purchasing our services JUSTIFICATION: The idea is to reach every single person through our media , who know us and buy our services

WHAT IS THE OFFER ? FUSATORUS are offering service packages to places like Quinin , San Rafael park , museum of mummies in St. Bernard , museum and Chisac pasca lagoon and the main tourist attractions of fusagasuga these plans include refreshments, lunch , tour guide , paramedic and transport . BUDGET The contribution of each partner is 3000000 which will be invested in the following way DETAIL Advertising: Flyers, Posters Radio Spots And T.V Website Desk Computer 4 Chairs Recreation And Accompanying Total VALUE $

350.000 300.000 350.000 800.000 2000.000 400.000 1800.000 6000.000

VIDEO ON YOUTUBE
https://www.youtube.com/watch?v=6tZxb6m9HFM